Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.

In this episode, we cover:

• How a benefit-led quiz skyrocketed conversions
• Why quizzes aren’t just acquisition tools, but service features that build long-term trust
• The game-changing move of syncing quiz data into Klaviyo flows
• Where AI fits in, and why it’s not replacing quizzes just yet

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