The Third Layer

The Ripple Effect: How Jeff Oddo's search for significance led to business transformation and growth.


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In this episode, Jeff Oddo shares the journey of transforming his family's janitorial business into a nationwide franchise powerhouse. From early leadership failures and emotional burnout to rediscovering purpose through significance and servant leadership, Jeff reveals how vision, values, and vulnerability fueled massive growth. Learn how City Wide grew from one company to over 100 franchises — all rooted in culture, clarity, and the ripple effect.

Additional Resources:

Jeff Oddo, President/CEO at City Wide Facility Solutions: https://www.linkedin.com/in/jeffoddo/

Connect with Marshall on LinkedIn

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Key Takeaways:
  • True fulfillment in leadership comes from making a meaningful impact, not just financial gain.
  • Jeff's early management mistakes taught him the value of humility, mentorship, and people-first leadership.
  • Shifting from doing to teaching allowed Jeff to scale his business and serve more people through a replicable model.
  • Clear processes and training manuals not only enabled growth, but also freed Jeff from micromanagement.
  • Every franchisee is vetted on mission, vision, and values — because shared beliefs are the foundation of sustainable success.

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The Third LayerBy Marshall Lockton

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