The Small Business Big Marketing Podcast with Tim Reid

Off the back of Australia's #1 Marketing show, I'm very please to share with you The Small Business Big Marketing INTENSIVE - 2 HUGE Days at The Caulfield Racecourse in Melbourne, Australia.

Fri, Aug 20 to Sat, Aug 21

This is a highly practical marketing workshop for business owners (or marketers thereof) keen to discover how to create high impact marketing on a low impact budget.

No BS...no theory...no joking.

If it's not for you, then please pass on to those you know that will benefit.

For details please visit: http://smallbusinessbigmarketing.com/intensive.html

Yours in marketing success...TIM REID

The post The Small Business Big Marketing INTENSIVE – 2 HUGE Days appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

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For those of you who aren’t familiar with our beguile of of the advertising industry, just read the first chapter of Timbo’s book – Cha Ching. However, we thought we’d

For those of you who aren't familiar with our beguile of of the advertising industry, just read the first chapter of Timbo's book - Cha Ching. However, we thought we'd get Russel Howcroft, arguably Australia's "Mr Advertising", on the show to defend his industry. Russel tells us about his advertising background, the success of the Gruen Transfer, and argues that televisions is still the cheapest form of advertising on a cost per thousand views basis.

We also launch our fist Marketing Intensive...

Show Notes

Small Business Big Marketing 2 Day Marketing Intensive - Click here for more details

Is Advertising for You? Russel Howcroft Thinks So (PDF Transcription)

 
Episode Transcription

SBBM #22 – Is Advertising for You?  Russel Howcroft Thinks So.

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.  Look at you.

Luke:  How are you, Timbo?

Tim:  Oh, yes, good thank you, Luke.  How are you?

Luke:  Very well thanks, mate.

Tim:  Very very serious, like given I'm trying to sort of build the energy and you're bringing it one down.

Luke:  Bringing it down.  No, I'm sorry.  Sorry, mate.  I had a big day yesterday.  I had a long day ...

Tim:  I know you did.

Luke:  ... so I will try to keep the energy up.

Tim:  I know you did.  And it's good, you've ... have you blow waved your hair?

Luke:  Something like that.

Tim:  You have, haven't you?

Luke:  And you haven't shaved so ...

Tim:  A little quaff.

Luke:  ... we're even.

Tim:  Correct.  Correct.  Lukey and listeners, welcome back to Small Business Big Marketing the place where you, the small business owner, and if you're not a small business owner, turn off.  Yeah, we'll get them to turn off.  What do you reckon?

Luke:  Don't turn off.

Tim:  No, no, don't turn off.

Luke:  You might be a marketing manager, you might be someone looking for inspiration.

Tim:  Yeah, yeah.  Might be a chemist.

Luke:  You might be a chemist.

Tim:  Anyone who needs to stay in contact with their customers.

Luke:  Hopefully a legal chemist.

Tim:  An illegal chemist?

Luke:  A legal, not illegal.

Tim:  Absolutely, absolutely.  As opposed to ...

Luke:  Not a backyard ...

Tim:  No.  Like an industrial chemist.

Luke:  ... meth lab chemist.  We don't want any of those.

Tim:  Right, okay.  And so a place to come, small business owners, to learn how to do marketing that works, really.

Luke:  Correct.  And that doesn't cost an arm and a leg, Timbo.

Tim:  Cost an arm and a leg.

Luke:  We've got ...

Tim:  And ...

Luke:  We've actually got a user ... a user.  We've got a list ...

Tim:  Speaking of meth labs.

Luke:  A listener question that we're going to address ...

Tim:  Oh, Lukey.

Luke:  ... towards the end of the show.

Tim:  Lukey, this listener question is from Martin Leow, I don't know how to pronounce that.  It brought a tear to my eye.

Luke:  It did.

Tim:  It really touched a nerve.  And so it's a big question and Martin is clearly in a little bit of strife with his business and by God we're going to pull him out of it, Luke.

Luke:  We're going to try.

Tim:  We are going to pull him out.  Hey, Lukey?

Luke:  Timbo.

Tim:  What is on your mind?

Luke:  What is on my mind, I have one big thing on my mind actually, Timbo.

Tim:  Yep, yep.

Luke:  Going through our stats of recent ...

Tim:  Luke, Luke.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Let’s see..Australian Ski team Olympic Coach…turned feature film script writer…turned highly balanced individual who now shares his secrets to living your passion and maintaining a work / life balance with

Let's see..Australian Ski team Olympic Coach...turned feature film script writer...turned highly balanced individual who now shares his secrets to living your passion and maintaining a work / life balance with the world. Our guest, Chip Richards, may just be Australia's answer to Depak Chopra meets Tony Robbins. He certainly leaves Lukeee and I speechless at one point...wait until you hear the silence! A silence that's never been heard before on SBBM! So, if one of the major problems in your small business is deciding which 80-hours to work, then Chip may just have the answer you've been looking for. Now get comfortable, breathe nice and deeply and .......

Congratulations to the following listeners who left a written review of the show on iTunes and subsequently won Kody Bateman's book (episode 18) 'Promptings'. They are:

Michael R
Damo86
Adam Degiorgio
Ljjl69
Mining Man

Just send us an email to [email protected] identifying yourself with a postal address and we'll send it on.

Show notes

Chip Richards is a personal, professional and creative coach and speaker, specialising in helping individuals and organisations see new possibilities and strike the balance between high achievement and true fulfillment in work and life. He can be reached at [email protected] or +61 405 442 144.

The post SBBM #21: Finding Balance and Passion in Your Small Business appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Oh yeahhhh…this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy’s a freak…not only has he founded a great little idea and brought it

Oh yeahhhh...this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy's a freak...not only has he founded a great little idea and brought it to life all by himself...he's managed to get national TV coverage to boot....for F R E E . Who wouldn't want a bit of that action. Steve's got lots of other great marketing tips and tricks...all of which require a bit of marketing elbow grease than they do large wads of cash. You'll also be privy to Lukee's new marketing term...the PR rabbit burrow....Marketing gold? Or marketing comedy? You decide.

Links we share:

Rentoid (Steve's business)

Register here to receive a chapter of Tim's book a week for 5 weeks!

Fiverr (The place where people share what they're willing to do for $5)

The Transcription People (They transcribe all our shows for your consumption)

Help A Reporter (Free global publicity opportunities)

Source Bottle (Free national publicity opportunities)

Our Facebook (Check out Tim and a couple famous fellas in their undies!)

The post SBBM #20 – How to get your small business on national TV…For free appeared first on Small Business Big Marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of

In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques.

 

Show Notes

Shift Speaker Training (Jo's website)
TED Talks
SourceBottle.com.au (Tim suggested this was .com but it is actually an Australian websites)

Guerrilla Marketing, Blogging & Building Credibility (PDF Transcription)

 
Episode Transcription

SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you’re serious about building your business strap in for the ride.  Now, here’s your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.

Luke:  How are you, Timbo?

Tim:  Mate, isn’t it great to be back?

Luke:  It sure is.  It feels like it’s been a while.

Tim:  It has.  Welcome back, listeners, to Small Business Big Marketing where we simplify marketing, I think, Luke.

Luke:  Yes, we do.

Tim:  We used to say demystify.  I like simplify.

Luke:  Yeah, definitely.

Tim:  Because we’re simple blokes.

Luke:  We are.  Simple blokes, simple needs.

Tim:  One simpler than the other.

Luke:  Let’s not say who.  Timbo, what have you been up to?

Tim:  Mate, lots, lots.  This is a show, listeners, before we get stuck in, today’s show is all about a bit of a rambling between Lukey and myself as opposed to listening to someone who’s actually got something really intelligent to say about small business marketing.

Luke:  Yeah.  We’re not in the studio today but we do have some exciting guests coming up in a couple of weeks’ time.

Tim:  Correct.  Can we say where we are?

Luke:  We can, yeah.  We’re just at my …

Tim:  Luke …

Luke:  My home.

Tim:  Your kitchen.

Luke:  My kitchen, that’s right.

Tim:  Which is kind of cool, you know, because … I mean, we are lucky enough to do this show normally in a studio.

Luke:  Yep.

Tim:  But I was presenting at a conference yesterday and was talking … telling people about podcasting as a marketing tool and the fact is, you know, like here we are, we are in a kitchen, on the bench, being able to …

Luke:  Got a laptop and a microphone.

Tim:  A lappy and a mic.

Luke:  Yeah.

Tim:  You know, and a stopwatch to stop me from rattling on too much.

Luke:  Yeah.

Tim:  But that’s the thing, you know, like small business owners, listeners around the world, you can do it.

Luke:  That’s right.

Tim:  You can have your own show.

Luke:  It’s all … it’s just all about consistency and getting something out there.

Tim:  Hey, Lukey?

Luke:  Timbo.

Tim:  Went to TED last week.

Luke:  TED in Sydney, how did it go?

Tim:  TEDx they call it.

Luke:  Yep.

Tim:  Which is not the pornographic version of TED, it’s just the light version of TED.  So for listeners who don’t know what TED is, I think TED stands for, and I’m going to get this wrong, something like Technology, Environment and Design.

Luke:  Yep.

Tim:  If you haven’t been to ted.com, listeners, go.  It’s just full of great interviews from people around the world.  Their tagline is ideas worth sharing.

Luke:  Yep.

Tim:  And basically each listener gets 20 minutes on the TED stage, which is apparently an absolute privilege to be on the TED stage.  They only happen in Oxford and Cupertino, or somewhere like that.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members the ability to send a physical greeting card, written in their own hand writing,