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The secrets of Social success
Louise Pentland has built an audience of millions via social platforms like YouTube and Instagram. What does her success tell us about the future of television and advertising? Also in the show, Kathryn Jacob OBE, CEO of Pearl and Dean, Simon Walker, CEO of Marquee TV and Shona Ghosh, senior technology reporter at Business Insider UK.
Presenter: Amol Rajan
Producer: Richard Hooper.
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By BBC Radio 4
4.4
2828 ratings
Louise Pentland has built an audience of millions via social platforms like YouTube and Instagram. What does her success tell us about the future of television and advertising? Also in the show, Kathryn Jacob OBE, CEO of Pearl and Dean, Simon Walker, CEO of Marquee TV and Shona Ghosh, senior technology reporter at Business Insider UK.
Presenter: Amol Rajan
Producer: Richard Hooper.
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