The Small Business Big Marketing Podcast with Tim Reid

Welcome to a bonus episode of The Small Business Big Marketing Show.

I’ve just come across this video that’s gone viral - it involves a guy out of the States who’s created what looks like a TV commercial for a luxury car, but is actually helping to sell his girlfriend’s beaten up old Honda on eBay!

It was produced by Max Lanman who's a LA-based writer and director. He explains why he did it early up in the interview, suffice to say that at the time of me going to air with this story, the video (in its first 10-days) has had over six million views, Max has had hundreds of thousands of dollars of media coverage and he hasn’t slept for over a week!

This is a really cool story, with a mountain of marketing learnings for us all.

 

Please support these businesses who make this bonus episode possible:

Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Today we’re joined by Stu Gregor, the co-founder of premium Gin brand Four Pillars who’ll walk us through why he decided the world needed another Gin, and how he’s managed to build it into a world class brand … and destination!

“Small business is courage first, and then it’s perseverance. Even if you’ve got the courage to jump, that’s great … but you’ve not even begun the journey yet. What it’s all about is perseverance. The one word, when people ask me to describe small business and Four Pillar’s rise is … relentless. Every day, you’ve got to be thinking about how you can do things better, things different.” 

- Stu Gregor, Four Pillars Gin

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about ???, then you’ll get this answers in this interview:

How to build a premium brand

How to raise funds for your next idea

Why brand aesthetics are so important

How to nail Facebook as a marketing channel

How to build customer bases with the public, the trade and the media

Why and how to use social influencers

Why the Four Pillars distillery as a destination is critical to the brands success

How Stu became a social influencer for American Express

Stuart Gregor is the founder and creative director of Liquid Ideas – an award-winning public relations and communications business based in Sydney employing 30 full-time staff. He is also the co-founder of the premium Australian Gin brand Four Pillars.

 

Here’s what caught my attention from my chat with Four Pillar’s Stu Gregor:

Reach out to your top 100 influencers - I think the trick here is to alter your pitch each time, so that it speaks directly to them.

Hand out product wherever you go - if you believe in it, then why wouldn’t you do it? And if you’re a service provider, then come up with something that makes your offering tangible … like a book!

“Nail every leg of the journey.” - This talks directly to the art and science of building a successful brand. Identify every touch point, every moment of truth when a customer comes into contact with your business, and ensure it’s consistent, compelling and unique.

Stu’s respect for beautiful design. If you want to see great visual branding in action, then seek out as much Four Pillar marketing collateral as you can - the bottle, the website, the distillery’s interior design, recipe booklets, brochure work. It really is amazing.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

I’ll give you a simple idea to create a flagship blog post

And we revisit a past episode where I finally found a business owner who’s used Twitter to grow their business exponentially!

 

Please support these businesses who make this show possible:

Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Today we’re joined by Stu Gregor, the co-founder of premium Gin brand Four Pillars who’ll walk us through why he decided the world needed another Gin, and how he’s managed to build it into a world class brand … and destination!

“Small business is courage first, and then it’s perseverance. Even if you’ve got the courage to jump, that’s great … but you’ve not even begun the journey yet. What it’s all about is perseverance. The one word, when people ask me to describe small business and Four Pillar’s rise is … relentless. Every day, you’ve got to be thinking about how you can do things better, things different.” 

- Stu Gregor, Four Pillars Gin

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about ???, then you’ll get this answers in this interview:

• How to build a premium brand
• How to raise funds for your next idea
• Why brand aesthetics are so important
• How to nail Facebook as a marketing channel
• How to build customer bases with the public, the trade and the media
• Why and how to use social influencers
• Why the Four Pillars distillery as a destination is critical to the brands success
• How Stu became a social influencer for American Express

Stuart Gregor is the founder and creative director of Liquid Ideas – an award-winning public relations and communications business based in Sydney employing 30 full-time staff. He is also the co-founder of the premium Australian Gin brand Four Pillars.

 

Here’s what caught my attention from my chat with Four Pillar’s Stu Gregor:

1. Reach out to your top 100 influencers - I think the trick here is to alter your pitch each time, so that it speaks directly to them.
   
   
2. Hand out product wherever you go - if you believe in it, then why wouldn’t you do it? And if you’re a service provider, then come up with something that makes your offering tangible … like a book!
   
   
3. “Nail every leg of the journey.” - This talks directly to the art and science of building a successful brand. Identify every touch point, every moment of truth when a customer comes into contact with your business, and ensure it’s consistent, compelling and unique.
   
   
4. Stu’s respect for beautiful design. If you want to see great visual branding in action, then seek out as much Four Pillar marketing collateral as you can - the bottle, the website, the distillery’s interior design, recipe booklets, brochure work. It really is amazing.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• I’ll give you a simple idea to create a flagship blog post
• And we revisit a past episode where I finally found a business owner who’s used Twitter to grow their business exponentially!

 

Please support these businesses who make this show possible:

Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Today we’re joined by toxin-free product activist and founder of Nourished Life, Irene Falcone, who’ll walk us through how starting a simple Wordpress blog lead to the creation of a business that in its third year is turning over $20 million.

“It was a shocking thing for a female to throw away $5,000 worth of cosmetics, and to then start blogging about just how bad they were for you. It was such an obvious thing to do for me .. express my opinions about something I felt so passionate about. And that’s how the Nourished Life business started! ”

- Irene Falcone

Nourished Life

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to turn a blog into a big business then you’ll love this interview:

How did blogging enable Irene to start Nourished Life?

How did the eCommerce store begin?

How has she managed to create such a strong social media following?

How does she convert her social media engagement into sales?

How did she manage to turnover $20 million per year after just 3-years?

How does Iren get clients to stick?

How has Nourished Life got so many 5-star Facebook reviews?

Around three years ago, Irene Falcone started feeling really tired all the time. It got to the point one morning where she couldn’t walk up the single flight of stairs to her office. Her legs felt as heavy as two bags of lead. She sat on the steps, took a body lotion out of her bag and started rubbing it into her legs, and for the first time in her life she wondered... what exactly was in this lotion she was putting on my body?? When she got home that night she scooped up all my beauty products and starting looking up all their ingredients. She discovered that she was applying about 500 chemicals a day to my body. She’s no chemist, but she knew how to research. And she wanted to know everything about these chemicals. That’s when she started blogging. And the rest, as they say, is history!

 

Here’s what caught my attention from my chat with Nourished Life’s Irene Falcone:

Well, I guess there’s something to be said about listening to your customers! Despite Irene’s obsession about listening to and actioning everything they fed back, I do think there’s a balance to be struck between listening to them versus listening to your gut.

Make sure your significant other is on board with what you’re doing. It makes life a whole lot easier.

Blog. I’ve said it before and I’ll say it again. Start a blog. Get clear on your editorial mission and start a blog. Become an opinion leader. Don’t know how to do that then buy my book The Boomerang Effect on my website.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

How to effectively get an idea across

How to move customers from like to love

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Today we’re joined by toxin-free product activist and founder of Nourished Life, Irene Falcone, who’ll walk us through how starting a simple Wordpress blog lead to the creation of a business that in its third year is turning over $20 million.

“It was a shocking thing for a female to throw away $5,000 worth of cosmetics, and to then start blogging about just how bad they were for you. It was such an obvious thing to do for me .. express my opinions about something I felt so passionate about. And that’s how the Nourished Life business started! ”

- Irene Falcone
Nourished Life

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to turn a blog into a big business then you’ll love this interview:

• How did blogging enable Irene to start Nourished Life?
• How did the eCommerce store begin?
• How has she managed to create such a strong social media following?
• How does she convert her social media engagement into sales?
• How did she manage to turnover $20 million per year after just 3-years?
• How does Iren get clients to stick?
• How has Nourished Life got so many 5-star Facebook reviews?

Around three years ago, Irene Falcone started feeling really tired all the time. It got to the point one morning where she couldn’t walk up the single flight of stairs to her office. Her legs felt as heavy as two bags of lead. She sat on the steps, took a body lotion out of her bag and started rubbing it into her legs, and for the first time in her life she wondered... what exactly was in this lotion she was putting on my body?? When she got home that night she scooped up all my beauty products and starting looking up all their ingredients. She discovered that she was applying about 500 chemicals a day to my body. She’s no chemist, but she knew how to research. And she wanted to know everything about these chemicals. That’s when she started blogging. And the rest, as they say, is history!

 

Here’s what caught my attention from my chat with Nourished Life’s Irene Falcone:

1. Well, I guess there’s something to be said about listening to your customers! Despite Irene’s obsession about listening to and actioning everything they fed back, I do think there’s a balance to be struck between listening to them versus listening to your gut.
   
   
2. Make sure your significant other is on board with what you’re doing. It makes life a whole lot easier.
   
   
3. Blog. I’ve said it before and I’ll say it again. Start a blog. Get clear on your editorial mission and start a blog. Become an opinion leader. Don’t know how to do that then buy my book The Boomerang Effect on my website.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• How to effectively get an idea across
• How to move customers from like to love

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He's also the star of the viral video series Will It Blend, in which he used extreme product demonstration to sell his wares. And when I say extreme, I mean EXTREME! 

I’m ADHD and I’m dyslexic. I can hardly read and I’ve got a goofy mind. And it’s an absolute blessing, because I see things and solutions like no one else in the world sees them! Just looking at a problem … I have this vision that enables me to look way outside the box.” - Tom Dickson, BlendTec

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about marketing an everyday product or service then you’ll get the answers in this interview:

How do I make my product interesting?

How do I think more creatively?

How do I create a viral video?

Why should I respect marketing?

How did Will It Blend viral videos come about?

What if I have a learning disorder? Will that stop me?

Tom Dickson is the founder, CEO and boss of blender manufacturing business, BlendTec. He is also the frontman of the hugely popular viral video series called Will It Blend. He’s appeared on numerous national TV talk shows including NBC’s Today Show and Jay Leno’s show. He’s a grandfather to 35 kids, and is an Engineer by trade.

 

Here’s what caught my attention from my chat with Will It Blend star Tom Dickson:

There’s no such thing as a boring product or service. All too often, I hear business owners whinging that it’s hard to market what they sell because it’s boring. Accountants, are you listening?! If that’s you, then spend some quality time brainstorming with your team about how to inject some excitement into your business.

I love the idea of having a desk with glass on top where Tom’s engineers scrawl ideas and build on each other’s thinking. I use a whiteboard for this exact thing, and couldn’t live without it.

Doing something extreme or out-of-the-box will get you noticed, and create what I call a hook for you to build your brand from. As Tom quoted, his Will It Blend videos were ranked by Ad Age as the #1 viral marketing videos in the world, plus BlendTec is a case study in 38 business books around the world.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

I’ll show you how to get your first 153 email subscribers.

And we go back into the vault, revisiting a chat I had with a woman who’s built a very successful retail business thanks to big boobs!

 

Other resources mentioned:

The Top 10 Will It Blend videos of all time

Will It Blend on Wikipedia

Interview with Brava Woman’s Maxine Windram

Interviews I’ve done with other viral video creators:

Squatty Potty

First Kiss

Shark attack viral video

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He's also the star of the viral video series Will It Blend, in which he used extreme product demonstration to sell his wares. And when I say extreme, I mean EXTREME! 

I’m ADHD and I’m dyslexic. I can hardly read and I’ve got a goofy mind. And it’s an absolute blessing, because I see things and solutions like no one else in the world sees them! Just looking at a problem … I have this vision that enables me to look way outside the box.” - Tom Dickson, BlendTec

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about marketing an everyday product or service then you’ll get the answers in this interview:

• How do I make my product interesting?
• How do I think more creatively?
• How do I create a viral video?
• Why should I respect marketing?
• How did Will It Blend viral videos come about?
• What if I have a learning disorder? Will that stop me?

Tom Dickson is the founder, CEO and boss of blender manufacturing business, BlendTec. He is also the frontman of the hugely popular viral video series called Will It Blend. He’s appeared on numerous national TV talk shows including NBC’s Today Show and Jay Leno’s show. He’s a grandfather to 35 kids, and is an Engineer by trade.

 

Here’s what caught my attention from my chat with Will It Blend star Tom Dickson:

1. There’s no such thing as a boring product or service. All too often, I hear business owners whinging that it’s hard to market what they sell because it’s boring. Accountants, are you listening?! If that’s you, then spend some quality time brainstorming with your team about how to inject some excitement into your business.
   
   
2. I love the idea of having a desk with glass on top where Tom’s engineers scrawl ideas and build on each other’s thinking. I use a whiteboard for this exact thing, and couldn’t live without it.
   
   
3. Doing something extreme or out-of-the-box will get you noticed, and create what I call a hook for you to build your brand from. As Tom quoted, his Will It Blend videos were ranked by Ad Age as the #1 viral marketing videos in the world, plus BlendTec is a case study in 38 business books around the world.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• I’ll show you how to get your first 153 email subscribers.
• And we go back into the vault, revisiting a chat I had with a woman who’s built a very successful retail business thanks to big boobs!

 

Other resources mentioned:

• The Top 10 Will It Blend videos of all time
• Will It Blend on Wikipedia
• Interview with Brava Woman’s Maxine Windram
• Interviews I’ve done with other viral video creators:
  • Squatty Potty
  • First Kiss
  • Shark attack viral video

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Dr Paddi Lund is the self-confessed "Crazy Dentist" from Queensland, Australia. "Crazy" because he did so many outrageous things in his practice and because his success defies all conventional business paradigms. He built a 'By Invitation Only' business that thrived despite the fact that he locked his front door, took down all his signs and removed his name from the phone book!

“My brain works differently to many people’s, in that I often see a strange answer that other people don’t see. My strange answer for this situation was to get happy. The insight I had was “I’m unhappy!” It sounds simple however many people don’t come to that. They think “Oh, I’m working too hard, have too many responsibilities, the economic situation is bad, I’m in a difficult profession …” But what it boils down to is “I am unhappy.” - Paddi Lund

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to create a happy business then you’ll get this answers in this interview:

Why Paddi walked away from his business when he could have sold it for a fortune

Why you should put aside time for introspection

What caused Paddi to hit rock bottom, and how he came back?

How small things affect our happiness

Seven standards for happiness in your business

How to make your customers feel special by allowing them to do things for you

Why his colleagues thought that Paddi’s model was arrogant (and why he didn’t care)

Why you shouldn’t see your service as a piece of work (or price it that way)

What Paddi was really selling (hint: it wasn’t a product or service)

Transaction vs Transformation in marketing what you do

Why you don’t have to run the same type of business as everybody else

As a result of Paddi’s unconventional business ways:

He worked only 22 hours a week yet makes 3 times more than the majority of his colleagues

His team loved him, and his customers were clamouring to buy his services

But more than that, Paddi loved coming to work and had a rich, fulfilling life as a result

All this from focussing on just one aspect of business: not marketing nor advertising, his products, services nor even profits ... but HAPPINESS!!! Business Happiness, to be precise!

 

Here’s what caught my attention from my chat with retired dentist Paddi Lund:

Put aside time for introspection and ask yourself the question

“What would make my business a happier place to be?”

Have the courage to implement a marketing idea that may seem crazy. On the surface, Padi taking down the signage and sacking a large portion of his client base seems whacky … but it worked!

I love the Dental Bun idea. How can you integrate smell into your business? It’s by far the most underutilised of the five senses in marketing, so it lends itself to helping you create a strong point-of-difference.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

I’ll show you how to get some free publicity

And we go back into the vault, revisiting a chat I had with my speaking coaches Troy & Zara

 

Other resources mentioned:

How to use humour to grow your business

How to get free publicity

How to get earned media coverage

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Dr Paddi Lund is the self-confessed "Crazy Dentist" from Queensland, Australia. "Crazy" because he did so many outrageous things in his practice and because his success defies all conventional business paradigms. He built a 'By Invitation Only' business that thrived despite the fact that he locked his front door, took down all his signs and removed his name from the phone book!

“My brain works differently to many people’s, in that I often see a strange answer that other people don’t see. My strange answer for this situation was to get happy. The insight I had was “I’m unhappy!” It sounds simple however many people don’t come to that. They think “Oh, I’m working too hard, have too many responsibilities, the economic situation is bad, I’m in a difficult profession …” But what it boils down to is “I am unhappy.” - Paddi Lund

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to create a happy business then you’ll get this answers in this interview:

• Why Paddi walked away from his business when he could have sold it for a fortune
• Why you should put aside time for introspection
• What caused Paddi to hit rock bottom, and how he came back?
• How small things affect our happiness
• Seven standards for happiness in your business
• How to make your customers feel special by allowing them to do things for you
• Why his colleagues thought that Paddi’s model was arrogant (and why he didn’t care)
• Why you shouldn’t see your service as a piece of work (or price it that way)
• What Paddi was really selling (hint: it wasn’t a product or service)
• Transaction vs Transformation in marketing what you do
• Why you don’t have to run the same type of business as everybody else

As a result of Paddi’s unconventional business ways:

• He worked only 22 hours a week yet makes 3 times more than the majority of his colleagues
• His team loved him, and his customers were clamouring to buy his services
• But more than that, Paddi loved coming to work and had a rich, fulfilling life as a result

All this from focussing on just one aspect of business: not marketing nor advertising, his products, services nor even profits ... but HAPPINESS!!! Business Happiness, to be precise!

 

Here’s what caught my attention from my chat with retired dentist Paddi Lund:

1. Put aside time for introspection and ask yourself the question
   “What would make my business a happier place to be?”
   
   
2. Have the courage to implement a marketing idea that may seem crazy. On the surface, Padi taking down the signage and sacking a large portion of his client base seems whacky … but it worked!
   
   
3. I love the Dental Bun idea. How can you integrate smell into your business? It’s by far the most underutilised of the five senses in marketing, so it lends itself to helping you create a strong point-of-difference.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• I’ll show you how to get some free publicity
• And we go back into the vault, revisiting a chat I had with my speaking coaches Troy & Zara

 

Other resources mentioned:

• How to use humour to grow your business
• How to get free publicity
• How to get earned media coverage

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Ex hairdresser and now business coach to hairdressers, Lisa Conway, reminds us of some fundamental business and marketing principles that when applied will skyrocket any type of retail business.

“The first problem is, most (business owners) never buy what they sell. I call them vegetarians that work in butcher's shops! It’s all wrong. If you don’t ever buy what you sell, how would you know what it’s like?”

- Lisa Conway, Zing Coaching

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about to grow your salon business (or any retail business), then you’ll get this answers in this interview:

• What are the fundamental business and marketing principles I must apply in order to grow my business?
• Should I own a niche or be a generalist?
• How do I choose a niche?
• What are most salon owners doing wrong?
• How do I create a memorable customer experience?
• How do I price my services?
• How do I attract, retain and manage great staff?
• How many hairdressers does it take to change a light bulb?!

At 18, Lisa Conway discovered her passion for hair and beauty and has never looked back. With over 30-years experience working in then owning salons, Lisa knows a thing or two about what it takes for them to succeed. She now spends her time helping other hair and beauty salon owners grow business they love through her current business Zing Business Coaching.

 

Here’s what caught my attention from my chat with Zing’s Lisa Conway:

1. Lisa’s no-nonsense approach to business and marketing. It’s simple, she calls a spade a spade, and simply gets on with it. For someone who has (on occasion) mastered the art of procrastination, it’s refreshing to hear her views.
   
   
2. The easiest way to find a niche is to identify what you truly love, and build a business around it.
   
   
3. Buy what you sell. I often listen to other marketing and business podcasts to see how they go about it - It gives me a chance to see how high (or low, in some cases) the bar is, and what I need to do to stay ahead of the game.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• I’ll show you how to get your customers coming back for more
• And we go back into the vault, revisiting one of my most shared episode of recent times

 

Other resources mentioned:

• Interview with Chris Lucas
• Interview with Glenn Azar

 

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If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

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