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Hunter Carpenter has been on the policy team at ARA for nine years, and currently works as Senior Director of Public Policy. He’s been advocating for the ag retail industry, and says while his focus is on building relationships, it’s also part of the job to witness some of the theatrics.
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Tyler Bottoms, Commercial Director at AgVision Software, says if he could solve one problem with a magic wand, it would be to reduce the ag retail industry’s technical debt. As he explains in the podcast, there are questions every ag retailer can ask themselves as they seek out new technologies. And with ongoing labor shortages, it’s important to be taking on more efficient ways of doing business.
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Karl Wyant, director of agronomy at Nutrien, says the past 18 months have particularly put into focus the decisions growers are making about fertilizer. Int his episode he talks about how his team is working to help farmers evaluate all the tools in the toolbox, and at times, do more with less while place an intense scrutiny on fertilizer use efficiency.
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Grant Mason, sales manager for Wheeler Brothers Grain in western Oklahoma, shares how the team doubled their agronomy business in just a few years. Mason shares how the business is getting bigger—both retailers and manufacturers are consolidating—and it required the team at Wheeler Brothers Grain to take a new approach to the market.
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As one of the first retailers to commercial selective spraying in their agronomic offering, Jeff Crissinger, VP of Agronomy Sales/Marketing at NuWay-K&H Cooperative shares how they are positioning this technology with growers in 2023.
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Court White manages the ag sales team at Logan AgriService. When he joined as a sales team member he says it was like jumping on the bullet train. But he shares what helps his team stay focused, set goals, and reach success.
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Brice Bonin is Sales/E-Business Support Administrator at Nu-Way K&H Cooperative. She details what their team has learned with two years of hosting a digital portal for their agronomy and energy business. Early successes were getting 80% of key accounts active within three months. A longer-term lesson has been realizing patience pays with the backend complexity inherent in ag retail.
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Matt Comrey, a technical nutrition agronomist with Wilbur-Ellis, is based in Yuma City, California. He shares the challenges northern California growers are facing across the variety of crops he helps consultant on. Specific to the drought conditions, he highlights 3 tools growers can use to manage water to the best of their ability. Also, as a 40 Under 40 awardee, he shares for those in the early chapters of their career in ag retail to “stick it out” and find an ag retailer who will invest in their career and potential.
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Clayton Cunningham, Seed Hub manager at Crops 63 for Ceres Solutions, shares the main driver in farmers picking their seed choices. And Clayton gives insights in how selling and delivering seed is changing, per farmers’ preferences.
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The 2022 Winner of Business Innovation Award details the 10-year journey which has been a springboard for improved efficiency, business growth, and happier teams at Ceres Solutions. Uriah Paddock shares how success with digitization makes it easy to be hungry to make all of your business activities electronic.
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