Shopify Masters

The Scientific Way to Generate and Test Business Ideas

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We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales. 

King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes. 

For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch  

Tune in to learn 
  • How to use the scientific method to come up with a business idea 
  • How to drive traffic to a pre-order page 
  • How to build up excitement for new product releases 

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Shopify MastersBy Shopify
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