The Small Business Big Marketing Podcast with Tim Reid

Mike Rosenbaum is a serial entrepreneur, who previously co-founded Deals Direct.

As the co-founder of spacer.com.au, the AirBnB of space, Mike now focuses his passion on the booming sharing economy, specifically helping people utilise their unutilised assets like storage and driveways.

What is the sharing economy? The Sharing Economy is a socio-economic ecosystem built around the sharing of human, physical and intellectual resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations.

Mike is also a major investor in some of the top sharing economy platforms globally.

So listen in as Mike:

Talks about his nerd pilgrimage to Silicon Valley

Explains the share economy and why it’s so important to business owners going forward

And how he’s launched and marketed Spacer

I also share another low cost marketing idea in What Have You Got To Lose?  Today’s idea will show you how to get maximum exposure for your top blog and social posts.

And we go back into The Small Business Big Marketing vault, revisiting a past episode in which we caught up with the girls from Frank Body Scrub - a beautifully simple business that went from naught to plenty very, very quickly!

Yep, another big episode of your favourite marketing podcast. Let's go!

 EPISODE TIMELINE

00:00  Two marketing insights

01:05  Teaser

01:44  Welcome & overview

03:32  How to breathe life back in to your blog

06:58  Insights into Workplace Assured

08:26  Today’s guest introduction - Mike Rosenbaum

09:25  Interview with Mike Rosenbaum

42:35  Insights into Key Person of Influence

43:49  My Top 3 Attention Grabbers from my chat with Mike Rosenbaum

45:45 Wrap-up and an insight in to both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 

In the early days of your business, do things that don’t scale. I love how Mike got out and did some local area marketing. In fact, I’d argue that no matter what the age of your business, every now and then it’s OK to do things that don’t scale.

Rotation marketing - Too many business owners get stuck doing the same old marketing and wonder why it’s not working. I love Mike's idea of rotation marketing that enables him to constantly trial new marketing ideas.

Create value - in fact, create extreme value. How can you enhance your offer to customers so that they simply can’t say “NO!”? I try to do this with The Small Business Big Marketing Club, where for one low monthly fee of $67, you get me answering your marketing questions, access to training videos, webinars, and interviews I don’t post on iTunes.

 RESOURCES & LINKS MENTIONED Mike's new business - Spacer Other businesses making best use of thee sharing economy: UberAirbnb How to breathe life back in to your blog Interview with Frank Body Scrub founders EPISODE SPONSORS

Workplace Assured – Worry less about your employer obligations

Check out their FREE advice line for employers

Key Person of Influence – Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Mike Rosenbaum is a serial entrepreneur, who previously co-founded Deals Direct.

As the co-founder of spacer.com.au, the AirBnB of space, Mike now focuses his passion on the booming sharing economy, specifically helping people utilise their unutilised assets like storage and driveways.

What is the sharing economy? The Sharing Economy is a socio-economic ecosystem built around the sharing of human, physical and intellectual resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations.

Mike is also a major investor in some of the top sharing economy platforms globally.

So listen in as Mike:

• Talks about his nerd pilgrimage to Silicon Valley
• Explains the share economy and why it’s so important to business owners going forward
• And how he’s launched and marketed Spacer

I also share another low cost marketing idea in What Have You Got To Lose?  Today’s idea will show you how to get maximum exposure for your top blog and social posts.

And we go back into The Small Business Big Marketing vault, revisiting a past episode in which we caught up with the girls from Frank Body Scrub - a beautifully simple business that went from naught to plenty very, very quickly!

Yep, another big episode of your favourite marketing podcast. Let's go!

 

EPISODE TIMELINE

00:00  Two marketing insights
01:05  Teaser
01:44  Welcome & overview
03:32  How to breathe life back in to your blog
06:58  Insights into Workplace Assured
08:26  Today’s guest introduction - Mike Rosenbaum
09:25  Interview with Mike Rosenbaum
42:35  Insights into Key Person of Influence
43:49  My Top 3 Attention Grabbers from my chat with Mike Rosenbaum
45:45 Wrap-up and an insight in to both a past guest & next week’s guest

 

MY TOP 3 MARKETING ATTENTION GRABBERS

 

1. In the early days of your business, do things that don’t scale. I love how Mike got out and did some local area marketing. In fact, I’d argue that no matter what the age of your business, every now and then it’s OK to do things that don’t scale.
   
   
2. Rotation marketing - Too many business owners get stuck doing the same old marketing and wonder why it’s not working. I love Mike's idea of rotation marketing that enables him to constantly trial new marketing ideas.
   
   
3. Create value - in fact, create extreme value. How can you enhance your offer to customers so that they simply can’t say “NO!”? I try to do this with The Small Business Big Marketing Club, where for one low monthly fee of $67, you get me answering your marketing questions, access to training videos, webinars, and interviews I don’t post on iTunes.

 

RESOURCES & LINKS MENTIONED   Mike's new business - Spacer   Other businesses making best use of thee sharing economy:  Uber Airbnb   How to breathe life back in to your blog   Interview with Frank Body Scrub founders   EPISODE SPONSORS

Workplace Assured – Worry less about your employer obligations
Check out their FREE advice line for employers

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Scott Kilmartin loves ice-cream. In fact, he's on a mission to build Australia's (maybe the world's) most beautiful and impressive ice cream truck. Her name is Grace the Vintage Ice Cream Truck, and she's Scott's next big business idea.

Scott originally appeared on The Small Business Big Marketing Show way back in episode 14 when he was the owner and founder of Haul. Since then he's sold Haul, travelled the world and dived deep into his passion - ice cream, visiting 173 ice cream shops in 8 countries, finishing with Gelato school in Rome. As you do!

Having done the hard yards in market research, Scott returned to Melbourne to start an ice cream cart business, but where it gets really interesting is when he buys a 50-year old delivery van with the dream of turning it into Australia’s best ice cream truck. $100k plus later, his dream (Grace the vintage Ice Cream Truck) is nearly realised. Nearly! In fact, for the first 20 minutes of the show we're recording sitting inside the old girl!

I think you’re going to love this chat, Scott’s enthusiasm for what he’s doing and sheer willingness to roll up his sleeves and get stuff done is infectious. Plus there’s some solid business and marketing learnings along the way.

We cover a tonne of marketing ground in this show including:

End to end customer experience

The power and importance of design ... again!

The psychology of crowd funding

Why having fun in business is so important

The power of storytelling and how to use it in business

Here's Scott's crowdfunding video:

Also in this episode of your favourite marketing podcast ...

I share a simple 3-step process for optimisong your customers' ah-ha moment in our most popular segment lovingly called What Have You Got To Lose?

And we go back into the Small Business Big Marketing vault, revisiting a past episode in which I caught up with The Cuddlist Adam Lippin who says 'we're sex obsessed but touch deprived'.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

 EPISODE TIMELINE

 

00:00  Two marketing insights

01:03  Teaser

01:47  Welcome & overview

03:30  How to optimise your customers' ah-ha moment

06:33  Insights into Workplace Assured

07:54  Today’s guest introduction - Scott Kilmartin

10:10  Interview with Scott Kilmartin - Part 1

48:10  Insights into Key Person of Influence

49:38  Interview with Scott Kilmartin - Part 2

01:13:07  My Top 3 Attention Grabbers from my chat with Scott Kilmartin

01:14:47 Wrap-up and an insight in to both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 

If you’re passionate enough about something, then there will always be a way and someone to help you along.

Ask yourself how you could use crowdfunding to raise money for your current business, or maybe even, next business idea? Check out sites like Indiegogo, Pozzible or Go Fund Me and see what businesses like yours are doing.

Hustle. Scott’s ability to hustle is inspiring. He rolls his sleeves up and gets stuff done.

 RESOURCES & LINKS MENTIONED

 

Scott's ice cream cart business' official site

Scott Kilmartin's crowdfunding campaign on Indiegogo

How to optimise your customers’ ah-ha! moment.

Interview with the Cuddlist Adam Lippin

 EPISODE SPONSORS

 

Workplace Assured – Worry less about your employer obligations

Check out their FREE advice line for employers

Key Person of Influence – Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller.

 OVER TO YOU …

 

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Scott Kilmartin loves ice-cream. In fact, he's on a mission to build Australia's (maybe the world's) most beautiful and impressive ice cream truck. Her name is Grace the Vintage Ice Cream Truck, and she's Scott's next big business idea.

Scott originally appeared on The Small Business Big Marketing Show way back in episode 14 when he was the owner and founder of Haul. Since then he's sold Haul, travelled the world and dived deep into his passion - ice cream, visiting 173 ice cream shops in 8 countries, finishing with Gelato school in Rome. As you do!

Having done the hard yards in market research, Scott returned to Melbourne to start an ice cream cart business, but where it gets really interesting is when he buys a 50-year old delivery van with the dream of turning it into Australia’s best ice cream truck. $100k plus later, his dream (Grace the vintage Ice Cream Truck) is nearly realised. Nearly! In fact, for the first 20 minutes of the show we're recording sitting inside the old girl!

I think you’re going to love this chat, Scott’s enthusiasm for what he’s doing and sheer willingness to roll up his sleeves and get stuff done is infectious. Plus there’s some solid business and marketing learnings along the way.

We cover a tonne of marketing ground in this show including:

• End to end customer experience
• The power and importance of design ... again!
• The psychology of crowd funding
• Why having fun in business is so important
• The power of storytelling and how to use it in business

Here's Scott's crowdfunding video:

Also in this episode of your favourite marketing podcast ...

• I share a simple 3-step process for optimisong your customers' ah-ha moment in our most popular segment lovingly called What Have You Got To Lose?
  
  
• And we go back into the Small Business Big Marketing vault, revisiting a past episode in which I caught up with The Cuddlist Adam Lippin who says 'we're sex obsessed but touch deprived'.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

 

EPISODE TIMELINE

 

00:00  Two marketing insights
01:03  Teaser
01:47  Welcome & overview
03:30  How to optimise your customers' ah-ha moment
06:33  Insights into Workplace Assured
07:54  Today’s guest introduction - Scott Kilmartin
10:10  Interview with Scott Kilmartin - Part 1
48:10  Insights into Key Person of Influence
49:38  Interview with Scott Kilmartin - Part 2
01:13:07  My Top 3 Attention Grabbers from my chat with Scott Kilmartin
01:14:47 Wrap-up and an insight in to both a past guest & next week’s guest

 

MY TOP 3 MARKETING ATTENTION GRABBERS

 

1. If you’re passionate enough about something, then there will always be a way and someone to help you along.
   
   
2. Ask yourself how you could use crowdfunding to raise money for your current business, or maybe even, next business idea? Check out sites like Indiegogo, Pozzible or Go Fund Me and see what businesses like yours are doing.
   
   
3. Hustle. Scott’s ability to hustle is inspiring. He rolls his sleeves up and gets stuff done.

 

RESOURCES & LINKS MENTIONED

 

Scott's ice cream cart business' official site

Scott Kilmartin's crowdfunding campaign on Indiegogo

How to optimise your customers’ ah-ha! moment.

Interview with the Cuddlist Adam Lippin

 

EPISODE SPONSORS

 

Workplace Assured – Worry less about your employer obligations
Check out their FREE advice line for employers

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

 

OVER TO YOU …

 

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

If you’ve listened to this show long enough, you’ll know that I fundamentally believe there’s never been a better time to market a small business.

Why?

Because the tools and resources we have at our disposal are amazing.

They enable us to do things that 5 or 10 years ago were just way too expensive.

One of those resources is crowdsourcing - and who better to explain how to use crowdsourcing effectively than Designcrowd founder, Alec Lynch, the founder of Designcrowd, the world’s #1 custom design marketplace; which coincidently was once a sponsor of this show.

For those who are unaware of what Designcrowd is, put simply, it’s an online marketplace where graphic designers from all over the world compete to get you a design you love.

Now Alec is not here to sell you on the benefits of Designcrowd. But he is here to explain the concept and power of crowdsourcing, and how you can use it to achieve things in your business that previously you may have thought were just too expensive things like design, voice-overs, photography, copywriting and so on.

On top of that, he also shares:

Where the idea for Designcrowd came from

How he got it to market

Some of the marketing tactics he’s used to grow Designcrowd including a clever guerilla marketing idea

Also in this episode of your favourite marketing podcast ...

I share a simple 3-step marketing strategy that involves handwritten thank you letters.

And we go back into the SBBM vault, revisiting a past episode in which I caught up with past guest Ben Buie whose YouTube video How to tie a tie has hd in excess of 30 million view!

Yep, you guessed it, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE

00:00  Two marketing insights

01:03  Teaser

01:51  Welcome & overview

03:33  Today’s guest introduction - Designcrowd founder Alec Lynch

05:10  Interview with Designcrowd founder Alec Lynch

42:38  Insights into Workplace Assured & Key Person of Influence

46:07  My Top 3 Attention Grabbers from my chat with Designcrowd founder Alec Lynch

46:41  A handwritten letter marketing strategy

50:09  Wrap-up and an insight in to both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

Make crowdsourcing a part of how you do business. I’ll put links in the show notes to a variety of sites that will enable you to try crowd sourcing in the areas of photography, voiceovers, copywriting and more.

Three critical success factors to getting crowdsourcing right:

i. Get your brief right

ii. Don’t skimp on the prize money you offer

iii. Provide useful, constructive feedback to those who respond to your brief

Be your own coach and actively look for the positives. I loved how Alec made a point at the end of each day to reflect on 6 things he did well, and 6 things he could improve on tomorrow.

RESOURCES & LINKS MENTIONED

Grab an exclusive listener discount at Designcrowd

Interview with Ben Buie from how to tie a tie video fame

Other crowdsourcing options:

Cornerstone Business Solutions - Get yourself a virtual assistant

Fiverr & Upwork - Get one-off tasks done quickly

Voices - Get a voice-over done

 EPISODE SPONSORS

Workplace Assured - Worry less about your employer obligations

Check out their FREE advice line for employers

Key Person of Influence – Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

If you’ve listened to this show long enough, you’ll know that I fundamentally believe there’s never been a better time to market a small business.

Why?

Because the tools and resources we have at our disposal are amazing.

They enable us to do things that 5 or 10 years ago were just way too expensive.

One of those resources is crowdsourcing - and who better to explain how to use crowdsourcing effectively than Designcrowd founder, Alec Lynch, the founder of Designcrowd, the world’s #1 custom design marketplace; which coincidently was once a sponsor of this show.

For those who are unaware of what Designcrowd is, put simply, it’s an online marketplace where graphic designers from all over the world compete to get you a design you love.

Now Alec is not here to sell you on the benefits of Designcrowd. But he is here to explain the concept and power of crowdsourcing, and how you can use it to achieve things in your business that previously you may have thought were just too expensive things like design, voice-overs, photography, copywriting and so on.

On top of that, he also shares:

• Where the idea for Designcrowd came from
• How he got it to market
• Some of the marketing tactics he’s used to grow Designcrowd including a clever guerilla marketing idea

Also in this episode of your favourite marketing podcast ...

• I share a simple 3-step marketing strategy that involves handwritten thank you letters.
• And we go back into the SBBM vault, revisiting a past episode in which I caught up with past guest Ben Buie whose YouTube video How to tie a tie has hd in excess of 30 million view!

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

EPISODE TIMELINE

00:00  Two marketing insights
01:03  Teaser
01:51  Welcome & overview
03:33  Today’s guest introduction - Designcrowd founder Alec Lynch
05:10  Interview with Designcrowd founder Alec Lynch
42:38  Insights into Workplace Assured & Key Person of Influence
46:07  My Top 3 Attention Grabbers from my chat with Designcrowd founder Alec Lynch
46:41  A handwritten letter marketing strategy
50:09  Wrap-up and an insight in to both a past guest & next week’s guest

 

MY TOP 3 MARKETING ATTENTION GRABBERS

1. Make crowdsourcing a part of how you do business. I’ll put links in the show notes to a variety of sites that will enable you to try crowd sourcing in the areas of photography, voiceovers, copywriting and more.
   
   
2. Three critical success factors to getting crowdsourcing right:
   i. Get your brief right
   ii. Don’t skimp on the prize money you offer
   iii. Provide useful, constructive feedback to those who respond to your brief
   
   
3. Be your own coach and actively look for the positives. I loved how Alec made a point at the end of each day to reflect on 6 things he did well, and 6 things he could improve on tomorrow.
   
   

RESOURCES & LINKS MENTIONED

Grab an exclusive listener discount at Designcrowd

Interview with Ben Buie from how to tie a tie video fame

Other crowdsourcing options:

Cornerstone Business Solutions - Get yourself a virtual assistant

Fiverr & Upwork - Get one-off tasks done quickly

Voices - Get a voice-over done

 

EPISODE SPONSORS

Workplace Assured - Worry less about your employer obligations
Check out their FREE advice line for employers

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Lana Hopkins is the founder of an amazing retail experience called Mon Purse. An online and offline personalised luxury handbag and leather goods business called Mon Purse which has absolutely exploded over the past 12-months.

After being frustrated by not being able to find the perfect handbag in Sydney, Lara went to a 'build a bear' workshop which allowed you to create a completely customised teddy bear. Lana thought why not create the same thing for handbags. Mon Purse is a personalised luxury handbag and leather goods business that basically allows you to make a handbag or wallet from scratch. You choose the leathers, colours, linings, metal details and so on. It then gets manufactured in Europe and shipped to anywhere in the world.

We cover a lot of marketing ground in this chat including:

Where the idea came from and more importantly, how the idea turned into a business

How she did $1 Million in the first 3 months

How Lana has established distribution in Myers, Selfridges and Bloomingdales

Why she never does sales or discounts

How she avoids overwhelm as the business grows exponentially

Also In this episode of your favourite marketing podcast... 

I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?

And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

 EPISODE TIMELINE

 

00:00  Two marketing insights

00:57  Teaser

01:41  Welcome & overview

05:46  Today’s guest introduction - Lana Hopkins

07:10  Interview with Lana Hopkins

45:33  Insights into WebCentral & Key Person of Influence

48:17  My Top 3 Attention Grabbers from my chat with Lana Hopkins

49:54  What Have You Got To Lose?

54:00  Wrap-up and an insight in to both a past guest & next week’s guest

  MY TOP 3 MARKETING ATTENTION GRABBERS

 

Uncomplicate the complicated. Complicating things is easy. I found this when writing my book - The Boomerang Effect. It was easy to be verbose and wordy. So I spent a huge amount of time removing words and sentences until I felt that the key point of each chapter was shining through. Simplifying things takes work and courage, but always pays off.

The Mon Gallery. I love it when businesses create their own language. Avoiding the word shop or store and calling the Mon Purse bricks and mortar retail presence a Gallery, gives the brand a certain je ne sais quoi! I’ve done this with The Small Business Big Marketing Club - which, whilst at the heart of it is a Forum, as a Member of the Club you get so much more - and it’s much more interesting to be part of a Club, right?

Impossible is nothing. What a brilliant attitude. It certainly applies to your marketing too. I see too many business owners with limiting beliefs around creating effective marketing. “It’s too complicated. Too expensive. Too time consuming.” Rubbish! If you really want a video marketing strategy. If you really want to write a book. If you really want the world’s best website then you’ll find a way and a means. What do they say about the word Impossible? It’s made up of I’m Possible!

 RESOURCES & LINKS MENTIONED

Mon Purse official website

What Have You Got To Lose? - Free branded T-shirt giveaway

Interview with Youtube star turned New York BBQ House Owner Daniel Delany

 EPISODE SPONSORS

 

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence – Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller.

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Lana Hopkins is the founder of an amazing retail experience called Mon Purse. An online and offline personalised luxury handbag and leather goods business called Mon Purse which has absolutely exploded over the past 12-months.

After being frustrated by not being able to find the perfect handbag in Sydney, Lara went to a 'build a bear' workshop which allowed you to create a completely customised teddy bear. Lana thought why not create the same thing for handbags. Mon Purse is a personalised luxury handbag and leather goods business that basically allows you to make a handbag or wallet from scratch. You choose the leathers, colours, linings, metal details and so on. It then gets manufactured in Europe and shipped to anywhere in the world.

We cover a lot of marketing ground in this chat including:

• Where the idea came from and more importantly, how the idea turned into a business
• How she did $1 Million in the first 3 months
• How Lana has established distribution in Myers, Selfridges and Bloomingdales
• Why she never does sales or discounts
• How she avoids overwhelm as the business grows exponentially

Also In this episode of your favourite marketing podcast... 

• I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?
• And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

 

EPISODE TIMELINE

 

00:00  Two marketing insights
00:57  Teaser
01:41  Welcome & overview
05:46  Today’s guest introduction - Lana Hopkins
07:10  Interview with Lana Hopkins
45:33  Insights into WebCentral & Key Person of Influence
48:17  My Top 3 Attention Grabbers from my chat with Lana Hopkins
49:54  What Have You Got To Lose?
54:00  Wrap-up and an insight in to both a past guest & next week’s guest

 

 MY TOP 3 MARKETING ATTENTION GRABBERS

 

1. Uncomplicate the complicated. Complicating things is easy. I found this when writing my book - The Boomerang Effect. It was easy to be verbose and wordy. So I spent a huge amount of time removing words and sentences until I felt that the key point of each chapter was shining through. Simplifying things takes work and courage, but always pays off.
   
   
2. The Mon Gallery. I love it when businesses create their own language. Avoiding the word shop or store and calling the Mon Purse bricks and mortar retail presence a Gallery, gives the brand a certain je ne sais quoi! I’ve done this with The Small Business Big Marketing Club - which, whilst at the heart of it is a Forum, as a Member of the Club you get so much more - and it’s much more interesting to be part of a Club, right?
   
   
3. Impossible is nothing. What a brilliant attitude. It certainly applies to your marketing too. I see too many business owners with limiting beliefs around creating effective marketing. “It’s too complicated. Too expensive. Too time consuming.” Rubbish! If you really want a video marketing strategy. If you really want to write a book. If you really want the world’s best website then you’ll find a way and a means. What do they say about the word Impossible? It’s made up of I’m Possible!

 

RESOURCES & LINKS MENTIONED

Mon Purse official website

What Have You Got To Lose? - Free branded T-shirt giveaway

Interview with Youtube star turned New York BBQ House Owner Daniel Delany

 

EPISODE SPONSORS

 

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Dual Olympic Swimming Gold Medalist, Michael Klim’s success in the pool has followed him into the world of small business with his business Milk & Co.

Having started his male skincare range 8-years ago, he’s now taking on the likes of L’Oreal and other big skincare manufacturers ... and winning.

Listen in as Michael explains how he’s built Milk & Co into a global male skincare powerhouse. I interviewed Michael way back in episode 6 of The Small Business Big Marketing Podcast and since then he has gone from 3 products to 60, going up against some pretty big competition, and implementing a distribution strategy that would be the envy of many FMCG (fast moving consumer goods) manufacturers.

We cover plenty of ground in this chat including:

How he’s applied his time as an Olympian to growing a successful small business

We talk about the power of goal-setting

I ask him how his public profile has helped grow his business

He shares his biggest challenges and hurdles - yes, even Olympians have them!

The marketing gold doesn't stop there ... I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? This week's idea is all about how and why to become a master blog commenter.

And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.

 EPISODE TIMELINE

00:00  Love for Key Person of Influence & WebCentral

00:48   Teaser

01:33  Welcome & overview

03:33  Today’s guest introduction - Michael Klim of Milk & Co

05:50  Interview with Michael Klim of Milk & Co

42:24 Insights into Key Person of Influence & WebCentral

45:00  My Top 3 Attention Grabbers from my chat with Michael Klim of Milk & Co

47:20  What Have You Got To Lose?

50:40  Wrap-up and an insight into both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 

Set goals. As boring as this may sound to some (including me), it’s clearly a strategy that works. In fact, there’s some solid discussion happening inside the the Small Business Big Marketing Club at the moment as we head into the new year.

Be accessible. For someone with Michael’s high profile, he’s incredibly friendly, approachable and accessible. This is a no-cost strategy that you can implement today.

Don’t be afraid to touch-up your brand. This has been mentioned in numerous episodes, but it’s worth reiterating. If you haven’t made some improvements to your visual brand identity (Touch Points like your logo, stationery, website, signage) since starting your business, then it’s not a bad thing to consider. Think of it as a bit of a Spring clean - just don’t wait until Spring! Some great resources to get you started are DesignCrowd.com and WebCentral.com.au.

 RESOURCES & LINKS MENTIONED

Milk & Co's official Website

Episode 6 interview with Michael Klim

What Have You Got To Lose? - How and why to become a master blog commenter

BuzzSumo - Find key influencers

Interview with Greene Street Juice Company's Nat & Steve

 EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence – Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller.

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Dual Olympic Swimming Gold Medalist, Michael Klim’s success in the pool has followed him into the world of small business with his business Milk & Co.

Having started his male skincare range 8-years ago, he’s now taking on the likes of L’Oreal and other big skincare manufacturers ... and winning.

Listen in as Michael explains how he’s built Milk & Co into a global male skincare powerhouse. I interviewed Michael way back in episode 6 of The Small Business Big Marketing Podcast and since then he has gone from 3 products to 60, going up against some pretty big competition, and implementing a distribution strategy that would be the envy of many FMCG (fast moving consumer goods) manufacturers.

We cover plenty of ground in this chat including:

• How he’s applied his time as an Olympian to growing a successful small business
• We talk about the power of goal-setting
• I ask him how his public profile has helped grow his business
• He shares his biggest challenges and hurdles - yes, even Olympians have them!

The marketing gold doesn't stop there ... I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? This week's idea is all about how and why to become a master blog commenter.

And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.

 

EPISODE TIMELINE

00:00  Love for Key Person of Influence & WebCentral
00:48   Teaser
01:33  Welcome & overview
03:33  Today’s guest introduction - Michael Klim of Milk & Co
05:50  Interview with Michael Klim of Milk & Co
42:24 Insights into Key Person of Influence & WebCentral
45:00  My Top 3 Attention Grabbers from my chat with Michael Klim of Milk & Co
47:20  What Have You Got To Lose?
50:40  Wrap-up and an insight into both a past guest & next week’s guest

 

MY TOP 3 MARKETING ATTENTION GRABBERS

 

1. Set goals. As boring as this may sound to some (including me), it’s clearly a strategy that works. In fact, there’s some solid discussion happening inside the the Small Business Big Marketing Club at the moment as we head into the new year.
   
   
2. Be accessible. For someone with Michael’s high profile, he’s incredibly friendly, approachable and accessible. This is a no-cost strategy that you can implement today.
   
   
3. Don’t be afraid to touch-up your brand. This has been mentioned in numerous episodes, but it’s worth reiterating. If you haven’t made some improvements to your visual brand identity (Touch Points like your logo, stationery, website, signage) since starting your business, then it’s not a bad thing to consider. Think of it as a bit of a Spring clean - just don’t wait until Spring! Some great resources to get you started are DesignCrowd.com and WebCentral.com.au.

 

RESOURCES & LINKS MENTIONED

Milk & Co's official Website

Episode 6 interview with Michael Klim

What Have You Got To Lose? - How and why to become a master blog commenter

BuzzSumo - Find key influencers

Interview with Greene Street Juice Company's Nat & Steve

 

EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.