The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness. The panelists, representing companies like Plunge (makers of cold plunge tubs) and Therabody (known for their Theragun devices), discuss the importance of incorporating recovery spaces in gyms as a member retention tool and potential revenue stream.

 

Key highlights from the episode:

- The recovery industry is booming, with cold water therapy and percussive therapy gaining significant popularity.

- Gyms are prioritizing recovery spaces to attract and retain members, as well as to create additional revenue opportunities.

- Considerations for implementing recovery areas in gyms include economic models, location requirements (especially for water-based therapies), and compliance with health codes and regulations.

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Our favorite quotable moments:

"Recovery has evolved from a world for professional athletes, to a niche interest, to now a booming industry." - Justin Tamsett

"People are paying attention to wellness a lot more than ever before, and I think that the main driver has been from the pandemic and post." - Asher, Therabody

 

Resources:

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Anthony Schreiber - LinkedIn Plunge - Website Plunge on Shark Tank - Watch Here Andrew Spellman - LinkedIn Asher Gardner - LinkedIn Therabody - Website, Instagram and LinkedIn Therabody App - Download Here Therabody Reset Locations - Here Therabody in Clubs - Here Therabody Jet Boots with Red Light Therapy - Here Recovery at Brick Bodies - Website EOS Rejuvenate - Here Barry’s Bootcamp Venice - Website Health & Fitness Association - Website

 

Merch Sponsor:

Anytime Fitness - Website Be a Merch Sponsor - Here

 

In The Trenches With A REXer:

Matt Remick - LinkedIn Rochester Athletic Club - Website, LinkedIn, Facebook and Instagram

 

REX Roundtables - Website and Email

 

Trusted Suppliers:

Integrity Square - Website Eleiko - Website ABC Fitness Services - Website Budderfly - Website

 

About Your Host:

Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. 

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

 

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