The Rural Sales Show

Julia Jones is a well known to many on the NZ and Australian Ag speaker circuit and is also Head of Insights at NZX.

She has an infectious enthusiasm and energy so I got her on the show to talk about what makes her tick, her life lessons, advice for a friend, how to combat impostor syndrome and much more.

Julia is one to always watch – and follow.

Enjoy.

Show Notes:

To connect with Julia reach out to her on LinkedIn (https://www.linkedin.com/in/juliajonesnz/)

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: https://www.facebook.com/groups/285326399207141/

For more on us, what we do and who we work with: www.agrarian.co.nz

Aaron Schultz is the founder of Outback Mind Foundation doing great work in the field of rural men’s health.

Aaron and I talk about all the pressures of growing up in rural whether it be alcoholism, workaholism, depression, anger or anxiety.

We talk about the importance of routines and rituals, creating space and structure in your day, eliminating negative self-talk and how you can improve your mental health with things like exercise, reading and breathing.

Aaron is doing great work and is looking for corporate sponsors to help him do more great work with his men’s circles.

This is a great listen for any of you who might be struggling or recognise some of the stuff we talk about on this episode.

Show Notes:

For more on Aaron and the great work he does please visit https://www.outbackmind.org.au/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7

For more on us, what we do and who we work with: www.agrarian.co.nz

Gerry Williams is the founder of Pacific Basin Exports (http://www.pbex.co.nz/) and his name might be recognised to a few of our New Zealand listeners.

Gerry is one of those humble blokes who’s done a lot and achieved a lot in life, and I encouraged him to come on to the show to share his story. Guys like Gerry have an enormous amount of life and business experience we can all learn from and we should all make and take the time to listen to others like him more than perhaps some of us do.

He shares the highs and lows of his journey when he was the first to start his own business exporting to South America when no one else was. He’s a tenacious, never say die type, thoroughly entertaining and has travelled to many countries and still lives life to full. He also gives his own advice to anyone starting out in Ag and the advice he’d give to his younger self.

It was a pleasure to chat with Gerry and be able to share his story here.

Show Notes:

For more on Gerry and what he and his CEO son Nick do please visit www.pbex.co.nz

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7

For more on us, what we do and who we work with: www.agrarian.co.nz

Did you know 93% of all purchases start with search?

Kaylene runs a successful search and content marketing agencies in Sydney who wanted to come on the show and share her wisdom on all things search, digital, SEO and lead generation.

We talk about what makes a good website vs a bad one, the importance of targeting the right keywords and how to set up your content and digital marketing strategy for success.

You’ll learn a lot from this episode.

Show Notes:

If you’d like to take up Kaylene on her kind and free offer of a complete site audit for your rural business visit: https://www.salesseoandsocialmedia.com/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7

For more on us, what we do and who we work with: www.agrarian.co.nz

Stu Taylor is GM of Craigmore Sustainables, who I had the pleasure of studying alongside down at Lincoln University when we both completed our Kellogg Programmes many moons ago.

Stu is a big deep thinker, and I’ve always admired him for his people management skills, so I got him on the show to talk about just that.

We talk how to have those difficult courageous conversations, managing poor performance, what leadership means and much more.

If you manage a team then this is the episode for you to see the true potential of your people and how you can tap into that.

Enjoy.

Show Notes:

To connect with Stu feel free to connect with him on LinkedIn: https://www.linkedin.com/in/stuart-taylor-40490bb/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome Mark Elliot former High Performance Director of Triathlon NZ, Bike NZ, NZ Olympic Winter Sports and now Board Members of Paralympics NZ.

Mark and I talk about what it means to be a high performance coach training Olympians and world champions and the parallels we can draw between high performance sport and business.

Marks talks about the importance of taking care of the micro-details, winning at the margins, the process of pre-briefs and debriefs and what makes top athletes coachable.

This episode will give you insights into the minds of world-class coaching and coaches and how you can apply similar principles to lift the performance of your rural sales team.

Show Notes:

To find out more or connect with Mark feel free to connect with him on LinkedIn.

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome my good mate Lynley Allison who has been an IronMan World Champion (Kona) and a top endurance athlete on NZ shores.

Lynley has been part of high performance coaching most of her life including Triathlon NZ, Rowing NZ and Cycling NZ.

On this episode Lynley shares her very personal story of how she had to overcome extreme adversity and face some tough choices.

You will learn immediately that Lynley is built tough and resilient and is a shining example to others on how to manage your mindset when facing life’s challenges.

We also talk about training, discipline, commitment, coaching, being coachable and where motivation comes from.

Show Notes:

To find out more about Melissa feel free to connect with her on Facebook: https://www.facebook.com/lynleyfish

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome Changing The Same Game (https://podcasts.apple.com/nz/podcast/changing-the-sales-game/id1543243616) host Connie Whitman who trains sales teams in banking, finance and credit unions in the US.

Connie is a big advocate of human-centred selling and shares some of the tools and techniques she teaches others.

We talk about the importance of listening vs speaking, how buyers communicate at a conscious and subconscious level and how to remove the increasing level of buyer resistance built from poor sales experiences and poor sales reps.

Show Notes:

To download a free copy of Connie’s Communication Style Assessment™: https://whitmanassoc.com/csa/

To find out more about her programme visit: https://whitmanassoc.thrivecart.com/eliminate-the-5-levels/partner/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome my good friend Phil Gerbyshak who is a US based sales trainer who runs a fantastic sales podcast with guests like Tom Peters, Seth Godin and Marshall Goldsmith so we got lucky getting Phil on the show.

Phil shares decades of sales insights and experience including his 5 Ps:

- pipeline

- preparation

- practice

- performance

- perfect

We talk about the importance of managing up for reps and managers and why deal coaching beats rep coaching. We also cover off why it’s vital to review all sales interactions.

Phil drops a ton of value especially at the end so make sure you hang in there you rural sales reps and sales managers!

Show Notes:

To find out more about Phil make sure you follow his podcast The Sales Leadership Show or sign up for his weekly sales mindset site: https://HappyAF.Substack.comv

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome Wesleyne Greer, Founder and CEO of Transformed Sales. Wesleyne is a US-based sales trainer and coach who runs a fantastic sales podcast that focusses specifically on training and teaching sales managers to become better sales leaders.

We talk about why sales managers deflect, deny and defer sales training for themselves and why the multiplicity of a sales manager makes a bigger impact than training sales teams alone. Any sales success always starts with the manager.

Wesleyne also shares how to successfully sell CRM to sales teams and why sales meetings should be about “skill builds” and not demotivating pipeline reviews.

This is a terrific show if you are a CEO or Managing Director who wants to get the best from your national sales manager in order to get the best from your frontline rural sales team.

Show Notes:

To find out more about Wesleyne, connect with her on LinkedIn to access a ton of free resources she generously shares (click on the link in her bio): https://www.linkedin.com/in/wesleyne/

You can also reach her and her team here: https://www.transformedsales.com/

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If you want to get a free copy of my How To Succeed In Rural Sales ebook (normally $US19.95 on Amazon), join my weekly rural sales email or find out more about our Rural Sales Success™ team training programme or our Rural Sales Manager Mastery™ training programme, please visit www.ruralsalessuccess.com where I share a ton of free tools and resources, just like I do with this podcast.

Appreciate it and appreciate you.

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

For more on us, what we do and who we work with: www.agrarian.co.nz