On this episode of Roots of Success, Tommy sits down with Jack Jostes, CEO of Ramblin Jackson, a marketing agency for the landscape industry. Jack shares insights about the current state of the industry, and advocates different strategies you can implement to prepare your business for economic downturns. Jack stresses the need for constant communication and contact with clients. Asking for feedback, and addressing specific needs are essential. Tommy and Jack also discuss the importance of getting reviews for all businesses, having a strong online presence, and using social media platforms to generate leads. Jack suggests proactively reaching out to clients, expressing gratitude, and providing incentives to fill open spots. He also shares long-term marketing strategies such as SEO, outbound marketing, Google Ads, and utilizing LinkedIn. Overall, this episode aims to help landscape professionals improve their business strategies, with a particular focus on navigating challenging economic times. 

 

KEY MOMENTS:

[03:11] Overview of current industry conditions; what you can start doing now to prepare.

09:39] Hot to handle clients making slower decisions.

[13:05] Using enhancements and upsells with existing clients.

[16:36] How to collect high-quality reviews and be proactive in providing value to customers.

[19:15] Using Gifts and promos to increase conversions.

[22:39] Proactivity filling the pipeline is key in an economic downturn.

[26:05] Collecting email addresses for effective marketing.

[29:06] Constant communication with clients is essential for success.

[34:54] Defining your ideal customer for effective marketing.

[39:14] How to attract customers and market offers strategically.

[40:48] Get your free book from Jack.

 

QUESTIONS WE ANSWER:

1. How to improve my landscape business during an economic downturn?

2. What are proven marketing strategies for landscaping companies in a recession?

3. What are the best tips for effective client communication?

4. WHat are the most effective ways to showcase installations to clients?

5. How can I use social media for landscape marketing in uncertain times?

6. What are the best practices for collecting customer reviews?

7. Is email marketing still a powerful growth tool?.

8. What are the top long-term marketing tactics for landscape professionals?

9. What key strategies can landscapers use to thrive during economic downturns?

 

FREE DOWNLOAD: Get Your FREE Profitability Scorecard to understand the financial health of your business today! Go to: https://McfarlinStanford.com/scorecard

 

FOR SHOW NOTES & MORE, GO TO:https://mcfarlinstanford.com/podcast/the-secret-to-thriving-in-a-recession-with-jack-jostes/