Many brands struggle to connect authentically with Gen Z, often misunderstanding their needs and missing the mark. At just 18 years old, Jake Bjorseth recognized this gap and founded Trndsttrs to help businesses truly understand younger consumers. His relentless focus on Gen Z’s unique mindset and communication style helped him land major clients like McDonald’s and rapidly grow his team. In this episode, Jake joins Kevin to discuss common misconceptions about Gen Z, the importance of understanding consumer behavior, and how brands can rethink marketing strategies to genuinely engage younger audiences.

Jake Bjorseth is the founder of Trndsttrs Media, a 100% Gen Z-owned and operated marketing agency focused on connecting brands with younger consumers through culture-driven storytelling and influencer marketing.

In this episode, Kevin and Jake will discuss:

(00:00) Introduction

(03:11) Building Trndsttrs as a Gen Z Marketing Agency

(05:47) Early Challenges Launching Trndsttrs

(09:59) Unique Mental Health Challenges Facing Gen Z

(13:12) What Employers Get Wrong About Gen Z

(16:50) Why Brands Struggle to Connect with Gen Z

(19:04) Lessons from a Major Brand’s Failed Product Launch

(24:08) Transforming Marketing with Creator Collaborations

(27:41) Rethinking Job Titles to Attract Young Talent

(30:58) How TikTok Shop Is Reshaping Marketing

(32:42) Investing in Yourself to Grow Your Business

Jake Bjorseth is the founder of Trndsttrs Media, a 100% Gen Z-owned and operated marketing agency focused on connecting brands with younger consumers through culture-driven storytelling and influencer marketing. He has collaborated with clients like McDonald’s, L’Oréal, The North Face, and Johnson & Johnson to deliver impactful marketing strategies. Jake is also the co-founder of Sugar AI, a platform bridging gaps in the brand-creator ecosystem.

Connect with Jake:

Jake’s Website: trndsttrs.com 

Jake’s LinkedIn: linkedin.com/in/trndsttr 

Resources Mentioned:

Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail by Ray Dalio: https://www.amazon.com/Changing-World-Order-Nations-Succeed/dp/1982160276 

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