The Scoop Podcast

Erich Eller and the Forefront Ag team work with growers to conquer legacy mindsets that may be holding growers back. Using technology, agronomic advising, and an openness to try new things, he and his team are looking to move the needle while recognizing risks.

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Clay Houchin, chief operating officer at Buttonwillow Warehouse Company, explains how the history of the company helps shape how its evolution in serving California growers. He says an adaptability to meet regulations while offering leading technology for data-driven decisions has been key.

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Today’s ag economy has changed the way United Prairie is partnering with its farmer customers. The focus is still keenly on return on investment, but CEO Curt Miller explains, there are key considerations for how United Prairie is showing up differently for their customers. Their team out of Tolono, Ill., is the 2024 recipient of The Scoop Business Innovation Award, sponsored by Ever.Ag Agribusiness.

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Scott Kay, vice president of U.S. agricultural solutions at BASF, details the seed technology, crop protection solutions, and more that farmers and retailers can expect in the near future.

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Greg Martinelli specializes in ag sales team development and shares what can be resolutions for the 2025 selling season. He gives 7 tips for salespeople in the current ag economic cycle.

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Netafim, an international pioneer for subsurface irrigation, has a new offering in its GrowSphere operating system. As Mike Hemman, SVP North America for Netafim explains it’s one tool the company is bringing forward to further refine and improve water efficiency and yields.

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Ambassador Terry Branstad was the first U.S. state governor to host Xi Jinping in 1985, so he carries the unique distinction of being called an “old friend” by the Chinese leader as well as a friend to President Donald Trump. Branstad highlights how “for a trade deal to be good, it needs to be a win-win for both sides,” and he shares more insights about the future of trade and its effects on the agricultural industry in this episode. To hear even more, attend the ARA Conference and Expo, Dec. 3 to 5 in Houston where Branstad will be giving a fireside chat.

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The team at Aanika Bio is offering a product that combines drift traceability and insurance. Whereas current processes take six months and are accused of being more subjective than objective, Aanika Bio uses synthetic biology (traceable down to one spray droplet on one square yard of leaf surface) to give definitive results in less than one week. This is paired with their drift insurance coverage as well. Hear more from their team on this episode of The Scoop Podcast.

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A recently announced partnership with Syngenta and Taranis will bring a proof of concept at scale. As explained by Meade McDonald, digital ag solutions marketing manager at Syngenta, starting this fall, select midwestern retailers will be using the artificial intelligence platform and scouting tools provided by Taranis. He explains more on how this fits into the company’s digital ag portfolio on The Scoop podcast.

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It’s beyond a traditional understanding of point, click, buy e-commerce. Co-founder and CEO of AgVend Alexander Reichert shares how ag retailers are looking to digitally enable not just the customer experience, but also have best in class tools for their sales teams, their marketing teams, finance, procurement operations, and helping their organization, do their best work with technology.

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