Small Business Savvy | Web Design, Systems, and Marketing

Do you ever find yourself buried under an endless to-do list, bouncing from task to task, but never feeling like you're making true progress? If you're an online business owner, you're in familiar company. This common challenge of trying to handle everything all at once can be overwhelming. But recognizing which season your business is currently in can guide you in setting priorities that truly move the needle without veering into burnout.

When your list of business tasks is a mile long, there’s one important thing to remember: you don’t need to do everything at once! In this episode, I’m breaking down the three business seasons and sharing what to prioritize based on the specific season you’re in. You’ll also learn how to recognize when it’s time to shift from one season to the next. 

Each business season serves a special purpose. Whether you’re a seasoned entrepreneur or just starting out, recognizing and embracing your current business season allows for targeted growth and sustainable success without falling into the endless hustle trap. Wherever you are in your business, I’d love to hear about your priorities! Send me a message on Instagram @kristendoyle.co and share your current focus.

01:50 - What the three business seasons look like and how to identify which season you’re currently in

07:45 - Specific tasks to prioritize in each of the three business seasons

22:04 - Tell-tale signs that you’re ready to shift into a new season

26:49 - Action steps to take and apply to your business as soon as today

Links & Resources:

• Episode 131, Strategy Over Spaghetti: A Smart Approach to Building Your Audience
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode142 

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Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

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Have you ever checked your website only to realize something major was broken, and you had no idea how long it had been that way? That happened to me when I discovered my WooCommerce store was stuck in “coming soon” mode for weeks. Yikes! That’s why in this episode, I’m diving into website spring cleaning—because just like our homes, our websites need a deep clean to stay secure, fast, and conversion-friendly.

I’m breaking website spring cleaning into three key areas: security and performance, user experience, and content. You’ll hear why outdated plugins can put your site at risk, how to uncover hidden issues that might be driving customers away, and simple tests that will completely change how you see your site. Trust me, you don’t want to skip this!

If you’re ready to give your website the refresh it deserves, grab my free WordPress Maintenance Checklist to make sure nothing slips through the cracks. Tune in now to learn the quick and easy fixes that will keep your site running smoothly and bringing in sales!

03:04 - Three main benefits to website spring cleaning

04:44 - What to check on your website to ensure security and performance is top notch

07:34 -  A user experience audit for you to try

09:29 - Steps for quickly reviewing the content on your site

11:16 - How to implement your website maintenance schedule without overwhelm

Links & Resources:

• Free WordPress Maintenance Checklist
• GTmetrix
• Google Pagespeed Insights
• Episode 134, Stop Leaving Your Website’s Front Door Unlocked - 3 Ways to Protect Your Site From Hackers
• Episode 18, How to Maintain Your WordPress Website
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode141

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

What if I told you that your business could disappear overnight, just because of an algorithm change or a platform shutdown? It’s a scary thought, but for too many online sellers, it’s a real risk. In this episode, we’re talking about why relying solely on social media or third-party platforms is like building your business on rented land - and how you can take back control by making your website the heart of your brand!

I’m breaking down why your website isn’t just a “nice-to-have” but an essential tool for long-term success. We’ll talk about how to use it to grow your audience, nurture leads, and create a sales system that you own. Plus, I’ll share some simple but powerful tweaks that can turn your website into a revenue-generating machine, without requiring hours of extra work.

If you’ve ever felt stuck playing by someone else’s rules in your business, this episode is for you. By the end, you’ll walk away with an action plan to stop relying on rented land and start building a business that’s truly yours. Ready to take back control in your business? 

02:06 - The problem with building your entire business on rented property

06:04 - How to create strategic content that attracts your ideal customer

09:15 -  Your action plan for converting people from your website to your email list (and what to do once they’re a subscriber)

15:01 - Using your website and email list for retargeting 

Links & Resources:

• Episode 73, Don’t Miss Out: You Need an Email Welcome Sequence
• Episode 116, How Do You Write Sales Emails That Don’t Feel Salesy? With Nicole Kepic
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode140 

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

Are you tired of juggling a million tabs and still feeling behind in your business? If so, this episode was made for you! I’m sharing 21 must-have Chrome extensions that will help you work smarter, not harder. Whether you’re trying to stay organized, track your sales, or boost productivity, these tools will transform the way you run your business.

I know, I know, 21 extensions is a lot (and you won’t need all of them)! That’s why I’m dividing them into five clear categories to support your productivity, security, content creation, and more. You’ll hear about tools that block distractions and extensions that help you easily record tutorials or SOPs. I’ll also share hidden gems that will streamline your workflow and seamlessly manage tasks - all from the comfort of your browser. 

These must-have Chrome extensions will make managing your business easier than ever. Choose your favorites and you’ve got a custom virtual toolbox for simplifying your business and getting more done in less time! Remember, don’t overwhelm yourself by installing all of them. Start small and add new ones as you need them!

01:32 - Must-have Chrome extensions for focus and productivity

13:16 - Design and visual tools that help your business look polished and professional

15:37 - Chrome extensions for documentation and creating content

19:48 - A few helpful tools that will ensure your writing is top-notch

21:24 - Must-have Chrome extensions for the operations side of your business

➡️ Check out all the Chrome extensions I mention in the show notes: https://kristendoyle.co/episode139

Links & Resources:

• Episode 103, Free & Low-Cost Tools for Online Entrepreneurs
• Episode 77, Tools of the Trade: My Favorite Things for Savvy Teacher Sellers
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

If you’ve been feeling like it’s getting harder and harder to get your digital products in front of the right people, you’re not alone. But here’s the thing - I don’t believe in sitting back and hoping people magically find me. Sometimes, we have to get a little creative with our marketing strategies! In this episode, I’m sharing 13 powerful ways to get more eyes on your products, no matter what platform you’re selling on. And I have a feeling there are a few strategies in here that you haven’t tried yet!

We’ll talk about some of the most effective ways to attract the right audience, including a few underrated strategies that don’t rely on social media. I’ll also dive into the power of lead magnets—how to make them work for you, where to put them, and why they can be such a game-changer for converting freebie seekers into paying customers. Plus, I’ll be sharing a simple tweak I’ve made that helps me generate more organic traffic without spending hours on content creation.

And that’s just the beginning! Whether you’re looking to build stronger relationships with potential buyers, tap into new audiences, or make the most of the platforms you’re already using, you’ll walk away from this episode with plenty of fresh ideas to test out. Let’s get more eyes on your products and boost your sales!

02:47 - Setting up an affiliate program to get more eyes on your products

04:59 - Two collaboration strategies for increasing your traffic

11:31 - Important SEO strategy for your marketplace and website

16:01 - Why you should be taking advantage of email list segmentation 

18:51 - Getting more mileage out of your content

Links & Resources:

• Episode 86, SEO-Friendly Content: Writing for Humans, Optimizing for Algorithms 
• Episode 65, Boost Blog Post Traffic with This Simple SEO Strategy Plan
• Episode 38, Formatting Blog Posts for Better SEO & Readability 
• Episode 2, My Top 3 SEO Tips for TPT Sellers
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode138

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

Wondering why your digital products aren’t selling? If you've spent hours creating the perfect product, only to hear crickets when you launch, it can feel frustrating and confusing. In this episode, I’m breaking down the five biggest reasons why your digital products aren’t selling—and, more importantly, how to fix them so you can start seeing real results.

We’ll talk about the most common mistakes that keep digital products from selling, from messaging missteps to not using social proof effectively. I’ll share simple, actionable strategies that can help you attract the right buyers and finally get your offers in front of the people who need them. Whether you're new to selling digital products or looking to improve your sales, you won’t want to miss this.

If you’re ready to stop spinning your wheels and start making consistent sales, this episode is for you. After listening, spend a few minutes looking over your best selling products with fresh eyes and use what you’ve learned to make improvements. Small changes can lead to big results!

01:13 - Specific tips to ensure your product presentation is clear enough

04:43 - How to build trust quickly with potential buyers

09:04 -  Not sharing enough about the value of your product could be why your digital products aren’t selling!

11:40 - Tips for using the right words to describe and sell your digital products

15:14 - Different types of social proof to look for, and how to use it effectively

Links & Resources:

• Episode 133, Stop Guessing What to Say - Create a Core Message to Connect with Your Audience
• Episode 127, 5 Ways to Optimize Your Website Shop for Better Sales
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode137

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

If you’ve ever felt like being an introvert puts you at a disadvantage in online business, think again! In this episode, I chat with Nicole Kepic, author of Don't Ask Me to Be Loud, about how to build a successful business as an introvert by embracing your natural strengths. Nicole shares how deep listening and empathy help introverts connect with their audience and build trust without needing to be loud or extroverted.

We also explore introvert-friendly marketing strategies like email marketing for personal connections, podcast guesting for meaningful conversations, and choosing social media approaches that feel authentic. By working with your energy rather than against it, you can grow your business in a sustainable way.

When it comes to selling, Nicole encourages us to shift our mindset—it’s not about being pushy; it’s about serving. If we truly believe in what we offer, sharing it becomes a way to help others, not just make a sale. Success in business as an introvert isn’t about changing who you are but leaning into your strengths. If you want to build a thriving, authentic business, this conversation is for you!

02:48 - How Nicole decided on a specific topic for her book

10:05 - Ways that Nicole has found introversion to be like a superpower in her business

14:07 - Building visibility for your business as an introvert and marketing strategies that don’t drain your energy

23:31 - The benefits of podcast guesting for introverts 

29:15 - Tips for selling without being inauthentic 

Links & Resources:

• Nicole’s Book: Don’t Ask Me to Be Loud
• Nicole’s Instagram: @nkcopywriting
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode136

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

It’s time to create content and you find yourself staring at a blank screen completely stuck on what to say (again). Sound familiar? We’ve all been there, but the good news is, I’ve got tips to help you stop scrambling for ideas at the last minute.

In this episode, I’m sharing a simple, strategic content planning framework that will help you create content that not only attracts your ideal audience but also makes it easier to stay consistent. Because let’s be honest - when you don’t have a plan, content creation takes way more time and energy than it should! We’ll talk about why a lack of content planning keeps you stuck in a cycle of procrastination and how to break free from it.

I’ll also walk you through a step-by-step process to audit your existing content, identify gaps, and use AI tools to categorize your topics. Plus, I’m sharing my favorite keyword research strategies so you can make sure your content is actually being found by the right people. You’ll walk away with a clear action plan to organize your content ideas, map out your next month of content, and repurpose across multiple platforms. 

02:10 - What happens when we don’t have a content plan

04:35 - How to approach content planning strategically (and how AI can help!)

08:31 -  A simple way to do basic keyword research

09:52 - Important organizational details of content planning: where to keep your plan, what to include, etc.

12:37 - The secret to keeping content planning and creation sustainable and your action steps for getting started this week

Links & Resources:

• Ubersuggest
• Google Keyword Planner
• Notion
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode135 

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

Is your website as secure as your bank account? If not, you could be leaving your business vulnerable to hackers—who don’t just target big sites but any easy opportunity they can find. In this episode, I break down three simple yet crucial steps to protect your site, no tech expertise required. 

From strengthening your login credentials to managing plugins and keeping everything updated, these small changes can make a huge difference in keeping your site secure. Plus, I’ll share my top recommendations for password managers, security plugins, and backup strategies so you can safeguard your business without the stress. Don’t wait until it’s too late—take action today to lock your website’s front door!

02:54 - The most common security vulnerabilities that I see and how to avoid them

07:37 - How to protect your site by staying on top of plugin updates and vetting plugins before installing them

12:00 -  A plugin management strategy for you

13:31 - Proactive steps you can take to protect your site

Links & Resources:

• WPCare Plan
• Solid Security
• Updraft Plus
• 1Password
• Bitwarden
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode134

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

Ever feel like some businesses just get you, almost as if they’re reading your mind? That’s the magic of a core message. In this episode, I walk you through why a strong core message is essential for your business. With the right message, you’ll find it so much easier to create things like emails, product descriptions, and social content that resonates with your audience!

I also share some common messaging mistakes, like sounding too formal or speaking about your audience instead of to them. By making your messaging more personal and clear, you’ll stand out! To help, I walk you through key questions to define your core message and a simple plug and play format to use.

Once your core message is nailed down, you’ll see how it simplifies everything else in your business. Whether you’re planning content or writing emails, your core message keeps you focused and aligned. If you want more support with this, check out my $9 SEED Framework workshop, designed to help you go deeper and create messaging that truly connects.

01:43 - Three common messaging mistakes that digital entrepreneurs make

03:24 - What REALLY makes messaging work

06:13 - How to create your core message (and a simple format to follow!)

10:50 - Tips for using your core message in your business

Links & Resources:

• The SEED Framework Workshop
• Episode 131, Strategy Over Spaghetti: A Smart Approach to Building Your Audience
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode133

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/