The Small Business Big Marketing Podcast with Tim Reid

Loz and Alex cruise around this lucky country in a Volkswagen, entertaining their legion of social media fans with cool pics of themselves sitting by campfires, swimming in deserted beaches and camping by the shores of remote lakes. They look like they’ve fallen off the cover of an Angus and Julia Stone album! Oh, and did I tell you they run a three-year-old hat business called Will and Bear that’s turning over a lazy six-figures annually. And they’ve done it all by slowing down!

 

A little bit more about hat entrepreneurs Loz Williams and Alex Knorr ...

In just three years, ex-mortgage broker Lauren Williams and her product designing boyfriend Alex Knorr have built the online hat empire Will & Bear, from the back seat of their Volkswagen van while touring across Australia.

To do so, they’ve adopted an innovative, digital-first business model, which has enabled the Will & Bear brand to experience triple-digit sales growth year-on-year.

They use social media brilliantly amassing a loyal tribe of hat lovers across Insta and Facebook, they’ve got a team that spans the globe, and a sustainability initiative that sets them apart from the competition.

They also give some pretty good insights into how this generation of millennial business owners see things. And here’s a tip … it’s not all about growing an empire.

“We’ve always been really big on outsourcing the things we can’t or don’t want to do or we’re not great at. There’s just no use wasting our time on things like this.” -Loz Williams, Will and Bear

Here’s what caught my attention from my chat with serial entrepreneur Carl Hartmann:

1. It’s so refreshing to hear a business owner acknowledge that it’s OK to slow things down. To ask themselves “How much is enough?” “How big do we really want to be?” And how funny to hear that the minute they did this ... things took off!
2. I like the way they’re using their Instagram feed for the more polished visuals or “art” as they call it, and their Instagram Stories for the real life stuff like the chat with the mechanic after their van broke down. What behind-the-scenes stuff would you like to see from this show? Hot me up on Twitter @TimboReid.
3. Loved the way they launched the business by sending their top 100 favourite photographers a hat each. No hard sell. Just a genuine gesture in the hope that the photographers may respond with a hash-tagged photo on their own feed.

 

“We don’t need to keep growing. We’re just two individuals and we did make a decision to slow things down. And that’s when things really took off!” -Loz Williams, Will and Bear

 

Loz Williams and Alex Knorr Interview Transcription

Tim 

Loz and Alex from Will and bear welcome to the small business big marketing show. 

Loz 

Thanks for having us. 

Alex 

Thank you. 

Tim 

Now big question to start with where did you guys meet? 

Loz 

On Tinder. Actually.

Click Here To Download Full Transcription

 

Resources mentioned:

• Tye official Will and Bear website
• Will and Bear on Instagram
• Will and Bear on Facebook
• Finders Keepers Markets
• The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here mid-July 2019)
• Last week’s interview withThe E Myth's Michael Gerber
• Interviews I’ve done with other entrepreneurs who started off selling just one product:
  • Brian Chapman of Power Planter
  • Laura Klein of Snotty Noses
  • Bobby Edwards of Snotty Potty
• The winner of this week’s Monster Prize Draw is tennis coach Shaun Scrutton of Eaglemont Tennis Club

 

Please support the following businesses who make this show possible:

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Yellow

Partner with Australia’s #1 online business directory for all your digital marketing needs.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[ For more interviews with successful business owners visit Small Business Big Marketing ]

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Michael Gerber (author of The eMyth, once voted the best-selling business book of all time) says the vast majority of small business owners are on a fool’s errand. And he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. It’s a very repeatable episode 467 of  The (award-winning) Small Business Big Marketing Show thanks to American Express.

 

A little bit more about The E Myth Revisited’s Michael Gerber ...

This is an interview I did with Michael Gerber way back on episode 338. It’s been so popular and had so much positive feedback that I thought I best bring it back to the top of the pile for those of you who haven’t heard it, or even if you have, then it’s probs time to hear it again!

 

Michael Gerber is the author of the seminal business book called The eMyth. You’ve read The eMyth right?! How’s this for some key stats:

• 5 million copies sold
• In 2011, The eMyth was named the best selling business book of all time
• It’s been sold in 145 countries, translated into 29 languages and taught in 118 universities
• His client list includes the best of the best - Apple, Infusionsoft, American Express … to name a few … but his true passion is small business owners.
• INC magazine calls him “The world’s #1 small business guru”

 

Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and at the time of this interview, he was about to launch his newest book titled Beyond The eMyth.

 

Here’s just a couple of lines from it:

“Great growing companies know how to replicate their success, time after time after time, and by doing so, they grow, grow, grow. This book is going to teach you how to do that. This book is going to teach you how to design, build, grow and launch your company so that it can scale, which means that you can replicate its success. Which in turn means that it possesses the ability to grow like crazy … from a company of one, to a company of one thousand.”

 

“The problem is not that small business owners don’t work, the problem is that they’re doing the wrong work. As a result, most of their businesses end up in chaos … unmanageable, unpredictable and unrewarding.” -Michael Gerber, The E Myth Revisited

 

Here’s what caught my attention from my chat with The E Myth Revisited’s author Michael Gerber:

1. Read The eMyth and The eMyth Revisited!
2. The idea of sitting down and asking yourself what your new company would look like based on Michael’s eMyth model sounds like a worthwhile exercise.
3. Don’t be afraid to have a dream.

 

 

Michael Gerber Interview Transcription

Tim 

So I started off by asking him what's missing in the way most businesses are run. 

Michael 

That's a great question, Tim. I want my answer provocative as it may seem is just about everything. Just about anything and everything that has to be done isn't being done. And if it's being done it's being done for the wrong reason and being done in the wrong way. And that sounds as I say provocative but it's so true. So I've been in this business world you might say of small business for 40 years. It was an afterthought. I didn't start this until I was 41. So you understand before that I wasn't even interested in business.

Click Here To Download Full Transcription

Resources mentioned:

• Michael Gerber’s official website
• Buy The E Myth Revisited
• Buy Why Marketing Works here
• Buy Steve Sims Bluefishing : The Art of Making Things Happen here
• Interview with Canberra Airport owner Stephen Byron
• Interviews I’ve done with extraordinary business owners:
  • Katherine Maslem of Shift
  • Jack Gance of Chemist Warehouse
  • Brian Chapman of PowerPlanter
• Winner of this week’s Monster Prize Draw is David Noble of Oz Drug Testing.

 

Please support the following businesses who make this show possible:

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

 [ For more interviews with successful business owners visit Small Business Big Marketing ]

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called Why Marketing Works, in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to businesses of all sizes, industries, and types of business, whether you’re selling B2B, B2C or my favourite P2P!

A little bit more about Why Marketing Works author Jeff Swystun ...

Jeff acts as a consulting chief marketing officer to leading brands and brands wanting to lead. He loves to solve complex business challenges through branding and marketing. For large branding and marketing engagements, Jeff accesses a network of talented top-tier consulting, agency & design professionals. It is a collective of on-demand experts and implementers that focus on branding and marketing.

His book, Why Marketing Works, won the Publish or Perish writing contest and reached #1 in advertising on Amazon. He hopes that The New Yorker, one day, will publish one of his short stories.

 

So strap in as Jeff shares:

• Misconceptions business owners have about marketing
• Why marketing works!
• How he researched the book
• His 7-principles that prove his thesis of why marketing works
• Plus plenty more business and marketing insights ...

 

“Tell stories and lots of them. They’re the currency of humankind.” - Jeff Swystun, Why Marketing Works

Here’s what caught my attention from my chat with Why Marketing Works author Jeff Swystun:

1. Use emotion to connect as quickly as possible with your prospects and customers. A great way to do this is to show that you understand the problems they have that you can solve.
2. Build a community around your brand. In an era where we’re all looking down at a screen way too much, the idea of bringing people together excites the hell out of me.
   ** Awkward conversation time! ** I’ve been pretty hopeless at doing this!
3. Build relationships - As Jeff said, “We’re all emotional beings looking for relevance, context, and connection.”

 

Jeff Swystun Interview Transcription

Tim

Jeff Swystun welcome to the small business big marketing show.

Jeff

Yeah. So happy to be here. Thanks for having me on.

Tim

Now Jeff as one marketer to another. I would love to know what your definition of marketing is?

Click Here To Download Full Transcription

Resources mentioned:

• Jeff Swystun’s official website
• Buy Why Marketing Works here
• Buy Steve Sims Bluefishing : The Art of Making Things Happen here
• Interviews I’ve done with three other business authors:
  • Darren Finkelstein - How to thrive when those around you aren't
  • Andrew Griffiths - How to write a book for your business
  • Michael Gerber - How to grow from a company of one to an enterprise
• Winner of this week’s Monster Prize Draw is Damien De Caneva of Point Cook Physical, who, according to his website, doesn’t just treat injuries, he prevents them!

 

“We’re all emotional beings seeking relevance, context and connection.” -Jeff Swystun, Why Marketing Works

 

Please support the following businesses who make this show possible:

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[ For more interviews with successful business owners visit Small Business Big Marketing ]

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Naturopath Katherine Maslen decided that charging by the hour had hairs on it … so, she bravely launched the world’s first natural healthcare membership model. Did it get a few existing clients’ noses out of joint? Yes! Would she do it all again? Hell yeah!

 

A little bit more about Shift’s Katherine Maslen ...

Katherine Maslen is a naturopath, nutritionist, author, mother, podcast host and founder of Shift, where her and her team work with people to help them make shifts in their health and their life. She owns Shift Brisbane, her flagship clinic where she has a team of 15, Shift Rockhampton, her regional Queensland clinic and Shift Anywhere, her virtual membership business.

 

So strap in as Katherine shares:

• A very personal story about why she became a Naturopath
• The trials and tribulations of launching the business
• Those moments of acceleration when the business really took off
• Why she went from charging by the hour to a monthly membership model
• How she’s built a strong personal brand in her chosen niche using podcasting, self-publishing, blogging, keynote speaking
• Plus plenty more business and marketing insights ...

 

“The first years of business were both exciting and traumatising. I didn’t know what I was doing essentially. It was a bit like jumping off a cliff and build the plane on the way down!”- Katherine Maslen, Shift

 

Here’s what caught my attention from my chat with naturopath Katherine Maslen:

1. I love her move to the monthly Membership-based model. Not only does it provide surety of income, it gives patients a clear pathway to access the modalities they need.
2. I love the fact that there are a limited number of memberships, creating a sense of scarcity and something special.
3. I love how the Membership model encourages Katherine and her team to add additional layers to the customer experience including a multitude of workshops, parties, even a private Facebook group.

 

Katherine Maslen Interview Transcription

Tim

Katherine Maslen welcome finally to the small business big marketing show.

Katherine

Thank you so much for having me.

Tim

Awesome. A fellow podcaster. Now I want to start off by asking why did you become a naturopath in the first place. Cause sounds like a pretty interesting story to me.

Click Here To Download Full Transcription

Resources mentioned:

• Shifts official website
• Katherine Maslen's personal brand website
• Last week’s interview with the round beach towel creator Victoria Beattie
• Interviews I’ve done with other business owners who have challenged the norm:
  • Lyre’s Non-Alcoholic Spirit’s Mark Living
  • Beer Cartel’s Richard Kelsey
  • Moxie’s Mia Klitsas
• Winner of this week’s Monster Prize Draw is life coach Dr. Ben Carvosso of The On Button
• Coffee Port

 

“I’m like a butterfly about to break out of its cocoon and it friggin hurts and it’s uncomfortable. But I can see really good things will come out of this (brand refresh) and I can see that happening already.” - Katherine Maslen, Shift

 

Please support the following businesses who make this show possible:

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[ For more interviews with successful business owners visit Small Business Big Marketing ]

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Can you believe the round beach towel wasn’t a thing until just six years ago?! Like, how did it not get invented decades ago?! Well, stop scratching your head because you’re about to meet Victoria Beattie, the creator who’s already sold 120,000 of them!

 

A little bit more about The Beach People’s Victoria Beattie (and her sister Emma) ...

The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South Wales, Australia. Inspired by their family, friends and seaside lifestyle, with their passion for creating beautiful and iconic products, their first collection of round towels sold out in weeks. A few short years later, they are building a globally admired brand of seaside luxe essentials for everyone, everywhere to enhance one’s living spaces and life experiences from the beach to home.

 

So strap in as Victoria shares:

• Where the idea for a round beach towel came from
• How they got it to market
• The ups and downs of starting an ecommerce business
• How she manages the multitude of rip-offs flooding the market
• Why they’ve expanded beyond beach towels
• Plus plenty more marketing and business insights ...

“We thought… oh well worst case, we have to gift our friends and family the stock for the next 10 years. Ha!” - Victoria Beattie, The Beach People

 

Here’s what caught my attention from my chat with round beach towel co-creator Victoria Beattie:

1. The story of how Victoria got her truck license so she could drive to the docks and pick up her stock is a great reminder of just how passionate and motivated (and a little cray cray) us small business owners are.
2. I love how Vic doesn't have a background in marketing, but has such a passion for it. If you’re not enjoying your marketing then hand it off to someone who does or listen to the entire back catalogue of this show … 464 episodes and counting!
3. I love the fact that the girls have a Watch List with 80 brands on it who may potentially steal their ideas.

 

Victoria Beattie Interview Transcription

Tim

Hey, Victoria Beattie of the beach people welcome to the small business big marketing show.

Victoria

Thank you for having me. It's good to be here.

Tim

Now Vic why did it take so long for someone to invent the round beach towel?

Click Here To Download Full Transcription

Resources mentioned:

• The Beach People’s official Australian website
• The Beach People’s official American website
• Last week’s interview with Robbie Bell on how to offer amazing service as a wholesaler
• Interviews I’ve done with others who’ve had a whacky business idea and created a successful business from it:
  • Renae Bunster from Bunsters Hot Sauces
  • Mark Livings from Lyre’s Non-Alcoholic Spirits
  • Laura Klein from Snotty Noses
• Winner of this week’s Monster Prize Draw is Dan McQuillan of Gold Coast Real Estate agent Kollosche

 

“My tips for starting a business? Trust your gut, it’s usually right. Work to your strengths and outsource your weaknesses, don’t stick your head in the sand on important things like accounting.  Know what you are and aren’t, don’t try to be everything to everyone. Define your brand and stick to it!” - Victoria Beattie, The Beach People

 

Please support the following businesses who make this show possible:

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[ For more interviews with successful business owners visit Small Business Big Marketing ]

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Carl Hartmann knows how to grow and scale businesses … from scratch.

In fact, he’s one of Australia’s leading serial entrepreneurs, having taken his first idea - Temando - to over 80,000 users, 3-billion transactions and over $55M in funding.

And today, he shares his 5 tips for growing and scaling your business.

 

A little bit more about serial entrepreneur Carl Hartmann ...

Carl Hartmann is a prominent, multi-award winning Australian entrepreneur best known from his work as Co-Founder & CEO of Temando which he took from an idea to one of Australia’s largest technology companies.

Having exited Temando in 2017, Carl now spends his time looking for the next big thing, investing in companies that make him sit up and take notice.

In fact, he’s the co-founder of Lyre’s non-alcoholic spirits - remember we interviewed founder Mark Livings a couple of weeks ago?

 

So strap in as Carl:

• Shares the ups and downs of his entrepreneurial journey
• Give us his top 5 tips on how to scale a business just like yours
• And every now and then bamboozles me with tech talk that’s way beyond my limit!

 

“Success is not a birthright, it is a privilege. Life is hard, the odds are against you and it’s only with hard work, tenacity and sacrifice that we achieve success.” - Carl Hartmann, Serial Entrepreneur

 

Here’s what caught my attention from my chat with serial entrepreneur Carl Hartmann:

1. Be an evangelist for your business. If you can’t, then maybe it’s time to reset your mindset or get out!
2. I love Carl’s generosity of giving back. Whether it be through his adjunct professorship at Queensland Uni, or simply allowing would-be entrepreneurs to pick his brain … it’s great to see people who have made it, giving back.
3. Stay focussed by avoiding rabbit holes.

Carl Hartmann Interview Transcription

Tim

Carl Hartmann welcome to the small business big marketing show.

Carl

Thanks for having me, Tim.

Tim

Now amongst other business titles, I see you are the Adjunct Professor of Entrepreneurship and Innovation at the University of Queensland. So does that make you like a modern day Dumbledore?

Click Here To Download Full Transcription

Resources mentioned:

• Carl Hartmann on LinkedIN
• Businesses that Carl has started include:
  • Temando - Intelligent shipping & fulfillment software
  • Shortlyster - Intelligent hiring optimisation platform
  • Lyre’s - Non-alcoholic spirits
  • Raddin - Electronic wakeboards
• Last week’s interview with Robbie Bell on how to offer amazing service as a wholesaler 
• Interviews I’ve done with other highly successful entrepreneurs:
  • Andrew Banks from Morgan & Banks
  • James Chin-Moody from Sendle
  • Actually, pretty much any of the 460+ interviews you’ll find here are with successful entrepreneurs

 

“Seriously … hire good people. Business is a team sport.” - Carl Hartmann, Serial Entrepreneur

Please support the following businesses who make this show possible:

 

Authentic Education

Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Yellow

Partner with Australia’s #1 online business directory for all your digital marketing needs.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[ For more interviews with successful business owners visit Small Business Big Marketing ]

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

City Larder’s Robbie Bell has worked in some pretty famous kitchens around the world. Now he’s started his own business as a Charkuhturer. You know what that is, right?! And he treats his wholesales as if they were guests in a 5-star restaurant.

A little bit more about City Larder’s Robbie Bell ...

After completing his apprenticeship as a young chef in England, Robbie Bell spent the first years of his career working for a Michelin-starred chef, and has gone on to hone his skills at some pretty fancy establishments around the world.

Then in 2015, seeing a gap in the market for high-end shar-ku-tuh-ree and wanting to put his core skills to good use, Robbie and his wife started the City Larder which now supplies over 180 stockists across Australia with high-end pates and terrines.

Robbie also hosts his own podcast - Cooking the Books - which is in its third season.

You’ll love Robbie. He’s larger than life and has some solid views on how to build a business you love, and even stronger views on buying local (something I’m particularly passionate about).

 

“I work for my staff.” - Robbie Bell, City Larder

 

Here’s what caught my attention from my chat with City Larder’s Robbie Bell:

1. I love the fact that he works for his staff, even to the point that he’s helping one of his young blokes start his own business.
   What are you doing for your staff? 
2. I love the fact that he’s bringing a 5-star restaurant mentality to a wholesale business. 
3. And I love his view that we should be more interested in supporting our local community than in the next pair of expensive shoes we buy.

 

Robbie Bell Interview Transcription

Tim

Robbie Bell. Welcome to the small business show.

Robbie

Thanks for having me.

Tim

Mate, you've worked in some pretty serious and well-known kitchens around the world what have you learned about pressure from cooking in some of the world's best kitchens?

Click Here To Download Full Transcription

Resources mentioned:

• City Larder’s official website
• Robbie Bell’s podcast - Cooking the Books
• Last week’s interview with Cham Tang on how to optimise your Facebook advertising
• Interviews I’ve done with other great foodies:
  • Daniel Wilson from Huxtaburger
  • Jamie Cook from Stone & Wood
  • Declan Lee from Gelato Messina

“Be more interested in your community and not in buying a new pair of shoes!” - Robbie Bell, City Larder

 

Please support the following businesses who make this show possible:

 

Authentic Education

Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Yellow

Partner with Australia’s #1 online business directory for all your digital marketing needs.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[For more interviews with successful business owners visit Small Business Big Marketing]

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Advertising on Facebook (and Instagram) can be a frustrating exercise, especially if you don’t know what you’re doing. But what if there were 10 simple things you could do to increase your ROI by multiples. Well guess what? There’s ten simple things you could do to increase your ROI by multiples. And today's special guest, who’s spent $2M of his own money on marketing, and is a Facebook Certified Professional Planner, is about to take us through them. One by one.

 

A little bit more about Authentic’s Cham Tang ...

Cham Tang is Head Of Marketing and Co-Founder of Authentic Education, a multi-million dollar BRW Fast Starters 100 Company.

 

Cham has handled all the marketing in the company since day 1 and is a Facebook Certified Professional Planner. In fact, Cham was personally selected by Facebook to be privately mentored, and has spent over $600,000 in Facebook ads.

 

He has worked with speakers in the industry such as Anthony Robbins, Dr John Demartini and Chris Howard.

 

Cham is passionate about helping difference-makers attract more clients with simple marketing strategies.

 

In this very generous interview he:

• Shares 10 easy wins to drastically improve your Facebook advertising’s ROI
• He reveals his biggest marketing learning from working alongside Tony Robbins
• And he talks about how he overcame a negative, procrastinating mindset in order to create a multi-million training business

 

“You don’t have to get it right, you just have to get it started!” -Cham Tang, Authentic

 

Here’s what caught my attention from my chat with Authentic’s Cham Tang:

1. I love Cham’s learning from Tony Robbins … “The same reason they come is the same reason they will buy.” So now your challenge is to find the reason people are coming to your business in the first place.
2. I love Cham’s point about handling objections in your marketing copy. This is copywriting 101 … which BTW he teaches a lot more on during his one-day course - Authentic.com.au
3. I love the idea of spying on your competitors ads inside the Facebook Ads Library.

 

Cham Tang Interview Transcription

Tim

Welcome to the small business big marketing show.

Cham

Thanks for having me.

Tim

Cham you and I have something in common we both love marketing. What do you particularly love about marketing?

Click Here To Download Full Transcription

Resources mentioned by Cham:

• Register here for Cham’s free one-day marketing workshops around Australia and New Zealand
• Zapier - The easiest way to automate your work
• Fiverr - Find the perfect freelance services for your business
• Rev - Fast, quality transcription service
• Filmora - Simple video editor
• Emojipedia - The emoji search engine
• Inshot - Video crop app and video editing app

 

“The same reason they come is the same reason they will buy” -Tony Robbins

 

Please support the following businesses who make this show possible:

 

Authentic Education

Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Yellow

Partner with Australia’s #1 online business directory for all your digital marketing needs.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[For more interviews with successful business owners visit Small Business Big Marketing]

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

I was emceeing a function the other night when this fellow suggested I have a couple of cheeky G&Ts before going on-stage.

“Thanks, but no thanks” was my response, as I never drink when working.

Refusing to take no for an answer, he tells me the Gin is completely alcohol-free and tastes exactly like Gin. And in fact, if I didn’t like Gin, there were 12 other flavours to choose from!

“Show me the bar!” was my response.

That guy was Mark Living’s and he’s cracked the code on a range of alcohol-free spirits called Lyer’s that’s taking the global beverage world by storm.

A little bit more about Lyre’s co-founder Mark Livings ...

Mark Living’s is the co-founder of a portfolio of businesses across marketing and advertising, logistics and fulfillment, print and merchandise production as well as brand incubation. He’s also an active and successful venture capitalist.

His current project is Lyer’s - a non-alcoholic range of spirits that caught my attention at an event I was emceeing. Not only was the visual branding of the range absolutely beautiful, the Gin tastes like Gin and the Bourbon tastes like Bourbon … yet there wasn’t a hint of alcohol in either!

You’re going to love this chat as Mark is an absolute expert on branding, launching new products, story-telling and so many other aspects of this dark-art we call marketing.

 

“In this age of social media, it’s critical to create a social narrative and that’s where our key brand ambassadors have a huge impact on the success of the Lyre’s brand.” - Mark Livings, Lyre’s

Here’s what caught my attention from my chat with Lyre’s Mark Livings:

1. As small business owners we can move incredibly quickly, so make the most of your agility.
2. I love how Mark’s built the Lyer’s brand from the ground up. From the story behind the name (the Lyrebird is nature’s greatest mimic), to the visual branding, to the stories that live on each bottle. Check out Lyres.co to see what I mean.
3. I love his use of employing Brand Ambassadors to evangelise the Lyer’s brand.

Mark Livings Interview Transcription

Tim

Well Mark Living's of lyres. Welcome to the small business big marketing show.

Mark

Thank you Tim. Great to be chatting

Click Here To Download Full Transcription

Resources mentioned:

• Lyre's official website
• Last week’s interview on Last week's episode with Sendle's James Chin-Moody
• This week’s Monster Prize Draw winner is Jamie Ross of Premium Property Care

 

Please support the following businesses who make this show possible:

 

Authentic Education

Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Yellow

Partner with Australia’s #1 online business directory for all your digital marketing needs.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[For more interviews with successful business owners visit Small Business Big Marketing]

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

There are some businesses I wished I’d created. Sendle is one of them. It’s disruptive, fun to use, and solves a painful problem us small business owners have. Today we meet founder James Chin-Moody who tells us how he’s done it.

 

A little bit more about Sendle co-founder James Chin-Moody ...

For the past couple of decades, Sendle founder James Chin-Moody has had an impressive career in anything but small business, working for the United Nations, the CSIRO, even the Australian Bureau of Statistics.

For eight years he was a judge on ABC TV’s The New Inventors show.

Then finally, just a few short years ago, he saw the light and started a micro business that would soon become Sendle … an online-based parcel delivery service that is taking on the monopolistic Goliath that is Australia Post.

Sendle has already been voted Australia’s Best Courier service 2-years in a row, and employs over 100 staff and has experienced 40 months straight of 15% growth.

Now full disclosure … I love Sendle. I have no financial interest in it, but I love it.

I love what it stands for, what it does, its user interface, the fact that it’s hugely reduced the price of sending a parcel to anywhere in the world, and the time it takes, and the fact that it’s disrupting a staid old business in Aussie Post.

So please excuse my embarrassing fan-boyishness that I display throughout this chat.

 

In this wide-ranging interview James Chin-Moody shares:

• Where the idea for Sendle came from
• How he got Sendle to market
• What Australia Post’s reaction has been
• Why “Hell yeah” is his major decision criteria
• Why focusing on few marketing channels is best
• How focus speeds things up
• How he’s created a simple, reliable, affordable solution for sending parcels
• And plenty more ...

“We spend all our waking hours figuring out how to make parcel sending a joy and not a chore.” -James Chin-Moody, Sendle

Here’s what caught my attention from my chat with Sendle’s James Chin-Moody:

1. I love how James uses extreme examples to get the point across of how good Sendle eg. We can deliver a packet of Tim Tams to Everest Base Camp for just $10!” or “We’ve delivered 4 light hours of parcels so far!” What’s an extreme way you could describe the effectiveness of your business?
2. I love how the Sendle team’s decision-making process is either a Yes, No or Hell Yeah!
3. And I love how they’re constantly asking “How can we make sending a parcel less of a chore and more of a joy?” In order to optimise their customer’s experience.
4. Choose fewer marketing channels and be really good at them.

 

“We’ve delivered four light years of parcels or thirty times to the sun and back!” - James Chin-Moody, Sendle

James Chin-Moody Interview Transcription

Tim

James Chin-Moody. Welcome to the small business big marketing show.

James

Thanks for having me Tim.

Tim

I'm going to be a little bit of a fan boy. So you'll have to excuse that right up front. I love the Sendle brand.

Click Here To Download Full Transcription

Resources mentioned:

• Sendle’s official website
• Last week’s interview on how to build a business podcast with Nigel Morris
• This week’s Monster Prize Draw winner is Faouzi Daghistani of Newlands Pizza in Coburg

 

Please support the following businesses who make this show possible:

 

Authentic Education

Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Yellow

Partner with Australia’s #1 online business directory for all your digital marketing needs.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[For more interviews with successful business owners visit Small Business Big Marketing]

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.