The Scoop Podcast

John Hockett, CEO of Marion Ag Service, is the second-generation leader for this family-run ag retailer located in Oregon. As a previous recipient of ARA’s Retailer of the Year, Marion Ag Service exemplifies excellence in its business in many ways, which Hockett boils down to “little things matter.” This year marks 50 years of business, and Hockett shares a bit on their vision for the next 50.

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With recently announced guidance from the Department of the Treasury, to support the documentation of agricultural production required to participate for Section 45Z tax credits, Bushel and Verity have integrated their on-farm data,  sustainability modeling and compliance platform. Kimberly Bowron, president of Verity, and Jake Joraanstad, CEO of Bushel, explain what’s next for traceability in the grain business.  

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BenVireo TerraLux (10-0-0 liquid organic nitrogen (N) fertilizer) has been named The Scoop’s New Product of the Year runner-up. Gina Colfer, sustainable solutions agronomy manager for Wilbur-Ellis, explains BenVireo is something organic growers may not have dreamed they’d have access to 30 years ago.

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During its annual fly-in, more than 120 Agricultural Retailers Association members visited 130 congressional offices to promote ARA’s policy priorities. “Being engaged, having a voice for the industry is critically important,” says Richard Gupton, ARA’s senior vice president of public policy.

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Congratulations goes to Indigo Ag and its biotrinsic Nemora FP being named The Scoop’s new product of the year. PJ Smith, Senior Global Product Manager at Indigo Ag, gives insights on how biologicals have grown as a category and as a brand how “when people hear Nemora, they immediately think, no more nematodes.”

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Laura Blome, owner and president of Hedlin Ag, works with agribusinesses and clients for leadership and executive searches and role placements. She shares two key skills needed in the industry right now are financial management and excellence in leadership.

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The team at River Valley Cooperative shares the backstory and gives insights into their industry-leading programs and initiatives. With the mantra “On the ground all year round,” the co-op has integrated all four divisions—agronomy, grain, feed, energy—and invested in internal and customer-facing technologies.

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With its upcoming legislative fly-in, ARA’s policy team has been working on its priorities for the year ahead. ARA’s senior director of government affairs Hunter Carpenter gave a status report in mid-January as funding and appropriation bills were starting to move.

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Anna Cardoze, vice president of strategic accounts at Growers, shares how ag retailers’ approach to growing customer loyalty has changed alongside the technology available to make the programs perform. She also gives insights on how every ag retail business is nuanced and which may have low hanging fruit to build their businesses bigger with customers.

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Just before his retirement from Nutrien, Jeff Tarsi talks about his career and how ag retail has evolved over the past four decades. He shares the role technology has played in the transformation and the importance of staying on top of artificial intelligence and emerging technologies.

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