The Small Business Big Marketing Podcast with Tim Reid

High school dropout, Chris Kelsey, is 19 years old and started Appsitude, a San Francisco based app and web development company in December 2014 (when he was 17) that has made over $6 million in revenue so far this year.

Employing 60+ staff, he's also built many successful apps including Premium Wallpapers HD which received over 40 million downloads and did $8m revenue before it was sold in 2015.

Now you may be thinking, “What can I, the seasoned business owner, learn from a 19 year old?”

Strategies around attracting clients

The importance of thinking big

How he attracts A-players into his team

Plenty more

Plus I tackle a listener question about referencing death in their marketing, share a testimonial from a past attendee of my Philippines outsourcing tour, and I share some feedback from another listener (I have two!) who's been touched by the two recent Orange Sky episodes.

Let's get stuck right in!

  EPISODE TIMELINE

00:00  Two marketing insights

00:34  Episode teaser

01:00  Welcome & overview

02:45  Create Freedom Through Outsourcing Tour #3 update

06:29  Today’s guest introduction - Quentin Nolan from Liquid Snow Tours

07:52  Interview with Quentin Nolan from Liquid Snow Tours

45:00  Insights into DesignCrowd & WebCentral

47:31  My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours

49:04  Listener's marketing question answered

53:42  Listener feedback

55:53  Wrap-up and an insight in to both a past guest & next week’s guest

  EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

DesignCrowd - The world's #1 custom design marketplace

Save $100 off your first design.

  RESOURCES & LINKS MENTIONED

Create Freedom Through Outsourcing Tour #3

Chris's official website for Appsitude

The Pass Down Journal

  MY TOP 3 ATTENTION GRABBERS

Think big. Why do you have to wait a predetermined amount of time for something to happen?

Normalise big ideas. Then believe in them. Then act on them. Then make changes when they don’t entirely work out.

Ask this Killer Question - “What would my younger self do in this situation?” Or “How would my younger self approach the marketing of my business?” 

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

High school dropout, Chris Kelsey, is 19 years old and started Appsitude, a San Francisco based app and web development company in December 2014 (when he was 17) that has made over $6 million in revenue so far this year.

Employing 60+ staff, he's also built many successful apps including Premium Wallpapers HD which received over 40 million downloads and did $8m revenue before it was sold in 2015.

Now you may be thinking, “What can I, the seasoned business owner, learn from a 19 year old?”

• Strategies around attracting clients
• The importance of thinking big
• How he attracts A-players into his team
• Plenty more

Plus I tackle a listener question about referencing death in their marketing, share a testimonial from a past attendee of my Philippines outsourcing tour, and I share some feedback from another listener (I have two!) who's been touched by the two recent Orange Sky episodes.

Let's get stuck right in!

 

 EPISODE TIMELINE

00:00  Two marketing insights
00:34  Episode teaser
01:00  Welcome & overview
02:45  Create Freedom Through Outsourcing Tour #3 update
06:29  Today’s guest introduction - Quentin Nolan from Liquid Snow Tours
07:52  Interview with Quentin Nolan from Liquid Snow Tours
45:00  Insights into DesignCrowd & WebCentral
47:31  My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours
49:04  Listener's marketing question answered
53:42  Listener feedback
55:53  Wrap-up and an insight in to both a past guest & next week’s guest

 

 EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

DesignCrowd - The world's #1 custom design marketplace
Save $100 off your first design.

 

 RESOURCES & LINKS MENTIONED

Create Freedom Through Outsourcing Tour #3

Chris's official website for Appsitude

The Pass Down Journal

 

 MY TOP 3 ATTENTION GRABBERS

1. Think big. Why do you have to wait a predetermined amount of time for something to happen?
   
   
2. Normalise big ideas. Then believe in them. Then act on them. Then make changes when they don’t entirely work out.
   
   
3. Ask this Killer Question - “What would my younger self do in this situation?” Or “How would my younger self approach the marketing of my business?” 
   
   

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

8 years ago, Lizzy Abegg had an epiphany that she needed to move to Byron Bay to help her little sister grow a struggling jewelry business. Well, that business is now called Spell & the Gypsy Collective ...  and it’s a multi-million dollar fashion empire.

“Spell and the what?!” I hear you say.

Spell & the Gypsy Collective is a Byron Bay fashion label with a cult-like following. The label began when Lizzy’s little sister Isabella (whose childhood nickname was Spell) started selling her handmade jewellery at Byron Bay's local markets. Before too long Lizzy had an epiphany that she needed to be in Byron Bay with her sister, so left her Bondi Beach home and career as a film editor to become Spell’s business partner.

From there the label has expanded into fashion, accessories and homewares … and they recently won the overall national Telstra Business Award (against some pretty bloody tough competition).

Spell is now consistently doing over a million dollars a month, has 660,000 Instagram followers, and a flagship store frequented by celebs from around the world.

It’s also a shining example of entrepreneurship and business passion in the notoriously tough and highly competitive fashion industry.

We cover a lot of ground in this chat … from the early days of Spell, to the importance of authenticity, to why we should avoid perfection, to some critical factors in ensuring your marketing actually delivers.

Plus I share some feedback from a listener who's taking action after tuning in to their favourite marketing podcast ;00, and I share three live events that you should consider attending (well, two actually, the first one is invite only and all invites are gone). That said, I'll be doing a n epsidoe from it with all the key learnings.

Yep, another big show. Let's get stuck, right in.

  EPISODE TIMELINE

00:00  Two marketing insights

00:37   Teaser

01:15  Welcome & overview

02:45  3 ways to improve your marketing by attending these live events

06:25  Today’s guest introduction - Lizzy Abegg of Spell & the Gypsy Collective

08:34  Interview with Lizzy Abegg of Spell & the Gypsy Collective

50:54 Insights into Key Person of Influence & WebCentral

53:01  My Top 3 Attention Grabbers from my chat with Lizzy Abegg of Spell & the Gypsy Collective

55:24  Insights from a listener who's taken action

1:00:41  Wrap-up and an insight in to both a past guest & next week’s guestEPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence - Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller.RESOURCES & LINKS MENTIONED

WebCentral's Online Conversion workshops -

October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

Listener Survey - 70-seconds of your time will lead to an even better show :)

Create Freedom Through Outsourcing Tour #3

Spell & the Gypsy Collective's main website

Spell & the Gypsy Collective's Instagram

Interview with Kourtney Olsen from Grrrl

 MY TOP 3 MARKETING ATTENTION GRABBERS

Authenticity - I love Lizzy’s definition of this much over-used word - she simply describes it as ‘being yourself’ - if you want to learn more about ‘being yourself’ then check out the episode I did with Julie Cross (AKA Miss Sparkle) who goes deep into how to own your own space.

Small Images - Lizzy’s rule of designing for the mobile screen first is critical if you want your marketing images to work - this applies to logos, taglines, photos, social media posts …. Everything!

Perfection (or lack of it!) - I love the fact that the brand has multiple versions of its name (Spell and the Gypsy Collective, Spell, Spell Designs) - whilst not ideal, it hasn’t affected them growing a multi-million dollar empire. So, if you’re waiting for everything to be perfect before you make your next move then you may be waiting a long time! Instead, take a leaf out of Lizzy’s approach!OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

8 years ago, Lizzy Abegg had an epiphany that she needed to move to Byron Bay to help her little sister grow a struggling jewelry business. Well, that business is now called Spell & the Gypsy Collective ...  and it’s a multi-million dollar fashion empire.

“Spell and the what?!” I hear you say.

Spell & the Gypsy Collective is a Byron Bay fashion label with a cult-like following. The label began when Lizzy’s little sister Isabella (whose childhood nickname was Spell) started selling her handmade jewellery at Byron Bay's local markets. Before too long Lizzy had an epiphany that she needed to be in Byron Bay with her sister, so left her Bondi Beach home and career as a film editor to become Spell’s business partner.

From there the label has expanded into fashion, accessories and homewares … and they recently won the overall national Telstra Business Award (against some pretty bloody tough competition).

Spell is now consistently doing over a million dollars a month, has 660,000 Instagram followers, and a flagship store frequented by celebs from around the world.

It’s also a shining example of entrepreneurship and business passion in the notoriously tough and highly competitive fashion industry.

We cover a lot of ground in this chat … from the early days of Spell, to the importance of authenticity, to why we should avoid perfection, to some critical factors in ensuring your marketing actually delivers.

Plus I share some feedback from a listener who's taking action after tuning in to their favourite marketing podcast ;00, and I share three live events that you should consider attending (well, two actually, the first one is invite only and all invites are gone). That said, I'll be doing a n epsidoe from it with all the key learnings.

Yep, another big show. Let's get stuck, right in.

 

 EPISODE TIMELINE

00:00  Two marketing insights
00:37   Teaser
01:15  Welcome & overview
02:45  3 ways to improve your marketing by attending these live events
06:25  Today’s guest introduction - Lizzy Abegg of Spell & the Gypsy Collective
08:34  Interview with Lizzy Abegg of Spell & the Gypsy Collective
50:54 Insights into Key Person of Influence & WebCentral
53:01  My Top 3 Attention Grabbers from my chat with Lizzy Abegg of Spell & the Gypsy Collective
55:24  Insights from a listener who's taken action
1:00:41  Wrap-up and an insight in to both a past guest & next week’s guest

EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence - Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

RESOURCES & LINKS MENTIONED

WebCentral's Online Conversion workshops -
October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

Listener Survey - 70-seconds of your time will lead to an even better show :)

Create Freedom Through Outsourcing Tour #3

Spell & the Gypsy Collective's main website

Spell & the Gypsy Collective's Instagram

Interview with Kourtney Olsen from Grrrl

 

MY TOP 3 MARKETING ATTENTION GRABBERS

1. Authenticity - I love Lizzy’s definition of this much over-used word - she simply describes it as ‘being yourself’ - if you want to learn more about ‘being yourself’ then check out the episode I did with Julie Cross (AKA Miss Sparkle) who goes deep into how to own your own space.
   
   
2. Small Images - Lizzy’s rule of designing for the mobile screen first is critical if you want your marketing images to work - this applies to logos, taglines, photos, social media posts …. Everything!
   
   
3. Perfection (or lack of it!) - I love the fact that the brand has multiple versions of its name (Spell and the Gypsy Collective, Spell, Spell Designs) - whilst not ideal, it hasn’t affected them growing a multi-million dollar empire. So, if you’re waiting for everything to be perfect before you make your next move then you may be waiting a long time! Instead, take a leaf out of Lizzy’s approach!

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

This episode is a masterclass in how to create profitable business partnerships.

Quentin Nolan from Liquid Snow Tours, owns an Aussie-owned ski tour operation that can book you a skiing holiday in Japan, Canada, NZ and South America. Nothing special about that; but what is special is the fact that (at the age of 31) Quentin has built an $8 million dollar business, has profitable business partnerships with Australia's two biggest airlines and owns 6 hotels in Japanese ski resorts.

Listen in as Quentin shares some absolute gold with us including:

How he launched the business when he was 21

The key to developing solid, long-standing partnerships

How and why he's now buying hotels

Insights in to how he's effectively using social media as a #1 marketing tool

Plus so much more

Plus I share Part 4 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in this episode of your favourite marketing podcast, and here's Part 2 and Part 3.

Let's get stuck right in!

  EPISODE TIMELINE

00:00  Two marketing insights

02:35  Welcome & overview

04:10  Create Freedom Through Outsourcing Tour #3 announcement

08:02  Today’s guest introduction - Quentin Nolan from Liquid Snow Tours

09:23  Interview with Quentin Nolan from Liquid Snow Tours

47:06  Insights into DesignCrowd & WebCentral

48:55  My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours

50:34  Part 4 - Highly Clickable Email Subject Lines

55:56  Wrap-up and an insight in to both a past guest & next week’s guest

  EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

DesignCrowd - The world's #1 custom design marketplace

Save $100 off your first design.

  RESOURCES & LINKS MENTIONED

Create Freedom Through Outsourcing Tour #3

Quentin's official Liquid Snow Tours website

The article by Emma Dowdle containing 20 highly clickable email subject lines

Got 70-seconds to complete this Listener Survey?

It will help me create a better show for you.

  MY TOP 3 ATTENTION GRABBERS

Partnerships take time. Find the right ones, and the right person inside them, then be patient and put in the ground work.

Be upfront with people like Quentin was in those first couple of years when he was taking ski tours to Japan, having not been there himself. If your passion and excitement shines through, then I think we can be a very forgiving.

Own other parts of the value chain - buying hotels probs wasn’t on Quentin’s to-do list until he realised how much money he was giving across to his hotel partners.

  OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

This episode is a masterclass in how to create profitable business partnerships.

Quentin Nolan from Liquid Snow Tours, owns an Aussie-owned ski tour operation that can book you a skiing holiday in Japan, Canada, NZ and South America. Nothing special about that; but what is special is the fact that (at the age of 31) Quentin has built an $8 million dollar business, has profitable business partnerships with Australia's two biggest airlines and owns 6 hotels in Japanese ski resorts.

Listen in as Quentin shares some absolute gold with us including:

• How he launched the business when he was 21
• The key to developing solid, long-standing partnerships
• How and why he's now buying hotels
• Insights in to how he's effectively using social media as a #1 marketing tool
• Plus so much more

Plus I share Part 4 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in this episode of your favourite marketing podcast, and here's Part 2 and Part 3.

Let's get stuck right in!

 

 EPISODE TIMELINE

00:00  Two marketing insights
02:35  Welcome & overview
04:10  Create Freedom Through Outsourcing Tour #3 announcement
08:02  Today’s guest introduction - Quentin Nolan from Liquid Snow Tours
09:23  Interview with Quentin Nolan from Liquid Snow Tours
47:06  Insights into DesignCrowd & WebCentral
48:55  My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours
50:34  Part 4 - Highly Clickable Email Subject Lines
55:56  Wrap-up and an insight in to both a past guest & next week’s guest

 

 EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

DesignCrowd - The world's #1 custom design marketplace
Save $100 off your first design.

 

 RESOURCES & LINKS MENTIONED

Create Freedom Through Outsourcing Tour #3

Quentin's official Liquid Snow Tours website

The article by Emma Dowdle containing 20 highly clickable email subject lines

Got 70-seconds to complete this Listener Survey?
It will help me create a better show for you.

 

 MY TOP 3 ATTENTION GRABBERS

1. Partnerships take time. Find the right ones, and the right person inside them, then be patient and put in the ground work.
   
   
2. Be upfront with people like Quentin was in those first couple of years when he was taking ski tours to Japan, having not been there himself. If your passion and excitement shines through, then I think we can be a very forgiving.
   
   
3. Own other parts of the value chain - buying hotels probs wasn’t on Quentin’s to-do list until he realised how much money he was giving across to his hotel partners.

 

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Paul Medeiros (and his wife) made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop.

Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business.

Instead, he rolled the dice, and more than doubled their retail footprint.

He’s now the founder of one of Australia's hottest up and coming franchises - The Source Bulk Foods.

This is a story of courage, determination and being true to one’s values.

Paul Medeiros is a cubicle escapee who left a high-paying / high-pressure executive position in a large publicly listed company to start a better life up near beautiful Byron Bay

Paul is also the founder, owner and head Franchisor of The Source Bulk Foods business - an amazing new retail concept that’s taken the franchise world by storm.

Basically, it’s a good old-fashioned grocery shopping done in a modern way. The shops look and feel very rustic and organic - lots of exposed brick and wood, and they sell ~ 400 bulk whole foods like nuts, seeds, grains, herbs, spices, cleaning and personal care products etc. You can buy as little or as much as you like. The big point-of-difference is its waste-free shopping. Customers BYO their own bottles, containers and bags to refill, as The Source is plastic bag free experience.

Paul shares some absolute gold with us:

His escape from the cubicle

How he spent 3-years deciding on his next move

How he took on one of the biggest supermarket chains … and won!

His clever approach to LAM … and so much more

Plus I share Part 3 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in last week's episode of your favourite marketing podcast, and here's Part 2.

Let's get stuck right in!EPISODE TIMELINE

00:00  Two marketing insights

02:38  Welcome & overview

04:04  Check-In

08:21  Today’s guest introduction - Paul Medeiros of The Source Bulk Foods

06:07  Interview with Paul Medeiros of The Source Bulk Foods

49:21 Insights into Key Person of Influence & Cornerstone Business Solutions

52:22  My Top 3 Attention Grabbers from my chat with Paul Medeiros of The Source Bulk Foods

54:22  Insights from a listener who's taken action

55:52  Part 3 - Highly Clickable Email Subject Lines

1:01:27  Wrap-up and an insight in to both a past guest & next week’s guestEPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence - Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller.RESOURCES & LINKS MENTIONED

Growth Hack Accelerator - a live event I'm speaking at in September

The Source Bulk Food's story

The article by Emma Dowdle containing 20 highly clickable email subject linesMY TOP 3 MARKETING ATTENTION GRABBERS

Courage - Paul has made some bold moves along the way including leaving a high-paying corporate position > Selling blinds on commission to fund his next move > Buying a fruit shop in a small country town of 3,000 people > Taking on Woolworths > Opening up his second shop in Sydney at an exorbitant rent > Now running a 32 store franchise.

Social Influencers - Ask people who love what you do and what your business stands for, and see how they can help spread the word. Whilst this happens organically (the Black Milk interviewis an example of this), you can also overtly encourage it.

Local Area Marketing - I loved how Paul slowly but surely (and quite strategically) integrated himself and his business into the Mullumbimby community.  What are you doing to genuinely embed yourself into your community?OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Paul Medeiros (and his wife) made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop.

Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business.

Instead, he rolled the dice, and more than doubled their retail footprint.

He’s now the founder of one of Australia's hottest up and coming franchises - The Source Bulk Foods.

This is a story of courage, determination and being true to one’s values.

Paul Medeiros is a cubicle escapee who left a high-paying / high-pressure executive position in a large publicly listed company to start a better life up near beautiful Byron Bay

Paul is also the founder, owner and head Franchisor of The Source Bulk Foods business - an amazing new retail concept that’s taken the franchise world by storm.

Basically, it’s a good old-fashioned grocery shopping done in a modern way. The shops look and feel very rustic and organic - lots of exposed brick and wood, and they sell ~ 400 bulk whole foods like nuts, seeds, grains, herbs, spices, cleaning and personal care products etc. You can buy as little or as much as you like. The big point-of-difference is its waste-free shopping. Customers BYO their own bottles, containers and bags to refill, as The Source is plastic bag free experience.

Paul shares some absolute gold with us:

• His escape from the cubicle
• How he spent 3-years deciding on his next move
• How he took on one of the biggest supermarket chains … and won!
• His clever approach to LAM … and so much more

Plus I share Part 3 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in last week's episode of your favourite marketing podcast, and here's Part 2.

Let's get stuck right in!

EPISODE TIMELINE

00:00  Two marketing insights
02:38  Welcome & overview
04:04  Check-In
08:21  Today’s guest introduction - Paul Medeiros of The Source Bulk Foods
06:07  Interview with Paul Medeiros of The Source Bulk Foods
49:21 Insights into Key Person of Influence & Cornerstone Business Solutions
52:22  My Top 3 Attention Grabbers from my chat with Paul Medeiros of The Source Bulk Foods
54:22  Insights from a listener who's taken action
55:52  Part 3 - Highly Clickable Email Subject Lines
1:01:27  Wrap-up and an insight in to both a past guest & next week’s guest

EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence - Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

RESOURCES & LINKS MENTIONED

Growth Hack Accelerator - a live event I'm speaking at in September
The Source Bulk Food's story
The article by Emma Dowdle containing 20 highly clickable email subject lines

MY TOP 3 MARKETING ATTENTION GRABBERS

1. Courage - Paul has made some bold moves along the way including leaving a high-paying corporate position > Selling blinds on commission to fund his next move > Buying a fruit shop in a small country town of 3,000 people > Taking on Woolworths > Opening up his second shop in Sydney at an exorbitant rent > Now running a 32 store franchise.
   
   
2. Social Influencers - Ask people who love what you do and what your business stands for, and see how they can help spread the word. Whilst this happens organically (the Black Milk interview is an example of this), you can also overtly encourage it.
   
   
3. Local Area Marketing - I loved how Paul slowly but surely (and quite strategically) integrated himself and his business into the Mullumbimby community.  What are you doing to genuinely embed yourself into your community?

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Today’s guest did the interview in her pyjamas. Why?

Because she can!

She’s a true entrepreneur, starting a business to help put herself through university, only to then systemise it so that today it runs for the most part … without her.

And who doesn’t want a bit of that?!

Joyce Ong (PJs and all!) is the founder of the Young Musicians Academy - shares her secret sauce on how she’s created a business employing 35 music teachers - that paid her way through uni, and then some!

In a recent email to me from long time listener Russ Porteous he said:

“I met Joyce at the July Business Blueprint Conference, and she was one of the highlights of the 4-days. Joyce is a true entrepreneur, starting a business to help put herself through university, only to systemise the business so that today it runs for the most part without her ... I don't know Joyce's full story, but I think given her personality it’s one we’d all love to hear.  By systemising her business, Joyce has been able to remove herself from her business and follow other passions.”

So, listen in and discover:

How to hire people smarter than you without relying on the resume

Joyce's 3 D process to creating systems

Her global outsourcing strategy

How she’s created a high converting website with a simple, strategic offer

And how letterbox drops, school newsletters & JVs have worked to grow her business

Plus I share Part 2 of a 4- part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in last week's episode of your favourite marketing podcast ;0).

Let's get stuck right in! EPISODE TIMELINE

00:00  Two marketing insights

02:43  Welcome & overview

04:07  Today’s guest introduction - Joyce Ong of the Young Musicians Academy

06:07  Interview with Joyce Ong of the Young Musicians Academy

33:48 Insights into WebCentral & Cornerstone Business Solutions

36:24  My Top 3 Attention Grabbers from my chat with Joyce Ong of the Young Musicians Academy

38:43  Part 2 - Highly Clickable Email Subject Lines

43:01  Wrap-up and an insight in to both a past guest & next week’s guest

 EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

DesignCrowd - Save up to $100 on your first design

The world's #1 custom design marketplace.

 RESOURCES & LINKS MENTIONED

Growth Hack Accelerator - a live event I'm speaking at in September

Joyce Ong's Young Musicians Academy

The article by Emma Dowdle containing 20 highly clickable email subject lines

 MY TOP 3 MARKETING ATTENTION GRABBERS

“It just grew and expanded because I was doing what I loved.”

Systems. Systems. Systems! Conduct a brain dump of everything you do, then create three columns - Do. Delegate. Delete.

Her compelling offer of “Two free lessons. No catches.”  It’s front and centre of her website.OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Today’s guest did the interview in her pyjamas. Why?

Because she can!

She’s a true entrepreneur, starting a business to help put herself through university, only to then systemise it so that today it runs for the most part … without her.

And who doesn’t want a bit of that?!

Joyce Ong (PJs and all!) is the founder of the Young Musicians Academy - shares her secret sauce on how she’s created a business employing 35 music teachers - that paid her way through uni, and then some!

In a recent email to me from long time listener Russ Porteous he said:

“I met Joyce at the July Business Blueprint Conference, and she was one of the highlights of the 4-days. Joyce is a true entrepreneur, starting a business to help put herself through university, only to systemise the business so that today it runs for the most part without her ... I don't know Joyce's full story, but I think given her personality it’s one we’d all love to hear.  By systemising her business, Joyce has been able to remove herself from her business and follow other passions.”

So, listen in and discover:

1. How to hire people smarter than you without relying on the resume
2. Joyce's 3 D process to creating systems
3. Her global outsourcing strategy
4. How she’s created a high converting website with a simple, strategic offer
5. And how letterbox drops, school newsletters & JVs have worked to grow her business

Plus I share Part 2 of a 4- part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in last week's episode of your favourite marketing podcast ;0).

Let's get stuck right in!

 EPISODE TIMELINE

00:00  Two marketing insights
02:43  Welcome & overview
04:07  Today’s guest introduction - Joyce Ong of the Young Musicians Academy
06:07  Interview with Joyce Ong of the Young Musicians Academy
33:48 Insights into WebCentral & Cornerstone Business Solutions
36:24  My Top 3 Attention Grabbers from my chat with Joyce Ong of the Young Musicians Academy
38:43  Part 2 - Highly Clickable Email Subject Lines
43:01  Wrap-up and an insight in to both a past guest & next week’s guest

 

EPISODE SPONSORS

WebCentral - Exclusive listener offers
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RESOURCES & LINKS MENTIONED

Growth Hack Accelerator - a live event I'm speaking at in September
Joyce Ong's Young Musicians Academy
The article by Emma Dowdle containing 20 highly clickable email subject lines

 

MY TOP 3 MARKETING ATTENTION GRABBERS

1. “It just grew and expanded because I was doing what I loved.”
   
   
2. Systems. Systems. Systems! Conduct a brain dump of everything you do, then create three columns - Do. Delegate. Delete.
   
   
3. Her compelling offer of “Two free lessons. No catches.”  It’s front and centre of her website.

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

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