A generational shift is transforming business in China, says consumer expert Roger Hu. He describes the young, ambitious entrepreneurs taking over family businesses across the country, positioning local Chinese enterprises to emerge as innovative and globally competitive giants.

The rise of China's homegrown brands — and why they matter | Roger Hu

TED is a nonprofit devoted to ideas worth spreading. On this video feed, you'll find TED Talks to inspire, intrigue and stir the imagination from some of the world's leading thinkers and doers, speaking from the stage at TED conferences, TEDx events and partner events around the world. This podcast is also available in SD video and audio-only formats.

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The rise of China's homegrown brands — and why they matter | Roger Hu

The rise of China's homegrown brands — and why they matter | Roger Hu

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