It’s beyond a traditional understanding of point, click, buy e-commerce. Co-founder and CEO of AgVend Alexander Reichert shares how ag retailers are looking to digitally enable not just the customer experience, but also have best in class tools for their sales teams, their marketing teams, finance, procurement operations, and helping their organization, do their best work with technology.

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Former NASA astronaut and U.S. Air Force Colonel Mike Mullane shares motivating stories from space learned from 356 logged hours aboard the Atlantis and Discovery Shuttles before retiring in 1990. As a Weapon Systems Operator aboard a RF-4C Phantom aircraft, he completed 134 combat missions in Vietnam. He’ll share more lessons in leadership at the 2024 ARA Conference and Expo.

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Barry Jacobson is the business unit lead for Bayer crop science in southern Iowa. He leads a team of 35 and has been on the frontline of implementing Bayer’s new operating model—dynamic shared ownership. Jacobson shares how DSO is changing how Bayer internally works together, works with its channel partners, and shows up on the farm.

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New research outlines the key obstacles in adopting conservation agriculture practices, and how the path of least resistance forward is via ag retail. Dayna Gross, manager of programs and partnership for sustainable and responsible business team at Syngenta, discusses how the company’s goal is to make changes as easy as possible for the grower. And she shares why the retailer is a critical part in engaging farmers to make whatever their next step is.

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What work in agriculture will be revolutionized by artificial intelligence? Ryan Raguse, chief innovation officer and co-founder at Bushel, expects AI to bring further insights, replace repetitive tasks and more. He’ll be part of a panel discussion at the upcoming Ag Retailers Association Conference, Dec. 3 to 5 in Houston.  

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Tim Urban of Bracewell Technologies has advocated for clients on business tax issues, extension of temporary tax provisions, and federal tax policies within the energy sector. He says agriculture has potential game changers in the evolving energy policies, in fact, in many ways ag is in the middle of this evolution. Urban will present a general session with an outlook and insights at the 2024 ARA Conference and Expo.

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Jason Minton, chief commercial officer at Taranis, encourages ag retailers to embrace the power of technology to improve timeliness in how they can help farmers as well as time savings in their own work. Minton will be part of a panel discussion on artificial intelligence at the 2024 ARA Conference and Expo, Dec. 3 to 5 in Houston, Texas.

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Joey Caldwell, senior vice president of retail for GreenPoint Ag, testified in July at the hearing on Financial Conditions in Farm Country. Caldwell was there to express strong support for the 2024 Farm Bill during the hearing that focused on addressing the financial challenges faced by farmers and ranchers.

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Dan Schultz encourages ag retailers to think differently about their businesses and differentiate themselves. He says, just being better isn’t good enough, and retailers need to use strategy to market what is different about their business. He goes into more detail—and how marketing is more than just where you put field signs and your SEO gameplan—in this episode of The Scoop Podcast. You can find more ideas from Schultz in his newsletter, Ag Done Different.

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ARA’s Richard Gupton and Hunter Carpenter discuss the latest policy and regulatory updates from Washington, D.C.

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