The Rural Sales Show

In this week's episode, we have Leslie Venetz, a top sales trainer based in Chicago. She shares her story and insights on taking responsibility for professional development and betting on oneself and talks about the difference between expertise and experience, and the distinction between true sales professionals and those treating sales as a job.

Leslie shares her resources and strategies for growth and development, including rituals, routines, structures, and systems.

Lots of valuable takeaways from Leslie in this episode.

Enjoy.

Show Notes:

To connect with Leslie on LinkedIn you can do that ⁠here⁠. https://www.linkedin.com/in/leslievenetz

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

This week we welcome wealth coach Jackson Millar who shares some ideas for some of you who might be working a sales job to provide some much needed off-farm income to support on-farm income. His advice is simple, practical and easy to understand without any of the normal complexity you sometimes get with financial advisors.

He shares the 3 asset strategy he uses to great effect plus gives his 5 fundamentals on property which is worth its weight in gold.

We also talk about the blocks and barriers that stop people from getting started on their wealth journey. The key is to start small with baby steps and build from there.

Enjoy.

Show Notes:

Make sure you take his Wealth Health Check https://www.wealthhealthcheck.com.au/optin1649826932327

Or to connect with Jackson and his Team go to https://www.aureusfinancial.com.au/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

This week we welcome Bridgit Hawkins who is the Chief Sustainability Officer of ⁠CropX⁠(https://cropx.com/), Chair of ⁠Agritech NZ (https://agritechnz.org.nz/)⁠ and mentor at ⁠Sprout https://www.sproutagritech.com/)⁠.

Bridgit shares a ton of insights starting with her own Regen start up story before she sold and exited to CropX, what she would have done differently if she had to do it again, the product, sales and marketing mistakes she suggests you avoid and her best advice for any agritech company when the going gets tough (which it always will).

This is an episode that will be useful to you if you are an owner, founder or head up or manage an agritech or rural agribusiness as there’s so much we cover in this episode that can save you a lot of time, money and pain.

Show Notes:

To connect with Bridgit on LinkedIn you can do that ⁠here⁠: linkedin.com/in/bridgit-hawkins-485a9b8

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

This week we welcome Conrad Wilkshire who is GM Rural at Property Brokers and former GM Agribusiness at BNZ Agri and COO at FMG.

Conrad shares some of the tools and frameworks that have helped him manage significantly sized rural sales teams over his career. We talk about the importance of autonomy and mastering and designing the right environment for “ordinary people to achieve the extraordinary”. 

This is an episode that will be useful to you if you head up or manage a large rural sales team and want to learn about how you can take them to the next level.

Enjoy.

To connect with Conrad on LinkedIn you can do that ⁠here⁠: linkedin.com/in/conrad-wilkshire-99435650

To find out more about his company and what they do: ⁠www.propertybrokers.co.nz⁠

His recommended books:

⁠Gung Ho⁠ (https://a.co/d/aJQ5gI9)

⁠The Leadership Code (https://a.co/d/hCN6buq)

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

This week we welcome owner and founder Richard Harris of The Harris Consulting Group who specialise in teaching and scaling tech/SAAS sales teams. Richard is also one of only a few very esteemed “Sales Blazers” having been recognised formally by SalesForce.

Richard and I talk about why so many managers and teams resist sales training and the psychology behind their reluctance to change so they can become better.

We also touch on why there is often the same resistance and reluctance when it comes to sales teams using and adopting CRM.

Show Notes:

To connect with Richard on LinkedIn where posts both prolifically and intelligently you can do that ⁠here⁠: https://www.linkedin.com/in/rharris415/

To find out more about his company and what they do: https://theharrisconsultinggroup.com/

And watch out for his upcoming book which will be released in February 2024 called The Sellers Journey (which I will be putting on pre-order and on my watchlist).

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

This week we welcome master sales trainer Gina Trimarco on the show from South Carolina US who works at Sales Gravy and is the founder of the Carolina Improv Company (improv comedy theatre and school since 2008).

Gina has dedicated her career to helping people learn to become more agile communicators through the power of improv.

We talk about several humour-appropriate strategies that salespeople can use to build genuine rapport and provide a superior buying experience inc. the “Yes And” technique as well as her Heightening Strategy. She also shares how to think on your feet by the game of the scene which she learnt doing and teaching improv.

If you want to learn a few tips about to have a bit more fun and “find the funny” rather than force it – and put your buyers at ease whilst you’re at it - you’ll love what Gina has to share.

To find out more or connect with Gina and the Selling with Humour courses she runs feel free to connect with her on LinkedIn: https://www.linkedin.com/in/ginatrimarco/

To find out more about the improv classes she runs visit: https://ginatrimarco.com/carolina-improv/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

This week we welcome John Duncan on the show who owns and runs an executive leadership coaching consultancy in Christchurch.

John is a fountain of knowledge on all things leadership and has worked with some of the best and biggest corporates in New Zealand.

We talk about the difference between management, leadership, coaching, mentoring and consulting. We also dive deep on what self-leadership means and the importance of emotional intelligence and learning agility.

If you run a sales team or are a manager this will be one you want to listen to and learn from.

Enjoy.

Show Notes:

To find out more or connect with John feel free to connect with him on LinkedIn: https://www.linkedin.com/in/johnduncan1/

To see what John and his team at The Forum Group offer visit http://www.forumnz.co.nz/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: https://www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: https://www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

This one’s a bit more of a personal podcast where I take you through my life story and where I am today.

I constantly do difficult things so I can learn more about myself – and trust myself. When I do this the confidence I have in myself grows as I set myself new standards so I can show up for the world as a better person.

Whether it was moving to the other side of the world at 25, getting divorced at 32 with no family around me, swimming Kapiti Island (which got cancelled 3 times) or starting my own business 7 years ago with ZERO clients, I’ve always liked to do difficult things. I’ve never taken the easy path because you learn nothing and you end up married to a life of mediocrity.

There’s only one person that will kick your own arse - and it’s yourself. No one else is coming to get you or sort you out. It starts with you and the relationship you have with yourself. When you get that part right, all your other relationships improve because you buy into you.

On this podcast I share a lot about myself that I haven’t shared widely with others in the hope that learning about me might awaken or make you learn something about yourself.

Enjoy.

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals)here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.agrarian.co.nz

Lindy Nelson MNZM is founder of the Agri-Women’s Development Trust which she formed in 2010.

Lindy is a staunch supporter of agricultural women and their contribution to off and on-farm income as leaders so it made sense to get Lindy on the show to talk about her own leadership journey.

Lindy talks about the importance of self-awareness and being held to account. She also talks about why leading yourself is the first step to successful leadership. We get her views on what makes a great sales experience, what’s right and wrong about rural marketing and she also shares a very clever S.C.A.R.F acronym that will help you in your conversations at team, client or Board level.

It was a delight to talk with Lindy and I always learn a lot. Hope you do too.

Enjoy.

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Show Notes:

To get in touch with Lindy connect with on LinkedIn (linkedin.com/in/lindy-nelson-mnzm-54aa6228) or email her: [email protected]

To find out more about AWDT go to: www.awdt.org.nz

To find out more about the great work Lindy and her Safer Farms Team are doing visit: https://farmwithoutharm.org.nz/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals)here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome back on the show Mark Elliot former High Performance Director of Triathlon NZ, Bike NZ, NZ Olympic Winter Sports and now Board Members of Paralympics NZ.

Mark and I pick up where we left at ⁠Episode 28 (https://open.spotify.com/episode/1osqkymzhOm2qvfuMwuKL3?si=jHnrKsz1SRq4OCjrMKn-Ow)⁠ where we go deeper into the importance of pre-briefing and de-briefing in high performance sport and how this same process can be applied in sales with your rural sales teams.

We also talk about how to develop a coaching culture and how to create the right conditions to provide feedback without athletes – or your team members – taking things personally. We cover off the importance of self-awareness and the coaches Mark follows and admires. We also chat quickly about Eddie Jones : )

This episode will – again - give you some inspiration and insights into the minds of world-class coaching and coaches and how you can apply similar principles to lift the performance of your rural sales team.

Show Notes:

To find out more or connect with Mark feel free to connect with him on ⁠LinkedIn - linkedin.com/in/mark-elliott-936488aa

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals)here: bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.agrarian.co.nz