In this episode of the AI Driven Marketer, host Dan Sanchez sits down with Craig Nelson, a seasoned expert in sales enablement. Craig shares his insights on how organizations can lay the groundwork for integrating AI into their sales processes, even if they're just beginning their AI journey. The discussion covers practical steps for transitioning from AI interest to implementation, the role of marketing in supporting AI-driven sales, and how to achieve significant productivity gains with AI. Tune in to learn how AI can revolutionize your sales enablement strategies, helping you do more with less and ultimately driving better results.

Episode Timestamps:

• 00:01 - Introduction: The journey of mastering AI in 2024
• 00:25 - Introducing Craig Nelson and his new AI-driven endeavor
• 01:30 - Craig’s realization of AI’s potential and its impact on sales
• 03:00 - The current state of AI adoption in organizations
• 03:57 - Addressing fears and concerns around AI adoption
• 05:13 - Early days of AI adoption and its accelerating interest
• 07:30 - Sales teams leveraging AI: before, during, and after sales calls
• 09:22 - Custom GPTs and streamlining sales processes
• 11:30 - The importance of time and process discipline in AI adoption
• 13:05 - First steps for AI success in sales: Practical use cases
• 18:59 - Scaling AI use cases and overcoming challenges
• 27:05 - AI in sales coaching and training: Enhancing feedback loops
• 34:12 - Scaling sales teams with AI and avoiding burnout
• 36:44 - Becoming an AI-first company: What it means and why it matters
• 41:00 - The current capabilities of AI and future potential
• 44:25 - Craig’s final thoughts and where to learn more about his work