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It’s not either or says Pat Sullivan, vice president of partner success at AgVend. Join him for this conversation about how farmers want to access information and purchasing opportunities for ag inputs in many ways—online and in person. Sullivan shares some success stories of how ag retailers have digitized their business and why he thinks double as many retailers will have an online offering this time next year.
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Denton Lowe, feed manager at National Ropers Supply, shares how the team invests in new employees with a training program to set them up for success with customers. He also shares how feed sales are red hot right now and how convenience to the customer is a key driver in customer loyalty.
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Wyatt Smith, location manager for Brandt in Franklin, Ill., says he favorite part of his job is getting in the field and getting work done. While that requires patience at times, he leans on his own experience working in ag retail operations to understand the in-season pinch points and other challenges.
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Adam Jones, a conservation agronomist at MFA Inc., shares how he helps farmers implement an entire system of soil health, conservation, and yield success on their farms. He says carbon is serving as a catalyst for many conversations for changes in many aspects of on-farm production.
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Erin Hardin, precision ag coordinator at Southern States, talks about what makes her precision ag program a differentiator in the market. She also talks about in the middle of the spring chaos, how a team can keep their eye on the prize, and stay focused on farmers’ successes.
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Harley Rensing, a customer success manager at CommoditAg, joins the podcast to talk about supply chain constraints and how focusing on the customer experience is growing e-commerce and some ag retailers’ businesses.
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Ethan Noll, Digital Ag Team Lead, at Ag Partners Co-op joins the podcast to share how he works to help farmers use technology to raise higher yields and improve input use.
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Kendra Meisgeier, a precision ag specialist with River Valley Cooperative, talks about the first two years of the co-op’s grower portal, how it ties back to precision agriculture, and what the future of customer service looks like.
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