The Small Business Big Marketing Podcast with Tim Reid

Today’s guest, Glenn Azar from the Adventure Professionals has some very harsh but fair advice for us all. He says, “We’re all trying to get to death as safely as possible!” So, if you’re a risk averse business owner, then I think you’re going to love the advice he has to share.

Like many successful entrepreneurs, Glenn has taken years to become an overnight success - losing all his money and his marriage along the way.

He’s walked the Kokoda Trail more times than I’ve had hot breakfasts, and one of his daughters is the youngest Australian to ever successfully climb Everest.

He absolutely loves what he does, has a huge respect for the power of marketing … and strongly believes that we should all be taking more risks instead of making our way safely to death!

You’ll be that little bit better off for listening as Glenn shares:

• How it took years to become an overnight success
• An inspiring story of building a business he loves
• Why risk-taking is mission critical to living a life you love
• How he uses content marketing to grow his business
• How Facebook Live is a game-changer
• How his daughter’s book generates solid leads for his business
• A simple way to rebuild if the shi* hits the fan

 

But the marketing gold doesn’t stop there, you’ll also discover:

• How to surprise and reward your loyal customers
• How to build a website in less than 5-minutes
• And we go deep into the archives revisiting a chat I had with expert copywriter Joanna Wiebe

 

Links & Resources mentioned:

• The Adventure Professionals
• Glenn’s coaching website
• Alyssa Azar’s speaker website
• 3-steps to surprising your loyal customers
• How to create a personal website in less than 5-minutes
• 25 ways to surprise loyal customers

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

 

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Gelato Messina shouldn’t be successful. It’s lives and breathes one very challenging core value. It pumps the in-store music so loud that you can’t hear yourself order. And it does collaborations that would appear completely off-brand. That said, Gelato Messina is killing it!

Today’s highly successful and disruptive business owner shares:

• How Gelato Messina disrupts the gelato market
• Why a collaboration with Tim Tam worked
• Why having ONE core value is all you need
• How he is constantly applying his background as a music festival promoter
• Why he has no set rules for doing business

 

Here’s my Top 5 Attention Grabbers from the chat with Gelato Messina’s Declan Lee:

1. The Gelato Messina Honesty policy. In fact, the idea of having and absolutely living the one core value throughout every part of the business is admirable. Especially during my years in corporate I’d come across far too many businesses that paid only lip service to 4, 5 maybe even 6 core values that were nothing more than motherhood statements.
   
   
2. Declan’s unwavering belief in his product. It seems obvious that all business owners should have this, however, it’s not always the case. What was quite amazing was that this belief clearly trickles down to all the staff who (from what I observed) were extremely proud to be serving it up.
   
   
3. No set rules about doing business. Theoretically, a cool, independant brand like Gelato Messina shouldn’t collaborate with a mass band like Tim Tam, but they did and it’s worked!
   
   
4. Declan’s openness to all opportunities. It felt like he’s always looking for a reason to say YES and not NO.
   
   
5. Honesty with customers. You know that saying “The customer's always right”? Well, maybe they’re not. Maybe sometimes we need to have honest conversations with customers that are causing our staff or our business pain. Clearly Declan thinks so.

 

Links & Resources mentioned:

• Gelato Messina
• Welcome Email blog post
• 21 examples of welcome emails
• Pocket blog post
• Pocket
• Tom O’Toole interview

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Want to understand your customers so well that your marketing talks directly to them? That's what Justin Hale, founder of Camplify (think Airbnb for campervans), has done in order to build a membership base of 20,000 in just over two years ... with a valuation close to 8-figures.

In episode 358 you'll discover:

• How Justin escaped the corporate cubicle and started Camplify
• How he validated his business idea
• The key to understanding your customers needs
• How to get clear on your customer personas (you can have more than one)
• Why & how to create marketing automation funnels
• The role of an on-boarding process in creating an unforgettable customer experience

But the marketing gold doesn't stop there, you'll also learn:

• About online personal newspaper Flipboard from our resident productivity expert Dale Beaumont
• How to use scarcity to sell more
• And we revisit an interview with celebrity personal trainer Michelle Bridges

Links & Resources mentioned:

Camplify

Flipboard

How to create scarcity in business

Email Countdown Timer

Michelle Bridges interview

Active Campaign

Autopilot

The Boomerang Effect

And this show is made possible thanks to:

Dale Beaumont's 52 Ways - An amazing free 1-day live event for business owners where you'll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone - Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.

If something in this episode of Australia's favourite marketing podcast peaked your interest, then let's chat about it. Leave your thoughts  below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Like so many businesses, Rebecca Coomes built her business out of a pain point that she was experiencing herself. Her particular pain point – a pain in the gut!

Rebecca Coomes is the founder of The Healthy Gut, where she writes cookbooks and recipes for sufferers of a chronic illness called SIBO (Small Intestinal Bacterial Overgrowth)which is one of the leading causes of IBS (Irritable Bowel Syndrome). She is a marketing consultant by day, but that is quickly taking a back seat to her new business, in which she’s become the world’s leading patient expert on SIBO!

I saw Rebecca speak at a KPI event and she absolutely blew me away. Rebecca’s personal journey is interesting in itself, but wait until you hear how two simple marketing strategies have sky-rocketed her business - one’s called the Ascending Transaction Model, and the other one? Good old helpful marketing.

Listen in as we cover some serious marketing ground including:

How Rebecca overcame 36 years of chronic illness and unhelpful doctors to start not one but two businesses

How she saw an opportunity in the lack of cookbooks for her very strict diet and used her marketing savvy to provide a solution

How she went from being a marketing consultant to a world-leading patient expert on SIBO

How her passion for cooking has led to changing people's lives with her content

The struggles of self-publishing books, and spreading the word via her website and social media

How building strong relationships with key influencers in your field can help get you ahead

The importance of networking and attending conferences to make connections and spread your brand

How she gets her foot in the door, with customers and experts alike

How the combination of an ascending transaction model and the creation of helpful content has grown her business exponentially

But that's not all. In this episode of your favourite marketing podcast:

Resident techspert Dale Beaumont drops in to share another productivity tool to make your business life infinitely easier.

I share another low cost marketing idea that’ll make you feel all warm and fuzzy.

And we go back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with Amanda Stevens, Australia’s leading expert on that incredibly difficult topic ...  marketing to women!

As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.

 EPISODE TIMELINE

00:00  Insight in to Cornerstone

01:01  Teaser

01:22  Welcome & overview

03:15  Life Just Got a Whole Lot Easier with Dale Beaumont

05:54  Today’s guest introduction – Rebecca Coomes

07:31  Interview with Rebecca Coomes

36:48  Insights into Cornerstone Business Solutions

38:16 My Top 3 Attention Grabbers from my chat with Rebecca Coomes

49:48  How to make sure your content is "Stayin' Alive"!

53:00 Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS

Create an Ascending Transaction Model- draw it at the end of this show. What can you give away for free in exchange for an email address, and then figure out your product for prospects and your core product offering.

Helpful marketing works! Just ask Rebecca. If you’re not building your profile by sharing your knowledge then start. If you don’t know how, then read my book The Boomerang Effect.

Partner with influencers. Once you’ve started to build a treasure chest of helpful content that will get you past the Dobermans, then start knocking on influencers’ doors, with the aim of having them help promote your products and services. This is a classic partnership strategy on which there is a whole 60-minute webinar presented by KPI’s Glen Carlson inside The Small Business Big Marketing Club.RESOURCES & LINKS MENTIONED

The Healthy Gut Official Website

The Healthy Gut Podcast

Hotjar - Website analytics and feedback

5 Tips to get past the dobermans (I mean gatekeepers)

What Have You Got To Lose - How to create warm and fuzzy feelings about your businessEPISODE SPONSORS

Dale Beaumont’s 52 Ways Workshop

Quite Simply, The Best One-Day Business Workshop, EVER.

Cornerstone Business Solutions

Reduce your business running costs by up to 70%OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Like so many businesses, Rebecca Coomes built her business out of a pain point that she was experiencing herself. Her particular pain point – a pain in the gut!

Rebecca Coomes is the founder of The Healthy Gut, where she writes cookbooks and recipes for sufferers of a chronic illness called SIBO (Small Intestinal Bacterial Overgrowth)which is one of the leading causes of IBS (Irritable Bowel Syndrome). She is a marketing consultant by day, but that is quickly taking a back seat to her new business, in which she’s become the world’s leading patient expert on SIBO!

I saw Rebecca speak at a KPI event and she absolutely blew me away. Rebecca’s personal journey is interesting in itself, but wait until you hear how two simple marketing strategies have sky-rocketed her business - one’s called the Ascending Transaction Model, and the other one? Good old helpful marketing.

Listen in as we cover some serious marketing ground including:

• How Rebecca overcame 36 years of chronic illness and unhelpful doctors to start not one but two businesses
• How she saw an opportunity in the lack of cookbooks for her very strict diet and used her marketing savvy to provide a solution
• How she went from being a marketing consultant to a world-leading patient expert on SIBO
• How her passion for cooking has led to changing people's lives with her content
• The struggles of self-publishing books, and spreading the word via her website and social media
• How building strong relationships with key influencers in your field can help get you ahead
• The importance of networking and attending conferences to make connections and spread your brand
• How she gets her foot in the door, with customers and experts alike
• How the combination of an ascending transaction model and the creation of helpful content has grown her business exponentially

But that's not all. In this episode of your favourite marketing podcast:

• Resident techspert Dale Beaumont drops in to share another productivity tool to make your business life infinitely easier.
• I share another low cost marketing idea that’ll make you feel all warm and fuzzy.
• And we go back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with Amanda Stevens, Australia’s leading expert on that incredibly difficult topic ...  marketing to women!

As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.

 

EPISODE TIMELINE

00:00  Insight in to Cornerstone
01:01  Teaser
01:22  Welcome & overview
03:15  Life Just Got a Whole Lot Easier with Dale Beaumont
05:54  Today’s guest introduction – Rebecca Coomes
07:31  Interview with Rebecca Coomes
36:48  Insights into Cornerstone Business Solutions
38:16 My Top 3 Attention Grabbers from my chat with Rebecca Coomes
49:48  How to make sure your content is "Stayin' Alive"!
53:00 Wrap-up and an insight in to both a past guest & next week’s guest

MY TOP 3 MARKETING ATTENTION GRABBERS

1. Create an Ascending Transaction Model - draw it at the end of this show. What can you give away for free in exchange for an email address, and then figure out your product for prospects and your core product offering.
2. Helpful marketing works! Just ask Rebecca. If you’re not building your profile by sharing your knowledge then start. If you don’t know how, then read my book The Boomerang Effect.
3. Partner with influencers. Once you’ve started to build a treasure chest of helpful content that will get you past the Dobermans, then start knocking on influencers’ doors, with the aim of having them help promote your products and services. This is a classic partnership strategy on which there is a whole 60-minute webinar presented by KPI’s Glen Carlson inside The Small Business Big Marketing Club.

RESOURCES & LINKS MENTIONED

The Healthy Gut Official Website

The Healthy Gut Podcast

Hotjar - Website analytics and feedback

5 Tips to get past the dobermans (I mean gatekeepers)

What Have You Got To Lose - How to create warm and fuzzy feelings about your business

EPISODE SPONSORS

Dale Beaumont’s 52 Ways Workshop
Quite Simply, The Best One-Day Business Workshop, EVER.

Cornerstone Business Solutions
Reduce your business running costs by up to 70%

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Daniel Wilson is a chef and co-founder of Huxtaburger, my favourite burger joint (everything in moderation , of course ;0). Huxtaburger is a very understated burger brand that’s in 5 quality locations around my hometown of Melbourne.A mighty fine Huxtaburger

There’s a couple of things I love about the Huxtaburger brand - one is in its marketing. Specifically, Daniel has written a recipe book that step-by-step explains exactly how to make the world’s best burger. So, in theory, you could follow all his instructions and go in to direct competition. In theory.

Listen in as we cover some serious marketing ground including:

What makes Huxtaburger more than just another burger joint

How Daniel and his friends went from working as chefs to opening their own restaurant

Daniel's personal philosophy of doing what you love - whether that's cooking food you love or using your passions otherwise

How Huxtaburger's name and classic menu came to be

The unique challenges and benefits of starting a franchise

How Huxtaburger's new brand refresh focuses the company on diversity

Why Daniel wrote a book, The Huxtaburger Book, with the secrets to making a perfect burger

The reason your brand experience is so important to creating an emotional attachment with customers

But that’s not all. In this episode of your favourite marketing podcast ...

I launch a new segment with past guest Dale Beaumont, in which Dale shares a productivity tool each week. The segment's called Life Just Got A Whole Lot Easier!

I share another low cost marketing idea - I call it the Super-Sized Customer Testimonial Strategy!

And we go way back into The Small Business Big Marketing Show’s archive, revisiting a controversial chat I had with one of Australia’s most successful network marketers, Paul McAneny.

As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing’s HQ … So let’s get stuck ... right in.

 

 EPISODE TIMELINE

 

00:00  Two marketing insights

00:48  Teaser

01:16  Welcome & overview

02:56  Insights into The Small Business Outsourcing Tour to the Philippines

03:54  Introduction to a new segment

04:25  New segment: Life Just Got A Whole Lot Easier!

05:53  Today’s guest introduction - Daniel Wilson

07:36  Interview with Daniel Wilson

41:26  Insights into Cornerstone Business Solutions

42:41  My Top 3 Attention Grabbers from my chat with Daniel Wilson

44:02  What Have You Got To Lose: How to create super-sized customer testimonial

46:46 Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS

 

“Cook what you love.” Do what you love. If you're not doing what you love in your business, either hire someone else to do it, get rid of it, or get over it.

He’s never spent a cent on advertising. The marketing landscape has changed significantly - advertising is absolutely a small component part of marketing, and there are many other ways you can promote your business.

Share that mountain of knowledge you're standing on! Express your opinions, share your knowledge, become the opinion leader. Sell the experience and don't worry about keeping secrets.

 RESOURCES & LINKS MENTIONED

Huxtaburger's official website

Voxer - The productivity tool Dale shares in Life Just Got A Whole Lot Easier

Dale Beaumont's 52 Ways live event3-Steps To A Super-Sized Customer Testimonial 

 EPISODE SPONSORS

 

Dale Beaumont's 52 Ways Workshop

Quite Simply, The Best One-Day Business Workshop, EVER.

Cornerstone Business Solutions

Reduce your business running costs by up to 90%

 

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Daniel Wilson is a chef and co-founder of Huxtaburger, my favourite burger joint (everything in moderation , of course ;0). Huxtaburger is a very understated burger brand that’s in 5 quality locations around my hometown of Melbourne.

A mighty fine Huxtaburger

There’s a couple of things I love about the Huxtaburger brand - one is in its marketing. Specifically, Daniel has written a recipe book that step-by-step explains exactly how to make the world’s best burger. So, in theory, you could follow all his instructions and go in to direct competition. In theory.

Listen in as we cover some serious marketing ground including:

• What makes Huxtaburger more than just another burger joint
• How Daniel and his friends went from working as chefs to opening their own restaurant
• Daniel's personal philosophy of doing what you love - whether that's cooking food you love or using your passions otherwise
• How Huxtaburger's name and classic menu came to be
• The unique challenges and benefits of starting a franchise
• How Huxtaburger's new brand refresh focuses the company on diversity
• Why Daniel wrote a book, The Huxtaburger Book, with the secrets to making a perfect burger
• The reason your brand experience is so important to creating an emotional attachment with customers

But that’s not all. In this episode of your favourite marketing podcast ...

• I launch a new segment with past guest Dale Beaumont, in which Dale shares a productivity tool each week. The segment's called Life Just Got A Whole Lot Easier!
  
  
• I share another low cost marketing idea - I call it the Super-Sized Customer Testimonial Strategy!
  
  

• And we go way back into The Small Business Big Marketing Show’s archive, revisiting a controversial chat I had with one of Australia’s most successful network marketers, Paul McAneny.

As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing’s HQ … So let’s get stuck ... right in.

 

 

EPISODE TIMELINE

 

00:00  Two marketing insights
00:48  Teaser
01:16  Welcome & overview
02:56  Insights into The Small Business Outsourcing Tour to the Philippines
03:54  Introduction to a new segment
04:25  New segment: Life Just Got A Whole Lot Easier!
05:53  Today’s guest introduction - Daniel Wilson
07:36  Interview with Daniel Wilson
41:26  Insights into Cornerstone Business Solutions
42:41  My Top 3 Attention Grabbers from my chat with Daniel Wilson
44:02  What Have You Got To Lose: How to create super-sized customer testimonial
46:46 Wrap-up and an insight in to both a past guest & next week’s guest

MY TOP 3 MARKETING ATTENTION GRABBERS

 

1. “Cook what you love.” Do what you love. If you're not doing what you love in your business, either hire someone else to do it, get rid of it, or get over it.
   
   
2. He’s never spent a cent on advertising. The marketing landscape has changed significantly - advertising is absolutely a small component part of marketing, and there are many other ways you can promote your business.
   
   
3. Share that mountain of knowledge you're standing on! Express your opinions, share your knowledge, become the opinion leader. Sell the experience and don't worry about keeping secrets.

 

RESOURCES & LINKS MENTIONED

Huxtaburger's official website

Voxer - The productivity tool Dale shares in Life Just Got A Whole Lot Easier

Dale Beaumont's 52 Ways live event

3-Steps To A Super-Sized Customer Testimonial  

 

EPISODE SPONSORS

 

Dale Beaumont's 52 Ways Workshop
Quite Simply, The Best One-Day Business Workshop, EVER.

Cornerstone Business Solutions
Reduce your business running costs by up to 90%

 

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

After escaping the corporate cubicle in 2008, Stone & Wood’s Jamie Cook is a self-confessed corporate refugee – one who’s gone on to build the largest privately owned brewery in Australia and also happens to brew my favourite beer!

Stone & Wood co-owner Jamie Cook shares some unbelievable insights into taking risks, managing crazy growth and some solid brand-building ideas.

Listen in as we cover some serious marketing ground including:

• How Stone & Wood grew to have a turnover of $60 million and a sales volume of 12 million litres annually … in an insanely competitive marketplace.
• Why they've resisted selling for hundreds of millions to the big brewers
• How these little breweries are doing some very cool marketing and get the power of branding, big time.
• Why community is key to their growth
• How they started slow by literally buying punters one beer at a time
• Stakeholder loyalty and their strategies for growth

[Tweet "I love @TimboReid 's The Small Business Big Marketing Show"]

But that's not all. In this episode of your favourite marketing podcast:

• I share another low cost marketing idea in What Have You Got To Lose?
  How to extend the life of your best helpful content.
• And we go way back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with my personal mentor Mr. Motivation himself, Keith Abraham.

As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.

 

EPISODE TIMELINE

00:00  Insight in to Cornerstone
00:48  Teaser
01:12  Welcome & overview
03:11  Insights into The Small Business Outsourcing Tour to the Philippines
05:11  Today’s guest introduction – Jamie Cook
07:10  Interview with Jamie Cook
46:16  Insights into Cornerstone Business Solutions
47:59 My Top 3 Attention Grabbers from my chat with Jamie Cook
49:48  How to make sure your content is "Stayin' Alive"!
53:00 Wrap-up and an insight in to both a past guest & next week’s guest

 

MY TOP 3 MARKETING ATTENTION GRABBERS

 

1. “The Neck Snap.” I look for emotional language in the emails listeners send and the reviews they leave on iTunes. What signal do you look for from customers that confirms you’re onto something special?
   
   
2. Add value to all your stakeholders. So many business owners take their suppliers for granted, or ignore their local community or the environment. Create a business people want to work for and suppliers want to supply.
   
   
3. Unwavering focus on brand. How can we get people to connect emotionally with the brand? Ask yourself this, then action the ideas that come out of it. You’ll build a brand in no time.

 

RESOURCES & LINKS MENTIONED

Stone & Wood’s official site

iSkySoft Video Converter

GoTranscript

Canva

40 ways to repurpose your blog content

Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club

What Have You Got To Lose - How to run a weird marketing campaign to grow your business

 

Here are some other podcasts of done with beer brewers:

66 - Imagine being two years ahead of your sales targets with Mornington Peninsula Brewery!

278 - How a market researcher turned boutique beer retailer selling 1,100 craft beers with Richard Kelsey of beer cartel

353 – Burleigh brewing’s business strategy is all about delivering awesomeness

 

EPISODE SPONSORS

Cornerstone Business Solutions
Reduce your business running cost by up to 90%

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Pam Brook went from a dentist to the co-founder of  award winning food manufacturer Brookfarm, which she established near Byron Bay with her husband Martin (who was an ex-film producer!) in 1999. Brookfarm is now Australia’s leading producer of gourmet macadamia products.

What struck me most about Pam when I met her was her eclectic mix of solid business acumen, her passion for what she does and her laid-back style.

Listen in as we cover some serious marketing ground including:

• How Pam and her hubby are building an empire in their family-run, award-winning macadamia farm Brookfarm
• Pam's take on effective networking, what that means and how to do it
• Pam's strategy for dealing with the stress of a growing business
• Brookfarm's focus on sustainable farming practices and the connection between food and the land it comes from

But that's not all. In this episode of your favourite marketing podcast:

• My low cost marketing idea in What Have You Got To Lose? will literally make you and your customers go WOW!
• And we go back into the SBBM vault, revisiting a recent episode with the founder of a tiny house concept called Shacky.

As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.

 

EPISODE TIMELINE

 

00:00  Two marketing Insight
01:23  Teaser
01:49  Welcome & overview
03:18  Insights into The Small Business Outsourcing Tour to the Philippines and Castaway Awards
05:29  Today’s guest introduction – Pam Brook
07:09  Interview with Pam Brook
41:53  Insights into Cornerstone Business Solutions
43:59  Insights into into Key Person of Influence and The Small Business Big Marketing Club
47:17 My Top 3 Attention Grabbers from my chat with Pam Brook
49:11  How to create a little WOW! to grow your business
52:12 Wrap-up and an insight in to both a past guest & next week’s guest

MY TOP 3 MARKETING ATTENTION GRABBERS

 

1. Clever businesses solve problems REALLY well. How well are you solving your customer's’ problems? What could you do to solve them even better?
   
   
2. Don’t do what you’re not good at. This week, identify 3 tasks you could hand over to someone else to do. Then call Cornerstone to find a virtual team member who’ll take them off your hands.
   
   
3. Network. Really network! Business owners up in the Byron area are truly helping to build each other's businesses through the smart exchange of knowledge and resources, not just business cards.

 

RESOURCES & LINKS MENTIONED

 

Brookfarm’s official website

Cape Byron Distillery

Small Business Big Marketing Outsourcing Tour To The Philippines

Castaway Awards

Full interview with Joep from Shacky

Delivering Happiness by Zappos founder Tony Shay

Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club

 

EPISODE SPONSORS

Cornerstone Business Solutions
Reduce your business running cost by up to 90%

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Heard the one about the lawyer who walked into a bar? This isn't just any bar either. The iconic Burleigh Brewing Co was started by Peta Fielding and her husband Brennan on the back of successful brewing endeavours in Hawaii.

Peta said that she always knew she wanted to create a special business, she didn't know what, but she knew what it would feel like. After meeting her would be husband, a talented brewer in Hawaii the pieces started to fall into place.

Listen in as we cover some serious marketing ground including:

How Peta went from high flying lawyer to an MBA in Hawaii to owning a brewery and pub in Hawaii to Starting The Burleigh Brewing Company

How every beer has a story (and a cool name to go with it - like My Wife's Bitter!)

Burleigh Brewing Company's philosophy around people

The importance of community and how it intersects with local marketing initiatives

But that's not all. In this episode of your favourite marketing podcast:

I share another low cost marketing idea for you to implement immediately - How to create a weird marketing campaign

And we revisit a past episode in which I spoke to LA fashion-designer Melissa Coker about her amazingly viral First Kiss video

Yep, you guessed it, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE

00:00  Two Marketing Insights

00:51  Teaser

01:30  Welcome & overview

02:45  Insights into The Small Business Outsourcing Tour to the Philippines

03:44  Today’s guest introduction – Peta Fielding

05:08  Interview with Peta Fielding

40:00  Insights into Cornerstone Business Solutions

41:40  Insights into Key Person of Influence and The Small Business Big Marketing Club

44:59 My Top 3 Attention Grabbers from my chat with Peta Fielding

46:10  How to run a weird marketing campaign to grow your business

48:57 Wrap-up and an insight in to both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 

Spend the time to make your brand pop. Head over to BurleighBrewing.com.au and check out how Peta has done it with their brands.

Story-telling makes brand development simple. Take a listen to my interview with Dave Musson of Saddleback Leather.

Celebrate staff anniversaries. Success in small business is celebrating the big wins and the little wins.

 RESOURCES & LINKS MENTIONED

 

Burleigh Brewing Company's official website

Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club

What Have You Got To Lose - How to run a weird marketing campaign to grow your business

 EPISODE SPONSORS

Cornerstone Business Solutions

Reduce your business running cost by up to 90%

Key Person of Influence – Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller.OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

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