
Sign up to save your podcasts
Or


What’s the first thought that comes to mind when I say Search Engine Optimisation? Let me guess … is it “Frustration?” “Waste of time and money?” “Pain?” Do you get a sick feeling in the pit of your stomach at the mention of this geeky acronym!? Well, however you feel about SEO, it’s critical to your website’s and business’s success. And today I have all your SEO questions answered by one of the world’s leading experts on this very dark art.
Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).
“It’s probably easier to start with what SEO is NOT! SEO has grown from being really specific, to now it covers every aspect of online marketing. The bottomline however to getting your SEO right is to start with the basics. So let’s talk about them first up.” - Dana DiTomaso, KickPoint
Now, let me guess … If you’re like most small business owners, you’ve spent plenty of time and money on getting your website live. There was probably tears involved, pulling out of hair and just sheer frustration as you found someone to design it, build it, populate it with words, pictures and videos (that you had to create) … and then finally you screamed at your webmaster “I can’t do it anymore … just hit the big green button and send it live!”
At that point, you heaved a big sigh of relief, knowing your work there was done and you could get on with much more pressing business matters like attracting great people, calling in outstanding debt and deciding which coffee machine to get for the staff kitchen.
But here’s the thing ...
Whilst having a website is important for any business … getting it live is simply the start of an ongoing process. You see, your website is a needle in a gigantic haystack called the Internet, and your next (and ongoing) challenge is to ensure it gets found by the right people who are ready to buy.
And that’s where SEO (AKA search engine optimisation) steps in … a dark art for most small business owners who either don’t understand it are frustrated by it, have spent money hand over fist getting others to implement it for them or … all of the above.
Well, I’m putting a stop to that here and now. Get your SEO right and your website can all of a sudden become an enquiry-generating, money-making machine. And who better to help us do that than Dana DiTomaso who I was kindly introduced to by past guest and SEO legend Rand Fishkin, who was the founder of MOZ, one of the world's leading SEO agencies.
With Rand no longer operating in the SEO space, I emailed him a few weeks ago asking who I should chat to get an update on SEO tactics for small business owners as we head into 2019.
His immediate response was Dana, a Partner of the Canadian-based digital marketing agency Kick Point.
Now, when Rand Fishkin recommends someone, there really is no need to look elsewhere … so I emailed Dana asking her to appear on the show, and she immediately came back with a “Hell yeah!”
I then sent a simple email out to my list asking you, my precious listeners, for your most pressing SEO questions. And boy oh boy, was I inundated.
So, thanks for your responses, your questions have formed the basis of this and next week’s episodes.
DANA DITOMASO INTERVIEW TRANSCRIPTION
Tim
I want to start off by asking you what is and what isn't SEO?
Dana
I think it's probably easier to start with what it does not because SEO over the years I've been working in this field for 18 years now SEO has really grown from being really specific technical and content changes made to a website so you improve your rankings and Google and now it is everything that encompasses so many different aspects of online marketing...
Click Here to Download Full Transcription
Resources mentioned:
Please support American Express who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit Small Business Big Marketing
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
“It’s critical for small business owners to have some sort of interest that is not work-related. The minute you stop doing that because you just don’t have the time or concentration, that can be a red flag indicating your mental health is under pressure.” - Leanne Faulkner, Fortitude at Work
There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.
Fortitude at Work’s Leanne Faulkner also shares:
Here’s what caught my attention from my chat with Leanne Faulkner:
Resources mentioned:
Please support American Express who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
And join me at the Idea Exchange in Sydney on November 22, 2018.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit http://bit.ly/2nRCl6X
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
“I was a young punk at university, and after volunteering at a youth camp in Hawaii teaching poorer kids sport and leadership, I realised I wanted to get i to something that got more young people in to sport. But I also loved the Internet and I loved merchandise and technology. And that’s how this dream was born.” - Mick Spencer, On-The-Go Custom Apparel
There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.
On-The-Go’s Mick Spencer also shares:
Here’s what caught my attention from my chat with Mick Spencer:
Resources mentioned:
Please support American Express who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
And join me at the Idea Exchange in Sydney on November 22, 2018.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit http://bit.ly/2nRCl6X
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
“When you shop with us, you don’t have to wonder whether your dinner was raised under high welfare conditions. It was! We don’t mess around here. Care is the one word that best describes everything we do at cannings … it starts with how the animals are treated, right through to care for customers, suppliers and of course, our 100+ staff.” - Sam Canning, Cannings Butchers
There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.
Sam also shares:
Here’s what caught my attention from my chat with Sam Canning:
Resources mentioned:
Please support American Express who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
And join me at the Idea Exchange in Sydney on November 22, 2018.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit Small Business Big Marketing
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
“I’ve been practicing meditation daily since 2003 … so all of these little breakdowns I’ve had … rather than having one big one, I have these mini breakdowns, and it’s the meditation that’s enabled me to cope with them along the way.”
- Brendan Torazzi,
Lifestyle Entrepreneur
There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.
Brendan also shares:
Here’s what caught my attention from my chat with Brendan Torazzi:
Resources mentioned:
Please support American Express who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
And join me at the Idea Exchange in Sydney on November 22, 2018.
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit Small Business Big Marketing
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
I’m often asked which has been my favourite interview, having done over 430 interviews with successful business owners over the past 9-years,
That I can’t answer. There’s just been too many of them.
However, the one I did in 2014 with Platinum Electricians Founder Joshua Nicholls is a bit of a stand-out for a number of reasons:
We cover plenty of ground in this chat as Joshua talks about the importance of following your passion, the power of creating a strong visual brand, why she set up shop in an industrial estate, how she generates sales across online, retail and wholesale. And plenty more.
There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.
Joshua also shares:
Here’s what caught my attention from my chat with Joshua Nicholls:
Resources mentioned:
Please support American Express who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit Small Business Big Marketing
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
We cover plenty of ground in this chat as Saya talks about the importance of following your passion, the power of creating a strong visual brand, why she set up shop in an industrial estate, how she generates sales across online, retail and wholesale. And plenty more.
“One day we got an order from Panasonic for 10,000 units. Now that was a great day!”
-Saya McDermott, Saya Skincare
There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.
Saya also shares:
Here’s what caught my attention from my chat with Saya McDermott:
But the marketing gold doesn’t stop there, in this episode:
Resources mentioned:
Please support American Express who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit Small Business Big Marketing
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
“We’re in the service industry. If you don’t want to service people and make their experience unforgettable then don’t get in to the industry!”
- Harrison Mallory, Scumbags Barber Shop
There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.
Harrison also tackles:
Here’s what caught my attention from my chat with Harrison Mallory:
But the marketing gold doesn’t stop there, in this episode:
Resources mentioned:
Please support American Express who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit Small Business Big Marketing
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
“We’re capable of a lot more than we give ourselves credit for. We’re like a hardcore 4WD just driving around the city streets not using anywhere near what it’s capable of!” -James Castrission
There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.
James also tackles:
A little more about today’s guest, James Castrission :
It’s impossible to talk about James without mentioning his sidekick Jonesy. So … James is half the Cas and Jonesy duo who are two Aussie explorers constantly pushing the boundaries of human endurance.
On the 26th January 2012, they made history by completing the longest unsupported polar expedition of all time. In 100 years of polar exploration, no-one had EVER walked from the edge of Antarctica to the South Pole and back without assistance. Many had tried, none had succeeded. After 89 grueling days, they made it back to the coast after having skied 2,275km with everything they needed to survive in the harshest environment on Earth.
Four years earlier they Crossed the Ditch – paddling 3,318km without assistance across the Tasman Sea for another world first. They braved 10 metre swells, howling winds, endured severe food and sleep deprivation and adverse winds and currents. They became the first kayakers to cross the Tasman Sea as well as becoming the longest transoceanic double kayak expedition. Staggering upon the shores of New Zealand, the adventurers were sunburnt, bearded, underweight, and physically and mentally wasted…but most of all happy to be alive.
The boys are highly regarded as two of Australia’s premier public speakers and have written & produced four award-winning books and documentaries about their expeditions.
Cas is an avid rock climber, trail runner and when not on a big expedition can be found galavanting around the Blue Mountains where he resides. He is massively passionate about getting individuals outside and has guided trips all over the planet.
Here’s what caught my attention from my chat with James Castrission:
Resources mentioned:
Please support American Express who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit Small Business Big Marketing
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
“Stand-up comedy gave me an understanding of audience responsiveness. How to work with direct feedback and deliver a great experience. You could quickly ascertain what worked and what didn’t work. This was great in business because you need to be adaptive and responsive to both the client and the market. Also, it gave myself an understanding of the power of face to face contact and rapport.”
- Marty Vids
There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.
Marty also tackles the following questions:
A little more about today’s guest, Marty Vids:
Marty Vids cut his business teeth working in the family Milk Bar from the age of seven. At 16 his career teacher advised him he’d probably be a butcher, Marty started a stand-up comedy career which saw him make audiences laugh on some big stages in Melbourne and Sydney. When it was time to get serious, he took a job at Westpac bank until he realised that he wasn’t cut out for working for the man, and needed to get back to his small business roots. That lead to starting a successful mortgage broking business which he sold for what he calls “the cheque of a lifetime” … a cheque that enabled him and his wife to move to sunny Noosa, where he very quickly lost his identity and had a breakdown. In order to recover, they moved back to Melbourne where he got better then started a second mortgage broking business. After numerous awards, he got out of that, moved back to Noosa and now couldn’t be happier.
Here’s what caught my attention from my chat with Marty Vids:
But the marketing gold doesn’t stop there, in this episode:
Resources mentioned:
Please support American Express & DesignCrowd who make this show possible:
American Express Business Explorer Credit Card
Let your business expenses reward you. Every year.
And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).
DesignCrowd
DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo
If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit Small Business Big Marketing
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
From the publisher's feed
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.
#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

227,535 Listeners

23,742 Listeners

16,845 Listeners

1,447 Listeners

1,582 Listeners

22 Listeners

44 Listeners

1,259 Listeners

4,457 Listeners

8,394 Listeners

58 Listeners

46,086 Listeners

46 Listeners

929 Listeners

28 Listeners