Director of SEO and Strategic Content at Coursera, Divya Hillier, discusses the critical role of humanization and empathy in SEO strategy. She emphasizes how understanding and integrating these elements can significantly enhance engagement and effectiveness in digital marketing. By focusing on the human aspects behind search behaviors, Divya provides insights on creating more meaningful and impactful SEO campaigns. Show Notes

Connect With: 

• Divya Hillier: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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