The Small Business Big Marketing Podcast with Tim Reid

Jason Wyatt is the founder of a multi-million dollar business called Marketplacer which is the world's leading online marketplace platform. This is not only got a great business story, but you will also discover the power of marketplace marketing.

Although Marketplacer is a technology company, don’t worry, this is not a software discussion. Marketplacer is responsible for the establishment of 8 online marketplaces in 14 countries. Marketplaces like Bike Exchange, Outdoria, and House of Home.

We cover a lot of marketing ground in this chat including:

Where the idea came from and how he got it to market

How to build and nurture a tribe of raving fans

How you can tap into marketplace marketing

And how you can set up your own market place

Also In this episode of your favourite marketing podcast ... 

I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?

And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE

00:00  Two marketing insights

00:57  Teaser

01:41  Welcome & overview

05:46  Today’s guest introduction - Jason Wyatt

07:10  Interview with Jason Wyatt

45:33  Insights into WebCentral & Key Person of Influence

48:17  My Top 3 Attention Grabbers from my chat with Jason Wyatt

49:54  What Have You Got To Lose?

54:00  Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS

We live in a borderless world. You could be selling to anyone anywhere, the global market has well and truly arrived.

One strategic decision is worth 100 operational ones. What are the BIG decisions that are going to make us more money, more freedom and more time. Check out Cornerstone Business Solutions to start outsourcing those operational tasks.

Cancel a meeting if someone comes to you with a problem. Harsh but fair. If you're going to find a problem find a solution too. 

RESOURCES & LINKS MENTIONED

Marketplacer's official website

Marketplace case studies - check out how some of Marketplacer's market places

What Have You Got To Lose? - How to Create a Niche Blogging Strategy

Wordpress Theme Marketplaces - Woo themes & Theme Forest

Interview with Youtube star turned New York BBQ House Owner Daniel Delany

 EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence – Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller.OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Jason Wyatt is the founder of a multi-million dollar business called Marketplacer which is the world's leading online marketplace platform. This is not only got a great business story, but you will also discover the power of marketplace marketing.

Although Marketplacer is a technology company, don’t worry, this is not a software discussion. Marketplacer is responsible for the establishment of 8 online marketplaces in 14 countries. Marketplaces like Bike Exchange, Outdoria, and House of Home.

We cover a lot of marketing ground in this chat including:

• Where the idea came from and how he got it to market
• How to build and nurture a tribe of raving fans
• How you can tap into marketplace marketing
• And how you can set up your own market place

Also In this episode of your favourite marketing podcast ... 

• I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?
  
  
• And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

EPISODE TIMELINE

00:00  Two marketing insights
00:57  Teaser
01:41  Welcome & overview
05:46  Today’s guest introduction - Jason Wyatt
07:10  Interview with Jason Wyatt
45:33  Insights into WebCentral & Key Person of Influence
48:17  My Top 3 Attention Grabbers from my chat with Jason Wyatt
49:54  What Have You Got To Lose?
54:00  Wrap-up and an insight in to both a past guest & next week’s guest

MY TOP 3 MARKETING ATTENTION GRABBERS

1. We live in a borderless world. You could be selling to anyone anywhere, the global market has well and truly arrived.
   
   
2. One strategic decision is worth 100 operational ones. What are the BIG decisions that are going to make us more money, more freedom and more time. Check out Cornerstone Business Solutions to start outsourcing those operational tasks.
   
   
3. Cancel a meeting if someone comes to you with a problem. Harsh but fair. If you're going to find a problem find a solution too. 
   
   

RESOURCES & LINKS MENTIONED

Marketplacer's official website

Marketplace case studies - check out how some of Marketplacer's market places

What Have You Got To Lose? - How to Create a Niche Blogging Strategy

Wordpress Theme Marketplaces - Woo themes & Theme Forest

Interview with Youtube star turned New York BBQ House Owner Daniel Delany

 

EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Stephen Byron has been the the Managing Director of Canberra Airport since his family bought it in 1998, and has turned it into a world-class airport offering an exceptional customer experience.

Since it's purchase Stephen has overseen its transformation from a fairly unimpressive regional airport to a world class airport with over $2 billion being invested in airport infrastructure, a new terminal, a retail precinct and three business parks which accommodate more than 10,000 workers.

Now you might be thinking “What can I, the small business owner, learn from someone who owns an airport?” Well, I gotta tell you … plenty. What I love about Stephen’s story is the lengths he and his team have gone to in identifying what annoys people about airports, then set about solving each and every one of them in the new design.

This is quite simply a customer experience master class in how to create user-friendly products, services and customer experiences.

In this episode of your favourite marketing podcast we cover plenty of ground including:

How Stephen and his family nearly didn't go through with the airport revamp

How he obsesses over creating the ultimate customer experience

How they built the airport and business precinct when it looked like they had little to no chance of success

I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?

And we revisit a past episode in which we catch up with Jim … from that legendary Aussie brand … Jim’s Mowing

Yep, you guessed it, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE

00:00  Two marketing insights

00:45  Teaser

01:27  Welcome & overview

03:08  Today’s guest introduction - Stephen Byron

04:30  Interview with Stephen Byron

38:00  Insights into  WebCentral & Key Person of Influence

40:23  My Top 3 Attention Grabbers from my chat with Stephen Byron

42:31  What Have You Got To Lose?

45:33  Wrap-up and an insight in to both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 

Focus on user-friendliness. There is no business that wouldn't benefit from this. In a recent episode Tom O’Toole from Beechworth Bakery asks the question “Would you buy it?” to ensure he's giving customers what they want and Dom Holland from Tow.com.au points out that “Everyone’s coming to your website for one thing. Give it to them upfront.” How can you make your business more user friendly?

Dream the outcome, then work backwards. Very Michael Gerber-esque. Check out my interview with Michael Gerber and his process that starts with the Dream Room.

Here to Help appearing on all staff uniforms. Help being the operative word. That’s why I wrote a book about it!

 RESOURCES & LINKS MENTIONED

Canberra Airport's official website

What Have You Got To Lose? - How & why to visualise where your website visitors click

 EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers

Key Person of Influence – Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller.

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Stephen Byron has been the the Managing Director of Canberra Airport since his family bought it in 1998, and has turned it into a world-class airport offering an exceptional customer experience.

Since it's purchase Stephen has overseen its transformation from a fairly unimpressive regional airport to a world class airport with over $2 billion being invested in airport infrastructure, a new terminal, a retail precinct and three business parks which accommodate more than 10,000 workers.

Now you might be thinking “What can I, the small business owner, learn from someone who owns an airport?” Well, I gotta tell you … plenty. What I love about Stephen’s story is the lengths he and his team have gone to in identifying what annoys people about airports, then set about solving each and every one of them in the new design.

This is quite simply a customer experience master class in how to create user-friendly products, services and customer experiences.

In this episode of your favourite marketing podcast we cover plenty of ground including:

• How Stephen and his family nearly didn't go through with the airport revamp
• How he obsesses over creating the ultimate customer experience
• How they built the airport and business precinct when it looked like they had little to no chance of success
• I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?
• And we revisit a past episode in which we catch up with Jim … from that legendary Aussie brand … Jim’s Mowing

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

EPISODE TIMELINE

00:00  Two marketing insights
00:45  Teaser
01:27  Welcome & overview
03:08  Today’s guest introduction - Stephen Byron
04:30  Interview with Stephen Byron
38:00  Insights into  WebCentral & Key Person of Influence
40:23  My Top 3 Attention Grabbers from my chat with Stephen Byron
42:31  What Have You Got To Lose?
45:33  Wrap-up and an insight in to both a past guest & next week’s guest

 

MY TOP 3 MARKETING ATTENTION GRABBERS

 

1. Focus on user-friendliness. There is no business that wouldn't benefit from this. In a recent episode Tom O’Toole from Beechworth Bakery asks the question “Would you buy it?” to ensure he's giving customers what they want and Dom Holland from Tow.com.au points out that “Everyone’s coming to your website for one thing. Give it to them upfront.” How can you make your business more user friendly?
   
   
2. Dream the outcome, then work backwards. Very Michael Gerber-esque. Check out my interview with Michael Gerber and his process that starts with the Dream Room.
   
   
3. Here to Help appearing on all staff uniforms. Help being the operative word. That’s why I wrote a book about it!

 

RESOURCES & LINKS MENTIONED

Canberra Airport's official website

What Have You Got To Lose? - How & why to visualise where your website visitors click

 

EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Scott Houston is an ex-SAS soldier turned award-winning business owner. Once he jumped out of a plane only to find his parachute wouldn’t (in fact didn’t) open! In this chat we talk about how he turned that into a business lesson plus four other lessons that he has learned from the SAS that we can all apply to grow a better business.

We cover plenty of ground in this chat including:

5 lessons that Scott has learnt from his time in the SAS that we can all apply to grow a better business.

Leadership and why 'shooting Bambi' is critical for business success

I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?

And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.

Plus plenty more

 EPISODE TIMELINE

 

00:00  Love for Cornerstone Business Solutions & WebCentral

00:58   Teaser

01:35  Welcome & overview

04:05  Today’s guest introduction - Scott Houston of Executive Risk Solutions

05:40  Interview withScott Houston of Executive Risk Solutions

45:15 Insights into Cornerstone Business Solutions & WebCentral

47:30  My Top 3 Attention Grabbers from my chat withScott Houston of Executive Risk Solutions

49:17  What Have You Got To Lose?

53:50  Wrap-up and an insight into both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 

Jump and enjoy the ride. Apply this mindset to your marketing. Try new things and have some fun with it. That’s what What Have You Got To Lose? is all about.

Shoot the Bambis. How is that for tough soldier talk!? Whilst it might sound a little harsh I think the key point is to move those employees that are getting in the way of growing your business. That may just mean giving them different responsibilities; not necessarily getting rid of them altogether.

Scott felt as the he was 'Out of his depth'. How reassuring is it to hear that GI Joe was out of his depth?! That makes us mere mortals feel a little more normal, right?RESOURCES & LINKS MENTIONED

 

Executive Risk Solutions Official Website

Simon Sinek's OTHER Ted talk: Why Good Leaders Make You Feel Safe 

What Have You Got To Lose? - How to tell your brand story

 EPISODE SPONSORS

 

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

Cornerstone Business Solutions

Reduce your wages bill by up to 75%

 OVER TO YOU …

 

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Scott Houston is an ex-SAS soldier turned award-winning business owner. Once he jumped out of a plane only to find his parachute wouldn’t (in fact didn’t) open! In this chat we talk about how he turned that into a business lesson plus four other lessons that he has learned from the SAS that we can all apply to grow a better business.

We cover plenty of ground in this chat including:

• 5 lessons that Scott has learnt from his time in the SAS that we can all apply to grow a better business.
• Leadership and why 'shooting Bambi' is critical for business success
• I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?
• And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.
• Plus plenty more

 

EPISODE TIMELINE

 
00:00  Love for Cornerstone Business Solutions & WebCentral
00:58   Teaser
01:35  Welcome & overview
04:05  Today’s guest introduction - Scott Houston of Executive Risk Solutions
05:40  Interview withScott Houston of Executive Risk Solutions
45:15 Insights into Cornerstone Business Solutions & WebCentral
47:30  My Top 3 Attention Grabbers from my chat withScott Houston of Executive Risk Solutions
49:17  What Have You Got To Lose?
53:50  Wrap-up and an insight into both a past guest & next week’s guest

 

MY TOP 3 MARKETING ATTENTION GRABBERS

 

1. Jump and enjoy the ride. Apply this mindset to your marketing. Try new things and have some fun with it. That’s what What Have You Got To Lose? is all about.
   
   
2. Shoot the Bambis. How is that for tough soldier talk!? Whilst it might sound a little harsh I think the key point is to move those employees that are getting in the way of growing your business. That may just mean giving them different responsibilities; not necessarily getting rid of them altogether.
   
   
3. Scott felt as the he was 'Out of his depth'. How reassuring is it to hear that GI Joe was out of his depth?! That makes us mere mortals feel a little more normal, right?

RESOURCES & LINKS MENTIONED

 
Executive Risk Solutions Official Website

Simon Sinek's OTHER Ted talk: Why Good Leaders Make You Feel Safe 

What Have You Got To Lose? - How to tell your brand story

 

EPISODE SPONSORS

 
WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Cornerstone Business Solutions
Reduce your wages bill by up to 75%

 

OVER TO YOU …

 
What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Personlisation and customised retail experiences are becoming more than a trend, they're fast becoming a demand. This week's guest, Will Rogers from Kent and Lime is certainly riding the personalisation wave. He’s come up with a way that just might change the way we shop … forever

I’m an absolute shocker when it comes to clothes shopping. It causes me all sorts of discomfort and anxiety.

Fortunately, Will Rogers is on a mission to change the way men shop and pay for clothes. Will Rogers is the founder of a retail experience called Kent and Lime, which provides men with a personalised clothing selection delivered to their door. Which is kind of a exciting as it means no more visits to busy shopping centres!

Will’s got 15 years experience working in fashion retail in both the UK and Australia, so clearly he’s a well dressed kind a fellow. He’s also a customer experience junkie, and on the look out for new ways to engage with and delight his customers.

In this episode of your favourite marketing podcast we cover plenty of ground including:

How the idea for Kent & Lime came about

Customer feedback loops

A clever Facebook advertising hack

How to treat your customers as BETA developers

I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?

And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

 EPISODE TIMELINE

00:00  Two marketing insights

00:44  Teaser

01:17  Welcome & overview

06:04  Today’s guest introduction - Will Rogers

07:35  Interview with Will Rogers

42:30  Insights into  WebCentral & Key Person of Influence

44:44  My Top 3 Attention Grabbers from my chat with Will Rogers

46:26  What Have You Got To Lose? #5

49:26  Wrap-up and an insight in to both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 

Personalisation. There’s no doubt that the more you can personalise any aspect of your business, the stickier it will be with your customers. We all love to feel as if someone (whether it’s a business or a person) is talking directly to us. That's exactly what I try to do with this podcast too!

Facebook Ad Groups. I really liked how Will has someone working full time on Facebook ads, creating and testing and tweaking group after group.

Attention to detail. I loved how the items of clothing aren’t just all piled into the box and despatched. Instead, they’re arranged strategically with the shirt in the jacket, the sox in the shoes. Where could you be paying more attention to detail in your business? And what’s stopping you?

 RESOURCES & LINKS MENTIONED

Kent & Lime's official website

Slack

What Have You Got To Lose? - Create a Refer a Friend Program

WebCentral's Online Conversion workshops

October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

 EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence – Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller.

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Personlisation and customised retail experiences are becoming more than a trend, they're fast becoming a demand. This week's guest, Will Rogers from Kent and Lime is certainly riding the personalisation wave. He’s come up with a way that just might change the way we shop … forever

I’m an absolute shocker when it comes to clothes shopping. It causes me all sorts of discomfort and anxiety.

Fortunately, Will Rogers is on a mission to change the way men shop and pay for clothes. Will Rogers is the founder of a retail experience called Kent and Lime, which provides men with a personalised clothing selection delivered to their door. Which is kind of a exciting as it means no more visits to busy shopping centres!

Will’s got 15 years experience working in fashion retail in both the UK and Australia, so clearly he’s a well dressed kind a fellow. He’s also a customer experience junkie, and on the look out for new ways to engage with and delight his customers.

In this episode of your favourite marketing podcast we cover plenty of ground including:

• How the idea for Kent & Lime came about
• Customer feedback loops
• A clever Facebook advertising hack
• How to treat your customers as BETA developers
• I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?
• And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

 

EPISODE TIMELINE

00:00  Two marketing insights
00:44  Teaser
01:17  Welcome & overview
06:04  Today’s guest introduction - Will Rogers
07:35  Interview with Will Rogers
42:30  Insights into  WebCentral & Key Person of Influence
44:44  My Top 3 Attention Grabbers from my chat with Will Rogers
46:26  What Have You Got To Lose? #5
49:26  Wrap-up and an insight in to both a past guest & next week’s guest

 

MY TOP 3 MARKETING ATTENTION GRABBERS

 

1. Personalisation. There’s no doubt that the more you can personalise any aspect of your business, the stickier it will be with your customers. We all love to feel as if someone (whether it’s a business or a person) is talking directly to us. That's exactly what I try to do with this podcast too!
   
   
2. Facebook Ad Groups. I really liked how Will has someone working full time on Facebook ads, creating and testing and tweaking group after group.
   
   
3. Attention to detail. I loved how the items of clothing aren’t just all piled into the box and despatched. Instead, they’re arranged strategically with the shirt in the jacket, the sox in the shoes. Where could you be paying more attention to detail in your business? And what’s stopping you?

 

RESOURCES & LINKS MENTIONED

Kent & Lime's official website

Slack

What Have You Got To Lose? - Create a Refer a Friend Program

WebCentral's Online Conversion workshops
October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

 

EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Michael Gerber scarcely needs an introduction, however, if you haven’t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book Beyond The E-Myth

This Michael Gerber interview explores why the vast majority of small business owners are on a fool’s errand.

So, he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand.

How’s this for a scoreboard, since The E-Myth was originally published over 20 years ago it has:

Over 5 million copies sold

In 2011, The eMyth was named the best selling business book of all time

Sold in 145 countries, translated into 29 languages and taught in 118 universities

Sold in 145 countries, translated into 29 languages and taught in 118 universities

INC magazine calls him “The world’s #1 small business guru”

Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and now (at age 80) he’s about to launch his newest book titled Beyond The eMyth.

But that's not all. In this episode of your favourite marketing podcast:

We cover plenty of ground in this chat including:

What’s missing in the way most small businesses are run?

How Michael stumbled upon the world of small business and some of the back story behind his books

How to go from a company of 1 to an enterprise of 1000

And the hierarchy of growth to get to 1000

I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose?

And we revisit a past episode in which I spoke to Siri, the REAL Siri Karen Jacobsen.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE

00:00  Two marketing insights

00:45   Teaser

01:24  Welcome & overview

04:02  Today’s guest introduction - Michael Gerber

05:54  Interview with Michael Gerber

58:10 Insights into  WebCentral & DesignCrowd

01:00:10  My Top 3 Attention Grabbers from my chat with Michael Gerber

01:01:54  What Have You Got To Lose? #4

01:06:55  Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS

Read The E-Myth! After you've read the E-Myth read Beyond The E-Myth. They should be required reading for all small business owners ... and their children!

Start with a blank Canvas. The idea of sitting down and asking yourself what your New Co. would look like based on Michael’s E-Myth model sounds like a worthwhile exercise.

Have a dream. To start with the end in mind is a good thing. I've got a great interview coming up with the owners of Canberra Airport, all about starting with the dreaming and working backwards to make the dream a reality.RESOURCES & LINKS MENTIONED

Michael Gerber's official website

The E-Myth Book 

Beyond The E-Myth

What Have You Got To Lose? - Add Live Chat To Your Website

Check out Zopim, ZenDesk, FreshDesk to get started

WebCentral's Online Conversion workshops

October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

Create Freedom Through Outsourcing Tour #3

 EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

DesignCrowd – The world’s #1 custom design marketplace

Save $100 off your first design.

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Michael Gerber scarcely needs an introduction, however, if you haven’t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book Beyond The E-Myth

This Michael Gerber interview explores why the vast majority of small business owners are on a fool’s errand.

So, he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand.

How’s this for a scoreboard, since The E-Myth was originally published over 20 years ago it has:

• Over 5 million copies sold
• In 2011, The eMyth was named the best selling business book of all time
• Sold in 145 countries, translated into 29 languages and taught in 118 universities
• Sold in 145 countries, translated into 29 languages and taught in 118 universities
• INC magazine calls him “The world’s #1 small business guru”

Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and now (at age 80) he’s about to launch his newest book titled Beyond The eMyth.

But that's not all. In this episode of your favourite marketing podcast:

We cover plenty of ground in this chat including:

• What’s missing in the way most small businesses are run?
• How Michael stumbled upon the world of small business and some of the back story behind his books
• How to go from a company of 1 to an enterprise of 1000
• And the hierarchy of growth to get to 1000
• I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose?
• And we revisit a past episode in which I spoke to Siri, the REAL Siri Karen Jacobsen.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

EPISODE TIMELINE

00:00  Two marketing insights
00:45   Teaser
01:24  Welcome & overview
04:02  Today’s guest introduction - Michael Gerber
05:54  Interview with Michael Gerber
58:10 Insights into  WebCentral & DesignCrowd
01:00:10  My Top 3 Attention Grabbers from my chat with Michael Gerber
01:01:54  What Have You Got To Lose? #4
01:06:55  Wrap-up and an insight in to both a past guest & next week’s guest

MY TOP 3 MARKETING ATTENTION GRABBERS

1. Read The E-Myth! After you've read the E-Myth read Beyond The E-Myth. They should be required reading for all small business owners ... and their children!
   
   
2. Start with a blank Canvas. The idea of sitting down and asking yourself what your New Co. would look like based on Michael’s E-Myth model sounds like a worthwhile exercise.
   
   
3. Have a dream. To start with the end in mind is a good thing. I've got a great interview coming up with the owners of Canberra Airport, all about starting with the dreaming and working backwards to make the dream a reality.

RESOURCES & LINKS MENTIONED

Michael Gerber's official website

The E-Myth Book 

Beyond The E-Myth

What Have You Got To Lose? - Add Live Chat To Your Website

Check out Zopim, ZenDesk, FreshDesk to get started

WebCentral's Online Conversion workshops
October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

Create Freedom Through Outsourcing Tour #3

 

EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

DesignCrowd – The world’s #1 custom design marketplace
Save $100 off your first design.

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.