The Small Business Big Marketing Podcast with Tim Reid

Melissa Westcott founded Big On Shoes, Australia’s home to plus-sized fashion shoes.

What’s of particular interest is she applied one simple marketing idea that doubled her business in the past 12-months. It’s an idea that you could implement in a heartbeat. In fact, if you’re not doing it already, you’re very naughty!

I was introduced to Melissa from past guest and digital nomad, Mark Phillips from Business in Bare Feet. Hitting me up on Facebook Messenger (isn’t that happening more often?!) he said:

Hey Timbo. Let me introduce you to Melissa Westcott from BigOnShoes. At a function today she was telling me how she loves your show. Yet she in her own right is an amazing startup. From her kitchen table in Moranbah in central Queensland, she set up an online shoe store for 'ladies' with large feet. Today she's one of the world's largest suppliers of womens’ shoes to the global transvestite & sex-change market! Go figure. She’s doubled her business lately from one of your podcasts! Let me know if you’d like to interview her & I'll set up an intro.

Damn right I’d like an interview! And that’s what you’re about to listen to … plus, in episode 370 of Australia’s best marketing podcast I’ll:

Show you how to get more online love for your business

Share some big news about upcoming guests

Divulge a marketing problem that I can’t solve

Go back into the vault, revisiting a rather inspiring past episode

 

Here’s what caught my attention from chatting with Melissa Westcott of Big On Shoes:

Get back to your purpose. This one’s hard to argue given it doubled Melissa’s business over the past 12-months. So … if you find yourself trying to be everything to everyone, then maybe it’s time to stop, refocus and figure out why you started your business in the first place, what was that big issue your clients have that you solve so well.

Get clear on your customer's’ objections. Then, one by one, create marketing and improvements to your overall offering that address them head on. If your customers have no objections, then all they can really do is well ... buy from you!

Track your numbers. Now I’ll be the first to admit that this one’s not my strong suit. However, it clearly works - I’ve spoken to way too many successful business owners who do this. So, if numbers aren’t your thing, then find someone who loves them (your accountant, a coach, a staff member) and get them to set up a dashboard for you that you can track on at least a weekly basis. That dashboard may include sales, email open rates, database sign ups, new clients, Google rankings  … whatever numbers mean the most to you.

 

Links & Resources mentioned:

Melissa’s website Big On Shoes

Interview with past guest and digital nomad Mark Phillips

How to get more online lovin’ from Forum involvement

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Melissa Westcott founded Big On Shoes, Australia’s home to plus-sized fashion shoes.

What’s of particular interest is she applied one simple marketing idea that doubled her business in the past 12-months. It’s an idea that you could implement in a heartbeat. In fact, if you’re not doing it already, you’re very naughty!

I was introduced to Melissa from past guest and digital nomad, Mark Phillips from Business in Bare Feet. Hitting me up on Facebook Messenger (isn’t that happening more often?!) he said:

Hey Timbo. Let me introduce you to Melissa Westcott from BigOnShoes. At a function today she was telling me how she loves your show. Yet she in her own right is an amazing startup. From her kitchen table in Moranbah in central Queensland, she set up an online shoe store for 'ladies' with large feet. Today she's one of the world's largest suppliers of womens’ shoes to the global transvestite & sex-change market! Go figure. She’s doubled her business lately from one of your podcasts! Let me know if you’d like to interview her & I'll set up an intro.

Damn right I’d like an interview! And that’s what you’re about to listen to … plus, in episode 370 of Australia’s best marketing podcast I’ll:

• Show you how to get more online love for your business
• Share some big news about upcoming guests
• Divulge a marketing problem that I can’t solve
• Go back into the vault, revisiting a rather inspiring past episode

 

Here’s what caught my attention from chatting with Melissa Westcott of Big On Shoes:

1. Get back to your purpose. This one’s hard to argue given it doubled Melissa’s business over the past 12-months. So … if you find yourself trying to be everything to everyone, then maybe it’s time to stop, refocus and figure out why you started your business in the first place, what was that big issue your clients have that you solve so well.
   
   
2. Get clear on your customer's’ objections. Then, one by one, create marketing and improvements to your overall offering that address them head on. If your customers have no objections, then all they can really do is well ... buy from you!
   
   
3. Track your numbers. Now I’ll be the first to admit that this one’s not my strong suit. However, it clearly works - I’ve spoken to way too many successful business owners who do this. So, if numbers aren’t your thing, then find someone who loves them (your accountant, a coach, a staff member) and get them to set up a dashboard for you that you can track on at least a weekly basis. That dashboard may include sales, email open rates, database sign ups, new clients, Google rankings  … whatever numbers mean the most to you.

 

Links & Resources mentioned:

• Melissa’s website Big On Shoes
• Interview with past guest and digital nomad Mark Phillips
• How to get more online lovin’ from Forum involvement

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Does the idea of getting your beautiful business in front of hundreds, if not thousands more of your ideal customers excite you.

No need to answer that … of course it does!

Then join Business Blueprint’s Dale Beaumont and I as we detail the 7 steps to creating highly effective partnerships.

Here’s what else we cover in episode 369 of Australia’s #1 marketing podcast:

A productivity tool to make your life a whole lot easier

I share another low cost marketing idea that ensures you have a ridiculously consistent brand

And we go back into the vault, revisiting a past inspiring episode

As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing’s HQ … So let’s get stuck ... right in.

 

A little bit about today’s successful business owner Dale Beaumont:

Dale has been helping business owners grow for over a decade with his Blueprint Membership program. He’s also the brains behind the 52 Ways live events. I attended the Melbourne one, and boy oh boy, it was incredible.

What I love about Dale is his unwavering commitment to helping business owners create a business and lifestyle they love. Plus he practices what he preaches – every business building idea he shares, he’s tested in his own business.

 

Here’s what caught my attention from chatting with Dale Beaumont of Business Blueprint:

Budsies! I love the idea of Budsies! Dale showed me a photo of the one he’d been sent – it looked just like him! Sending someone one of these is a great way to get their attention. What’d Dale call this tactic? A shock and awe package! Feel free to send me one – Po Box 989, Mt Eliza 3930 :0)

Get clear on what you have to give before you put your hand out for the ask. This is pretty much true of anything in life, really? Gary Vaynerchuk also talks at length about this in his book on social media called Jab, Jab, Jab, Right Hook.

The power of partnerships. In my experience, this is a very under-utilised marketing strategy, yet one that has the potential for such a big impact on your business’s growth. So, if you liked what Dale had to share, then please … implement it. 

 

Links & Resources mentioned:

Dale’s business – Business Blueprint

Dale’s live event – 52 Ways

Past episode in which Dale Beaumont shares his growth story

How to build confidence with your customers

A great resource for finding and hiring freelancers

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now with owner David Warne.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Does the idea of getting your beautiful business in front of hundreds, if not thousands more of your ideal customers excite you.

No need to answer that … of course it does!

Then join Business Blueprint’s Dale Beaumont and I as we detail the 7 steps to creating highly effective partnerships.

Here’s what else we cover in episode 369 of Australia’s #1 marketing podcast:

• A productivity tool to make your life a whole lot easier
• I share another low cost marketing idea that ensures you have a ridiculously consistent brand
• And we go back into the vault, revisiting a past inspiring episode
  
  As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing’s HQ … So let’s get stuck ... right in.

 

A little bit about today’s successful business owner Dale Beaumont:

Dale has been helping business owners grow for over a decade with his Blueprint Membership program. He’s also the brains behind the 52 Ways live events. I attended the Melbourne one, and boy oh boy, it was incredible.

What I love about Dale is his unwavering commitment to helping business owners create a business and lifestyle they love. Plus he practices what he preaches – every business building idea he shares, he’s tested in his own business.

 

Here’s what caught my attention from chatting with Dale Beaumont of Business Blueprint:

1. Budsies! I love the idea of Budsies! Dale showed me a photo of the one he’d been sent – it looked just like him! Sending someone one of these is a great way to get their attention. What’d Dale call this tactic? A shock and awe package! Feel free to send me one – Po Box 989, Mt Eliza 3930 :0)
   
   
2. Get clear on what you have to give before you put your hand out for the ask. This is pretty much true of anything in life, really? Gary Vaynerchuk also talks at length about this in his book on social media called Jab, Jab, Jab, Right Hook.
   
   
3. The power of partnerships. In my experience, this is a very under-utilised marketing strategy, yet one that has the potential for such a big impact on your business’s growth. So, if you liked what Dale had to share, then please … implement it. 

 

Links & Resources mentioned:

• Dale’s business – Business Blueprint
• Dale’s live event – 52 Ways
• Past episode in which Dale Beaumont shares his growth story
• How to build confidence with your customers
• A great resource for finding and hiring freelancers

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now with owner David Warne.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Effective marketing doesn’t have to be expensive. In fact, some of the best marketing ideas I’ve seen to help small businesses grow, have been incredibly cheap. Sometimes all they cost is a little effort on behalf of the owner.

Jasky Singh of K2 Audio Visual in Western Australia (a business that installs state-of-the-art audio visual technology into homes and offices), has embraced low cost marketing in a big way … and it’s working.

Here’s an email he sent me a few weeks ago:

Hey Timbo …

I'm one of those listeners that have been with you since the early days. I’m a big fan of your show.

I’d love to be a guest on one of your shows if that's of value to you. As I'm someone who directly applied tips and tricks from your episodes to take our business (K2AV) from a $500 investment to $15M in sales in <5 years.

Just thought I'd put it out there. No stress if it isn't something that works for you mate.

Keep up the great work :)

So I asked Jasky to send me a list of the ideas he’s specifically implemented. He did and it’s a ripper. And that’s what we’re going to work our way through in today’s episode of your favourite marketing podcast. BTW, you’ll find Jasky’s complete list of low cost marketing ideas further down this page.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

How to increase your business’s social media engagement

How to make affordable marketing videos fast

And we revisit a past episode where I chatted with a very old school marketer

 

Here’s what caught my attention from chatting with Jasky Singh of K2AV:

Find a way to enjoy your marketing. I’m probably preaching to the converted here, however, if you are finding marketing a struggle, then simply choose one aspect of it that you actually don’t mind and focus on it. That might be writing some blog posts, answering some FAQs, scheduling time to network or have lunch with some clients … whatever it is, just do it. 

Curating the best ideas from his newsletter and turning it into a hard copy book. I’m doing this at the moment for my What Have You Got To Lose segment … I figure I’m already writing these ideas up as blog posts each week, and recording them as a segment in my show, so why not repurpose this existing content into a book? 

Make as manyphone calls to prospects and clients a day as you can. In fact, can I set you a challenge? Starting tomorrow, I want you to call 10 prospects or existing clients per day for 10 days - then I want you to email me with the results - good, bad or indifferent. Go!

Here’s the complete list of Jasky’s business beliefs and marketing strategies that are helping him grow a business he loves:

Business Beliefs:

Be on the attack always. We’ve consistently fostered the mindset to search and keep looking for work/new clients instead of having an inbound strategy do the job for us. This has been the most important.

Bring value up-front, have enough in the value bank before going in for the ask. Early on, not applying this approach tarnished our reputation with a few clients and had we applied this approach it would have lead to much greater outcomes.

Niche is always better than broad, the more specific, the more pinpointed you can be when it comes to an audience, strategy, a pain point – the better the results.

Be the best. This is the greatest marketing on its own.

Low Cost Marketing Ideas For Small Business:

A weekly newsletter providing tips, tricks, and thought provoking ideas to educators – with 2,000+ subscribers, this has opened many doors without ever asking for the sale.

Compiling the best of the above newsletter and turning that into a physical book which we distributed to get into the door of clients – screenshot attached.

Developing win-win relationships with suppliers, as we rarely ever do “sales” or “discounts” as that doesn’t work with our brand. We use our suppliers and negotiate deals through them that provide a win win scenario for them and our potential client, and we get to sit in between as the exclusive provider for a deal. Our latest campaign “Smart Board Buy Back” was an example of this which lead to $50,000 worth of additional sales.

Before any presentation or pitch, we take a potential client for a visit to the work done for an existing client – the greatest sales pitch is to have an existing client in the same industry do the selling on your behalf.

Better headlines for emails, better copywriting for marketing  campaigns and online ads. Using the AIDA (Attention, Interest, Desire, Action) and WIIFT (What’s in it for them) strategies.

Currently – Facebook video with niche targeting has been quite powerful to generate leads.

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Effective marketing doesn’t have to be expensive. In fact, some of the best marketing ideas I’ve seen to help small businesses grow, have been incredibly cheap. Sometimes all they cost is a little effort on behalf of the owner.

Jasky Singh of K2 Audio Visual in Western Australia (a business that installs state-of-the-art audio visual technology into homes and offices), has embraced low cost marketing in a big way … and it’s working.

Here’s an email he sent me a few weeks ago:

Hey Timbo …

I'm one of those listeners that have been with you since the early days. I’m a big fan of your show.

I’d love to be a guest on one of your shows if that's of value to you. As I'm someone who directly applied tips and tricks from your episodes to take our business (K2AV) from a $500 investment to $15M in sales in <5 years.

Just thought I'd put it out there. No stress if it isn't something that works for you mate.

Keep up the great work :)

So I asked Jasky to send me a list of the ideas he’s specifically implemented. He did and it’s a ripper. And that’s what we’re going to work our way through in today’s episode of your favourite marketing podcast. BTW, you’ll find Jasky’s complete list of low cost marketing ideas further down this page.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• How to increase your business’s social media engagement
• How to make affordable marketing videos fast
• And we revisit a past episode where I chatted with a very old school marketer

 

Here’s what caught my attention from chatting with Jasky Singh of K2AV:

1. Find a way to enjoy your marketing. I’m probably preaching to the converted here, however, if you are finding marketing a struggle, then simply choose one aspect of it that you actually don’t mind and focus on it. That might be writing some blog posts, answering some FAQs, scheduling time to network or have lunch with some clients … whatever it is, just do it. 
   
   
2. Curating the best ideas from his newsletter and turning it into a hard copy book. I’m doing this at the moment for my What Have You Got To Lose segment … I figure I’m already writing these ideas up as blog posts each week, and recording them as a segment in my show, so why not repurpose this existing content into a book? 
   
   
3. Make as many phone calls to prospects and clients a day as you can. In fact, can I set you a challenge? Starting tomorrow, I want you to call 10 prospects or existing clients per day for 10 days - then I want you to email me with the results - good, bad or indifferent. Go!

Here’s the complete list of Jasky’s business beliefs and marketing strategies that are helping him grow a business he loves:

Business Beliefs:

1. Be on the attack always. We’ve consistently fostered the mindset to search and keep looking for work/new clients instead of having an inbound strategy do the job for us. This has been the most important.
   
   
2. Bring value up-front, have enough in the value bank before going in for the ask. Early on, not applying this approach tarnished our reputation with a few clients and had we applied this approach it would have lead to much greater outcomes.
   
   
3. Niche is always better than broad, the more specific, the more pinpointed you can be when it comes to an audience, strategy, a pain point – the better the results.
   
   
4. Be the best. This is the greatest marketing on its own.

Low Cost Marketing Ideas For Small Business:

1. A weekly newsletter providing tips, tricks, and thought provoking ideas to educators – with 2,000+ subscribers, this has opened many doors without ever asking for the sale.
   
   
2. Compiling the best of the above newsletter and turning that into a physical book which we distributed to get into the door of clients – screenshot attached.
   
   
3. Developing win-win relationships with suppliers, as we rarely ever do “sales” or “discounts” as that doesn’t work with our brand. We use our suppliers and negotiate deals through them that provide a win win scenario for them and our potential client, and we get to sit in between as the exclusive provider for a deal. Our latest campaign “Smart Board Buy Back” was an example of this which lead to $50,000 worth of additional sales.
   
   
4. Before any presentation or pitch, we take a potential client for a visit to the work done for an existing client – the greatest sales pitch is to have an existing client in the same industry do the selling on your behalf.
   
   
5. Better headlines for emails, better copywriting for marketing  campaigns and online ads. Using the AIDA (Attention, Interest, Desire, Action) and WIIFT (What’s in it for them) strategies.
   
   
6. Currently – Facebook video with niche targeting has been quite powerful to generate leads.

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Kara Lauder is a mum of one (soon to be two), lives in The Pilbara, works in the kmines and is the proud founder of Thea Kader Boot Co … and boy oh boy, the product launch strategies she’s put in place to ensure her business succeeds are nothing short of genius.

From the quality of her boots, to implementing a far-reaching marketing ideas that include a clever use of social influencers, video, social media (particularly Instagram), selling at local markets and plenty more. She’s also very clear on what her brand stands for, which impacts what she will and won't get involved with.

 

Here’s what caught my attention from chatting with Kara Lauder of The Kader Boot Co. :

Lay the right foundations to ensure you build a tribe - Whether you're just launching your business, or if you’ve been in business for a while, be sure to get in place some solid marketing activities that will have your people standing up and taking notice.

Strategic collaborations - We’ve talked about this before, and there’s a fantastic webinar inside the Forum about how to establish profitable partnerships. BUt Kara’s advice about teaming up with others that you work well with is excellent. And I love how she reaches out to them using Instagram!

Invest the necessary time & money - I loved Kara’s willingness to head over to the Oscars or down to Perth (at the last minute!) in order to take advantage of these amazing opportunities that come her way. You gotta spend time and money to make it, right?

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

A great project management tool to make your teams more efficient

A simple idea to improve the friendliness of your website

And we revisit a past episode in which we caught up with Gelato Messina’s owner Declan Lee  

 

Links & Resources mentioned:

Kader Boot Co. on Instagram

Kade Boot Co. on Facebook

Kader Boot Co. website (in development at time of posting)

Photographer Paul Pichugin’s website (thanks for the intro to Kara :)

Interview with Gelato Messina’s Declan Lee

WHYGTL blog post

LJGAWLE blog post

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Kara Lauder is a mum of one (soon to be two), lives in The Pilbara, works in the kmines and is the proud founder of Thea Kader Boot Co … and boy oh boy, the product launch strategies she’s put in place to ensure her business succeeds are nothing short of genius.

From the quality of her boots, to implementing a far-reaching marketing ideas that include a clever use of social influencers, video, social media (particularly Instagram), selling at local markets and plenty more. She’s also very clear on what her brand stands for, which impacts what she will and won't get involved with.

 

Here’s what caught my attention from chatting with Kara Lauder of The Kader Boot Co. :

1. Lay the right foundations to ensure you build a tribe - Whether you're just launching your business, or if you’ve been in business for a while, be sure to get in place some solid marketing activities that will have your people standing up and taking notice.
   
   
2. Strategic collaborations - We’ve talked about this before, and there’s a fantastic webinar inside the Forum about how to establish profitable partnerships. BUt Kara’s advice about teaming up with others that you work well with is excellent. And I love how she reaches out to them using Instagram!
   
   
3. Invest the necessary time & money - I loved Kara’s willingness to head over to the Oscars or down to Perth (at the last minute!) in order to take advantage of these amazing opportunities that come her way. You gotta spend time and money to make it, right?

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• A great project management tool to make your teams more efficient
• A simple idea to improve the friendliness of your website
• And we revisit a past episode in which we caught up with Gelato Messina’s owner Declan Lee  

 

Links & Resources mentioned:

• Kader Boot Co. on Instagram
• Kade Boot Co. on Facebook
• Kader Boot Co. website (in development at time of posting)
• Photographer Paul Pichugin’s website (thanks for the intro to Kara :)
• Interview with Gelato Messina’s Declan Lee
• WHYGTL blog post
• LJGAWLE blog post

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

The iconic UGG Boot brand was founded by surfer Brian Smith in 1978 - it’s now a billion-dollar brand, but don’t be fooled … the early days were tough, until Brian made one small pivot.

We cover plenty of ground in this chat including:

 How to build a brand that connects

 The importance of focussing on niches

 The power of listening to your customers

 He even gets a little woo-woo on us

 Plus Brian shares the moment when UGG Boots went from a struggling footwear

business run by a couple of salty surfers, to something so much greater - in fact, it’s now a multi-billion dollar brand, although Brian no longer has anything to do with it. I touch more on that after the interview.

 

Here’s what caught my attention from chatting with Brian Smith, founder of UGG Boots:

“You can’t give birth to adults” - this applies not only to the growing of a business, but also the growing of a marketing strategy. Too many business owners have an expectation that the minute they launch a marketing initiative whether it be a podcast or an advertising campaign or whatever, that it must generate immediate ROI. Be patient!

Niche down - Instead of going national with the successful surfer advertising campaign, I love how Brian chose to identify other niches and embed the UGG Brand that way. When it comes to creative marketing concepts, one size doesn’t fit all, so it’s worth spending quality time getting your message right for each niche.

Have a guiding instinct - for Brian goosebumps are his way of knowing whether something is right or wrong. For me, I get this feeling deep within my gut. The challenge is to honour it. To actually have the courage to listen to it. That’s the hard part!

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

Why & how to use screen capture technology

How to use holidays to sell more

And we revisit a past episode in which I spoke with a high-performance coach about, well, high performance!

 

Links & Resources mentioned:

Brian Smith’s personal site

UGG Boot’s website

How to use screen capture technology

How to increase sales during the holidays

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

The iconic UGG Boot brand was founded by surfer Brian Smith in 1978 - it’s now a billion-dollar brand, but don’t be fooled … the early days were tough, until Brian made one small pivot.

We cover plenty of ground in this chat including:

•  How to build a brand that connects
•  The importance of focussing on niches
•  The power of listening to your customers
•  He even gets a little woo-woo on us
•  Plus Brian shares the moment when UGG Boots went from a struggling footwear
  business run by a couple of salty surfers, to something so much greater - in fact, it’s now a multi-billion dollar brand, although Brian no longer has anything to do with it. I touch more on that after the interview.

 

Here’s what caught my attention from chatting with Brian Smith, founder of UGG Boots:

1. “You can’t give birth to adults” - this applies not only to the growing of a business, but also the growing of a marketing strategy. Too many business owners have an expectation that the minute they launch a marketing initiative whether it be a podcast or an advertising campaign or whatever, that it must generate immediate ROI. Be patient!
   
   
2. Niche down - Instead of going national with the successful surfer advertising campaign, I love how Brian chose to identify other niches and embed the UGG Brand that way. When it comes to creative marketing concepts, one size doesn’t fit all, so it’s worth spending quality time getting your message right for each niche.
   
   
3. Have a guiding instinct - for Brian goosebumps are his way of knowing whether something is right or wrong. For me, I get this feeling deep within my gut. The challenge is to honour it. To actually have the courage to listen to it. That’s the hard part!

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Why & how to use screen capture technology
• How to use holidays to sell more
• And we revisit a past episode in which I spoke with a high-performance coach about, well, high performance!

 

Links & Resources mentioned:

• Brian Smith’s personal site
• UGG Boot’s website
• How to use screen capture technology
• How to increase sales during the holidays

 

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May your marketing be the best marketing.

 

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