We are chatting with Jordan Kentris from A Good Day all about The Secrets to Authentic Brand Building as a Photographer. Jordan shares how wedding photographers can use empathy to find their ideal clients, why being authentic is the only way to be, and lets us know what branding trends we should avoid. A little bit about Jordan, He’s a former adverting executive who started his own wedding stationery and design firm, A Good Day which is based in Canada. He serves wedding planners and their couples to create one-of-a-kind stationery for their wedding day and beyond.