🎙️ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart Way

Host: Casey Lewis
Presented by: Rhino Pest Control Marketing

Growing a pest control company isn’t just about more leads or bigger ad budgets — it’s about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control businesses build sustainable growth by combining team culture, accountability, and powerful automation through HighLevel CRM.

Casey shares why getting the right people in the right roles is the foundation of long-term success. From technicians to office staff, every team member plays a part in generating sales, improving customer retention, and creating referrals. When you give your team the right tools — like HighLevel CRM — you empower them to communicate better, follow up faster, and close more opportunities that already exist inside your business.

Then, we move into the right plan: a repeatable system that organizes every lead, tracks every opportunity, and automates communication so nothing falls through the cracks. Casey explains how to structure your CRM pipeline, set up automated follow-ups, and measure what’s actually working. The goal is to turn chaos into clarity — and every interaction into a sales opportunity.

Whether you’re running one truck or fifty, this episode will help you think differently about how you grow. It’s not about doing more — it’s about doing the right things with the right people using the right plan.

• Hire for attitude and train for skill — your people make or break your business.

• Use your CRM to bring structure, automation, and accountability to your sales process.

• Every day is full of opportunities — train your team to recognize and capture them.

• Build a selling strategy that turns routine service calls into recurring revenue.

• Track, measure, and adjust your plan weekly to stay on course for growth.

• HighLevel CRM – The automation platform powering pest control growth

• Rhino Pest Control Marketing – Helping pest control companies dominate locally

• Visit rhinopestcontrolmarketing.com for more tools, strategies, and automation resources.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

[email protected]

(925) 464-8383

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