The Sales Evangelist

The Sales Evangelist

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The Sales Evangelist episodes

  • How To Leverage Video Throughout The Sales Process | Chad Lakin - 1622

    Video can be a crucial part of the sales process. People love stories. Video is a great way to share your service or product story. Chad Laken joins Donald today on how to utilize videos throughout sales process.

    Video is powerful

    • Video can be daunting and somewhat intimidating.
    • Using video in emailing a prospect adds a deeper touch.
    • It takes 8-12 touchpoints. Video expands your ability to build trust.
    • Individualize your video for a stronger impact.
    • Your video is a great way to introduce you and your company to all decision-makers.
    • Personalization at the top of the sales funnel.

    Create helpful content for your prospects

    • Developing the business relationship with video will launch you further than the funnel.
    • Rinse and repeat your bank of video content.
    • Make a video answering commonly asked questions from your prospects.
    • 95% of retention is increased when you use a video.

    Top use cases to utilize video

    • Put context to your video to make a lastly impression
    • Send a video when you are being ghosted by your prospect.
    • Develop a journey map for your video content.
    • Have fun!

    “Video is what makes great salespeople memorable.”– Chad Lakin

    • Connect with Chad on LinkedIn or Shootsta

    1. This episode is brought to you in part by Skipio.

    Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    1. This episode is brought to you in part by Scratchpad.

    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Get Scratchpad free at Scratchpad.com. 

    1. This episode is brought to you in part by LinkedIn. 

    The sales landscape is totally changing. You need to adapt to succeed. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE.

    1. This episode is brought to you in part by Calendly.

    The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. Finish the year strong and request a demo of Calendly today at Calendly.com/TSE. 

    Credits

    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. 

    Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    27 min
  • How To Leverage Video Throughout The Sales Process | Chad Lakin - 1622

    Video can be a crucial part of the sales process. People love stories. Video is a great way to share your service or product story. Chad Laken joins Donald today on how to utilize videos throughout sales process.

    Video is powerful

    • Video can be daunting and somewhat intimidating.
    • Using video in emailing a prospect adds a deeper touch.
    • It takes 8-12 touchpoints. Video expands your ability to build trust.
    • Individualize your video for a stronger impact.
    • Your video is a great way to introduce you and your company to all decision-makers.
    • Personalization at the top of the sales funnel.

    Create helpful content for your prospects

    • Developing the business relationship with video will launch you further than the funnel.
    • Rinse and repeat your bank of video content.
    • Make a video answering commonly asked questions from your prospects.
    • 95% of retention is increased when you use a video.

    Top use cases to utilize video

    • Put context to your video to make a lastly impression
    • Send a video when you are being ghosted by your prospect.
    • Develop a journey map for your video content.
    • Have fun!

    “Video is what makes great salespeople memorable.”– Chad Lakin

    • Connect with Chad on LinkedIn or Shootsta
    1. This episode is brought to you in part by Skipio.

    Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    1. This episode is brought to you in part by Scratchpad.

    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Get Scratchpad free at Scratchpad.com. 

    1. This episode is brought to you in part by LinkedIn.

    The sales landscape is totally changing. You need to adapt to succeed. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE.

    1. This episode is brought to you in part by Calendly.

    The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. Finish the year strong and request a demo of Calendly today at Calendly.com/TSE. 

    Credits

    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. 

    Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    26 min
  • How to Think Like a Strategist When Selling to Corporate Executives | Douglas Cole - 1621

    Thinking like a strategist when selling to corporate deals will get you to the closing table. The order taking days are gone! Donald chats today with Douglas Cole who is a sales leader at LinkedIn, an advisor with start-up accelerators in North America, and a part-time university lecturer at The Rotman School of Management and The Schulich Executive Education Centre in Toronto. Author of The Sales MBA.

    Dominant Themes in the Sales Process

    • Sales Strategist - the company's competitive position and its market facing position.
    • Change Agent – the organizational dynamics, happening within the company, at any given time.
    • Decision Architect – interpersonal (human psychology) and how that affects your interactions with that prospect.

    Strategist:

    • Precise understanding of where this company competes and how do they win.
    • Being able to make the connection between your product and how it benefits your prospect.
    • Research is critical to be able to have these conversations.

    Change Agent:

    • Being able to find the catalyst to create transformation.
    • Where is the energy in this organization?
    • How can you feed the energy with your product or service?

    Decision Architect:

    • Behavioral economics play a large part in closing the sale.
    • Limited by the attention of the buyer.
    • Obtain the commitment of the buyer.
    • Motivate the buyer to act or move forward with your product.
    • Use of influence levers (scarcity, social proof, etc.)

    Change your mindset:

    • How do you per sieve yourself?
    • Are you likeable, are your trustworthy?
    • Think of yourself as a Sales Strategist, Change Agent and Decision Architect.

    “Selling is a thinking game.”– Douglas Cole

    • Connect with Douglas on LinkedIn or www.TheSalesMBA.ca 

    1. This episode is brought to you in part by Skipio.

    Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    1. This episode is brought to you in part by Scratchpad.

    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Get Scratchpad free at Scratchpad.com. 

    1. LinkedIn 

    The sales landscape is totally changing. You need to adapt to succeed. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE.

    1. Calendly

    The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. Finish the year strong and request a demo of Calendly today at Calendly.com/TSE. 

    Credits

    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. 

    Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    30 min
  • The 3 Rules for Effectively Selling to Millennials | Tom Burton - 1620

    More than 50% of the workforce are millennials. Millennials are now the predominant decision-makers in B2B purchasing decisions. Tom Burton, author of The Revenue Zone joins Donald to discuss the top three rules for effectively selling to millennials. 

    Change is Inevitable 

    • Younger buyers have no tolerance for the traditional B2B model.
    • They want to do their own research and control their buying journey.
    • Preference is to avoid talking to salespeople.
    • 80% more millennials are likely to buy if the sales process is consultative.

     

     

    The Three Rules

    • The mindset of a salesperson needs to be different. The buyer wants to be in control of their journey. Today’s salesperson needs to be flexible.
    • Make your content accessible to your buyer – (non-gated). Create relevant content that is frictionless.
    • Enable the buyer experience to be guided step-by-step.

    Takeaways

    • Confused prospects don’t become buyers.
    • Answer the first questions of your prospect of what is the value proposition.
    • Share the recommended journey.
    • Buyers want guidance.
    • Works well through social selling.

     “The buyer wants to be in control of their journey. Today’s salesperson needs to be flexible.” – Tom Burton

    • Connect with Tom at www.TheRevenueZone.com 

    1. This episode is brought to you in part by Skipio.

    Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    1. This episode is brought to you in part by Scratchpad.

    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Get Scratchpad free at Scratchpad.com. 

    1. This episode is brought to you in part by LinkedIn.

    The sales landscape is totally changing. You need to adapt to succeed. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE.

    1. This episode is brought to you in part by Calendly.

    The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. Finish the year strong and request a demo of Calendly today at Calendly.com/TSE. 

    Credits

    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. 

    Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    27 min
  • Three Key Insights You Must Know When Selling To Europeans | Grady Anderson - 1619

    Relationships are important

    • Doing business in Europe has some similar characteristics to doing business in the United States.
    • Data privacy is one of the critical aspects of doing business effectively.
    • Need to understand the payment platforms and the rules.
    • Sensitive to the borders and cultures.
    • Getting down to business is totally acceptable – don’t be offended.

    What to be aware of in selling to Europeans

    • You have to be GDPR compliant to avoid a deal going south.
    • Germany is extremely strict on GDPR.
    • Navigating the potential language barriers of each country takes research.
    • Consider investing in salespeople that can speak the language of the country you are prospecting too.
    • Being aware of slang and how that can impact your ability to communicate.
    • Stay aware of how the currencies rates are changing from day-to-day.

    Messenger tools are valuable in assisting your sales efforts

    • Apps that have the ability to translate your marketing campaigns are key to your success.
    • WhatsApp, Telegram and Viber are some powerful tools.

    “It makes a huge difference when an American salesperson or marketer can take a second to understand who it is that they're they're communicating with, and not be so domineering from a cultural perspective.” – Grady Anderson

    • Connect with Grady via: LinkedIn

    1. This episode is brought to you in part by Skipio.

    Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    1. This episode is brought to you in part by Scratchpad.

    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Get Scratchpad free at Scratchpad.com. 

    1. LinkedIn 

    The sales landscape is totally changing. You need to adapt to succeed. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE.

    1. Calendly

    The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. Finish the year strong and request a demo of Calendly today at Calendly.com/TSE. 

    Credits

    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. 

    Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    36 min
  • What You Need To Do To Hit Your Enterprise Sales Target Today | John Stopper - 1618

    Problems facing salespeople today

    • Salespeople are struggling to make sales quota more today than ever. 
    • Technology isn’t necessarily closing more deals. 
    • Training is more focused today on tactics.
    • Sales strategy needs to be the focus.

    Sales system to fill the gap

    • Being willing to call an audible when in your sales process - being willing to adapt. Great quarterbacks do this.
    • Changing your pitch based on who you are selling to. Pro-baseball pitchers do this.
    • Taking time to be prepared before the call. Consider Pro-golfers.
    • Identify the persona of your prospect.

    Focus on the value to your prospect

    • What’s important to the prospect you are talking to at the moment?
    • Map your strategy to the strategic growth objectives of your customer. 
    • Align your product to the needs.
    • Focus on the value and how you meet it.
    • Go to the website of your customer to find how to align your offering.

    “Sales can be fun if you make it about strategy and you know how to deliver value to your buyers” – John Stopper

    •     Check out John's website: www.northstar8.com or call: 917-287-0734

    1. This episode is brought to you in part by Skipio.

    Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    1. This episode is brought to you in part by Scratchpad.

     Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Get Scratchpad free at Scratchpad.com. 

    1. This episode is brought to you in part by LinkedIn.

     The sales landscape is totally changing. You need to adapt to succeed. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE.

    1. This episode is brought to you in part by Calendly.

    The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. Finish the year strong and request a demo of Calendly today at Calendly.com/TSE. 

    Credits

    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. 

     Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    25 min
  • How to Do 6 and 7-Figure Deals Over the Phone | Scott Smyth - 1617

    Using a multi-thread approach

    • Using data and being methodical going to market. 
    • 1% better each day is working smart. 
    • Doing less than 6 and 7-figure deals tend to be more transactional rather than emotional.
    • Make the buyer the champion internally.
    • Clients crave being smarter. 

    Strategy to get these big deals

    • Getting the key people involved who can commit budget. This is usually 3-5 individuals—cross-functional Value: Solving a variety of business problems.
    • Creating the momentum or “ground swell” within the organization of your prospect.
    • Work behind the scenes.
    • Create Partnership Plan: Alignment with the prospect (pain points, desired solutions, collateral needs, etc.)

    Proof it works

    • With this process Scott’s team has gone from 2% conversion ratios in outbound activities to 20%.
    • Approach the sales process like a game. 
    • Don’t overthink each call.
    • Review what you did well and what could be improved each week.
    • What can you do each week to improve by 1%?

    “Don’t overthink it, have a process and look at it objectively at the end of the week.” – Scott Smyth

    Check out Scott’s website: www.hginsights.com

    1. This episode is brought to you in part by Skipio.

    Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    1. This episode is brought to you in part by Scratchpad.

    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Get Scratchpad free at Scratchpad.com. 

    1. This episode is brought to you in part by LinkedIn.

    The sales landscape is totally changing. You need to adapt to succeed. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE.

    1. This episode is brought to you in part by Calendly.

    The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. Finish the year strong and request a demo of Calendly today at Calendly.com/TSE. 

    Credits

    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. 

    Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    32 min
  • Selling Through Tough Times | Paul Reilly - 1616

    On today’s episode of The Sales Evangelist, Donald speaks with professional speaker, author, and sales trainer, Paul Reilly. They discuss Paul's book “Selling Through Tough Times”, how to thrive through a downturn, and 6 steps to staying mentally strong. 

    A “Tough Timer” mindset

    • A tough-timer mindset is about finding the opportunity in a struggle, being steadfast, and staying humble. 
    • During tough times, progress is more important than performance. When you are facing tough times you need to continue to progress toward your goal, this will help you to stay motivated. 

    Daily mental flex

    Paul has developed six steps to help you stay mentally strong. 

    1. Gratitude
    2. Continuous improvement
    3. Self-discipline
    4. Positive reframing
    5. Pruning negativity and planting positivity
    6. Make success easier tomorrow by taking action today

    Anyone can utilize these six steps no matter how much experience you have as a seller. 

    What do buyers think during tough times?

    • Customers buy differently during tough times and you need to understand how your customers define value during difficult moments.
    • People are often fearful during uncertain times and often hit the pause button in order to conserve cash.

    How can you position yourself for success during tough times? 

    • Focus your time, energy, and effort on the most viable sales opportunities. Detail what business you are trying to avoid so that you can limit wasted time. 
    • Shift your customers' attention to the future and help them remember their goals. 

    Episode Resources

    • Go to Toughtimer.com and submit your email address for a free chapter of “Selling Through Tough Times” about crafting your customer message. 
    • Connect with Paul on LinkedIn

    This episode is brought to you in part by LinkedIn.

    The sales landscape is totally changing. The way that we are selling is out of line with the way our prospects are buying. You need to adapt to succeed. Imagine if you could use data that could give you insights into when somebody is ready and the challenges they are facing so you can fine-tune your message specifically toward them. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE.

    This episode is brought to you in part by Scratchpad.

    Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com. 

    This episode is brought to you in part by Calendly.

    The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. With calendly, you can turn more meetings into revenue, accelerate your sales cycle, and increase your win rate when you choose to use calendly to automate your scheduling. Finish the year strong and request a demo of calendly today at Calendly.com/TSE. 

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    25 min
  • What Sellers and Sales Leaders Are Grateful For | Donald Kelly - 1615

    Thanksgiving is a great time to show gratitude for the things you have and the people around you. In today’s episode our host, Donald Kelly, brings you what Sellers and Sales Leaders are Grateful for. Amidst all of the challenges going on in the world right now, there are still things to be thankful for.

    This episode is brought to you in part by LinkedIn.

    The sales landscape is totally changing. The way that we are selling is out of line with the way our prospects are buying. You need to adapt to succeed. Imagine if you could use data that could give you insights into when somebody is ready and the challenges they are facing so you can fine-tune your message specifically toward them. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE.

    This episode is brought to you in part by Scratchpad.

    Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com. 

    This episode is brought to you in part by Calendly.

    The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. With calendly, you can turn more meetings into revenue, accelerate your sales cycle, and increase your win rate when you choose to use calendly to automate your scheduling. Finish the year strong and request a demo of calendly today at Calendly.com/TSE. 

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    14 min
  • Why Clear Use Cases Enable Sales Teams to Sell Complex Technologies | Rob Ashton - 1614

    On today’s episode of The Sales Evangelist, our host, Donald Kelly is joined by Rob Ashton to discuss the power of writing and three things that you need to understand to convert more prospects when writing emails.

    Reading is not speaking

    • We are born with structures for speaking, but writing takes years of dedicated practice in order to rewire the brain. 
    • Because reading is so complicated we don’t do it in real-time. Our eyes skip through the page and our brains fill in the rest. 
    • Reading is much more complicated than we realize. 

    Writing is not great for everything

    • You really need to put yourself in the shoes of the prospect.
    • Think about how interested they are in this, how much they know already, what is their priority, and when was the last time we talked about this.
    • Writing is not good for emotive issues. 

    Our brains are not computers and writing is not data transfer

    • We often believe that emails should be short bullet points, but it is not always the case. 
    • As human beings we think in narrative and bullet points are not good at communicating nuance and risk losing control of the narrative. 
    • Remember that you are building a relationship and you have to assume sending a bulleted list will not build relationships. 

    Episode Resources

    • Check out Rob’s website at robashton.com

    This episode is brought to you in part by LinkedIn.

    The sales landscape is totally changing. The way that we are selling is out of line with the way our prospects are buying. You need to adapt to succeed. Imagine if you could use data that could give you insights into when somebody is ready and the challenges they are facing so you can fine-tune your message specifically toward them. Deep Sales, a part of the next generation of LinkedIn Sales Navigator, can help you do just that. Check it out yourself and get a 60-day free trial at Linkedin.com/TSE.

    This episode is brought to you in part by Scratchpad.

    Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

    Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com. 

    This episode is brought to you in part by Calendly.

    The power of scheduling automation has never been more critical than it is today. Your sales team needs a solution to easily meet with prospects at the right time, every time. With calendly, you can turn more meetings into revenue, accelerate your sales cycle, and increase your win rate when you choose to use calendly to automate your scheduling. Finish the year strong and request a demo of calendly today at Calendly.com/TSE. 

    This episode is brought to you in part by Skipio.

    Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

    But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

    As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio is provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

    Mentioned in this episode:

    HubSpot and bluëmago | STUDIOS

    HubSpot and bluëmago | STUDIOS

    hubpspot.com/marketers
    bluemangostudios.com

    40 min

About The Sales Evangelist

From the publisher's feed

I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working.

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