Purpose and environmental, social, and corporate governance (ESG) issues represent critical challenges for both boards and executive teams. They have become particularly salient since the COVID-19 pandemic, which forced corporations to scrutinize their responsibilities and role in society. In this episode—one of three exploring the various challenges around ESG—two experts who have long studied the connection between purpose and ESG explain how to align these commitments and embed them in organizations’ lived experience. Rupert Younger is the founder of the Centre for Corporate Reputation at Oxford University and chairs the Enacting Purpose Initiative, a multi-institution partnership that works to establish best practices around purpose governance. Robin Nuttall is a leader in McKinsey’s ESG and regulatory strategy practice.