Most practices stop at routine eye exams — but what if your practice could unlock new (cash-pay) revenue streams and provide high-value specialty care without feeling like you’re selling to patients? 

Dr. Jordan Dau started Dau Family Eyecare from scratch, transforming it into a technology-driven, specialty-focused practice that sees 100-150 patients per week and is expanding to a second location. In this episode, recorded live from Vision Expo East in Orlando, Dr. Dau shares how he structures patient interactions to seamlessly integrate specialty services — so they feel like the next natural step, not a sales pitch.