The Small Business Big Marketing Podcast with Tim Reid

Today we’re joined by SEO doyon, Rand Fishkin from Moz, who’ll walk you step-by-step through how to create and optimise podcast show notes, blog posts and web pages so that they rank well in Google.

“Unique value is something Google is really seeking out. So if you go and look at the results for the top 10 for a keyword that you really care about, and you can identify a hole, a gap, something that no-one else is filling where you can provide the value that no-one else has, that is a great opportunity to get ranking in Google.” - Rand Fishkin, Moz

There’s loads more tips and insights just like this that can 10X your SEO results. Hit the PLAY button above to hear the full interview.

If you have any of the following questions about how to how to optimise your podcast show notes (or simply want to improve your Google rankings) you’ll get the answers in this interview:

How do I rank on page 1 of Google in 2017 and beyond?

How do I create the ultimate show notes for a podcast?

How do I get my blog post to rank well?

How do I identify the best keyword to use?

Do I need to keyword stuff my posts?

What can I do off-page to improve my SEO?

What is metadata and how critical is it to optimising my podcast show notes?

Is it still possible for a small business to rank on page 1 of Google?

What are the key components of SEO in 2017?

BTW, Rand Fishkin (in my humble opinion) is the world’s leading expert on SEO. Going by the ludicrous title, Wizard of Moz, he’s the founder of the SEO software startup Moz, host of Whiteboard Friday (a must watch) and co-author of a pair of books on SEO.

Here’s what caught my attention from chatting with Moz’s Rand Fishkin:

Getting on page 1 of Google is not magic and any business can do it - As Rand says, it’s an art and a science. Yes, there is some work to be done, yes it does get detailed, and yes it gets a little geeky. But why go to the trouble of creating a website full of helpful content, whether that be podcast show notes, blog posts or whatever, if you don’t optimise it for Google. My advice is to understand then outsource this component.

The embedded Tweet - What a great idea. You have to do this retrospectively, once the podcast show notes go live, but that’s cool. Here’s one I prepared earlier … go on, go ahead and Tweet it … you know you want to :)

Links to external resources - When you recommend a great third party service, it builds trust in you as the place to go. Such links are not ‘doors out’ of your website. Just be sure to have the links open in a new tab.

 

But the marketing gold doesn’t stop there, you’ll also:

Discover how to write great mini-stories to help you sell more products

Revisit a grab from a past episode in which Gelato Messina’s Declan Lee (Australia’s best Gelato maker) explained how he’s disrupting a very old industry

 

Other resources mentioned:

Speechpad transcription service (from USD$60 per audio hour)

Trint transcription service (from USD$12 per audio hour)

Yoast SEO Wordpress plugin

Stories for work 

 

Please support these businesses who make this show possible:

Open Universities Australia - Check out Open Universities’ online courses for business owners over at Open.edu.au. Someone’s gotta be the smartest in your industry - it may as well be you!

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Today we’re joined by SEO doyon, Rand Fishkin from Moz, who’ll walk you step-by-step through how to create and optimise podcast show notes, blog posts and web pages so that they rank well in Google.

“Unique value is something Google is really seeking out. So if you go and look at the results for the top 10 for a keyword that you really care about, and you can identify a hole, a gap, something that no-one else is filling where you can provide the value that no-one else has, that is a great opportunity to get ranking in Google.” - Rand Fishkin, Moz

There’s loads more tips and insights just like this that can 10X your SEO results. Hit the PLAY button above to hear the full interview.

If you have any of the following questions about how to how to optimise your podcast show notes (or simply want to improve your Google rankings) you’ll get the answers in this interview:

• How do I rank on page 1 of Google in 2017 and beyond?
• How do I create the ultimate show notes for a podcast?
• How do I get my blog post to rank well?
• How do I identify the best keyword to use?
• Do I need to keyword stuff my posts?
• What can I do off-page to improve my SEO?
• What is metadata and how critical is it to optimising my podcast show notes?
• Is it still possible for a small business to rank on page 1 of Google?
• What are the key components of SEO in 2017?

BTW, Rand Fishkin (in my humble opinion) is the world’s leading expert on SEO. Going by the ludicrous title, Wizard of Moz, he’s the founder of the SEO software startup Moz, host of Whiteboard Friday (a must watch) and co-author of a pair of books on SEO.

Here’s what caught my attention from chatting with Moz’s Rand Fishkin:

1. Getting on page 1 of Google is not magic and any business can do it - As Rand says, it’s an art and a science. Yes, there is some work to be done, yes it does get detailed, and yes it gets a little geeky. But why go to the trouble of creating a website full of helpful content, whether that be podcast show notes, blog posts or whatever, if you don’t optimise it for Google. My advice is to understand then outsource this component.
   
   
2. The embedded Tweet - What a great idea. You have to do this retrospectively, once the podcast show notes go live, but that’s cool. Here’s one I prepared earlier … go on, go ahead and Tweet it … you know you want to :)
   
   
3. Links to external resources - When you recommend a great third party service, it builds trust in you as the place to go. Such links are not ‘doors out’ of your website. Just be sure to have the links open in a new tab.

 

But the marketing gold doesn’t stop there, you’ll also:

• Discover how to write great mini-stories to help you sell more products
• Revisit a grab from a past episode in which Gelato Messina’s Declan Lee (Australia’s best Gelato maker) explained how he’s disrupting a very old industry

 

Other resources mentioned:

• Speechpad transcription service (from USD$60 per audio hour)
• Trint transcription service (from USD$12 per audio hour)
• Yoast SEO Wordpress plugin
• Stories for work 

 

Please support these businesses who make this show possible:

Open Universities Australia - Check out Open Universities’ online courses for business owners over at Open.edu.au. Someone’s gotta be the smartest in your industry - it may as well be you!

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

MyDNA is potentially a very complicated business. It is after all, dealing with my (and yours) DNA! That;’s why founder Dr. Lior Rauchberger is working hard at simplifying a complicated business.

Although officially a medical doctor, Dr. Lior Rauchberger is equally passionate about technology and innovation. In fact, if the truth be known, he’s a bit of a gadgets freak!

After practising medicine for 9-years, he jumped ship and started Urban Intelligence, a business installing high tech into homes and offices.

With that humming along beautifully, he then sought out his next venture which turned out to be MyDNA … a business that enables you to use your DNA to make the right health choices around things like diet and medication.

I was introduced to Lior by past guest Radek Sali from Swisse Multivitamins, so I knew he’d be good. Truth is, Lior was exceptional. His passion for business, technology and marketing is addictive, as we cover plenty of ground including:

Why he left the relative safety of the medical profession

His love of the entrepreneur's life

How he chooses his business ventures

How he markets MyDNA - a service that most don’t know exists, and for those that do many think it’s hokus pokus!

And so much more

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

I’ll show you how to create an insanely helpful email series

And we go back into the vault, revisiting a chat I had with high performance expert Mark McKeon

 

Here’s what caught my attention from chatting with MyDNA’s Dr Lior Rauchberger:

Simplicity - Lior is making the complicated simple. And not just simple to understand, but simple to buy. For example, on the Diet Report page of the My DNA website, it simple reads “Are you on the best diet for your body? Our DNA test can reveal how your body will respond to what you eat and drink, and how you exercise.” Order Now. $99.

Marketing challenge - Lior and his team aren’t kidding themselves about the marketing challenge that lies ahead, knowing they have quite some work to do to break through the cynicism and lack of understanding around the whole DNA thing.

Distribution - Lior’s clearly identified the three groups My DNA needs to get onside - Health professionals, consumers and pharmacists - and has three distinct marketing strategies for them. Sometimes I see business owners stuck trying to influence just one group of influencers, when the reality is, most business have a number of groups. If that’s you, then maybe it’s time to cast your net wider.

 

Links & Resources mentioned:

MyDNA’s website

Dr. Lior Rauchberger on Twitter

Interview with high performance coach Mark McKeon

Mark McKeon’s Go Zone book

3 steps to create an insanely helpful email series

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

MyDNA is potentially a very complicated business. It is after all, dealing with my (and yours) DNA! That;’s why founder Dr. Lior Rauchberger is working hard at simplifying a complicated business.

Although officially a medical doctor, Dr. Lior Rauchberger is equally passionate about technology and innovation. In fact, if the truth be known, he’s a bit of a gadgets freak!

After practising medicine for 9-years, he jumped ship and started Urban Intelligence, a business installing high tech into homes and offices.

With that humming along beautifully, he then sought out his next venture which turned out to be MyDNA … a business that enables you to use your DNA to make the right health choices around things like diet and medication.

I was introduced to Lior by past guest Radek Sali from Swisse Multivitamins, so I knew he’d be good. Truth is, Lior was exceptional. His passion for business, technology and marketing is addictive, as we cover plenty of ground including:

• Why he left the relative safety of the medical profession
• His love of the entrepreneur's life
• How he chooses his business ventures
• How he markets MyDNA - a service that most don’t know exists, and for those that do many think it’s hokus pokus!
• And so much more

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• I’ll show you how to create an insanely helpful email series
• And we go back into the vault, revisiting a chat I had with high performance expert Mark McKeon

 

Here’s what caught my attention from chatting with MyDNA’s Dr Lior Rauchberger:

1. Simplicity - Lior is making the complicated simple. And not just simple to understand, but simple to buy. For example, on the Diet Report page of the My DNA website, it simple reads “Are you on the best diet for your body? Our DNA test can reveal how your body will respond to what you eat and drink, and how you exercise.” Order Now. $99.
   
   
2. Marketing challenge - Lior and his team aren’t kidding themselves about the marketing challenge that lies ahead, knowing they have quite some work to do to break through the cynicism and lack of understanding around the whole DNA thing.
   
   
3. Distribution - Lior’s clearly identified the three groups My DNA needs to get onside - Health professionals, consumers and pharmacists - and has three distinct marketing strategies for them. Sometimes I see business owners stuck trying to influence just one group of influencers, when the reality is, most business have a number of groups. If that’s you, then maybe it’s time to cast your net wider.

 

Links & Resources mentioned:

• MyDNA’s website
• Dr. Lior Rauchberger on Twitter
• Interview with high performance coach Mark McKeon
• Mark McKeon’s Go Zone book
• 3 steps to create an insanely helpful email series

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Peter Hitchener is one of Australia’s most loved and respected TV newsreaders. Think a chivalrous version of Ron Burgundy! He’s spent his entire career in the media, and has been the chief newsreader for Channel 9 since 1998. He received the Order of Australia medal earlier this year for his services to the broadcast media and the community, and is an active supporter of a number of charities.

Now I know what you’re thinking. Pete’s not a business owner, Timbo ... and you always interview business owners. Well, you’re right, but that doesn’t mean we can’t learn from him.

What fascinates me about Pete is that he’s 71 years old, and is not only using social media effectively, he’s using ALL social media effectively. How I found this out was via my 17 year old daughter, who was having a laugh at the dinner table a few weeks ago about the fact that Peter Hitchener is massive on Snapchat … and all her girlfriends love him! She showed me what he as doing, and I thought it was pure genius.

So, if you’re keen to up your presence and engagement on social media, then listen in as Australia’s most popular TV newsreader takes us behind-the-scenes of his love affair with social media.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

Resident techspert Dale Beaumont from 52 Ways shares a great way to create professional looking mock-ups of your marketing materials

I share another low cost marketing idea that will help you manage unhappy customers

And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with LA concierge to the stars Steve Sims who shares a great referral marketing idea

 

Here’s what caught my attention from chatting with Channel Nine’s Peter Hitchener:

No matter how successful you are, stay humble. Being Australia’s #1 newsreader, Peter is at the absolute top of his game; yet he remains humble, grateful and ridiculously accessible. I think it’s so ugly when I meet a successful person and they exude arrogance.

Pete hasn’t put a huge amount of thought into how he strategically uses each social media channel. I loved how he responded to my question about which video streaming service (Periscope or Facebook Live) he would have used if he’d streamed this interview, and he responded “Both!” I think too many business owners over engineer their social media approach, and as a result do nothing. Do something, see what works for you and your audience, and take it from there! I’ll include a link in the shownotes to a blog post I wrote about how to use social media to take people behind-the-scenes of you business.

If you look through Pete’s posts across all the channels he uses, he can often be seen promoting other people and their businesses. This can only help endear him to others - and get him a whole lot more shares from those people he chooses to profile.

 

Links & Resources mentioned:

Peter Hitchener’s official website

Peter Hitchener on Facebook

Peter Hitchener on Twitter

Peter Hitchener on Instagram

Peter Hitchener on Snapchat

How to create simple mock-up for your marketing materials

3 steps to conducting an effective exit interview

Interview with Bluefish’s Steve Sims on referral marketing

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Peter Hitchener is one of Australia’s most loved and respected TV newsreaders. Think a chivalrous version of Ron Burgundy! He’s spent his entire career in the media, and has been the chief newsreader for Channel 9 since 1998. He received the Order of Australia medal earlier this year for his services to the broadcast media and the community, and is an active supporter of a number of charities.

Now I know what you’re thinking. Pete’s not a business owner, Timbo ... and you always interview business owners. Well, you’re right, but that doesn’t mean we can’t learn from him.

What fascinates me about Pete is that he’s 71 years old, and is not only using social media effectively, he’s using ALL social media effectively. How I found this out was via my 17 year old daughter, who was having a laugh at the dinner table a few weeks ago about the fact that Peter Hitchener is massive on Snapchat … and all her girlfriends love him! She showed me what he as doing, and I thought it was pure genius.

So, if you’re keen to up your presence and engagement on social media, then listen in as Australia’s most popular TV newsreader takes us behind-the-scenes of his love affair with social media.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Resident techspert Dale Beaumont from 52 Ways shares a great way to create professional looking mock-ups of your marketing materials
  
  
• I share another low cost marketing idea that will help you manage unhappy customers
  
  
• And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with LA concierge to the stars Steve Sims who shares a great referral marketing idea

 

Here’s what caught my attention from chatting with Channel Nine’s Peter Hitchener:

1. No matter how successful you are, stay humble. Being Australia’s #1 newsreader, Peter is at the absolute top of his game; yet he remains humble, grateful and ridiculously accessible. I think it’s so ugly when I meet a successful person and they exude arrogance.
   
   
2. Pete hasn’t put a huge amount of thought into how he strategically uses each social media channel. I loved how he responded to my question about which video streaming service (Periscope or Facebook Live) he would have used if he’d streamed this interview, and he responded “Both!” I think too many business owners over engineer their social media approach, and as a result do nothing. Do something, see what works for you and your audience, and take it from there! I’ll include a link in the shownotes to a blog post I wrote about how to use social media to take people behind-the-scenes of you business.
   
   
3. If you look through Pete’s posts across all the channels he uses, he can often be seen promoting other people and their businesses. This can only help endear him to others - and get him a whole lot more shares from those people he chooses to profile.

 

Links & Resources mentioned:

• Peter Hitchener’s official website
• Peter Hitchener on Facebook
• Peter Hitchener on Twitter
• Peter Hitchener on Instagram
• Peter Hitchener on Snapchat
• How to create simple mock-up for your marketing materials
• 3 steps to conducting an effective exit interview
• Interview with Bluefish’s Steve Sims on referral marketing

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

In 2013 Dan Norris was two weeks away from unemployment following 8 straight years of business failure. The following week and with no funding, he launched an idea that within 2 years was a million dollar recurring income business, that was quickly snapped up by GoDaddy. He ‘s now on to his next venture and having a ball. In episode 377 of The Small Business Big Marketing Show, we find out how he’s done it.

Dan endured 8 straight years of failure before selling his first successful business to GoDaddy for an undisclosed sum in 2016.

Instead of finding the nearest hammock and enjoying his new found wealth, he’s now having a ball building Black Hops, a boutique brewery on the Gold Coast.

One thing you’ll quickly pick up about Dan is Instead of messing around validating the plethora of ideas he has, he simply goes ahead and launches, making decisions based on real time information from real customers to build real businesses.

 

But the marketing gold doesn’t stop there:

Resident techspert Dale Beaumont from 52 Ways has an idea that will save you hours each week

I share another low cost marketing idea that should get you a sale … today!

And we go back into the vault, revisiting an episode in which my guest was so superficial I wanted to throw up!

 

Here’s what caught my attention from chatting with Black Hops Brewery’s Dan Norris:

Dan’s entrepreneurial spirit

I thought it was interesting that Dan regrets, and didn’t learn anything from,

his 8 years of failure

His respect for the power of creating helpful content (if you want to know how to create it then graba  copy of my marketing book, The Boomerang Effect)

 

Links & Resources mentioned:

Dan’s personal website

Black Hops Brewery

How to cut hours off your video viewing time

A high-converting sales tactic

Interview with Cactus Skincare’s Ryan Clark

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

In 2013 Dan Norris was two weeks away from unemployment following 8 straight years of business failure. The following week and with no funding, he launched an idea that within 2 years was a million dollar recurring income business, that was quickly snapped up by GoDaddy. He ‘s now on to his next venture and having a ball. In episode 377 of The Small Business Big Marketing Show, we find out how he’s done it.

Dan endured 8 straight years of failure before selling his first successful business to GoDaddy for an undisclosed sum in 2016.

Instead of finding the nearest hammock and enjoying his new found wealth, he’s now having a ball building Black Hops, a boutique brewery on the Gold Coast.

One thing you’ll quickly pick up about Dan is Instead of messing around validating the plethora of ideas he has, he simply goes ahead and launches, making decisions based on real time information from real customers to build real businesses.

 

But the marketing gold doesn’t stop there:

• Resident techspert Dale Beaumont from 52 Ways has an idea that will save you hours each week
  
  
• I share another low cost marketing idea that should get you a sale … today!
  
  
• And we go back into the vault, revisiting an episode in which my guest was so superficial I wanted to throw up!

 

Here’s what caught my attention from chatting with Black Hops Brewery’s Dan Norris:

1. Dan’s entrepreneurial spirit
   
   
2. I thought it was interesting that Dan regrets, and didn’t learn anything from,
   his 8 years of failure
   
   
3. His respect for the power of creating helpful content (if you want to know how to create it then graba  copy of my marketing book, The Boomerang Effect)

 

Links & Resources mentioned:

• Dan’s personal website
• Black Hops Brewery
• How to cut hours off your video viewing time
• A high-converting sales tactic
• Interview with Cactus Skincare’s Ryan Clark

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

How to start an eCommerce business and turn-over $1.8M in your first 10-months | How to use video to collaborate | Secrets to conducting a memorable podcast interview | A blogging strategy to make you look good | And plenty more on your favourite marketing podcast.

Imagine finding a product you absolutely love and turning it into your own successful eCommerce business.

Photographer (and part-time Gardener) Brian Chapman bought 20,000 seedlings for his rural property. He then realised the idea of digging 20,000 holes wasn’t that appealing.

A quick Google search uncovered the Power Planter - a product only available out of America. Not for long … Brian’s now the local distributor, and has sold $1.8 million worth of this genius little invention in his first 10-months.

Oh, and Brian’s no longer a Photographer!

Brian Chapman, is the Australian distributor for the Power Planter, a simple tool that attaches to your drill and makes it ridiculously easy to dig holes in the ground.

Up until 12-months ago, Brian was making a nice living as a professional photographer, but felt a little unsatisfied. Also a keen gardener living on a beautiful property just outside of Sydney, he’d created a rather large problem (which you’ll hear about shortly) for which Power Planter (only available out of North America at the time) turned out to be the ideal solution.

The rest is history as Brian secured the licence to it, and has sold a whopping $1.8 million worth in his first 10-months of business!

We cover so much marketing and business ground including:

How to start an eCommerce business

How Brian attained the local distribution rights

The importance of listening to your instinct

The key to starting a successful online business

How Brian’s created a brand personality for Power Planter’s marketing

And that’s just in the first 5-minutes!

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

Resident techspert Dale Beaumont from 52 Ways shows us how to collaborate with our teams via video

I’ll show you a blog post strategy that will make you look good … real good!

I respond to some great follow-up questions from a listener who loved the recent episode I did on podcasting

And we go back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with a fellow who has proven we can all do good by doing good

 

Here’s what caught my attention from chatting with Brian Chapman of Power Planter:

I loved how he talked about the creative spirit … and that not always having the solution upfront, is not a reason to not move forward with an idea. Brian (along with many of the successful people I chat with on this show) was all about progress not perfection. “Make a mistake, then adjust and learn” seemed to be his mantra.

Adapt your personality to who you’re selling to. I might have challenged Brian on this one, but it does make sense. Whilst I try to be me no matter what the situation, I certainly amp things up when I’m doing this show or presenting at a conference. I’ve included a link in the shownotes to a post detailing the 12 brand personalities Brian mentioned.

Create a video that tackles the primary problem your business solves, then post it to your Home page, YouTube channel, maybe even include it in your email signature. I’ve also included a link in the shownotes to the website Brian mentioned where you can hire actors to appear in your marketing videos if you don't’ want to!

 

Links & Resources mentioned:

Power Planter’s official website

How to use video to collaborate with your team

How to create a blog post that will make you look good

Interview with Peter Baines of Hands Across The Water

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

How to start an eCommerce business and turn-over $1.8M in your first 10-months | How to use video to collaborate | Secrets to conducting a memorable podcast interview | A blogging strategy to make you look good | And plenty more on your favourite marketing podcast.

Imagine finding a product you absolutely love and turning it into your own successful eCommerce business.

Photographer (and part-time Gardener) Brian Chapman bought 20,000 seedlings for his rural property. He then realised the idea of digging 20,000 holes wasn’t that appealing.

A quick Google search uncovered the Power Planter - a product only available out of America. Not for long … Brian’s now the local distributor, and has sold $1.8 million worth of this genius little invention in his first 10-months.

Oh, and Brian’s no longer a Photographer!

Brian Chapman, is the Australian distributor for the Power Planter, a simple tool that attaches to your drill and makes it ridiculously easy to dig holes in the ground.

Up until 12-months ago, Brian was making a nice living as a professional photographer, but felt a little unsatisfied. Also a keen gardener living on a beautiful property just outside of Sydney, he’d created a rather large problem (which you’ll hear about shortly) for which Power Planter (only available out of North America at the time) turned out to be the ideal solution.

The rest is history as Brian secured the licence to it, and has sold a whopping $1.8 million worth in his first 10-months of business!

We cover so much marketing and business ground including:

• How to start an eCommerce business
• How Brian attained the local distribution rights
• The importance of listening to your instinct
• The key to starting a successful online business
• How Brian’s created a brand personality for Power Planter’s marketing
• And that’s just in the first 5-minutes!

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Resident techspert Dale Beaumont from 52 Ways shows us how to collaborate with our teams via video
• I’ll show you a blog post strategy that will make you look good … real good!
• I respond to some great follow-up questions from a listener who loved the recent episode I did on podcasting
• And we go back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with a fellow who has proven we can all do good by doing good

 

Here’s what caught my attention from chatting with Brian Chapman of Power Planter:

1. I loved how he talked about the creative spirit … and that not always having the solution upfront, is not a reason to not move forward with an idea. Brian (along with many of the successful people I chat with on this show) was all about progress not perfection. “Make a mistake, then adjust and learn” seemed to be his mantra.
   
   
2. Adapt your personality to who you’re selling to. I might have challenged Brian on this one, but it does make sense. Whilst I try to be me no matter what the situation, I certainly amp things up when I’m doing this show or presenting at a conference. I’ve included a link in the shownotes to a post detailing the 12 brand personalities Brian mentioned.
   
   
3. Create a video that tackles the primary problem your business solves, then post it to your Home page, YouTube channel, maybe even include it in your email signature. I’ve also included a link in the shownotes to the website Brian mentioned where you can hire actors to appear in your marketing videos if you don't’ want to!

 

Links & Resources mentioned:

• Power Planter’s official website
• How to use video to collaborate with your team
• How to create a blog post that will make you look good
• Interview with Peter Baines of Hands Across The Water

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

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