The Small Business Big Marketing Podcast with Tim Reid

There's this guy Tristan who's running 52 marathons in 52 weeks...all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to attract and retain sponsorship monies. Believe it or not, we both have experience in this area of marketing that's not for the faint-hearted. If you currently use sponsorship in your marketing arsenal, or work for a cause that's wanting to fund raise then have your pen and pad at the ready as there's more marketing nuggets in this episode than ever before.

But we don't stop there...we're extremely excited to almost announce a major national partnership. Plus Tim vents his spleen about outdoor advertising and shares some insights he learnt from attending a major car auction business just this morning.

Here's the links we mention in the show:

Run Like Crazy (Follow Tristan's madness)

Unbounce (how to buld web pages that convert)

Everyday Hero (Donate to Tristan's cause)

Sony Bloggie (They make video blogging easy - every small business should have one - we've both got one)

Small Business Big Marketing (Our upcoming marketing workshop)

The post SBBM #27: How to Raise Sponsorship. appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

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Listener questions are the focus of today’s show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the

Listener questions are the focus of today's show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about Foursquare. Give you the heads-up on Google Places. Share a ripper new Twitter application for Bakers (yes, Bakers!). And reveal a great viral example of an offline brand mastering the online world. All this plus so much more in Small Business Big Marketing.

Links from today's show:

The Small Business Big Marketing Intensive (Book now before it's too late!)
Will It Blend?
FourSquare
BakerTweet
Google Places
Hootsuite
52 Free Marketing Ideas

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The post SBBM #26: It’s a listener love-in! appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking – Here’s the best training course around

Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips.

6. Get speaking - Here's the best training course around to get you in the public speaking zone.
7. Network (face-to-face!).
8. Optimise your page titles.
9. Outsource - You can't do everything.
10. Sort your email signature out.
11. Under promise and over deliver.

 

10 Marketing Nuggets to Help Grow Your Business Part 2 (PDF Transcription)

 
Episode Transcription

SBBM #25 – 10 Marketing Nuggets to Help Grow Your Business (Part #2)

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.  Welcome back to Small Business Big Marketing.

Luke:  Dot com.

Tim:  Dot com.  Say hello listeners.

Luke:  Hello listeners.  How are you going?

Tim:  Hello.  Hey, don't forget this is the show that ... we basically make marketing simple, Luke, I would say.  Because that's our little kind of ...

Luke:  We certainly do.

Tim:  ... tagline.

Luke:  And we try to give people tips to essentially bootstrap their marketing, Timbo.

Tim:  I don't think we could make marketing difficult.  We're not that smart.

Luke:  No.

Tim:  You know.  I've actually been listening to a great podcast that is called Six Pixels of Separation.  And they ... well they are a little bit of ... they're the ... they're the marketer's marketer.

Luke:  Yep.

Tim:  Yeah, those guys.  So if you want a bit more ... if you want a bit more intellectual marketing beyond Small Business Big Marketing head over to that.  Why did we promote them, Luke?  No, they deserve it.  You've got to share it around.  There's enough to go around, isn't there?

Luke:  Correct.

Tim:  Lukey, what's on your mind?

Luke:  Timbo, I've actually been working on doing a bit of a campaign for Flippa because we're turning one, actually it's our first birthday.

Tim:  Oh, beautiful.

Luke:  So and, you know, maybe there's a bit of a tip in that, you know ...

Tim:  I hope so.  I hope so.  I hope it's not a promo.

Luke:  No.  Celebration your successes, I think.

Tim:  Yeah, I agree.  Yep.

Luke:  And, you know, no one else is going to turn around and congratulate you on one year.

Tim:  Yeah, yeah.

Luke:  So congratulate yourself.

Tim:  Make it valuable to the client though, not as a navel gazing exercise.

Luke:  Don't worry, we are indeed.

Tim:  Yeah, yeah.  I think it's ...

Luke:  We're actually giving away ... going to be giving away some credits, so.

Tim:  That's a good idea.  And in fact if you've won an award, celebrate that on your packaging or your website.

Luke:  Yep.

Tim:  And if you haven't won an award, enter an award.  Enter something that gets you an award.  Because it is an important ... it's an important thing to be able to share.

Luke:  Timbo, we're giving away more tips and we said there'd only be ...

Tim:  I know.  I know.  This is the second part of a two part show, listeners, that we started last week and it's ... but you didn't ask me what's on my mind.

Luke:  Timbo, what's on your mind?

Tim:  I've started blogging again on SmallBusinessBigMarketing.com.

Luke:  Look out.

Tim:  Yep, look out, because there it is.  Little blogs.  Little ... little ... I was going to say nuggets, but these are nuggets.  But just little stuff that's on my mind.  When I see ... when I see marketing that really disappoints me or really excites me I'll ju...

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on

Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you've succumbed to the Apple maketing machine as we have), sit down, strap in and get ready to action one or two of them...beacuse, as always, the magic's in the action.

Formspring - Here's how we use it.
Schedule tweets - We like Hootsuite.
Book in to a course - We like our 2-Day Intensive that's coming up this August, 2010.
Be active in forums.
Ask for referrals - We use this. Ask when Tim's next free Referral Marketing webinar is here.
.... Although we said 10 - we've split this show in two, so tune in next week for Part 2.

In other news...Luke's got a second baby already...and has lovingly called it iPad. Tim's been booked to speak at this year's Flying Solo Live.

Oh yeah...and join us on our Facebook and leave a written review on iTunes.

10 Marketing Nuggets to Help Grow your Business Part 1 (PDF Transcription)

 
Episode Transcription

SBBM #24 – 10 Marketing Nuggets to Help Grow Your Business (Part #1)

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.  How are you, Dad?

Luke:  Very well, Timbo.  Yourself?

Tim:  Very good, thank you.  Good morning, listeners.  This is the morning for us.  Good morning and welcome back to Small Business Big Marketing.

Luke:  Dot com.

Tim:  Dot com.  The show where we hope to inspire by within five years, Luke, every small business owner in the world.

Luke:  Five years, Timbo?

Tim:  Well, I mean, I said in the world ...

Luke:  What were you doing five years ...

Tim:  ... I didn't say ...

Luke:  What were you doing five years ago?

Tim:  Yeah, good question.  Establishing a business.

Luke:  Yes.

Tim:  Establishing a business.  My business is about six years old.

Luke:  Yeah, I was trying to think.

Tim:  Yeah.

Luke:  I remember when you walked ... walked through the doors when I was working at (0:59) I had my own web development business and you said, "Lukey, build me a website."

Tim:  Did I?  Goodness me, that was a long time ago.

Luke:  And I don't want to pay anything for it.

Tim:  It feels ... yeah, yeah.  Yeah, that'd be right.  Yeah.  Yeah.  No, look, I ... it's been a long ride really.

Luke:  Yeah, yep.

Tim:  Can't believe it's six years.

Luke:  Yeah.

Tim:  But anyway I didn't come here to reflect on my ...

Luke:  No.

Tim:  ... business building acumen.

Luke:  Timbo ...

Tim:  How are you, mate?

Luke:  I'm ...

Tim:  How's Isabella?

Luke:  She is doing beautifully.  She is ... she's sleeping quite well.  All these ... all the horror stories that every bloke has delighted ...

Tim:  Not true.

Luke:  ... in sharing with me, so far, touch wood ...

Tim:  All lies.

Luke:  ... she's been pretty good.  In saying that, my wife has been fantastic.

Tim:  Lovely.

Luke:  Given that I drove about, well I spend a couple of hours in the car a day.

Tim:  You do.

Luke:  So she ... I think she wants to make sure I get home okay.

Tim:  Now, Lukey, you told me a very very interesting story.  So your wife rings you yesterday and says what?

Luke:  Well I ... I was on my way home and I had rang ... rang my wife Kim and said, "Anything you want me to pick up?

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Imagine being responsible for designing one of the world’s most famous online branding…and being paid less than five bucks for the privilege! Our guest did exactly that… and she’d do

Imagine being responsible for designing one of the world's most famous online branding...and being paid less than five bucks for the privilege! Our guest did exactly that... and she'd do it again tomorrow! Meet, Yiying, the designer of Twitter's Fail Whale... Yiying was a delight to have on the show where she shares:

The story behind that famous design;
The critical elements to writing that perfect creative brief;
The importance of visual branding;
How much you should pay for a logo;
Her dream to redesign the Google logo...In fact, she's already done it!

So, grab a cuppa and a note pad... and strap in in for another ripping episode of Small Business Big Marketing.

Links discussed in this show:

Yiying's website
The Small Business Big Marketing Intensive
Join us on Facebook

Meet Yiying, The Twitter Fail Whale Designer (PDF Transcription)

 
Episode Transcription

SBBM #23 – Meet Yiying, The Twitter Fail Whale Designer

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.  What is that sound I hear?

Luke:  Well that's right.  That's right, Timbo, I have had a lovely gorgeous daughter about a week and a half ago.

Tim:  Probably you haven't.  Your wife might have.

Luke:  Yes, well she did do all the hard work.

Tim:  Yep, correct.  Correct.  Congratulations, mate.

Luke:  Thanks, mate.

Tim:  Gee, noisy child, hey, all that crying ...

Luke:  No, she's ...

Tim:  ... just quiet it down a bit.

Luke:  She's been an absolute angel so far.

Tim:  Has she?

Luke:  Yeah.

Tim:  Has she?  A marketer to be, do you think?  Has she got the glint in her eye?

Luke:  Yeah, look, she's not talking yet so it's a little too early to tell.

Tim:  Yeah, it is hard, yeah.  But often you can tell, a bit of gut ... gut instinct.

Luke:  Yeah.

Tim:  Gut feel, you know, like ...

Luke:  Yeah.

Tim:  ... look at her and go, yep, cut out ... cut out for marketing, hey.

Luke:  I think we'll have to wait and see on that one, Timbo, but ...

Tim:  Is she wearing the big brands?  I mean, you've got ... I know you've got a ... what's the stroller you've got?

Luke:  Oh, I can't remember the brand.

Tim:  Yeah, a McLaren.

Luke:  But I tell you what ...

Tim:  McLaren.

Luke:  ... it's got more bells and whistles than my car that pram.

Tim:  Mate, that ... that stroller would win a Formula 1 race.

Luke:  Yep, yep.  No, she's currently wearing Bonds.

Tim:  Oh, yep.

Luke:  Good Australian brand.

Tim:  Yeah, yeah, good.

Luke:  Taken overseas now and made in China.  But anyway.

Tim:  Okay, okay, that's fairly ...

Luke:  (1:28).

Tim:  Fairly intellectual of you to start the show.  Hey, listeners, congratulations to Lukey and his lovely wife Kim and welcome to the world little baby Isabella.

Luke:  Isabella.

Tim:  Great name.

Luke:  Thank you very much.

Tim:  Great name.  So it's ... it's just lovely to have an additional part to the Small Business Big Marketing family.  Is she on Twitter yet?

Luke:  No.

Tim:  Or LinkedIn?

Luke:  No.  I'd better go and register all her social media and give it to her as her week two birthday present.

Tim:  Yeah, yeah.

Luke:  Yes.

Tim:  I must get ... I must get LinkedIn with her.  And people of that age, what is she, a week and a half, what social media are they into, is it ...

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Off the back of Australia’s #1 Marketing show, I’m very please to share with you The Small Business Big Marketing INTENSIVE – 2 HUGE Days at The Caulfield Racecourse in