Menswear is still one of the most underserved areas of personal styling. Abbey Page saw that gap before she ever styled her first client, partly through her own experiences dating and partly from hearing friends talk about men showing up for dates looking completely mismatched for the occasion. Once she started paying attention, she realized how few resources there were for men who wanted help with how they dressed.

Abbey built her entire styling business around that market, and what she’s learned working with men complicates a lot of the assumptions stylists have about them as clients. They may talk more openly about efficiency, a promotion, dating, or getting a return on their investment upfront, but that doesn’t mean the work stays on the surface. Abbey sees plenty of anxiety, insecurity, and identity shifts once her clients trust her enough to talk about what’s really going on.

In this episode of The Six Figure Personal Stylist Podcast, Abbey and I talk about what it takes to build a menswear styling business, how she strengthened her offers and sales process after leaving her corporate job to go full time, and what she’s learned about selling and marketing personal styling to men. We also talk about her frustration with feeling like running a business requires becoming a content creator and why she’s found a different way to market that works for her.

1:13 – Abbey’s path from corporate work to personal styling

2:48 – Spotting the gap in the market for menswear styling

5:16 – Leaving corporate and going full time in her styling business

9:59 – Pricing based on comfort instead of what the business needed

10:59 – Working with male clients in person and the safety question

12:05 – Marketing personal styling to men as a woman

13:13 – The sales psychology differences Abbey sees with male clients

14:52 – Abbey’s biggest improvements in her sales process

17:53 – The sales-call analogy that changed Abbey’s mindset

18:30 – Using Threads to market her styling business

19:21 – In-person styling versus virtual client work

21:27 – The life transitions that lead men to hire a stylist

22:38 – Giving men their own space in personal styling

24:27 – Recognizing when a sales call is still a win

25:32 – More confidence in her offers and sales process

26:31 – Finding a marketing approach that actually fits

28:58 – The opportunities Abbey is excited to explore next

Mentioned In What It Takes to Build a Menswear Styling Business with Abbey Page

Abbey Page | Threads | Instagram

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You know you need to raise your prices. You also probably know exactly which clients you’re afraid of losing when you do it. Maybe they’ve been with you for years, you genuinely enjoy working with them, and raising your prices starts to feel personal, like you’re doing something to those clients.

The problem is that if you’re already busy, staying at the same price means you have to keep the same amount of work coming in to make the money you need. And if you’re already working too much, there isn’t a lot of room left to go. Add in the belief that charging more means you’ll need to give clients even more, and it makes sense that changing your prices can start to feel much bigger than changing a number.

In this episode of The Six Figure Personal Stylist Podcast, I’m talking about why staying in your head about pricing usually makes the problem bigger and what you need to understand about the business you’re already running before you make the next move. Because sometimes the price is the issue, and sometimes it’s just the most obvious sign that you’ve outgrown other parts of the business.

2:12 – Why raising your prices feels so personal when you’re thinking about current clients

3:05 – Jessica raising her prices by thousands of dollars and what her existing clients said

6:31 – What happens when you stay at a price you already know is unsustainable

8:38 – The fear that charging more means you’ll have to give clients more

11:04 – Looking at the business underneath your pricing before you change the number

12:45 – When customizing everything starts creating problems in your client experience

15:45 – How Liza changed her offers and client experience before raising her prices

19:15 – What to look at if people really are pushing back on your new price

21:15 – What to review before you pick a new price

22:06 – How Income Accelerator helps established stylists work through pricing and the business around it

Mentioned In What’s Making It Hard to Raise Your Prices as a Personal Stylist

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Personal styling is changing, and technology and AI are becoming a bigger part of how people discover services, work, and do business. There’s a lot of anxiety about what that could mean for stylists, but there’s also a much bigger conversation to have about what technology could actually make possible for this industry.

Megan Wright and Kaitlin Oran, co-founders of Nove, came into personal styling from the tech world after hiring stylists themselves and seeing how much of the business behind the client experience was still being done manually. Since then, they’ve spent the last few years working closely with stylists and seeing firsthand how the business side of styling is changing.

In this episode of The Six Figure Personal Stylist Podcast, Megan, Kaitlin, and I talk about how personal stylists should be thinking about AI, what’s changing in the industry, and where technology can make the work easier without replacing the human side of styling. We also get into recurring revenue, ShopMy, new ways stylists are being discovered, and some of the conversations we’ll be continuing live in New York this October.

2:06 – Megan and Kaitlin on the biggest shifts they’ve seen in the personal styling industry over the last two years

4:59 – Consistent revenue as a growing challenge for stylists building more stable businesses

7:24 – Recurring revenue and what changes once the initial high-touch client work is done

9:38 – VIP clients, time tracking, and the business data worth paying attention to

12:23 – Closet digitization, AI tools, and making the upfront client work more useful long term

15:33 – Stylists’ anxiety around AI and the opportunities Megan and Kaitlin see instead

16:04 – The parts of styling that still depend on trust, presence, and a real human relationship

20:04 – Nove’s ShopMy integration and what it opens up for affiliate income and brand relationships

21:41 – A look at the ShopMy conversation coming to the New York event this October

25:59 – Corporate styling, in-store relationships, Substack, bridal, and other revenue opportunities

29:27 – AI search as a new way potential clients are finding stylists

30:20 – Authenticity, branding, and showing up as yourself in a more technology-driven industry

Mentioned In How Should Personal Stylists Be Thinking About AI with Nove

How Nove Helps Power Your Personal Styling Business with Founders Megan Wright and Kaitlin Oran

Nove | Instagram

ShopMy

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Molly Hudson already knew luxury retail. She had worked at Saks Fifth Avenue, Neiman Marcus, and Barneys, understood what quality actually looked like, and knew exactly which clients she wanted to serve. What she didn’t have was a personal styling business built to match that level of experience.

When we started working together, Molly was still charging hourly, without clear packages, onboarding systems, or a real marketing plan. She was also raising two young kids and trying to relaunch her business while they were home for the summer. Within weeks, she had raised her prices, sold a premium styling package at roughly ten times her previous rate, launched her new website, and was close to a waitlist for fall.

In this episode of The Six Figure Personal Stylist Podcast, Molly and I talk about moving from hourly rates to premium styling services, building packages around the clients you actually want, and creating the systems that make a high-end personal styling business easier to sell and deliver.

2:12 – How Molly’s background in luxury fashion and retail led her into personal styling

7:12 – The experience from Molly’s retail career that now sets her apart as a personal stylist

11:27 – How Molly identified the clients she wanted to serve and built her styling business around them

15:01 – The systems Molly added after joining the Income Accelerator and what she is still refining

17:24 – What Molly gained from working inside a small group of personal stylists

20:28 – How Molly approached creating packages and significantly raising her styling prices

23:34 – How to set expectations with high-end clients without assuming wealth automatically means demanding

25:18 – The hardest part of building a personal styling business while raising young kids

30:03 – Why the upfront work of creating systems pays off and what Molly wants to build next

Mentioned In From Hourly Rates to Premium Styling Services with Molly Hudson

The Wardrobe Editor | Instagram | Pinterest | LinkedIn

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Summer Series:

Taking Time Off in Summer Without Going Quiet in Your Styling Business

How to Stay Visible in Summer Without Being Online All Day

How to Audit Your Styling Business Before Fall Gets Here

What Fall Looks Like When Your Styling Business Has a Plan

Income is often the scoreboard we use in business, especially when we are trying to understand how far we have come or how long it should take to reach the next level. When that number is not moving the way you expected, it is easy to assume something obvious must be wrong and start looking at what other stylists are doing differently.

That is where a lot of expensive guessing begins. The number can show you the outcome of the choices you have made up until now, but it cannot explain what created it. Without understanding that first, you can spend months changing your marketing, investing in support, or rebuilding parts of the business that were never the real problem.

In this episode of The Six Figure Personal Stylist Podcast, I’m talking about why income alone cannot tell you what needs to change in your business. I’m also looking at how stylists end up spending time and money on the wrong fix when they skip over what created the result in the first place.

3:00 – Income, slow months, and fewer inquiries as symptoms of a larger business problem

4:08 – The fixes stylists reach for first when something feels off in the business

6:23 – Marketing as the easy answer when income is not where you want it to be

7:28 – Unclear positioning showing up in your messaging, pricing, and styling offers

8:23 – Investing in the wrong solution and deciding help does not work

14:58 – Two personal stylists making the same income with completely different problems to solve

17:47 – Comparison, avoidance, and the role they play in how you read your own business

19:04 – Nicole’s answer when a stylist asks how long it will take to reach six figures

Mentioned In Fixing the Wrong Problem Keeps Your Income Stuck

Booked, Profitable, and Magnetic Private Podcast

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You’ve been showing up consistently in your styling business and using the same kinds of marketing that once brought in clients. Then, all of a sudden, people stop reaching out. Your content starts to feel stale, and you may even feel disconnected from what you’re saying.

That does not automatically mean you’ve done something wrong. Sometimes your marketing stops working because you’ve grown as a stylist, your expertise has developed, and the client you want to work with has changed, but your messaging has not changed with you.

In this episode of The Six Figure Personal Stylist Podcast, I’m talking about why your personal stylist marketing may stop attracting new clients. I’ll explain where transactional marketing starts to fall short, what clients looking for a transformation need from your content, and why your messaging has to evolve as you do.

1:45 - How your marketing not working could actually be a sign of your growth

7:05 - The first thing to decide when you start noticing that your marketing isn’t working anymore

11:22 - One common marketing mistake that leads to a lack of response to your messaging

14:43 - The need to reinvigorate your marketing message with your purpose and how to re-anchor and remind yourself of it

20:28 - How to make sure your content or desire matches up with the kind of clients you want to attract

25:06 - The importance of honoring your preferences as a personal stylist and using that as your advantage

28:15 - An obvious thing you might not be doing that accounts for your lack of clients

Mentioned In Why Your Personal Stylist Marketing Stops Attracting New Clients

Why Your Marketing Might Not Be the Problem in Your Personal Styling Business

What Personal Stylists Who Are Killing It Right Now Do Differently

Evolving Your Personal Styling Business and What’s Working Now 

Mastering Accountability as Your Superpower Unlocks Business Success

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylists

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Every slow season comes with a reason why now is not the right time. The kids are home, clients are traveling, or everyone has already spent their money over the holidays. Then the season changes and a new reason takes its place, even though the pattern stays exactly the same.

Last spring, I was launching the Income Accelerator when I received a serious health diagnosis. It was caught early and handled quickly, and I am fine now, but I was not fine in the middle of it. I pulled back, did the bare minimum, and still closed six of eight spots because of what I had already built before things got hard.

In this episode of The Six Figure Personal Stylist Podcast, I’m talking about what waiting for the right time costs your styling business, why some kinds of consistency do not create clients, and what the stylists with real momentum do differently.

0:19 – What Nicole discovered about her own capacity when a health scare hit in the middle of a live launch

2:45 – The pattern that stylists repeat every single season

4:39 – The deeper cost of tapping out of your business during slow periods

7:51 – The fallacy of training your brain to see waiting for perfect conditions as a valid strategy

9:52 – Why marketing consistently doesn’t always attract clients

11:37 – What stylists who never chase clients have in common

14:14 – The question that separates the stylists who stay stuck from those who build real momentum

Mentioned In Stop Waiting for the Right Time in Your Styling Business

Booked, Profitable, and Magnetic Private Podcast

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Sometimes what you see on the outside doesn’t tell the true story of what’s going on with you internally. You might have the looks of a successful business externally, for example, that don’t match up with how you feel about it inside.

My client Mary Komick felt like she’d done everything. She’d had her personal styling business for three years and worked with just about every stylist coach out there. And while she certainly had clients, she felt like it wasn’t working. Something was still missing, and that feeling led her to me.

In this episode of The Six Figure Personal Stylist podcast, you’ll see how honing in on the right niche for you can make your messaging, marketing, and lead generation feel more consistent and effortless. You’ll also discover the importance of diversifying your marketing channels and how focusing on building business relationships impacts your marketing efforts (online and offline).

3:25 - Mary’s history as a stylist and the kind of clients she had before working with me

5:52 - The mistake Mary made before adopting the niching change that made things more effortless

8:52 - What it takes to make your business feel effortless and the change in Mary’s marketing that increased online engagement

14:06 - What Mary wanted for her styling business that she wasn’t getting elsewhere when she came to me

17:26 - The game-changer that made Mary start feeling more confident and consistent in her marketing efforts

21:47 - How Mary diversified her lead and client generation channels to bring in income she otherwise wouldn’t have had

25:40 - How establishing relationships offline can affect the marketing you do on social media

30:47 - What Mary is most looking forward to in her styling business over the next year

Mentioned In Growing Your Styling Business by Changing Your Niche with Mary Komick

Mary Komick | Instagram |  TikTok | Pinterest

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My client had a closet most stylists could only dream about. Designer pieces, famous vintage finds, clothes that fit her perfectly, all in a beautiful walk-in with room to spare. She had deep fashion knowledge, places to go, and more than enough money to buy whatever she wanted. And every single item, including the shoes, still had its tags on.

So she hired me to help her wear them. At least, that was the problem she told me she had. She was new to this level of wealth, overwhelmed by a bigger life, and unsure how to put it all together. It was a reasonable problem to have, except it wasn’t the real problem.

What was actually going on ran much deeper, and no lookbook I put together for her was going to fix it. The problem she thought she had was a decoy, a substitute problem that kept her focused on something safer than the real issue. And I see personal stylists create the same exact pattern in their businesses every single week.

In this episode of The Six Figure Personal Stylist Podcast, I’m talking about why your styling business can feel busy while still not growing, how decoy problems show up in pricing, marketing, platforms, websites, and the economy, and what changes when you stop solving the problem that feels safe and start facing the one that actually needs your attention.

0:00 – What my client’s story reveals about the hidden barrier that might be showing up in your business

7:14 – What the decoy problem often looks like in a personal styling business

10:10 – The “motivated reasoning” for why our brains pick up decoy problems, and how these problems show up for us

16:01 – What stylists are often trying to avoid addressing when chasing decoys, and why your pricing is rarely what's actually holding back bookings

20:38 – What happens when you’re willing to give up your decoy problem

21:31 – The four things that actually build a healthy, sustainable styling business

23:18 – One question that will reveal exactly where to focus your problem-solving energy

Mentioned In Why Your Styling Business Feels Busy But Isn’t Growing

Booked, Profitable, and Magnetic Private Podcast

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There are personal stylists who have a good month once in a while, and then there are personal stylists who know how to create consistent income in their business. The difference is not that they never doubt themselves or that every move they make works right away. It is that they have become the kind of business owner who can move before all the evidence is there.

What I’ve seen again and again, both from my own years as a stylist and from the stylists I work with now, is that consistency is not just a strategy problem. It is an identity problem. You cannot mindset-shift your way into a six-figure styling business if your actions still say you need permission, evidence, applause, or a guarantee before you move.

In this episode of The Six Figure Personal Stylist Podcast, I’m talking about what personal stylists with consistent income do differently. We’ll get into the way they make decisions, the kind of clients their marketing speaks to, why buyers and believers are not the same thing, and how they handle self-doubt without letting it knock them out of the game.

3:20 - The power of making moves in your business without evidence and how to become the type of person who does that

8:22 - How the marketing audience for consistent six-figure-earning stylists is different from those who struggle

18:10 - Why not waiting is a big key to becoming a six-figure personal stylist

20:20 - Why acting quickly and testing ideas without obsessing over perfection helps high-earning stylists evolve and stay ahead of the game

27:36 - What successful stylists understand about self-doubt and setbacks that unsuccessful ones don’t

31:08 - How stylists who are killing it right now approach their goals, aspirations, and mindset

Mentioned In What Personal Stylists With Consistent Income Do Differently

Why Enclothed Cognition Isn’t Doing What Stylists Think It Is

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

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