#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating.

This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic), Jason Oakley (Founder of Productive PMM), and Eric Holland (Senior PMM at Betterworks and Co-Founder of DemoDash) for a tactical discussion on how to sharpen your skills, adapt to a shifting landscape, and deliver measurable impact.

They cover:

• What a successful product marketing function looks like in B2B
• Tools, frameworks, and metrics that actually matter
• How to align with sales and customer success
• Trends to watch in 2025 and beyond

Timestamps

• (00:00) - – Intro to Natalie, Jason, and Eric

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Today’s episode is brought to you by Grammarly.

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Visit go.grammarly.com/exitfive to grab it.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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