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A little bit more about Nigel Morris ...
Today’s special guest I met on a road show I’m currently speaking on for a business called Supply Partners. A big thanks to owner Lliam Rickets for introducing me to Nigel Morris who is the business manager at Solar Analytics, a software business that helps you monitor your solar panels’ efficiency.
That, in itself, isn’t that exciting. Where it does get exciting is that Nigel is the co-host of a solar energy podcast called Solar Insiders that has been a major contributor to a 10X growth in the business.
Now, if you’re a long time listener, you’ll know my thoughts around podcasting for small business. It’s a highly effective medium that, when done well, can build your business and personal brand at a fraction of the cost you may be spending on other marketing channels. Not to mention … it’s fun!
So instead of me rattling on about it, let’s hear from someone else involved in a small business (just like you), who’s smashing podcasting out of the park.
If you’re tossing around the idea of producing a podcast for your business then you’ll love this chat as we cover:
“I could see that Podcasting was an incredibly effective and increasingly simple way to communicate vast swathes of information and the technology was now incredibly cheap and easy to use.” - Nigel Morris, Solar Insiders Podcast
Here’s what caught my attention from my chat with fellow podcaster and business manager Nigel Morris:
Nigel Morris Interview Transcription
Tim
I started off by asking Nigel to explain exactly what the solar analytics business does and a little tip here. He nails his elevator pitch beautifully.
Nigel
Sure. What we do is we help people save more money by optimizing their solar and understanding how they use energy in the home. Pretty much it in a nutshell. We do it through the installation of a little device that allows them to measure energy in the home. And then we apply a whole bunch of really nerdy artificial intelligence and machine learning and run all sorts of clever algorithms over that information that we collect and then displayed in a really simple way on any device a phone an app a computer anything they want to be able to understand to demystify how they're using energy and make sure their solar is working as well as it possibly can.
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Resources mentioned:
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exists. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit Small Business Big Marketing]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
A little bit more about Christian Zeron ...
In 2014 whilst studying Law, 19 year-old Christian Zeron started selling pre-owned watches from his college dorm room. Fast forward to 2019 and he’s turning over 2.3 million a year through Theo and Harris his luxury watch shop, and his website generates 1.3 million monthly page views using free traffic strategies.
Which raises sooooo many questions, like:
So strap in as Christian answers all these questions (except the last one!) plus more.
“Every business owner needs an enemy to keep them motivated!” -Christian Zeron, Theo & Harris
Here’s what caught my attention from my chat with vintage watch geek Christian Zeron:
Christian Zeron Interview Transcription
Tim
My big watch question right up front Christian why when you see a watch presented in
marketing are the hands always at ten past ten?
Christian
You know what it's become such an industry standard at this point. It's like standard of
care like in medicine it's what you do. If you don't do it you get grilled for it.
Click Here To Download Full Transcription
Resources mentioned:
This week’s winner of the Monster Prize Draw winner is:
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit Small Business Big Marketing]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
In 1993, Ray Good AKA Sugeray was one of the world’s top DJs. He then had a breakdown, learnt to meditate and started a seafood empire. Now he’s on a mission to teach mindfulness and meditation to business owners everywhere. Ommmmmmmmmmm ….
A little bit more about Ray Good ...
The year was 1993. The Prodigy had just gone platinum, crop tops were cool and Ray Good was living the good life as one of the world’s top 100 DJs, spinning decks at sold out rave in London, Tokyo and Berlin … organising large scale music events … he even owned a Australia’s most respected import record store and his own record label.
But then the good life came to an end. Ray was burning out and so were most of his mates.
Eventually someone tapped him on the shoulder and suggested he try meditation. And from that point on he’s never looked back.
He launched a hugely successful sustainable seafood restaurant empire which he subsequently sold in order to focus 100% on his real passion … helping entrepreneurs and business owners find their Good Place via mediation.
As Ray says, “the best guy to teach silence is the one who understands noise!”
In this candid chat Ray shares:
“I don’t do crystals, candles or sandals!.” - Ray Good, The Good Place
Here’s what caught my attention from my chat with Ray Good from The Good Place:
Ray Good Interview Transcription
Tim
I started off by asking Ray to describe his crazy life as a DJ.
Ray
Well pretty crazy yeah. As you just mentioned I made on the list of the world's top 100 DJs. But also at the same time, I was building up an empire. I was running large scale rave parties in Sydney and dance parties. I had weekly club nights going. I had my own import record store and record label as well. So this is quite an early age I guess this is the early 90s I was probably about 22 23. I'm living the dream and juggling a lot. It was inevitable I guess. I was going to burn out and it's also the first time I've really faced stress and anxiety in what I was doing.
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Resources mentioned:
“We all need to power down before we power back up.” - Ray Good, The Good Place
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit Small Business Big Marketing]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
Imagine cracking the marketing code to the point where your brand became a household name. That’s exactly what Ben Goodfellow, the founder of the now iconic Tradie underwear brand has done. And in this revealing chat, he shares exactly how he’s done it.
A little bit more about Ben Goodfellow ...
I’ve admired from afar the way Ben Goodfellow so quickly made the Tradie underwear brand a household name in Australia. Ben loves brands. In fact, from a very early age, when other kids were swapping footy cards, Ben would sit at the kitchen table with his old man and talk branding! Well, it’s paid off as he’s now responsible for the iconic Tradie underwear brand that next year will be turning over in excess of $100M! So grab a pen and paper as Ben reveals exactly how’s he’s gone about creating a household name from scratch.
In this wide-ranging interview Tradie founder Ben Goodfellow shares:
“I wanted a brand ambassador that I wanted to have a beer with … and so does the rest of Australia.” - Ben Goodfellow, Tradie Underwear
Here’s what caught my attention from my chat with Tradie founder Ben Goodfellow:
Ben Goodfellow Interview Transcription
Tim
Ben Goodfellow from Tradie welcome to the small business big marketing show. Ben you seriously sound like you've got the man flu mate. Is it the man flu?
Ben
Oh, I wouldn't have come to work today if it wasn't for the interview with you. It's a good case of man flu I'll make sure all my staff are very aware of that fact. I was looking for sympathy.
Click Here To Download Full Transcription
Resources mentioned:
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing
[For more interviews with successful business owners visit Small Business Big Marketing]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
You know how much the marketing world has changed in the past few years, right? That’s why you listen to this show … to stay on top of the latest trends. Well, today’s episode takes your trendwatching to a whole new level as Australia’s leading Consumer Futurist Amanda Stevens and I have a solid conversation about exactly what you should be doing to super-charge the marketing of that beautiful business of yours.
A little bit more about consumer futurist Amanda Stevens ...
In changing times, the customer experience is emerging as the most exciting opportunity to grow market share.
Amanda Stevens is a speaker, author, TV Host, and business improvement consultant who is passionate, excited and curious about marketing, consumer psychology, business, and building businesses. Her unique ability to ability to articulate what consumers want, and how brands can connect with them in unique and meaningful ways, has seen her address over 700 conferences in 14 countries.
She's currently one of the most in-demand speakers in Australian and is renowned for her articulate, engaging and entertaining style of presenting.
In this wide-ranging interview consumer futurist Amanda Stevens shares:
“What happens if I train my staff and they leave? What happens if I don’t train my staff and they stay?!” - Amanda Stevens, Consumer Futurist
Here’s what caught my attention from my chat with Amanda Stevens:
“It’s OK to look in your rearview mirror …. just don’t stare.”
- Amanda Stevens,
Consumer Futurist
Amanda Stevens Interview Transcription
Tim
Stevo I would love nothing more than listeners having listened to this episode feeling re inspired about their marketing. Maybe we'll give them a little bit of tough love. Maybe will also give them a little bit of direction as to what they could be doing better than is that deal?
Amanda
Yeah absolutely.
Click Here To Download Full Transcription
Resources mentioned:
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Yellow
Partner with Australia’s #1 online business directory for all your digital marketing needs.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit Small Business Big Marketing]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today’s guests did exactly that, getting millions of dollars of publicity along the way. And guess how much it cost her?
$50,000? $500,000? $5,000,000?
Nope. It cost her absolutely nothing!
A little bit more about Sophie Lovejoy
Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel. And as an ex-TV producer, Soph is one of those go-getting business owners who makes things happen.
Her biggest marketing claim to fame is she arranged to have every single Kardashian wear her pyjamas multiple times on their hit TV show, on their socials, apps and blogs. The exposure she got is worth millions, and she didn’t pay a cent!
In this candid interview Sant and Abel’s Sophie shares:
“The Executive Editor of the Kardashian Apps was already a fan of Sant and Abel. I told my PR company that I wanted them to pitch the story of the collaboration between S&A and the hotel to the Kardashians and offer it as an exclusive. They told me I was aiming very high with this request!” - Sophie Lovejoy, Sant and Abel
Here’s what caught my attention from my chat with Sant and Abel founder Sophie Lovejoy:
“Aim for the top. The worst thing that can happen is that they say “NO!”" - Sophie Lovejoy, Sant and Abel
Sophie Lovejoy Interview Transcription
Tim
Sophie Lovejoy welcome to the small business big marketing show.
Sophie
Thank you. Timbo It's a pleasure to be here.
Tim
Now I hear as a young girl you used to teach your friends rude songs in the playground. What was your favorite little ditty?
Click Here To Download Full Transcription
Resources mentioned:
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Yellow
Partner with Australia’s #1 online business directory for all your digital marketing needs.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit Small Business Big Marketing]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
Elton John is a client of Steve Sims’ business The Bluefish, which is kind of interesting in itself. What’s even more interesting is how Steve came to get Elton as a client in the first place. In this revealing chat Steve shares:
“Your imperfections are your perfections.” - Steve Sims, The Bluefish
A little bit about Steve Sims
Steve Sims’s day job is to make the impossible possible. With his help and expertise, his clients’ fantasies and wildest dreams come true. Getting married by the Pope in the Vatican, being serenaded by Elton John, and connecting with powerful business moguls like Elon Musk are just a few of the many projects he has worked on. He rarely reveals how he accomplishes the feats that make his clients so happy. But every now and then (like on this show), Steve shares his practical tips, techniques, and strategies to help readers break down any obstacle and turn their dreams into reality.
Here’s what caught my attention from my chat with Steve Sims:
Resources mentioned:
This week’s winner of the Monster Prize Draw winner is:
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Yellow
Partner with Australia’s #1 online business directory for all your digital marketing needs.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit Small Business Big Marketing]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
Well, that sums up today’s guest beautifully. Here’s what she said to me in an email a few weeks ago:
“Hey Timbo, let me know if you’d like to interview a long-time listener, and an awesome Mumpreneur who’s been in business for 5 years, has cracked the $1 million mark per year, mainly from a little battery-powered snot sucker!! Hint hint – me!!”
And the email was signed Laura Klein, SnottyNoses.com.au … Gadgets for good health and good sleep.
Well, she had my attention, so I called her up for a chat only to find that she was running a very serious little business … one not to be sneezed at ;0) (I promise that’s the first and last Dad joke for this episode).
SnottyNoses.com.au is an online store, with 25 SKUs, six staff, it’s had some serious media coverage and it turned over $1.7M in the last 12-months.
In this candid chat Laura shares:
“I saw an ad for the Battery Powered Snot Sucker in a magazine and didn’t realise it was going to change the entire direction of my life!” - Laura Klein, SnottyNoses.com.au
Here’s what caught my attention from my chat with Snotty Noses’ Laura Klein:
Resources mentioned:
This week’s winner of the Monster Prize Draw winner is:
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Yellow
Partner with Australia’s #1 online business directory for all your digital marketing needs.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit Small Business Big Marketing]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
If you’re like most small business owners, you’re hugely concerned about your competition. Well imagine this … you open a shop in a street with not one, not two, not three, but 30 competitors all with shops selling similar things to you … and not just in the same town, but in the same street!!! How would you feel? Worried? Would you constantly check what they’re up to? What products they are selling? Would you always have one eye on their prices? Or would you just get on with it like Stuart Stanley does? His shop, RING Jewellers, is based in an area called ‘The Lanes’ in Brighton, on the South Coast of England. It is a jewellery hotspot and the description above is exactly what the area is like.
In this candid chat Stuart talks about how he deals with competitors in business plus:
“Competitors are the least of my worries when running my business. I focus on my precious customers and how I can best help them.” - Stuart Stanley, RING Jewellers
Here’s what caught my attention from my chat with Stuart Stanley:
Resources mentioned:
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit Small Business Big Marketing ]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
In this candid chat Matthew talks about:
“PickStar was always going to be a technology company that aimed to disrupt an industry that has never really embraced technology.” -Matthew Pavlich, PickStar
Here’s what caught my attention from my chat with Matthew Pavlich:
Resources mentioned:
Please support the following businesses who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
Switchnode
Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit Small Business Big Marketing]
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
From the publisher's feed
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.
#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

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