288 - What if I told you that your assumptions about what a client can spend have nothing to do with reality—and everything to do with your mindset? 

Ever looked at a client’s house, car, or outfit and thought, “They’ll never spend that much”? Or maybe the opposite—expecting a huge sale based on their zip code? In this episode, Heather and I break down why judging your clients' wallets is a dangerous game—and how it’s probably costing you real money.

What to Listen For:

• The real reason your brain tries to predict client spending
• Why judgment is usually more about you than them
• What “clean thinking” means and how it improves your sales
• How disappointment-avoidance is sabotaging your business
• A mindset shift that instantly makes sales conversations easier
• What silence during a sales conversation actually means
• Why two clients with the same income may spend wildly different amounts
• How Heather handles post-sale disappointment (spoiler: it’s genius)
• The key to offering your services without attachment or judgment

The biggest sales mistake we can make? Judging clients before they even walk through the door. When we drop the assumptions and focus on service over outcomes, the entire sales process becomes lighter—and more profitable.

So give this episode a listen, challenge your assumptions, and let your clients decide for themselves.

Resources in this episode:

Is your pricing setting you up for success? Find out how much you need to make per session to reach your revenue goals with this free calculator! Get it here: www.hairofthedogacademy.com/target

Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.com

Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales in the Freedom Focus Formula – www.freedomfocusformula.com

Crack the code to booking more clients inside Elevate – www.freedomfocusformula.com/elevate

Discover the world of commercial pet photography in the Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercial

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