In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Martha Bitar, CEO at Flodesk, who shares the top 5 things that helped her bootstrap to $25M ARR.

"Someone somewhere told us not to build code for our solution until we had a customer interview that made someone cry because - cry in a good way! - because they were so excited that their problem was finally getting a solution... And we did. At first when I heard it, I was like, of course no one is going to cry because this is not the type of problem that makes people cry. But we eventually did get someone who cried in a demo, and that's when we knew they were ready to build the code."

Martha shares:

🎨 Flodesk's story going from 0-$1M ARR in their first four months (and to $25M ARR today!)

🎨 How they've stayed cash flow positive since day one as a bootstrapped company

🎨 The importance of daily customer interviews - even if it means knocking on a neighbours door

🎨 The Hotmail model: How viral loops allowed them to focus on making each new user hyper successful

🎨 Rolling out an affiliate program and why you should never underestimate the small voices

🎨 Why listening to gut instinct and the snap judgements of our subconscious mind can sometimes be better than critical analysis

and more! 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SC Moatti, Managing Partner at Mighty Capital and SaaStock USA 2024 speaker extraordinaire, as she shares how to fix a broken GTM.

"When you talk to product folks, what they love is they love good products. I mean, that's their nature. It's that idea that the best product wins is actually becoming a reality. Because when you sell to product people, they want to make sure you have a good product that's going to nicely integrate in their stack and we can talk about what makes a good product, but that's what wins right now."

SC shares:

🔥 How Mighty Capital is disrupting the dinosaurs

🔥 Why product managers build category kings

🔥 David and Goliath: how a community introduction led to a 30% accelerated sales cycle and millions of dollars in revenue

🔥 What you can do to rebuild your funnel

🔥 Shrinking budgets left right and centre- what founders can do to sell

🔥 Why product is poised to become the most important function in business

and more! 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Denis Mosolov, Managing Partner Venture Debt at Flashpoint, as he discusses what's out there (from a founder's perspective) if you don't want to dilute.

"It's a big challenge for us, because you know if your company's really going to take-off and show growth levels that are exciting for the VC community, you do need to invest and you do need to know how to raise capital. That's a skill that the founders need to have and so it is a red flag for me if something is like 100% bootstrapped, because there's a big question mark - 'are you guys actually able to raise capital?'"

Denis shares:

💫 Humble beginnings, half a billion under management, and three product lines later: Flashpoint's founding story

💫 The current state of venture debt: from 'flight to brand' to extension rounds

💫 Different sources of capital and their requirements - asset backed debt, convertibles, government subsidies, revenue-based financing, venture debt and more

💫 When a founder would want to borrow against inventory vs seek out flexible non-dilutive capital, to non-dilutive expensive 'royalties'

💫 His advice to 'hustle, scramble, make quick decisions, and be proactive'

and more! 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Matthijs Welle, CEO at Mews, who shares his lessons building Mews to unicorn status and $100M ARR.

"Recognise when we've got a challenge and address it. And I surround myself with phenomenal people, I'm not afraid of hiring people that are smarter than me around me, because I'm not always the smartest person. I have more context than anyone else, but these people lift me, and I think the best managers do that - they just find phenomenal talent and then trust that they are not going to be fighting, but showing up for the job and lifting you for the manager that you are."

Matthijs shares:

- Mews' founding story - from frustrations with a big marble block to building the next generation infrastructure system for hotels

- The company's growth path (including 40 new hires MoM!)

- From eight acquisitions to receiving $110M on top of raising a round - the pivotal moments speed and drive overlapped with opportunity

- The ONE role that helped get them to the $10M ARR mark

- Why someone giving them sh*t was a 'wake up call' to professionalise the business

- When to pull away from entrepreneurial tendencies (including the micromanagement trap...)

plus the best hotel he's *ever* stayed in and how much they had to offer a Maine restaurant for the Mews.com domain  

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock USA 2023 Stage, Des Traynor (Co-founder & CSO at Intercom) discusses the 'Great AI Revolution', exploring just how epic the disruption could be.

After many decades of over-promising and under-delivering, the AI revolution has finally arrived. Like every disruptive wave in software before it, it brings a whole host of opportunities for new market entrants, and threats for market incumbents. This talk is all about how to understand the new capabilities that have landed, think through product opportunities they imply, and ultimately capitalise on them, whether you’re a scrappy startup in its embryonic stage, or an established incumbent paranoid about the future.

 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Todd Olson, founder & CEO of Pendo, who shares his lessons in building Pendo well past $100M ARR.

"I would say we're more aggressive than the average company. First off, there's rules. We are not a custom software shop, I do not build things for one customer. However, if there's something on our roadmap anyway and it's, I don't know, let's say, 12 months from now, and this prospect needs it now or sooner, I am willing to rearrange things. As I tell my prod teams "don't get married to your roadmap", married means you have emotional attachment to it and that you can't move things around, because what better proxy for prioritisation than speaking with the customer and them saying "I will buy now if you have it now"."

Todd shares:

- Pendo's founding story

- The greatest signal of prioritisation a business can have

- His philosophy of 'hiring for pain'

- The impact active coaching had on his team

- Their two year journey from $1M-$10M ARR: tripling growth rates and a high percentage of inbound demand

- The three strategic anchors Pendo uses to make decisions, incl. being 'bold by choice'

- How they've dealt with company growth often outpacing human and professional growth

and more! 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by founder & CEO lempire and SaaStock 2024 speaker, Guillaume Moubeche, as he shares how Lempire scaled from $10M to $23M ARR in two years (bootstrapped!).

"I was not ambitious enough, for me my ambition was to get a salary so I could help my girlfriend at the time paying the rent. Eventually, having someone, you know, who sees things 10 to 20x bigger for yourself than you, is actually amazing and I think that was the biggest helper that basically forced me to think of things at a way bigger and larger scale."

He shares:

- Why achieving PMF doesn't mean everlasting success

- Understanding the 'S curve' and its implications on a business

- How his upbringing encouraged the bootstrapped mindset

- If de-risking and ambition go hand in hand

- The ultimate founder hack (bank loans up to 7x of your EBITDA)

- Fostering motivation within the team

and more! 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Peter Berg, Managing Partner at M12, who shares how AI will be used in the software industry.

"It's definitely changing, I think, the dynamic of the way software gets built, the speed at which it can get built. There are a lot of amazing tools. I mean, GitHub, obviously is one in the Microsoft ecosystem. GitHub copilot has been transformative, I think for developers, we've heard that from them directly, and I think that's only going to continue in the way software both gets built and as also the notion of what software is might potentially change as well."

Peter shares:

- His journey scaling Visa Ventures into a global program

- How M12 source deal flow opportunities

- The net new experiences and possibilities that are going to be created as a result of AI

- Modernising legacy infrastructure with AI

- The unintended consequences that may be on the horizon

and more!

 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock USA 2023 Stage, Thomas Smale (Founder and CEO of global M&A advisory firm FE International) shares what he’s learned from more than $1 billion in closed deals.

Thomas shares:

- Behind-the-scenes insights into which business models lead to the biggest exit prices

- The business types that are most popular with buyers

- How you can build a high-value business poised for a smooth exit

and more!

---

Check out the other ways SaaStock is serving SaaS founders

🇺🇸 SaaStock USA 2024: 1500+ B2B SaaS founders, investors and operators are joining us in the 'Silicon Hills' of Austin, Texas for three days of SaaS magic (https://www.saastock.com/saastock-usa/)

🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/)

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Barb Hyman, founder & CEO at Sapia.ai, who shares how she overcame three big challenges to build an enterprise AI SaaS and raise $25M.

"So we tried and we didn't succeed in building a new category. We had this concept a couple of years ago when we rebranded to Sapia that we were going to build this category around smart interviewer. And reality is it takes a lot of money, it takes a lot of commitment, consistency, and focus. And we realised that we were too insular, we were too leading with our product rather than really leading with your problems. And so we've really pivoted now to focus less on the category and much more on "here's the value that you get".

Barb shares:

- The pervasive bias in tech companies and tackling mirror hiring

- Why she believes the resume should've died a long time ago

- How Sapia have scaled the science of a structured interview

- Raising their $25M series A (incl having their largest customer invest in them!)

- How they're solving turnover through machine learning

- Why having integrity with customers means having integrity with VCs

and more!

---

Check out the other ways SaaStock is serving SaaS founders

🇺🇸 SaaStock USA 2024: 1500+ B2B SaaS founders, investors and operators are joining us in the 'Silicon Hills' of Austin, Texas for three days of SaaS magic (https://www.saastock.com/saastock-usa/)

🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/)

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)