The Small Business Big Marketing Podcast with Tim Reid

Michelle Bridges was once a personal trainer in a very crowded marketplace. Like, there’s no shortage of personal trainers, right? Now she’s Australia's most influential with a solid TV profile, an author of ten books, two product ranges and more. Join me, as she explains exactly how she’s built a hugely strong and profitable personal brand.

“If your only reason for doing something is to make money, then you might get lucky. Might! But I doubt it very much. First and foremost you really have to be true to your core values.”

- Michelle Bridges

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about speaking at conferences then you’ll get this answers in this interview, including:

• How did it all start - and no, she wasn’t born in front of a TV camera … she worked hard to get where she is.
• How to build a strong personal brand?
• Why you need a personal brand?
• How to avoid procrastination?
• How to not let perfection get in the way of production?
• And so much more ...

A little more about today’s guest:

This very personal chat with Michelle Bridges first appeared on this show way back in 2015.

I’d just emceed a conference in which she was a keynote speaker and boy, did she rock the stage. Not only does she have a great story to tell about how she’s built such a strong and profitable personal brand; but she’s a huge proponent of not letting perfection get in the way of productivity.

Michelle’s CV is pretty damn impressive. Her TV appearances include being the host of The Biggest Loser, she’s written ten books on living healthy, she has her own clothing and vitamin range, and a fantastic online weight loss course called The 12-Week Body Transformation.

And it all started out the back of her beaten up old car, as you’re about to hear.

Here’s what caught my attention from my chat with Michelle Bridges:

1. #JFDI - I love Michelle’s approach to getting stuff done. Procrastination is evil … so taking the attitude of being productive over being perfect is, I would argue, world’s best practice.
   
   
2. Stop looking at the scoreboard. Instead, put your head down and bum up, and focus on the job at hand.
   
   
3. Keep fit or get fit. As business owners, one of the first things to get ignored when growing our businesses is our health and well-being … which is pretty stupid, right? When I lost 30KG a few years ago, my business literally doubled.

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Another motivated listener shares four marketing strategies that are working for her, and in return I give her a prize or three!
• And past guest Riz Syed shares how appearing on this show got him some positive TV coverage 

Resources mentioned:

• Michelle Bridges official website
• Michelle’s 12 Week Body Transformation
• Past guest Riz Syed of Zubia’s Brow Bars found himself on TV
• This week’s winner of the Monster Prize Draw:
• Laura Klein - Snotty Noses
  

Please support these businesses who make this show possible:

Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya!

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

 

For more interviews with successful business owners visit Small Business Big Marketing

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Does public speaking freak you out? I’m guessing that’s a YES! But what if you spoke to a group of your ideal clients, and it generated a cool $150,000 in new business, and got you a full-page article in the Wall Street Journal? Would public speaking still freak you out? I’m guessing not! Today’s guest owns a Drone business, is not a professional public speaker, yet has made it his #1 marketing strategy. And it’s working a treat!

“In such a new industry we recognised the need to be seen as the leaders and set out on the speaking circuit as our primary form of direct marketing. With 27 conferences in 2017 we avoid the drone shows but have spoken on landfills, forestry, power infrastructure, agriculture, mining, quarrying, renewable energy and many more. ” - James Rennie, AUAV

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.

If you have questions about speaking at conferences then you’ll get this answers in this interview, including:

• Why should business owners speak at conferences?
• Why does speaking at conferences position you as an industry authority?
• How do you decide what conferences to speak at?
• How do you get accepted as a speaker at an industry conference?
• How do you become a proficient public speaker?
• What else do you need to do to make a conference generate a return?
• Plus plenty more ...

A little more about today’s guest:

James Rennie, is the co-founder of high tech drone business Australian Unmanned Aerial Vehicles - and, whilst he’s not a professional speaker, he makes a motza from speaking at conferences.

You see, five years ago, he and his business partner Andrew, founded one of the first drone service businesses in Australia.

At the time, their marketing was focused around explaining what a drone was, and what could be done with one.

They then realised that as pioneers in a new industry they needed to be seen as the authorities, and set out on the conference speaking circuit as their primary form of direct marketing.

They spoke at 27 conferences last year for industries as diverse as landfill, forestry, power, refrigeration … just to name a few.

So have your pen and paper at the ready, as James explains exactly how he does it, and what it’s lead to.

Here’s what caught my attention from my chat with AUAV’s James Rennie:

1. I think James’s conference speaking strategy is simple and brilliant … and I’d love you to adopt it. So here’s my challenge to you … go ahead and write a script for a 15-minute presentation that you know would be of benefit to your prospects. Then, go ahead and create a slide deck that supports your script. Practice it 20 times. Then find a conference that you’d love to speak at and get a spot on the stage. Scary, huh?!
   
   
2. I love how James is also embedding himself in the conferences …. Sometimes taking an expo booth, other times sponsoring items like the memory stick. Speaking from stage is one thing, but being part of the overall conference experience is best practice.
   
   
3. I loved the Dodgy Operator of the Month idea that he includes in each newsletter. Sometimes we can forget that as business owners and marketers we must entertain as well as educate and be helpful.

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Another motivated listener shares four marketing strategies that are working for her, and in return I give her a prize or three!
• And I have a positive response (unlike the negative response I shared a couple of weeks ago) to the interview I did with Instagram superstars - Stephanie and Laura.

Resources mentioned:

• Australian Unmanned Aerial Vehicles official website
• How to overcome your fear of public speaking
• How to become a professional public speaker and build your speaking business
• This week’s winner of the Monster Prize Draw:
• Lindsey Marsh - Sew To Grow
• Ryan Speak from AutomatleyHQ kindly responded positively to my interview with Instagram superstars Stephanie and Laura.
  
  

Please support these businesses who make this show possible:

Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya!

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

 

For more interviews with successful business owners visit Small Business Big Marketing

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

As business owners, we spend a lot of time honing our hard skills … productivity, cash flow management … marketing. But what about the softer skills - like empathy and compassion?  They’re just as important, aren’t they? Ex-Buddhist Monk and now small business owner Clarke Scott thinks so, and he’s about to explain how we should use them to grow our precious businesses.

“If you can come at everything, not just in business but in your life, by trying to be of service to others, then you’ll find things become a whole lot easier and more rewarding for all involved.” -Clarke Scott, Clarke Scott Education

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.

If you have questions about how and why to practice being more compassionate in your business then you’ll get this answers in this interview with ex-Buddhist Monk Clarke Scott:

• What is compassion and why is it important in business?
• How can business owners be more compassionate?
• Is being compassionate in business just about other people, or should it include ourselves as well?
• Plus Clarke shares why he became a Buddhist Monk in the first place and what other learnings he’s now taken in to running his own personal brand marketing agency

A little bit more about today’s guest:

Throughout the 90s, Clarke lived and studied with Tibetan lamas both in Australia and India, whilst developing several software businesses as a means of supporting himself whilst living as a Buddhist monk.

His initial contact with Buddhism came in 1995 when studying music at the Victoria College of the Arts. Since then he's read, thought about, practiced, and lived by the principles found within the Buddhist world-view every day since.

Whilst Clarke no longer lives the monastic lifestyle, he is still very much a practising Buddhist, meditating daily, and with a strong belief that we cannot live our life well without creating something that has deep roots in how we view the world around us.

Now don’t be fooled, this is not some wishy-washy spiritual chat. Instead, we explore the importance of being a compassionate and empathetic business owner … one who has a solid mindset for being in-service to others … and how that can have a hugely positive impact on our business.

Here’s what caught my attention from my chat with Clarke Scott of Clarke Scott Education:

1. I love the whole hourly meditation idea. Set a timer on your computer or watch to beep on the hour, then just stop and focus on your breath for just 60-seconds.
2. I love the idea of stopping and reflecting on where others are at before you make a decision in your business. So often, in the heat of the moment, we can crack it at someone (or yourself) without giving any thought to how someone may be feeling or what they may be going through in their personal life.
3. Whilst we didn’t talk much about personal branding, it is one of Clarke’s core business offerings, and an area of marketing I’m quite passionate about … so I encourage you to look in to it a little more. You’ll find some links in the Resources section below.

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• What award The Small Business BIg Marketing Show won last Saturday night at the 2018 Australian Podcast Awards
• Which two motivated listeners win in this week’s Monster Prize Draw

Resources mentioned:

• All the winners and action from the 2018 Australian Podcast Awards
• Clarke Scott’s official website
• Other interviews I’ve done on personal branding:
• Interview with Instagram stars Laura Henshaw and Stephanie Claire-Smith
• Interview with Mama’s Chicken & Salad Bar owner Wally Khawli
• Interview with celebrity personal trainer Michelle Bridges
• This week’s winners of the Monster Prize Draw:
• Roger Smith - The On Button
• Michael Carswell - Real World Redneck

Please support these businesses who make this show possible:

Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya!

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Did you hear the one about the two ex-London lawyers, who are married to each other, who get confused for brother and sister so often it’s weird, who moved to a foreign country (which one of them had never been to before), sell everything they own, have a baby, and start a plant-based Vegan soft serve concept in Santa Monica ... with no prior cooking experience? Me either, until one of them contacted me for a interview!

“We landed in Santa Monica where we found people to be very open to trying new concepts and new food items … and it’s really a place where all the early innovators are … and we straight away knew that that’s where we needed to be. ” - Michael Philippou, Frozen Fruit Co.

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.

If you have questions about leaving your current job and starting a business you love in a foreign country, then you’ll get the answers in this interview, including:

• How do you leave a high paying ‘secure’ job to start your own business?
• How do you get proof-of-concept on a business idea?
• How do you decide to start a business in a foreign country?!
• How do you go about setting up a business in the States?
• How do you create a brand from scratch?
• How to WOW your customers?
• How do you find the right staff for your small business?
• What is Transaction & Reaction Marketing?
• And plenty more ...

Michael Philippou, is an ex-London Lawyer. He and his wife Victoria (also an ex-London Lawyer) both suffer from a massive sweet tooth, but are also conscious about what they eat.

So, they started experimenting out-of-hours (like Lawyers don’t work long hours already!) and finally landed upon what they call their fruit-swirl recipe, which they started selling to local businesses. It wasn’t long before they had proof-of-concept, receiving a BBC Good Food Award, quit their jobs and got featured in Vogue, Tatler, and Jamie Oliver’s magazine!

They then decided to sell up everything and move to Santa Monica - the heart of Veganism - where they had only 3-months to make this business idea happen before Visa laws would send them packing.

You know why I love this story? Because it’s full of business courage and marketing smarts. Here’s two people who’ve had the guts to make a massive life change, to create a product and business they absolutely love, and who are laser-focused on creating amazing customer experiences.

Here’s what caught my attention from my chat with Frozen Fruit Co.’s Michael Philippou.:

1. I love Michael’s approach to wowing his customers, and in particular that one simple question he and Victoria ask often … which is “How should the customer feel when they … walk in the store? Read the menu? Interact with a staff member? Taste the product?” If wowing your customer is a part of your marketing that your struggling with then I’d also suggest reading my mate Amanda Stevens book Turning Customers Into Advocates.
   
   
2. I love how Michael and Victoria made a very conscious decision to place themselves in a highly innovative environment by moving to Santa Monica … the heart of the Veganism. Now, I’m not suggesting we all pack our bags and head North or South, but I am suggesting it would be a good idea to take stock of who you’re hanging around with the most when it comes to seeking business inspiration. These people, whether you know it or not, will be impacting heavily on your business’s success.
   
   
3. I love the fact that the Frozen Fruit Co’s menu is limited to just four flavours. A gutsy move, but  amsart move. Like I said, choice hinders decision, so if you want to make it easier for people to choose to buy from you, offer them a small selection of well thought out products or services. They’ll love you for it.

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• My response to a listener’s critical feedback about last week’s episode
• Which two motivated listeners win in this week’s Monster Prize Draw

Resources mentioned:

• The Frozen Fruit Co.’s  official website
• The Frozen Fruit Co.’s Kickstarter Campaign
• Michael’s blog for entrepreneurs - My Start-Up Friend
• Transaction & Reaction Marketing - The book
• This week’s winners of the Monster Prize Draw:
  • Ben Carvosso - The On Button
  • Christopher Herman - Real World Redneck

Please support American Express who make this show possible:

American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

For more interviews with successful business owners visit Small Business Big Marketing

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Everytime I see someone with a huge following on Instagram (or any social media for that matter) I’m like … How did they get that many followers? And how are they making money from it? Well, wonder no more, Timbo! Because today’s guests, Stephanie Claire-Smith and Laura Henshaw, have a combined Instagram following of over 1.3 million people, which they’ve turned in to multiple revenue streams - everything from an eBook to a health food brand with 21 products to Bikinis! Keen to know how they’ve done it? I certainly am!

“On social media, people want to see the real you. I think one of the reasons our business is so successful is that we post relatable material. We don’t just post glossy, polished stuff. The more relatable and real it is, the more accessible we become.” -Laura Henshaw, Keep It Cleaner

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. 

If you have questions about how to use Instagram to market your business, then you’ll get this answers in this interview, including:

• Why Instagram and not Facebook?
• How do you get started on Instagram?
• How do you interact with your Followers?
• What makes a successful Instagram account?
• What’s the best way to increase your Instagram Followers?
• What posts work best on Instagram?
• And plenty more ...

A big thank-you to my personal trainer Danny Kennedy for introducing me to Stephanie Claire-Smith and Laura Henshaw … two 24-year old Melbourne-based entrepreneurs who have built some significant businesses and revenue streams from their Instagram fame.

Stephanie has 1.3M followers and Laura (a part-time Law student) has 160,000.

Together, they’ve created the Kick Girls brand which includes a hugely successful online training program for young women. Along with the the Keep It Cleaner range of health food products available in supermarkets nationally.

On top of that, Stephanie has launched a bikini brand called Midnight Co and a Sunglasses brand called Soda Shades, and is also an ambassador for Clinique and Bondi Sands.

If you’ve ever wondered how to grow and monetise a social media following then you’re going to love this chat.

Here’s what caught my attention from my chat with Keep It Cleaner’s Stephanie Claire-Smith & Laura Henshaw:

1. Focus on engagement, not Followers. And it would seem the best way to do this is follow the theory of TELL don’t SELL.
2. I loved how … when they realised their followers wanted more of them … they created and sold a simple eBook - despite the fact that included a photo of some slimy banana bread!
3. I love how they are crystal clear on their brand and what it stands for. It was a pretty gutsy move for Stephanie to say “No’ to that Diet Tea brand given the amount of coin they were offering for a simple post … however, taking a long-term view there is no doubt that was the right decision.

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Two more lucky listeners share what marketing is working for them, and in return I give them a prize or two

Resources mentioned:

• KICGirls official website
• Stephanie Claire-Smith on Instagram
• Laura Henshaw on Instagram
• Keep It Cleaner on Instagram
• Keep It Cleaner official website
• Metro Food Co. official website
• Danny Kennedy personal trainer

Please support American Express who make this show possible:

American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

For more interviews with successful business owners visit Small Business Big Marketing

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Imagine selling a product that half the world needs. Once they start buying it, they can’t stop, but have to keep on buying it … for decades. It’s taxed unncessarily. You can’t outright advertise it. And the market is dominated by global brands. How’s that for a business and marketing challenge?! It’s a challenge that today’s guest, Mia Klitsas, of feminine hygiene brand Moxie has to take on every day. Join me as she explains exactly how she’s done it, and the wins and losses she’s had along the way. Plus I reward a couple more listeners who share their marketing insights in the Monster Prize Draw.

“We’ve learned how to compete on brand – it’s the one thing that, if done right, can’t easily be replicated or taken away from you.” - Mia Klitsas, Moxie

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.

If you have questions about how to build a strong brand in a crowded marketplace then you’ll get your answers in this interview, plus Mia and I discuss many other business and marketing related topics:

• Where’d the idea from Moxie come from?
• How’d you get it to market?
• Why the name Moxie?
• Does she lobby government over the Tampon Tax?
• How did she secure distribution in Australia’s largest supermarket and pharmacy chains?
• What has she noticed about the change in consumer buying habits over the years?
• What’s the most effective marketing Moxie does?
• Why did she launch a subscription model?

Mia is a Melbourne based entrepreneur with a passion for social entrepreneurship and women's rights. Her Moxie brand of women's personal care products can be found at Woolworths, Coles, Priceline and Chemist Warehouse. And in an Australian first, Mia recently launched the cheekily named Moxie Box Club, a fully customisable online subscription service for women’s personal care products. What Mia has achieved is no mean feat given just how dominated the women’s personal care category is by huge global brands with extremely deep pockets.

Here’s what caught my attention from my chat with Moxie’s Mia Klitsas:

1. I love how Mia said she’s a big fan of failure. As she said, when confronted with it, you should ask yourself “WHat’s the worst thing that could happen?”
2. I couldn’t agree more with hyer view that we should all work harder at injecting massive amounts of personality in to your marketing messages. If you want to see how this is done then check out the video at the bottom of Moxie.com.au - it’s hilarious.
3. I’m impressed that Mia is so active responding to her tribe on social media. I think the big lesson here is that business owners should get more involved at the coal face with their customers.

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Two more lucky listeners share what marketing is working for them, and in return I give them a prize or two

Resources mentioned:

• Moxie’s official website
• That Moxie video (full of brand personality)
• Interview with VinoMofo’s Andre Eikmeier
• Monster Prize Draw winners:
• Leena van Raay from Bike N Blend
• Sam Hemphill from Meeum

Please support American Express who make this show possible:

American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

For more interviews with successful business owners visit Small Business Big Marketing

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Dan Faggella attributes a large part of the seven-figure sales price he recently achieved for his business to a clever email marketing strategy he learnt by studying how Sports Illustrated go about it. In today’s episode, Dan walks us through exactly how he used email marketing to nurture a huge list and a successful business. Plus we catch up with Tom O’Toole, Australia’s craziest baker, give away more prizes to some clever listeners and announce some big news direct from the Australian Podcast Awards.

“I wanted to grow my business as fast as I could. I wanted to get it to the point that someone would want to pay a lot for it. I knew email marketing was my weapon of choice, so I looked around to see who was doing it extremely well. Who was making a billion dollars from it in annual revenue. And Sports Illustrated was first to mind!” -Dan Faggella, Tech Emergence

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. 

If you have questions about how to do email marketing successfully, then you’ll get the answers in this interview, including:

• The rules for writing an autoresponder email series
• The 3 key ingredients of any automated email campaign
• How to borrow winning email marketing from the biggest player in your industry
• How to write a weekly newsletter that gets you sales
• And how to get into the habit of writing weekly emails even if you’re not a writer

Dan first appeared way back in episode 160, when he was a martial arts champion who’d sold his gym to focus on building an online training business for up and coming martial artists. Well, he built that business to the point where it was generating $2M annually, then recently sold it for seven figures, attributing a large part of that successful sale to his email marketing strategies.

Here’s what caught my attention from my chat with Tech Emergence’s Dan Faggella:

1. I love how Dan looked to Sports Illustrated for inspiration. Given they were already nailing their email marketing, why try and reinvent the wheel. So, for your current marketing challenge, choose a big brand that’s doing it well and copy them!
   
   
2. I also love Dan’s approach to the first email you send in your autoresponder series - keep your headline fairly ‘vanilla’ to avoid scaring people off (after all, they're just getting to know you), make it educational, provide solid social proof of any claims and a strong call to action, and a compelling reason to open the next email.
   
   
3. And I love how Dan reached out to me for a second interview in order to share his learnings. He had nothing to sell. He just wanted to pay it forward and make a difference. So much so that he’s even created a fantastic blog post detailing exactly how he used the Sports Illustrated email marketing model.

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Big news re the Australian Podcast Awards
• Two more lucky listeners share what marketing is working for them, and in return I give them a prize or two
• More prizes have been added for you to win in the Monster Prize Draw
• Australia’s craziest baker, and past guest, Tom O’Toole updates us on his 20 km/h trip across Australia in a Model A Ford as he raises money fo0r cancer research

Resources mentioned:

• My first interview with Dan on episode 160
• Science of Skill’s official website
• Tech Emergence - Dan’s new business
• Forbes article Dan mentioned - Learn How One Millennial Sold A Tiny, Niche Business For $1 Million-Plus
• Timothy Reiss article Dan mentioned - How a young entrepreneur broke $1M in revenue in eight months
• Dan’s blog on how he used the Sports Illustrated email marketing model
• Donate to cancer research thanks to Tom O’Toole

Please support these businesses who make this show possible:

American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Ex-MTV director Jules Watkins loves the fact that small business owners can create the most amazing marketing and sales videos by simply using their iPhone. He’s been talking about this ever since the first iPhone came out. In today’s episode, Jules reveals why Vlog style videos are working so well and how your business can benefit from them. Plus Melbourne SEO Service’s Dave Jenyns gets his back up with business owners who aren’t updating their CMS and plug-in (how geeky!) and I announce two more winners in our Monster Prize Draw.

“There’s a ton of video being produced, so the question is what’s going to be catchy and what’s going to be different. People are expecting to see say a video of an accountant in a suit, but instead wouldn’t it be interesting to see them on a surfboard?! This is what we call a pattern-interrupt.” -Jules Watkins, Get Video Hero

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to use video to market your small business, then you’ll get the answers in this interview, including:

• Why every small business should be using video marketing?
• Why the self-limiting beliefs around creating video aren’t true?
• What are the most effective types of video a small business can create?
• What is vlog-style video?
• Why does vlog-style video work so well?
• What are some of the gadgets I can use to make my marketing videos even better?
• And much, much more ...

Jules Watkins is the founder of Video Hero, where you’ll find some amazing training for business owners who want to create more videos. Jules is also an ex-TV Director who made hit shows in the UK for the BBC and MTV. His credits include 'The Biggest Loser' and 'Pimp My Ride'.  These days, he continues to produce videos, but mainly using his smartphone, even though he owns two pretty schmick DSLR cameras! And he loves nothing more than showing small business owners (just like you) how to break through all the limiting beliefs you may have that are stopping you from benefiting from the power of video marketing.

Here’s what caught my attention from my chat with Jules Watkins of Get Video Hero:

1. Vlog style videos.
2. Be authentic, transparent and real in the videos you create.
3. Own a strong call-to-action.

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Melbourne SEO Services Dave Jenyns has a bone to pick with website owners who aren’t updating their precious website.
• And I give away more prizes in the SBBM Monster Prize Draw.

Resources mentioned:

• Interview with Peter Hitchener on his use of social media
• Interview with Stu Gregor from Four PIllar’s Gin
• Interview with Wally Khwali of Mama’s BBQ Chicken & Salad Bar
• Melbourne SEO Services

Please support these businesses who make this show possible:

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When Beau Bertoli decided to build a business putting loans into the hands of small business owners, he and his co-founder, Greg Moshal, both had firsthand knowledge of their potential customers' pain points. So they decided to knock on the doors of small business owners in Sydney’s key shopping strips and ask them if what they were thinking was on the money. Their idea was quickly validated and Prospa was born. This is the story of how they then built Prospa in to the fastest growing business in the Asia Pacific region in just a few short years.

“It’s easy to send money out in our business; we just need to make sure we would get it back! We were able to put up a really good base of initial customers, lend out a few million dollars … and as we were getting repayment history from them, we kept on asking what did you like? What didn't you like? What do you wish we were providing that you weren’t? And that (right there) informed a whole lot of ways to improve our business. ” -Beau Bertoli, Prospa

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about rapid growth, then you’ll get this answers in this interview, including:

• How consumer research very quickly validated their idea?
• How they got Prospa to market?
• How they’ve built Prospa in to Asia Pacific’s fastest growing business in just a few years (according to the Financial Times).
• Where the name Prospa came from?
• Plus plenty more.

When Prospa’s co-founder Beau Bertoli decided to make it easy for small business owners to get funding, he and his business partner both had firsthand knowledge of their potential customers' pain points.

Beau had run a retail business selling motor scooters, worked in property development and developed a business selling telematics systems for fleet managers, before spending seven years working with a listed financial services company. And Greg, had been a serial entrepreneur for years.

So sit back (with a notepad and pen) as Beau explains how consumer research very quickly validated their idea, how they got Prospa to market, how they’ve built Prospa in to Asia Pacific’s fastest growing business in just a few years (according to the Financial Times) … plus plenty more.

Here’s what caught my attention from my chat with Prospa’s Beau Bertoli:

1. Ask yourself if you’re truly solving (in the easiest way possible) the major problem your customers are facing.
2. Make time for face-to-face conversations with your customers.
3. Put aside four days a year aside to go offsite and work on your business.

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Some marketing ideas from two listeners who’ve gone ahead and implemented some thinking they’ve picked up on their favourite marketing podcast ;0)

Resources mentioned:

• Prospa’s official website
• The Financial Times article listing Prospa as the #1 fastest growing business in the Asia Pacific region
• Interview with the eMyth’s Michael Gerber
• Trustpilot website

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here.

American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business.

Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Chris Gray owns Your Empire, a property buyer’s agent for the well-healed. After spending the early part of his career working for a global accounting form, he finally made the break to run his own business at the age of 31, when he retired from working for the man, and started to invest in real estate. Before long he started reaping the rewards of those smart money decisions and has never looked back. He’s built a $15M property portfolio of his own, works only a few hours a day, travels the world (for free) often and has pretty much worked out how to work smart, not hard. Plus in episode 409 of your favourite marketing podcast, you’ll discover why too much content is not a great idea, more listeners win big in the Monster Prize Draw, and we check in with Tom O’Toole (Australia’s favourite baker) who’s embarking on one crazy road trip!

“If you go out for coffee with someone for an hour, you build a certain relationship. You go and spend four hours playing golf with them, you build an even better relationship and you breakdown a lot of barriers. You go drinking for 10 to 12 hours on my boat and you break down a lot of barriers!” -Chris Gray, Your Empire

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.

If you have questions about working smarter and not harder, then you’ll get this answers in this interview, including:

• Where did the idea for Your Empire come from?
• How to network effectively?
• How to make staff love working for you?
• How to fly free in the pointy end of the plane?
• Why and how to make marketing fun?
• And plenty more ...

A little bit more about today’s guest

Chris Gray started investing in property at the age of 22. He retired from full time work as an accountant at Deloitte at 31. Now 46, Chris has  $15m+ of property in his personal portfolio; and runs Your Empire, a buyers agency that builds property portfolios for time-poor professionals, just like he did for himself. Your Empire buys 1-2 properties a week, and spends up to $5m a year on renovations for its clients. Chris also hosts the Smart Investing show on Sky News. He travel overseas 10-15 times a year, and is into car racing, motor yachts and flying choppers.

Here’s what caught my attention from my chat with Your Empire’s Chris Gray:

1. I love Chris’s approach to networking where in a room of 100 prospects he’d prefer two deep conversations than 98 shallow ones.
2. Chris is the master seeder … constantly inserting (quite subtley) points about his business into the conversation.
3. I think we all need to get out and smell the roses more often. Get an Amex card!

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Australia’s most famous baker Tom O’Toole is heading of on possibly the craziest road trip ever
• Melbourne SEO Services Dave Jenyns explains why having mountains of content on your website may not be best practice
• I give away more prizes in the SBBM Monster Prize Draw

Resources mentioned:

• Your Empire’s website
  
• Donate to Tom O’Tool’s cancer fundraiser
  
• Interview with Beechworth Bakery founderTom O’Toole
  
• Interview with HEGS inventor Scott Bocock
  
• Interview with I Fly Flat’s Steve Hui
  
• Interview with Braaap’s Brad Smith
• Blog post on nailing your email signature
  
• Melbourne SEO Services

Please support these businesses who make The Small Business Big Marketing Show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here.

American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business.

Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.