The Small Business Big Marketing Podcast with Tim Reid

Today we catch up with Renae Bunster who, on a chilled out holiday to South America, came up with the idea to create a hot chilli sauce like no other. In fact, it’s called Shit The Bed and after just two years, Renae has left her journalism career and is selling $8,000 worth of this mouth torturing delicacy per day! Also in episode 401 of your favourite marketing podcast you’ll discover the importance of suburb pages on your website, I help listener Adam buy an online business and listener Ryan helps past guest Wally Khwally develop strong partnership strategy. Big show, huh?!

“My husband would sit in the lounge room boxing up bottles of sauce, and I’d be in the kitchen all day long. We’d used every last glass bottle in Western Australia, every last chilli in Western Australia, and we thought ‘OK, we have to stop. We need to run a crowdfunding campaign’. We needed to get a factory because the sky really is the limit with this.” -Renae Bunster, Bunsters Hot Sauce

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to get your business idea off the ground, then you’ll get this answers in this interview, including:

Where did the idea for Bunsters Hot Sauce come from?

How did Renae take it from idea to product?

How does she market the Bunsters Hot Sauce product range?

Why is a memorable product or business name important to success?

How can crowdfunding help build a business in its early stages?

How do you get media coverage for your new business idea?

And so much more ...

Ex journo Reana Bunster who during a massive holiday to Mexico, Belize and Costa Rica fell in love with their delicious fresh hot sauces.  Upon returning home to Perth, she couldn’t find anything that hit the spot, so she felt compelled to make her own. Friends who'd never even liked chilli before were suddenly kicking down her door for the stuff. It very quickly turned into a thriving business, with Renae sending her sauce all over Australia.

Things got serious when she raised $250,000 through a crowdfunding campaign allowing her to produce and sell much larger quantities. Her hot sauce is called Bunsters … and her flagship product is called Shit The Bed!

Bunsters is now the #1 selling hot sauce on Amazon behind the tried and tested Sriracha.  And she’s doing a lazy $8,000 per day in sales!

Here’s what caught my attention from my chat with Renae Bunster of Bunsters Hot Sauce:

You can be the cheapest or the best. You can’t be everything to everyone. The minute you try to be then you become nothing to no one.

If you’re looking to start a new business, or maybe just a side hustle, I love Renae’s advice about identifying something that people are passionate about. Then, if you get your offer right, you’ll have an interest tribe.

Know your customer intimately. What about the way Renae described Dave … could you describe your ideal customer in such detail?

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

Melbourne SEO’s Dave Jenyns explains the importance of suburb pages in helping your website rank well

Listener Ryan Speak shares a great idea for past guest Wally Khwali

And I help listener Adam Auld buy an online business

Resources mentioned:

Bunsters Hot Sauce website

Melbourne SEO Services

Interview with Troy Paquette from Vitality Air

Interview with Warwick Capper

Interview with Wally Khwali

Please support these businesses who make this show possible:

Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Today we catch up with Renae Bunster who, on a chilled out holiday to South America, came up with the idea to create a hot chilli sauce like no other. In fact, it’s called Shit The Bed and after just two years, Renae has left her journalism career and is selling $8,000 worth of this mouth torturing delicacy per day! Also in episode 401 of your favourite marketing podcast you’ll discover the importance of suburb pages on your website, I help listener Adam buy an online business and listener Ryan helps past guest Wally Khwally develop strong partnership strategy. Big show, huh?!

“My husband would sit in the lounge room boxing up bottles of sauce, and I’d be in the kitchen all day long. We’d used every last glass bottle in Western Australia, every last chilli in Western Australia, and we thought ‘OK, we have to stop. We need to run a crowdfunding campaign’. We needed to get a factory because the sky really is the limit with this.” -Renae Bunster, Bunsters Hot Sauce

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to get your business idea off the ground, then you’ll get this answers in this interview, including:

• Where did the idea for Bunsters Hot Sauce come from?
• How did Renae take it from idea to product?
• How does she market the Bunsters Hot Sauce product range?
• Why is a memorable product or business name important to success?
• How can crowdfunding help build a business in its early stages?
• How do you get media coverage for your new business idea?
• And so much more ...

Ex journo Reana Bunster who during a massive holiday to Mexico, Belize and Costa Rica fell in love with their delicious fresh hot sauces.  Upon returning home to Perth, she couldn’t find anything that hit the spot, so she felt compelled to make her own. Friends who'd never even liked chilli before were suddenly kicking down her door for the stuff. It very quickly turned into a thriving business, with Renae sending her sauce all over Australia.

Things got serious when she raised $250,000 through a crowdfunding campaign allowing her to produce and sell much larger quantities. Her hot sauce is called Bunsters … and her flagship product is called Shit The Bed!

Bunsters is now the #1 selling hot sauce on Amazon behind the tried and tested Sriracha.  And she’s doing a lazy $8,000 per day in sales!

Here’s what caught my attention from my chat with Renae Bunster of Bunsters Hot Sauce:

1. You can be the cheapest or the best. You can’t be everything to everyone. The minute you try to be then you become nothing to no one.
2. If you’re looking to start a new business, or maybe just a side hustle, I love Renae’s advice about identifying something that people are passionate about. Then, if you get your offer right, you’ll have an interest tribe.
3. Know your customer intimately. What about the way Renae described Dave … could you describe your ideal customer in such detail?

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Melbourne SEO’s Dave Jenyns explains the importance of suburb pages in helping your website rank well
• Listener Ryan Speak shares a great idea for past guest Wally Khwali
• And I help listener Adam Auld buy an online business

Resources mentioned:

• Bunsters Hot Sauce website
• Melbourne SEO Services
• Interview with Troy Paquette from Vitality Air
• Interview with Warwick Capper
• Interview with Wally Khwali

Please support these businesses who make this show possible:

Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Ex deep sea diver Troy Paquette is the co-founder of Vitality Air - a business that sells fresh air in a can from the Canadian Rockies! Which raises so many questions like “Really?!” And “Why? How? To who? How much? Why??!!” He and his partner started off by selling a bag of fresh Canadian air on eBay and now they’ve come up with a way of capturing it in bulk, and they’re selling it by the can by the thousands! So many questions … so little time :)

“We started by selling a bag of fresh Canadian air on eBay. The first bag sold for 99 cents … and cost us nine bucks to ship! So we didn’t make it big on that one. But the second bag sold for $168!!” -Troy Paquette, Vitality Air

There’s loads more crazy facts, tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to sell an unusual product or service (especially fresh air!) then you’ll get this answers in this interview:

How do you sell fresh air?

How to test a business idea using eBay?

How to market a strange product?

How to use the media to generate enquiry and sales?

And so much more ...

Troy Paquette is the Co-founder and Chief Operating Officer for Vitality Air. He brings a wealth of experience and knowledge to this business. As a former commercial diver and Journeyman Red Seal Welder, Troy has a diverse understanding of the importance of delivering fresh clean air.

As Troy was growing up, he was always the first kid out the door and the last kid in. Troy spent most of his youth being raised outdoors at the lake. His values and love of “fresh air” stemmed from those days at the lake with his Grandparents. Growing up in Alberta, nature, fresh air and the great Canadian Rocky Mountains were never hard to find.

Troy feels right at home with nature. That passion and love for nature will carry on through the products and our premium air that we will be delivering to you. We believe that our customers should have the same opportunity to breathe the fresh air that we do.

With Troy’s hands on skills and Moses’s passion for e-commerce, we together will offer an experience like no other. No matter where you live in the world – you too can breathe, clean, fresh air.

Here’s what caught my attention from my chat with Troy Paquette of Vitality Air:

People will buy anything! So if you’re sitting on a product or service idea that you thinks crazy, then maybe it’s time to bite the bullet and take it to market. One person’s crazy idea is another one’s genius! 

Use eBay to test a new product idea. And if you have an idea for a new service then use Gumtree or Craigslist. 

I like how Vitality Air is expanding into other related products - Oxygen and scented mists. 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

I announce a new give-away idea I have for the show

I thank some listeners who’ve kindly brobed me (I mean) thanked me for my show by sending me gifts

I’ll update you on how my marketing mastermind is progressing

And Melbourne SEO Services Dave Jenyns and I explain why and how to optimise every page of your website for the user … not Google! 

Other resources mentioned:

Vitality Air’s official website

Vitality Air’s product range

How to opitimise your website for humans!

Melbourne SEO Services

Interview with Orbitkey’s Rex Kuo on crowdfunding

Interview with Rand Fishkin on how to optimise your blog posts

Interview with Max Lenman who created an amazing viral video to sell his girlfriend’s old Honda

Interview with Four Pillars Stu Gregor on how to build a premium brand

Interview with Clive McCorkell from Ard Zone about promotional products

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here.

Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Ex deep sea diver Troy Paquette is the co-founder of Vitality Air - a business that sells fresh air in a can from the Canadian Rockies! Which raises so many questions like “Really?!” And “Why? How? To who? How much? Why??!!” He and his partner started off by selling a bag of fresh Canadian air on eBay and now they’ve come up with a way of capturing it in bulk, and they’re selling it by the can by the thousands! So many questions … so little time :)

“We started by selling a bag of fresh Canadian air on eBay. The first bag sold for 99 cents … and cost us nine bucks to ship! So we didn’t make it big on that one. But the second bag sold for $168!!” -Troy Paquette, Vitality Air

There’s loads more crazy facts, tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to sell an unusual product or service (especially fresh air!) then you’ll get this answers in this interview:

• How do you sell fresh air?
• How to test a business idea using eBay?
• How to market a strange product?
• How to use the media to generate enquiry and sales?
• And so much more ...

Troy Paquette is the Co-founder and Chief Operating Officer for Vitality Air. He brings a wealth of experience and knowledge to this business. As a former commercial diver and Journeyman Red Seal Welder, Troy has a diverse understanding of the importance of delivering fresh clean air.

As Troy was growing up, he was always the first kid out the door and the last kid in. Troy spent most of his youth being raised outdoors at the lake. His values and love of “fresh air” stemmed from those days at the lake with his Grandparents. Growing up in Alberta, nature, fresh air and the great Canadian Rocky Mountains were never hard to find.

Troy feels right at home with nature. That passion and love for nature will carry on through the products and our premium air that we will be delivering to you. We believe that our customers should have the same opportunity to breathe the fresh air that we do.

With Troy’s hands on skills and Moses’s passion for e-commerce, we together will offer an experience like no other. No matter where you live in the world – you too can breathe, clean, fresh air.

Here’s what caught my attention from my chat with Troy Paquette of Vitality Air:

1. People will buy anything! So if you’re sitting on a product or service idea that you thinks crazy, then maybe it’s time to bite the bullet and take it to market. One person’s crazy idea is another one’s genius! 
2. Use eBay to test a new product idea. And if you have an idea for a new service then use Gumtree or Craigslist. 
3. I like how Vitality Air is expanding into other related products - Oxygen and scented mists. 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• I announce a new give-away idea I have for the show
• I thank some listeners who’ve kindly brobed me (I mean) thanked me for my show by sending me gifts
• I’ll update you on how my marketing mastermind is progressing
• And Melbourne SEO Services Dave Jenyns and I explain why and how to optimise every page of your website for the user … not Google! 

Other resources mentioned:

• Vitality Air’s official website
• Vitality Air’s product range
• How to opitimise your website for humans!
• Melbourne SEO Services
• Interview with Orbitkey’s Rex Kuo on crowdfunding
• Interview with Rand Fishkin on how to optimise your blog posts
• Interview with Max Lenman who created an amazing viral video to sell his girlfriend’s old Honda
• Interview with Four Pillars Stu Gregor on how to build a premium brand
• Interview with Clive McCorkell from Ard Zone about promotional products

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here.

Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Joe Dorfman and Joel Abel founders of Notice Board Systems which are those community noticeboards you may have seen in your local shopping centre, often located outside the supermarket. A place for local businesses to promote themselves, and for locals to sell household items. Now, I always assumed these notice boards were simply put there by the local shopping centre management as a community service; however, it’s actually a real business making some pretty good coin! There’s 650 notice boards around Australia and they claim to be reaching 6,000,000 customers each week! So, curiosity got the better of me and I had to find out more.

“If you want to capture a local market then a community notice board is the way to go. It becomes a local business’s store front … and they provide a great opportunity to highlight promotions and their overall involvement in the community.” - Joe Dorfman, Notice Board Systems

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about local area marketing and the sue of community notice boards then you’ll get this answers in this interview, including:

How do I get a ROI from advertising on community notice boards?

Is local area marketing effective?

What messages works best on community notice boards?

How much can I expect to pay for ads on community notice boards?

And so much more ...

Here’s what caught my attention from my chat with Joe and Joel from Notice Board Systems :

I’m reminded of the importance of local area marketing. Whilst we talk a lot about modern marketing methods on this show, there’s something to be said for getting out into your local community and making yourself and your business known.

I like the way they’re managing growth. Whilst they could have notice boards on every street corner, they’ve made a decision to get their offering right before expanding further.

I love the way they engage the local disability associations to help with the merchandising of the boards.

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

Why you should be making it easy for people to contact you off your website (seems obvious,but it’s amazing how many business websites make it hard) - Dave Jenyns from Melbourne SEO Services explains what to do about it.

Please support these businesses who make this show possible:

American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business.

And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya!

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Joe Dorfman and Joel Abel founders of Notice Board Systems which are those community noticeboards you may have seen in your local shopping centre, often located outside the supermarket. A place for local businesses to promote themselves, and for locals to sell household items. Now, I always assumed these notice boards were simply put there by the local shopping centre management as a community service; however, it’s actually a real business making some pretty good coin! There’s 650 notice boards around Australia and they claim to be reaching 6,000,000 customers each week! So, curiosity got the better of me and I had to find out more.

“If you want to capture a local market then a community notice board is the way to go. It becomes a local business’s store front … and they provide a great opportunity to highlight promotions and their overall involvement in the community.” - Joe Dorfman, Notice Board Systems

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about local area marketing and the sue of community notice boards then you’ll get this answers in this interview, including:

• How do I get a ROI from advertising on community notice boards?
• Is local area marketing effective?
• What messages works best on community notice boards?
• How much can I expect to pay for ads on community notice boards?

And so much more ...

Here’s what caught my attention from my chat with Joe and Joel from Notice Board Systems :

1. I’m reminded of the importance of local area marketing. Whilst we talk a lot about modern marketing methods on this show, there’s something to be said for getting out into your local community and making yourself and your business known.
2. I like the way they’re managing growth. Whilst they could have notice boards on every street corner, they’ve made a decision to get their offering right before expanding further.
3. I love the way they engage the local disability associations to help with the merchandising of the boards.

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Why you should be making it easy for people to contact you off your website (seems obvious,but it’s amazing how many business websites make it hard) - Dave Jenyns from Melbourne SEO Services explains what to do about it.

Please support these businesses who make this show possible:

American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business.

And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya!

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Sisters Lucy Glade-Wright and Jo Harris are the founders of homewares brand Hunting For George. Launched in 2010, it’s now turning over $5M per annum, with 5 fulltime and 2 part-time employees, it stocks 5,0000 different products, they’ve an email database of 60,000 and an Instagram following of 200K. We cover plenty of ground in this chat including building a brand from scratch, working with family, the power of creating your own product line and content strategy instead of relying on others, and plenty more.

“In the first two years we treated (business) a bit like a hobby - but when we made the decision that this is what we both want to do … everything changed. It was a mindset. Everything started to fall into place. Because if you treat like a hobby, it will always be a hobby.” -Lucy Glade-Wright, Hunting For George

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to successfully build and market a business from scratch then you’ll get the answers in this interview, including:

Where did the name Hunting For George come from?

How did you launch it?

What’s your approach to customer service?

How do you build a database? And how often do you communicate with them?

Why have you opened an experience store in a large shopping centre?

What role does social media play in getting more sales?

And so much more ...

A little bit about today’s guests ...

Lucy Glade-Wright and Jo Harris are the sister duo behind homewares brand Hunting For George. They began Hunting For George with a desire to create an online space that they couldn’t find elsewhere … something that offered more than the norm. They launched in 2010 from Jo’s psre room whilst both in full time jobs(Lucy a Graphic Designer and Jo a Nurse). One year in and with a far more impressive number of brands on board, they began to flirt with the idea of creating our own range of products. The business has been growing year -on-year ever since, and they’re now turning over around $5M online and offline.

Here’s what caught my attention from my chat with Hunting For George’s Lucy and Jo:

In regards to content creation “You can’t rely on others, so create your own channels”.

Create content that educates. Absolutely! BUT don’t be afraid to also engage and (dare I say) entertain. The How to fold a fitted sheet video is a great example of doing both.

The Community section on their website that includes Hunting For George Radio (Linked to Spotify):

Hump Day Pick me Ups

Motivate Me Mondays

Sunday Soul

Friday Beats

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

I’ve got an idea about you and I meeting up that I’d like your opinion on

With the help of website and SEO expert Dave Jenyns, I launch a new segment called Ignite Your Site

And we go back into the vault, revisiting a chat I had with Rebecca Coombes who made one small tweak to her business that changed everything

Please support these businesses who make this show possible:

American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business.

And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya!

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Sisters Lucy Glade-Wright and Jo Harris are the founders of homewares brand Hunting For George. Launched in 2010, it’s now turning over $5M per annum, with 5 fulltime and 2 part-time employees, it stocks 5,0000 different products, they’ve an email database of 60,000 and an Instagram following of 200K. We cover plenty of ground in this chat including building a brand from scratch, working with family, the power of creating your own product line and content strategy instead of relying on others, and plenty more.

“In the first two years we treated (business) a bit like a hobby - but when we made the decision that this is what we both want to do … everything changed. It was a mindset. Everything started to fall into place. Because if you treat like a hobby, it will always be a hobby.” -Lucy Glade-Wright, Hunting For George

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to successfully build and market a business from scratch then you’ll get the answers in this interview, including:

• Where did the name Hunting For George come from?
• How did you launch it?
• What’s your approach to customer service?
• How do you build a database? And how often do you communicate with them?
• Why have you opened an experience store in a large shopping centre?
• What role does social media play in getting more sales?
• And so much more ...
  
  

A little bit about today’s guests ...

Lucy Glade-Wright and Jo Harris are the sister duo behind homewares brand Hunting For George. They began Hunting For George with a desire to create an online space that they couldn’t find elsewhere … something that offered more than the norm. They launched in 2010 from Jo’s psre room whilst both in full time jobs(Lucy a Graphic Designer and Jo a Nurse). One year in and with a far more impressive number of brands on board, they began to flirt with the idea of creating our own range of products. The business has been growing year -on-year ever since, and they’re now turning over around $5M online and offline.

Here’s what caught my attention from my chat with Hunting For George’s Lucy and Jo:

1. In regards to content creation “You can’t rely on others, so create your own channels”.
2. Create content that educates. Absolutely! BUT don’t be afraid to also engage and (dare I say) entertain. The How to fold a fitted sheet video is a great example of doing both.
3. The Community section on their website that includes Hunting For George Radio (Linked to Spotify):
• Hump Day Pick me Ups
• Motivate Me Mondays
• Sunday Soul
• Friday Beats
  
  

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• I’ve got an idea about you and I meeting up that I’d like your opinion on
• With the help of website and SEO expert Dave Jenyns, I launch a new segment called Ignite Your Site
• And we go back into the vault, revisiting a chat I had with Rebecca Coombes who made one small tweak to her business that changed everything
  
  

Please support these businesses who make this show possible:

American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business.

And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya!

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Zubia’s Riz Syed has opened 30 brow threading bars across Perth in the past few years. And he attributes a huge part of his success to being crystal clear on his business’s purpose. He’s also incredibly passionate about offering a consistently shareable customer experience

“I’ve got the drive and I’ve got the willpower; and I can see the end and the bigger picture straight away. I’m just not good at detail! Whereas my wife is brilliant at that. She’s a fantastic organiser and lays beautiful plans. So together, we are unbeatable; and I knew that from the get-go.”-Riz Syed, Zubias Threading

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to get clear on your business’s purpose, then you’ll get this answers in this interview:

Why is having a purpose in my business so important?

How can I improve my business’s customer service?

Why is knowing my why so important?

What is marketing?

Is it important to surround myself with great people?

How should I price my services?

And plenty more ...

Riz and his wife founded Zubias Threading in 2008 to provide affordable and professional beauty treatments to help our Perth customers look and feel amazing. They’ve since grown to more than 30 locations in and around Perth and their team of lash & brow experts have shaped more than 10 million eyebrows and extended more than 900,000 eyelashes. Underpinning every one of those treatments is their expertise, passion and curiosity for innovative beauty salon techniques.

 

Here’s what caught my attention from my chat with Riz Syed of Zubia’s Brow Bars:

Have a crystal clear and genuine business purpose that you know will add value to your customers.

Focus on your people, by deeply understanding why they work for you. It will, of course, be different for each one, so spend the time understanding each staff member individually. If you want to learn more about how to create a happy team then listen to episode 396 with Jenn Lim from Delivering Happiness.

Riz’s pricing model of offering $250 unlimited threading for 6-months. I do love a clever pricing model. How could you apply that thinking in your business?

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

I’ll show you how (and why) to fish where the fish are

And we go back into the vault, revisiting an interview with Gold Medal Olympian Steven Bradbury.

 

Other resources mentioned:

Amanda Stevens on how to market to women

Lisa Conway on the fundamentals of marketing

Irene Falcone from Nourished Life

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here.

Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Zubia’s Riz Syed has opened 30 brow threading bars across Perth in the past few years. And he attributes a huge part of his success to being crystal clear on his business’s purpose. He’s also incredibly passionate about offering a consistently shareable customer experience

“I’ve got the drive and I’ve got the willpower; and I can see the end and the bigger picture straight away. I’m just not good at detail! Whereas my wife is brilliant at that. She’s a fantastic organiser and lays beautiful plans. So together, we are unbeatable; and I knew that from the get-go.”-Riz Syed, Zubias Threading

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to get clear on your business’s purpose, then you’ll get this answers in this interview:

• Why is having a purpose in my business so important?
• How can I improve my business’s customer service?
• Why is knowing my why so important?
• What is marketing?
• Is it important to surround myself with great people?
• How should I price my services?
• And plenty more ...

Riz and his wife founded Zubias Threading in 2008 to provide affordable and professional beauty treatments to help our Perth customers look and feel amazing. They’ve since grown to more than 30 locations in and around Perth and their team of lash & brow experts have shaped more than 10 million eyebrows and extended more than 900,000 eyelashes. Underpinning every one of those treatments is their expertise, passion and curiosity for innovative beauty salon techniques.

 

Here’s what caught my attention from my chat with Riz Syed of Zubia’s Brow Bars:

1. Have a crystal clear and genuine business purpose that you know will add value to your customers.
2. Focus on your people, by deeply understanding why they work for you. It will, of course, be different for each one, so spend the time understanding each staff member individually. If you want to learn more about how to create a happy team then listen to episode 396 with Jenn Lim from Delivering Happiness.
   
   
3. Riz’s pricing model of offering $250 unlimited threading for 6-months. I do love a clever pricing model. How could you apply that thinking in your business?

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• I’ll show you how (and why) to fish where the fish are
• And we go back into the vault, revisiting an interview with Gold Medal Olympian Steven Bradbury.

 

Other resources mentioned:

• Amanda Stevens on how to market to women
• Lisa Conway on the fundamentals of marketing
• Irene Falcone from Nourished Life

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here.

Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

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