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The Science of Self-Deception With Bizzie Gold
This episode dives into the hidden patterns that drive our behavior—the subconscious loops that keep us repeating choices we don’t even realize we’re making. Helping unpack it all is Bizzie Gold, tech founder, behavior futurist, and inventor of Brain Pattern Mapping, a groundbreaking system that predicts behavior and thought patterns with 98.3% accuracy. Through Break Method and her bestselling book Your Brain Is a Filthy Liar, Bizzie is redefining healing beyond coping—guiding people toward real personal agency.
The discussion explores powerful questions: How do early experiences shape how we see the world? Why do we repeat cycles even when we know they’re hurting us? Is self-awareness enough—or is something deeper running the show? Bizzie breaks down perception, decision-making, emotional responses, trauma, addiction cycles, anxiety, and childhood conditioning. Sonia invites listeners to consider how distorted narratives, triggers, and brain patterns influence choices, relationships, substance use, and behavior—and how those patterns can actually be interrupted.
You'll learn about subconscious programming, self-deception, childhood patterning, addictive cycles, and how the neurocognitive funnel predicts emotional and behavioral responses. Bizzie shares actionable insights on language architecture, pattern recognition, emotional regulation, brain mapping, and how neuroscience and data can create sustainable rewiring—not temporary fixes or codependent therapy patterns. It’s an eye-opening look at how behavior truly works—and how to start shifting out of survival mode.
Later in the episode, Bizzie opens up about her own story—growing up as the young mediator in a chaotic home, living with panic attacks for a decade, and the spiritual moment at age 19 that changed her trajectory completely. Her journey moves from anxiety to agency, from curiosity to innovation—and from a napkin sketch to a powerful global behavior technology.
This is Sisters in Sobriety, the support community that helps women change their relationship with alcohol. Check out our Substack for extra tips, tricks and resources.
⏱️ Time-Stamped Highlights
[00:01:00] Introducing Break Method and how it began
[00:02:20] Childhood environment and hyper-awareness
[00:03:15] Anxiety and insomnia shaping her worldview
[00:05:00] Fight Club and the spark behind self-deception research
[00:07:45] The moment panic attacks ended at age 19
[00:10:00] Controlled surrender vs. relying on willpower
[00:12:30] Mapping faith and neuroscience together
[00:14:00] The napkin moment: the birth of Break Method
[00:17:20] Teaching thousands and tracking results
[00:20:00] Efficacy rates and peer-reviewed research
[00:21:45] Evolving Break into behavioral tech
[00:22:10] What is a subconscious pattern?
[00:23:00] Childhood cues and perception of safety
[00:25:00] How reality becomes distorted
[00:28:00] Addiction as downstream behavior
[00:31:00] Seeing why someone uses—not just that they use
[00:33:30] The prison experiment—transformation in two days
[00:38:00] Uncovering abuse through behavior mapping
[00:45:00] Language architecture and emotional loops
[00:50:00] Why the brain prefers familiar pain
[00:51:30] Where someone stuck in addiction should begin
[00:54:00] Scaling the modality—training providers
[00:55:00] The mission to bring this into schools
SIS Links
💌 Sisters In Sobriety Substack – where the magic (and the mocktail recipes) happen
📬 Sisters In Sobriety Email
📸 Sisters In Sobriety Instagram
🌐 Kathleen’s Website Kathleen does not endorse any products mentioned in this podcast
📸 Kathleen’s Instagram
View all episodes
By Sonia Kahlon and Kathleen Killen
4.8
2222 ratings
This episode dives into the hidden patterns that drive our behavior—the subconscious loops that keep us repeating choices we don’t even realize we’re making. Helping unpack it all is Bizzie Gold, tech founder, behavior futurist, and inventor of Brain Pattern Mapping, a groundbreaking system that predicts behavior and thought patterns with 98.3% accuracy. Through Break Method and her bestselling book Your Brain Is a Filthy Liar, Bizzie is redefining healing beyond coping—guiding people toward real personal agency.
The discussion explores powerful questions: How do early experiences shape how we see the world? Why do we repeat cycles even when we know they’re hurting us? Is self-awareness enough—or is something deeper running the show? Bizzie breaks down perception, decision-making, emotional responses, trauma, addiction cycles, anxiety, and childhood conditioning. Sonia invites listeners to consider how distorted narratives, triggers, and brain patterns influence choices, relationships, substance use, and behavior—and how those patterns can actually be interrupted.
You'll learn about subconscious programming, self-deception, childhood patterning, addictive cycles, and how the neurocognitive funnel predicts emotional and behavioral responses. Bizzie shares actionable insights on language architecture, pattern recognition, emotional regulation, brain mapping, and how neuroscience and data can create sustainable rewiring—not temporary fixes or codependent therapy patterns. It’s an eye-opening look at how behavior truly works—and how to start shifting out of survival mode.
Later in the episode, Bizzie opens up about her own story—growing up as the young mediator in a chaotic home, living with panic attacks for a decade, and the spiritual moment at age 19 that changed her trajectory completely. Her journey moves from anxiety to agency, from curiosity to innovation—and from a napkin sketch to a powerful global behavior technology.
This is Sisters in Sobriety, the support community that helps women change their relationship with alcohol. Check out our Substack for extra tips, tricks and resources.
⏱️ Time-Stamped Highlights
[00:01:00] Introducing Break Method and how it began
[00:02:20] Childhood environment and hyper-awareness
[00:03:15] Anxiety and insomnia shaping her worldview
[00:05:00] Fight Club and the spark behind self-deception research
[00:07:45] The moment panic attacks ended at age 19
[00:10:00] Controlled surrender vs. relying on willpower
[00:12:30] Mapping faith and neuroscience together
[00:14:00] The napkin moment: the birth of Break Method
[00:17:20] Teaching thousands and tracking results
[00:20:00] Efficacy rates and peer-reviewed research
[00:21:45] Evolving Break into behavioral tech
[00:22:10] What is a subconscious pattern?
[00:23:00] Childhood cues and perception of safety
[00:25:00] How reality becomes distorted
[00:28:00] Addiction as downstream behavior
[00:31:00] Seeing why someone uses—not just that they use
[00:33:30] The prison experiment—transformation in two days
[00:38:00] Uncovering abuse through behavior mapping
[00:45:00] Language architecture and emotional loops
[00:50:00] Why the brain prefers familiar pain
[00:51:30] Where someone stuck in addiction should begin
[00:54:00] Scaling the modality—training providers
[00:55:00] The mission to bring this into schools
SIS Links
💌 Sisters In Sobriety Substack – where the magic (and the mocktail recipes) happen
📬 Sisters In Sobriety Email
📸 Sisters In Sobriety Instagram
🌐 Kathleen’s Website Kathleen does not endorse any products mentioned in this podcast
📸 Kathleen’s Instagram
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