215 - So many of us are heading into the "offseason" right now, which means it's time to spiff up our websites and plan for 2024.

OK, OK … take a little break after you fulfill all your client orders but then it's time to get down to brass tacks. One of the things you might want to put on your to-do list is working on your SEO.

Search.

Engine.

Optimization.

It isn't as hard you might think. The No. 1 thing you need to focus on is putting your personality, your unique experience and your style on display for your website visitors.
 

For real, you guys! That is what will attract people to your website and keep them there. 

KP and Jessie of Inkpot Creative join me this week on the Hair of the Dog podcast and they stress how your experience and style set you apart from other photographers in your area.

They also run down specific tactics with SEO, like keywords, listicle blog posts (what the heck are they?), image resolution and size, video, and all the things.

What to listen for

6:42 Why you should focus on local SEO

16:16 How to blog your way to SEO success

24:10 How to optimize the images on your website

26:57 Why AI content is OK but you need to personalize it

29:36 How to use call-to-action buttons effectively

37:49 The right way to use video on your website

SEO and websites are an ever-evolving method of reaching our potential clients. I love the way KP and Jessie simplify it all for us.

Do you feel like your website is holding you back? Comment on the 'Gram and let me know.

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