Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:04 - Transparency, Compliancy, and Adaptability: The Three Pillars of a Strong Data Practice

03:55 - VCs Wake Up To Vibe Marketing: AI Reshaping The $250 Billion Industry

08:14 - The Next Wave of Search: AI Mode, Deep Research, and Beyond

18:18 - Marketing Moment - Fragment Forward: Five Key Trends Shaping 2025

23:12 - Ad of the week: Fiverr - Nobody Cares a 1:20 Musical 

25:35 - Coming up next week.

In The News Links:

Transparency, Compliancy, and Adaptability: The Three Pillars of a Strong Data Practice

Link: https://lbbonline.com/news/transparency-compliancy-and-adaptability-the-three-pillars-of-a-strong-data-practice 

VCs Wake Up To Vibe Marketing: AI Reshaping The $250 Billion Industry

Link:https://www.forbes.com/sites/josipamajic/2025/03/24/vcs-wake-up-to-vibe-marketing-ai-reshaping-the-250-billion-industry/aos/

The Next Wave of Search: AI Mode, Deep Research, and Beyond

Link: https://searchengineland.com/search-ai-mode-deep-research-453744

CEO Study on Marketing & the CMO

https://www.forbes.com/sites/rogerdooley/2025/03/24/new-cmo-study-ceo-trust-rises-but-strategic-influence-drops/

The Marketing Moment:

Epitaph Group Unveils Thought-Provoking Stunt to Drive Change Within the Media Industry

Link: https://lbbonline.com/news/epitaph-group-unveils-thought-provoking-stunt-to-drive-change-within-the-media-industry

Ad Of The Week:

Oatly Creamers presents Fancy Parking Lot Coffee.

https://www.youtube.com/watch?v=HirRb7gD8ys&t=2s

In our latest episode of The Sleeping Barber Podcast, we welcome Jeremy Miller, President of Sticky Branding.

Jeremey breaks down revenue gaps and shows how businesses can turn them into opportunities for growth. He introduces the slingshot strategy for rapid acceleration in uncertain times, emphasizing market validation and customer needs.

We also discuss the Play to Win framework, the dangers of rebranding without a strong foundation, and why real marketing goes beyond advertising.

If you’re looking for actionable insights on branding, strategy, and sustainable growth, this one’s for you!

Our Guest

President of Sticky Branding - Brand Consulting Firm with offices in Toronto, Rochester & Cape Town

https://www.linkedin.com/in/jeremymiller/

≠Author of Sticky Branding https://www.amazon.com/dp/1989025889/ref=tsm_1_fb_lk

And Brand New Name https://www.amazon.com/dp/1989025609/ref=tsm_1_fb_lk

Follow our Updates

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps

00:00 - Introduction to Revenue Gaps

03:10 - Understanding Revenue Gaps

06:10 - The Slingshot Strategy Explained

08:51 - Market Validation and Sales Sprints

12:03 - Adapting Products and Services

14:53 - The Role of Marketing in Revenue Gaps

18:02 - Building Capabilities for Growth

21:09 - Case Studies: Success Stories

24:09 - Challenges in Market Pivoting

26:53 - The Importance of Customer Intimacy

29:52 - Conclusion and Key Takeaways

42:56 - Understanding the 3% Rule in Marketing

45:11 - The Importance of Brand Relationships

46:24 - Navigating Market Competition and White Space

48:39 - The Role of Brand Accelerators

49:31 - Rebranding: Risks and Strategies

52:47 - Creating Competitive Advantages through Branding

56:46 - The Evolution of Brand Strategy

01:01 - Post pod with Marc and V

Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:07 - Pepsi buys Poppi Prebiotic soda for $1.95B

03:15 - The Death of Attention Economy

11:10 - Appealing to Canadian Pride in Ads is a Delicate Dance

13:50 - The Future of Retail Media Networks

16:40 - Marketing Moment - IPA on Making Effectiveness Work

22:50 - Ad of the week: Lewis Hamilton recreates Ferrari scene from Ferris Bueller’s Day Off

 25:03 - Coming up next week.

In The News Links:

Pepsi buys Poppi Prebiotic soda for $1.95B

https://www.cbc.ca/news/business/pepsico-poppi-prebiotic-soda-deal-1.7485690

The Death of the Attention Economy

https://www.linkedin.com/posts/rabbott3_the-biggest-lie-in-marketing-that-brand-activity-7306409193912115200-4NdS/?utm_medium=ios_app&rcm=ACoAAARF80ABNFBSYHcGw43pb1pcTsFzZIHvvIY

Tariff’s Impact: Globe & Mail A soup company’s discovery: appealing to Canadian pride in ads is a delicate dance https://apple.news/ATRyWE3a8REeETF05ELGGDg

The Future of Retail Media Networks

https://www.marketingdive.com/news/the-future-retail-media-networks-heres-what-the-numbers-say/742455/

The Marketing Moment:

Free Report from IPA on Making Effectiveness Work - October 2024 - https://ipa.co.uk/knowledge/publications-reports/making-effectiveness-work

Ad of the week

Lewis Hamilton recreates Ferrari scene from Ferris Bueller’s Day Off

https://www.youtube.com/watch?v=Ra9J0TES0DA&t=6s 

In the spot to mark his highly-publicized move from Mercedes to Ferrari, the driver adopts the character of the garage employee who takes Bueller’s Ferrari for a joyride through the streets of Chicago.

The spot features Hamilton's favourite Ferrari 250 GT California Spyder car.

In this episode of The Sleeping Barber Podcast, we sit down with Paul Dervan, Head of Brand Marketing at Miro and author of Run With Foxes, to explore the evolving world of marketing in the age of AI. Paul shares his insights on evidence-based marketing, learning from failures, and the challenges of navigating marketing metrics effectively.

We dive into the shifting landscape of marketing communications, the role of customer insights, and how brands can use micro-segmentation and category entry points to refine their strategies. The conversation also unpacks AI’s transformative impact on creative processes, the future of AI-driven marketing teams, and the growing need for AI literacy in the workplace.

Join us as we discuss the intersection of AI, marketing, and storytelling—where technology enhances creativity, but the human touch remains irreplaceable.

Our Guest

Paul Dervan - Head of Brand Marketing @ Miro

Author of Run With Foxes: Make Better Marketing Decisions

https://www.linkedin.com/in/pauldervan/

https://www.amazon.ca/Run-Foxes-Better-Marketing-Decisions/dp/085719772X

Miro: The Innovation Workspace https://www.youtube.com/watch?v=pqaSH1Ibw-g

Monster Problem? Solve Anything, Together https://www.youtube.com/watch?v=shy3tqvHb4g

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps

Chapters

00:00 Introduction to the Podcast and Guest

02:49 The Importance of Distinctive Assets in Branding

05:58 Paul's Journey to Evidence-Based Marketing

08:59 Mistakes in Marketing and Learning from Them

12:02 Navigating Marketing Metrics and Decision-Making

14:52 Leading Brands in an AI World

17:59 Miro's Evolution as a Collaboration Tool

28:05 Navigating Change in Marketing Communications

29:50 Understanding Customer Insights for Effective Marketing

31:52 Micro Segmentation vs. Category Entry Points

35:02 The Role of Category Entry Points in Marketing Strategy

40:25 AI's Impact on Creative Processes

50:17 The Future of AI Agents in Marketing

01:03:25 The Evolution of Podcasting and AI

01:06:45 Democratization of Content Creation

01:08:35 Understanding Marketing Metrics and AI

01:10:38 AI Literacy and Competitive Advantage

01:12:33 Integrating AI into Business Workflows

01:15:35 The Role of AI in Creative Processes

01:17:04 Category Entry Points in Marketing

01:20:22 The Future of Segmentation and Targeting

01:23:06 Human Element in Storytelling and AI

01:26:51 Closing Thoughts on AI and Marketing

Background Research & Links:

https://claude.ai/

https://elevenlabs.io/

https://www.make.com/en

https://relevanceai.com/

https://www.perplexity.ai/

https://notebooklm.google/

https://www.lipdub.ai/pricing-page

https://getimg.ai/

https://openai.com/index/sora/

https://runwayml.com/

Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:49 - Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns

04:59 - Clear briefs help marketers confront the chaos of advertising

07:08 - Adalytics Goes Public with First Named Client Partnership

10:43 - Guess What? Nobody and Everybody Cares About AI

15:00 - Marketing Moment - Fragment Forward: Five Key Trends Shaping 2025

23:12 - Ad of the week: Fiverr - Nobody Cares a 1:20 Musical

25:35 - Coming up next week.

In The News Links:

Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns

Link: https://searchengineland.com/brands-search-results-survey-452789

Clear briefs help marketers confront the chaos of advertising

Link: https://www.marketingweek.com/clear-briefs-confront-chaos/

Adalytics Goes Public with First Named Client Partnership

Link: https://adage.com/article/digital-marketing-ad-tech-news/ad-tech-watchdog-adalytics-publicizes-quad-paying-client/2603756

Guess What? Nobody and Everybody Cares About AI

https://investors.fiverr.com/news-releases/news-release-details/guess-what-nobody-and-everybody-cares-about-ai

The Marketing Moment:

Fragment Forward: Five Key Trends Shaping 2025

The Contagious IQ Download 2024 / https://www.contagious.com/reports-and-webinars/the-contagious-iq-download-2024

Ad Of The Week:

Fiver - Nobody Cares - A Musical

https://youtu.be/hJYvwmodYIU?si=O2mIDhiUQxoxf8ak

Key Points:

A great example of an entertaining B2B ad with the use of humour.

Fiver built this in-house, while also using insights from their report.

The campaign emphasizes the importance of human expertise in maintaining high-quality results when integrating AI

In this episode of The Sleeping Barber Podcast, hosts Marc Binkley and Vassilis Douros dive into the art of creativity with Karen Pierce and Morgan Tierney from the award-winning Canadian agency, Rethink.

They explore the role of creativity in marketing, Rethink’s distinctive Crafts Framework, and how it fuels their success. The conversation delves into the power of strong partnerships, the nuances of brand storytelling, and real-world applications of their strategies—featuring standout campaigns for WestJet, TELUS, and Heinz.

They also tackle the challenges of navigating bureaucracy in the creative process and discuss why curiosity is essential for breakthrough ideas.

Don’t miss this insightful episode—enjoy the show!

Our Guests:

Karen Pearce - GM of Rethink Vancouver

https://www.linkedin.com/in/karengpearce/

Morgan Tierney - Executive Creative Director @ Rethink Vancouver

https://www.linkedin.com/in/morgan-tierney-19353943/

Follow Our Updates:

⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠\

Timestamps

00:00 Introduction to Rethink and the Power of Creativity

02:46 The Importance of Creative Impact in Marketing

05:58 Understanding the Crafts Framework

08:51 Rethink's Success and Agency Values

12:01 Building Partnerships for Creative Success

14:50 Key Requirements for Effective Advertising

17:57 Crafts Framework Explained

21:01 Real-World Applications of the Crafts Framework

24:02 Case Studies: WestJet and Heinz

29:54 Innovative Campaigns and Their Impact

38:44 The Power of Distinctive Brand Assets

41:47 Emotional Storytelling in Commoditized Markets

45:03 Navigating Bureaucracy in Creative Processes

49:06 Building Trust and Effective Client Relationships

52:55 The Importance of Curiosity in Creativity

57:51 PostPod with V & Marc

Background Research & Links:

Rethink the Business of Creativity https://www.amazon.ca/Rethink-Business-Creativity-Ian-Grais/dp/1773271059

Kantar - Top 10 Drivers of Ad Profitability https://www.kantar.com/inspiration/advertising-media/the-advertising-multipliers-that-matter-are-not-what-marketers-think

One Way Trips to Canada https://www.rollingstone.com/product-recommendations/lifestyle/best-cheap-flights-to-canada-travel-trends-1235155422/

Taylor Swift - Seemingly Ranch https://www.today.com/food/news/taylor-swift-seemingly-ranch-heinz-rcna117724

Heinz Ketchup Fraud https://www.contagious.com/iq/article/insight-strategy-ketchup-fraud

Coors Light & Shohei Ohtani https://www.thedrum.com/news/2024/10/07/how-coors-light-turned-broken-digital-ad-viral-sports-marketing-moment

Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:49 - Is X winning back advertisers?

03:53 - Google Testing 'AI Mode" internally.

06:53 - Unlocking the next frontier of personalized marketing.

11:43 - Why humour in advertising works.

14:54 - Marketing Moment - Choosing the wrong pricing strategy can be costly

19:41 - Ad of the week: New Head of CeraVe

In The News Links:

Elon Musk's X is winning advertisers new and old — but the comeback has a long way to go https://www.businessinsider.com/elon-musk-x-advertising-spending-data-analysis-mixed-recovery-2025-2

Google Search testing ‘AI Mode’

https://searchengineland.com/google-search-testing-ai-mode-451672

Unlocking the next frontier of personalized marketing https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing

Humour in advertising works.

https://lnkd.in/diRqTWKa

Quick glance: https://www.warc.com/content/feed/Why_humour_in_advertising_works_and_how_brands_can_use_it_more/10268

The Marketing Moment:

Choosing the Wrong Pricing Strategy Can Be a Costly Mistake

https://faculty.wharton.upenn.edu/wp-content/uploads/2012/12/Hussain-EAP.pdf

https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/choosing-the-wrong-pricing-strategy-can-be-a-costly-mistake/

Ad Of The Week:

Anthony Davis is the Head of Cerave

https://youtu.be/DME907CSSt8

https://www.prnewswire.com/news-releases/cerave-announces-new-head-of-cerave-hair-campaign-featuring-charli-damelio-anthony-davis-and-paige-bueckers-302375432.html

CeraVe has launched "Head of CeraVe," a new campaign addressing the fact that while dandruff affects 1 in 5 Americans, only 40% seek treatment.

The campaign features social media star Charli D'Amelio, NBA player Anthony Davis, and UCONN basketball player Paige Bueckers, who each shared viral moments highlighting scalp health issues.

The campaign includes a Saturday Night Live collaboration featuring a parody metal band called "Naumôre Dandruf." CeraVe is promoting their new Anti-Dandruff Shampoo and Conditioner line, which contains 1% Pyrithione Zinc and their signature ceramide blend.

The campaign also includes a sweepstakes offering winners trips to see Broadway shows, Mavericks games, or UCONN games, along with product giveaways.

Welcome back to another episode of The Sleeping Barber Podcast!

Super Bowl 59 may be over, but the ads are still making waves! Today, we’re joined by Vanessa Chin, SVP at System1, to break down the intricacies of Super Bowl advertising.

We analyze four standout ads and explore how they scored across Star, Spike, and Fluency, diving into key topics like:

- The effectiveness of creative quality

- The power of emotional responses in advertising

- The role of pre-testing in shaping winning ad strategies

Tune in for an insightful discussion on what makes a Super Bowl ad truly resonate!

One last thought. We would also encourage you to head over to watch this episode on YouTube. This way you can watch the System 1 tech in action!

https://youtu.be/9QU1ZUDXWtQ

Our Guest:

Vanessa Chin - SVP of Marketing at System 1

https://www.linkedin.com/in/vanessamackeychin/

System 1 - Creative Effectiveness Platform measures emotion to predict the business impact of ads

https://system1group.com/

Follow Our Updates:

⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

03:01 - Understanding System One's Creative Effectiveness Metrics

05:43 - The Importance of Creative Quality in Advertising

08:54 - Comparing Super Bowl Ads to Regular Ads

11:43 - The Role of Pre-Testing in Advertising

14:47 - Navigating Internal Conversations with Pre-Testing Data

17:43 - Case Study: Reese's Don't Eat Lava Ad

20:13 - Analyzing Emotional Responses in Advertising

22:58 - Case Study: Budweiser's First Delivery Ad

27:59 - Emotional Resonance in Advertising

32:19 - The Power of Music in Ads

36:14 - Celebrity Influence in Super Bowl Ads

44:15 - The Success of Doritos' Crash the Super Bowl

50:18 - Brand Fluency and Recognition Strategies

56:45 - Post Pod with V and Marc

Background Research & Links:

https://system1group.com/uncategorized/our-metrics-explained

https://www.emarketer.com/content/super-bowl-deliver-on-ratings--ads--streaming

https://www.westwoodone.com/blog/2024/08/12/adelaide-attentiveness-measurement-1000-of-am-fm-radio-ads-require-2635-worth-of-facebook-ads-to-achieve-the-same-level-of-attention-audio-platforms-generate-nearly-the-same-attentiveness-as-tv/

https://www.smartmarketing.me/attention-gained-by-different-media.html

https://www.thinkbox.tv/research/thinkbox-research/the-drivers-of-profitability

https://www.cbsnews.com/news/how-much-do-2025-super-bowl-commercials-cost-heres-the-price-tag-on-ads-this-year/

https://system1group.com/the-extraordinary-cost-of-dull

https://podcasts.apple.com/ca/podcast/sbp-091-the-cost-of-dull-ads-with-adam-morgan/id1609811324?i=1000671637754

https://ipa.co.uk/news/creative-consistency

Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week. This week though, they tackle the topic of the potential trade war that could be looming!

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:39 - NBC Tariff Overview?

04:04 - Tariffs and the 4Ps

20:05 - The Marketing Moment: WARCs Multiplier Effect Study

29:22 - Ad of the Week - Kraft Mayonnaise from 1931

34:23 - Coming Up Next Week

In The News Links

Tariff Overview - NBC News

NBC News https://www.nbcnews.com/politics/donald-trump/live-blog/trump-china-canada-mexico-tariffs-live-updates-rcna190144

Which provinces are pulling U.S. alcohol off shelves over Trump’s tariffs?

https://globalnews.ca/news/10993794/trump-tariffs-liquor-boards/

China’s Massive Belt and Road Initiative

https://www.cfr.org/backgrounder/chinas-massive-belt-and-road-initiative

10 things that could cost more under new tariffs

https://www.fox9.com/news/trump-tariffs-price-hikes

All the generic coronavirus ads are a waste of time and budget

https://www.marketingweek.com/generic-covid-ads-waste-time-budget/

The Marketing Moment:

WARC Multiplier Effect - Great resource with a few highly relevant case studies

https://page.warc.com/the-multiplier-effect-report

Ad Of The Week:

An ad from Kraft in 1931

Despite a challenging economy, they didn’t highlight the price

Instead, Kraft focused on

increasing brand recognition: from Gelfand to Kraft

Product features & ingredients:

a great supply chain that keeps mayonnaise Always Kitchen Fresh! Guaranteed by your trusted grocer

Eggs, Select Oil, aged-in-the-wood vinegar, rare spices

Service: Home Delivery

Recipe ideas to use more: dress lettuce

Emphasized nutritional value and quality for an economical price, and used recipe books as a promotional tool.

In this episode of The Sleeping Barber Podcast, Marc Binkley and Vassilis Douros welcome Hilary Borndahl to discuss the critical role of measurement in marketing, with a focus on marketing mix modelling (MMM) and its impact on ROI. They explore the challenges marketers face in justifying budgets, the importance of understanding ad stock, and the consequences of cutting marketing spend.

The conversation also covers the evolution of digital marketing, the balance between performance and brand marketing, and the value of MMM in providing a holistic view of marketing effectiveness. Marc highlights the growing need for integration between paid and organic search, the influence of audio advertising on consumer behaviour, and the complexities of modern consumer journeys.

Other key topics include targeting strategies, AI’s role in marketing measurement, and the necessity for CMOs to be data-savvy. The episode also examines the effectiveness of creative in campaigns and the rising significance of metrics like the Marketing Effectiveness Ratio (MER) in evaluating media performance.

Our Guest:

Hilary Borndhal, CEO & founder of Miix Analytics

Linkedin: https://www.linkedin.com/in/hilary-borndahl/

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Follow Our

Timestamps:

00:00 - Introduction to Measurement in Marketing

02:56 - Introduction to Hilary, Miix Analytics & the Insights Association

06:07 - The Wanamaker Dilemma and ROI Challenges

08:59 - Understanding Ad Stock and Its Importance

11:49 - The Impact of Cutting Marketing Budgets

15:08 - The Role of Digital Marketing Today

18:03 - Performance Marketing vs. Brand Marketing

20:51 - The Evolution of Measurement Techniques

24:04 - Marketing Mix Modeling Explained

26:56 - Benefits of Marketing Mix Modeling

30:14 - Review Cycles for Marketing Mix Modeling

33:01 - Balancing Brand and Performance Investments

39:42 - The Integration of Paid and Organic Search

42:07 - The Role of Audio in Marketing

44:58 - Consumer Behavior and Search Dynamics

50:37 - The Complexity of Consumer Journeys

54:21 - Narrow vs. Broad Targeting in Marketing

58:43 - The Impact of AI on Marketing Measurement

01:01:15 - Post-pod Discussion - Marc and V's key takeaways and insights from the conversation