Transcript:

Steven Jack Butala:

Jack and Jill here.

Jill K DeWit:

Hello.

Steven Jack Butala:

Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill K DeWit:

And I'm Jill DeWit, broadcasting from the Valley of the Sun.

Steven Jack Butala:

Today Jill and I talk about risk. Specifically the riskiest thing you can do is to take no risk at all. And it's funny, Jill and I were just talking about the title. She's like, well, wait a minute. I'm not really understanding what the hell this is because I don't see any risk in what we're doing at all.

Jill K DeWit:

Totally. I'm like-

Steven Jack Butala:

I don't either.

Jill K DeWit:

... this wasn't registering for me. I'm like, I had to read this title three times and process it and then I'm like, I hear what you're saying, but I don't think that's, I don't, I'm not feeling it and we'll talk.

Steven Jack Butala:

You have to take some element of risk to get any reward.

Jill K DeWit:

Mm-hmm.

Steven Jack Butala:

It's just a universal concept and we'll talk about choosing things that appear to you to have no risk, like buying and selling land. I don't see any risk in that, but some people do. So we'll talk about it in a second. Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.

Jill K DeWit:

Hey, and don't forget, go to Land Academy's Facebook page or somewhere on social media and sign up to join me live Thursday. I didn't even tell you what time it was. Thursday at five o'clock... I have to think about this, five o'clock Pacific time on the 15th. It's going to be awesome. All right, so the Stevens Brothers wrote, "When getting leads from DataTree, do you think it would be a good idea to only get records from leads..." Wait, wait. "Do you think it would be an idea to only get records of leads that screen off the last sale date and the last recording date in the most recent three years?" Am I reading that right?

Steven Jack Butala:

Yeah, I'll explain it.

Jill K DeWit:

Okay.

Steven Jack Butala:

I'll paraphrase.

Jill K DeWit:

In other words, only get leads at the last sale date or the last recording date was before I got it. Before November, 2019. Have a nice day. Okay, I got it.

Steven Jack Butala:

We pull ownership records out of DataTree as a group before we, as part of doing a blind offer campaign and so if you think about a zip code. In the universe of that zip code, there's a bunch of land that sits in that zip code and we pull the records for people who own that land and do a bunch of stuff to them, scrub the data and get it in the mail. We use those records to generate offers to send to the mail. And so very often, and we teach this in an incredible amount of detail, how to do it step by step and all of our education on the Thursday call, and it's really kind of what Land Academy's about.

Jill K DeWit:

Mm-hmm.

Steven Jack Butala:

What these guys are asking is, hey, would it be a better idea to mess with or alter in some way the 25 year proven concept that Jack and Jill have-

Jill K DeWit:

Tested.

Steven Jack Butala:

... purchased and sold more than 16,000 deals with. I'm brand new at this and I think I have a better idea.

Jill K DeWit:

I know and exclude the people that have transferred property in the last three years.

Steven Jack Butala:

Which means there those are people who are used to buying and selling and comfortable with buying and selling land.

Jill K DeWit:

Right. So here's my point to this. Well, that's great, that's great slash however, what about the sweet little old lady that just got the property in her name because her husband passed on and it was a probate thing. You just took her out of your list.

Steven Jack Butala:

So guys, we're not picking on you. We're just, we're seriously not, this is a very good question and I'm glad you asked it. It gives us an opportunity to, in a playful way, answer the question. No,