The Small Business Big Marketing Podcast with Tim Reid

By Tim ReidBusiness Technology Education

The Small Business Big Marketing Podcast with Tim Reid episodes

August 30, 2016 327 - How To Make a Viral Video with David Christison Who's Made 8 Hugley Successful Ones
Ever wondered how to make a viral video? Then listen up.
David Christison is the founder of The Woolshed - a video production company based in Melbourne that’s done something quite genius (I think) for the art of viral videos, and the marketing of his own business.
Over the past two years the Woolshed has produced 8 unique viral videos. Videos that many of you would have seen, and gone OMG! … then gone and shared it with your mates.
But the amazing thing is, all 8 of the videos are fully manufactured. They’re fakes!
This is an absolute masterclass on how to make a viral video.
You’ll find all eight viral videos over at at this blog post, but some of the major ones include the guy who fights off a Great White Shark in Sydney harbour (this one sucked me in!); the crazy guy who runs into an outback tornado to take a selfie; and the snowboarding girl being chased by a bear!
As David says in his press release, “We set out to better understand exactly how to create short-form, highly shareable and snackable’ content, that is capable of reaching worldwide mass audiences, without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.”
And, without any paid media, promotion or publicity here’s what the 8 viral videos have achieved:
164 years of YouTube watch time
205 million online views
500,000+ comments
Plus worldwide news coverage on all the big outlets
Add to this the fact that this brilliant experiment single-handedly launched David’s business, to the point now where they are working for big names clients from around the world.
I love this story. Listen in and you’ll discover what works, what doesn’t, and what are the absolute ‘must haves’ for any viral marketing campaign.
PLUS, I share part 1 of a 4-part series in which I share 5 email subject lines that are highly clickable.
I’m also excited to announce The Growth Hack Accelerator, a live event I’m speaking at in September. Joined by two other speakers in Outsourcing expert David Warne, and Systems specialist David Guest, Growth Hack Accelerator is a ridiculously practical 3-hour breakfast session in which you’ll discover …
How to create a marketing system that will position you as a thought leader
How to radically reduce your businesses greatest expense
How to remove yourself from the business for maximum growth ( a theme that’s common to many recent episodes)
Yep, another big episode of your favourite marketing podcast.
So, let's get stuck, right in.
54 min
August 30, 2016327 - How To Make a Viral Video with David Christison Who's Made 8 Hugley Successful Ones
Ever wondered how to make a viral video? Then listen up.

David Christison is the founder of The Woolshed - a video production company based in Melbourne that’s done something quite genius (I think) for the art of viral videos, and the marketing of his own business.

Over the past two years the Woolshed has produced 8 unique viral videos. Videos that many of you would have seen, and gone OMG! … then gone and shared it with your mates.

But the amazing thing is, all 8 of the videos are fully manufactured. They’re fakes!

This is an absolute masterclass on how to make a viral video.

You’ll find all eight viral videos over at at this blog post, but some of the major ones include the guy who fights off a Great White Shark in Sydney harbour (this one sucked me in!); the crazy guy who runs into an outback tornado to take a selfie; and the snowboarding girl being chased by a bear!

As David says in his press release, “We set out to better understand exactly how to create short-form, highly shareable and snackable’ content, that is capable of reaching worldwide mass audiences, without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.”

And, without any paid media, promotion or publicity here’s what the 8 viral videos have achieved:

164 years of YouTube watch time

205 million online views

500,000+ comments

Plus worldwide news coverage on all the big outlets

Add to this the fact that this brilliant experiment single-handedly launched David’s business, to the point now where they are working for big names clients from around the world.

I love this story. Listen in and you’ll discover what works, what doesn’t, and what are the absolute ‘must haves’ for any viral marketing campaign.

PLUS, I share part 1 of a 4-part series in which I share 5 email subject lines that are highly clickable.

I’m also excited to announce The Growth Hack Accelerator, a live event I’m speaking at in September. Joined by two other speakers in Outsourcing expert David Warne, and Systems specialist David Guest, Growth Hack Accelerator is a ridiculously practical 3-hour breakfast session in which you’ll discover …

How to create a marketing system that will position you as a thought leader

How to radically reduce your businesses greatest expense

How to remove yourself from the business for maximum growth ( a theme that’s common to many recent episodes)

Yep, another big episode of your favourite marketing podcast.

So, let's get stuck, right in.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
54 min
August 22, 2016 326 - How to make more money by working less in your business with Posture Podiatry's Daniel Gibbs
Today's guest very kindly cancelled a game of golf (on a Tuesday morning!) in order to do this interview, so the epsidoe title of how to make more money by working less in your business is more than apt!
I met Daniel Gibbs of Posture Podiatry at an event recently, when he came up and told me how much he loved my show, and began to explain how he’d implemented a few of the ideas he’d heard over the years. I was impressed ... I do love a good action-taker.
He particularly liked the episode I did with Dentist Padi Lund who, on the verge of suicide, made some fundamental changes to his business life, and lived to tell the story.
Now, whilst Daniel’s predicament was never that dier, he did find himself at one point being booked out 3-months in advance, seeing patients at midnight, feeling completely exhausted trying to both work on and in his business, whilst at the same time wanting to be there for his heavily pregnant wife.
So, like any motivated business owner, he made some fundamental changes to the way he did business. This really is inspiring stuff. Listen in and you’ll discover:
How to work less in your business
How to implement an unforgettable customer experience
The importance of systems … and post-it notes!
How critical that first 20 seconds with a customer is
How the quality of the herbal tea that you serve is in direct relationship to the quality of your service
Why you need a Wall of WOW!
And so much more
After working under another Podiatrist for a number of years, Daniel opened his own clinic at the age of 29, and from day one made a decision that it was going to be the best in class.
In today's episode, I also help a Horse & Donkey charity called Hope Pastures who has zero marketing budget but needs to feed their precious animals over the cold Winter month, with an idea that could help them raise plenty! It based on this fantastic crowd funding campaign:
Yep, another big episode of your favourite marketing podcast. So, let's get stuck, right in.

EPISODE TIMELINE
02:12 Introduction teaser
02:57 Welcome & overview
04:29 Today’s guest introduction - Daniel Gibbs of Posture Podiatry
07:05 Interview with Daniel Gibbs of Posture Podiatry
43:18 Insights in to WebCentral & Designcrowd
45:42 My Top 3 Attention Grabbers from my chat with Daniel Gibbs of Posture Podiatry
47:33 I share a fundraising idea with a charity listener
53:37 Wrap-up and an insight in to both a past guest & next week’s guest
EPISODE SPONSORS
WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.
Designcrowd - Save up to $100 on your first design.
The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!
RESOURCES & LINKS MENTIONED
Posture Podiatry's official website
Interview with dentist Padi Lund
The Crowdfunder campaign for Hearing Dogs for Deaf People
Hope Pastures is the charity I give some advice to
MY TOP 3 MARKETING ATTENTION GRABBERS

Do everything in your power to stop the business being reliant on you. I have an episode coming up with another business owner who explains exactly how she’s done this … in fact she shares a beautifully elegant three step process.
What’s your herbal tea? And I don’t mean what flavour do you like! I mean what can you offer your customers that’s simple, yet makes them go wow? The guy who services my car always gives it a wash. My local coffee shop gives you a little Macaroon with your coffee. So, what’s your herbal tea?
Ask your clients … “What advice have you got for other clients of your business?” Their answers could form the basis of your on Wall of Wow, or you could sprinkle them throughout your website or include them on your quotes … like little testimonials.
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Share it in the Commenst section over at http://smallbusinessbigmarketing.com/326
My guest and I respond to each and every comment.
59 min
August 22, 2016326 - How to make more money by working less in your business with Posture Podiatry's Daniel Gibbs
Today's guest very kindly cancelled a game of golf (on a Tuesday morning!) in order to do this interview, so the epsidoe title of how to make more money by working less in your business is more than apt!

I met Daniel Gibbs of Posture Podiatry at an event recently, when he came up and told me how much he loved my show, and began to explain how he’d implemented a few of the ideas he’d heard over the years. I was impressed ... I do love a good action-taker.

He particularly liked the episode I did with Dentist Padi Lund who, on the verge of suicide, made some fundamental changes to his business life, and lived to tell the story.

Now, whilst Daniel’s predicament was never that dier, he did find himself at one point being booked out 3-months in advance, seeing patients at midnight, feeling completely exhausted trying to both work on and in his business, whilst at the same time wanting to be there for his heavily pregnant wife.

So, like any motivated business owner, he made some fundamental changes to the way he did business. This really is inspiring stuff. Listen in and you’ll discover:

How to work less in your business

How to implement an unforgettable customer experience

The importance of systems … and post-it notes!

How critical that first 20 seconds with a customer is

How the quality of the herbal tea that you serve is in direct relationship to the quality of your service

Why you need a Wall of WOW!

And so much more

After working under another Podiatrist for a number of years, Daniel opened his own clinic at the age of 29, and from day one made a decision that it was going to be the best in class.

In today's episode, I also help a Horse & Donkey charity called Hope Pastures who has zero marketing budget but needs to feed their precious animals over the cold Winter month, with an idea that could help them raise plenty! It based on this fantastic crowd funding campaign:

Yep, another big episode of your favourite marketing podcast. So, let's get stuck, right in.

EPISODE TIMELINE
02:12 Introduction teaser
02:57 Welcome & overview
04:29 Today’s guest introduction - Daniel Gibbs of Posture Podiatry
07:05 Interview with Daniel Gibbs of Posture Podiatry
43:18 Insights in to WebCentral & Designcrowd
45:42 My Top 3 Attention Grabbers from my chat with Daniel Gibbs of Posture Podiatry
47:33 I share a fundraising idea with a charity listener
53:37 Wrap-up and an insight in to both a past guest & next week’s guest

EPISODE SPONSORS
WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Designcrowd - Save up to $100 on your first design.
The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!

RESOURCES & LINKS MENTIONED
Posture Podiatry's official website
Interview with dentist Padi Lund
The Crowdfunder campaign for Hearing Dogs for Deaf People
Hope Pastures is the charity I give some advice to

MY TOP 3 MARKETING ATTENTION GRABBERS

Do everything in your power to stop the business being reliant on you. I have an episode coming up with another business owner who explains exactly how she’s done this … in fact she shares a beautifully elegant three step process.

What’s your herbal tea? And I don’t mean what flavour do you like! I mean what can you offer your customers that’s simple, yet makes them go wow? The guy who services my car always gives it a wash. My local coffee shop gives you a little Macaroon with your coffee. So, what’s your herbal tea?

Ask your clients … “What advice have you got for other clients of your business?” Their answers could form the basis of your on Wall of Wow, or you could sprinkle them throughout your website or include them on your quotes … like little testimonials.

OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?

Share it in the Commenst section over at http://smallbusinessbigmarketing.com/326

My guest and I respond to each and every comment.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
59 min
August 16, 2016 325 - Willie Smith's ... A Boutique Cider Brand Punching Way Above Its Marketing Weight
Sam Reid is the co-founder of cider brand Willie Smiths.
I meet Sam at the recent Telstra Business Awards in Tasmania. Now, one of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business.
Each business always got a round of applause … although some got a bigger applause than others. Willie Smith’s Cider got the biggest by far …. Quite heartfelt, it was!
So, in kicked my marketing brain.
What are they doing that other businesses aren’t?
What makes them so special?
Basically … Why all the love?!
At the end of the night I suggested he come on the show and reveal his secret sauce.
“Hell yeah!” was his measured response.
So, here’s Sam Reid, co-founder of Willie Smith’s Cider.
Also in this episode of your favourite marketing podcast, I share my top 10 ice-breaker questions that I use during pre-interview chats, and in general when meeting people for the first time. They get past the surface and fast-track getting to know someone at a much deeper level. And I even give you my answers to each of the questions. Yep … it gets personal!
Let's do this!
EPISODE TIMELINE
02:12 Welcome & overview
04:36 Today’s guest introduction - Sam Reid of Willie Smiths
05:53 Interview with Sam Reid of Willie Smiths
46:07 Insights in to WebCentral & Designcrowd
48:02 My Top 3 Attention Grabbers from my chat with Sam Reid of Willie Smiths
50:50 My Top 10 Ice-Breaker Questions
57:40 Wrap-up and insights in to next week’s guest
EPISODE SPONSORS
WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.
Designcrowd - Save up to $100 on your first design.
The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!RESOURCES & LINKS MENTIONED
Willie Smith's official website
Joshua Nichols on how to create an amazing customer experience
Arthur Greeno on why a business should break Guinness World Records
Dave Munson on how to create engaging business stories that sell
My Top 10 Ice-Breaker Questions blog post (add your own questions here)
How to outsource to The Philippines
Cornerstone Business Solutions official website
MY TOP 3 MARKETING ATTENTION GRABBERS
Sam’s tip on how to attract and retain great staff - Let people add themselves and their personality to your culture. Have them solves problems in their own way, in their own style. It’s incredibly empowering for them. The bottomline - stop trying to micro manage everyone.
Free yourself up so you can create new things - I love Sam’s passion for creativity and innovation. The Festival wouldn’t have happened if he hadn’t created space between the day-to-day running of the business, and time to think. Who’s guilty of not doing this? I am. But when I do find time to sit and think; or walk and think; it’s bloody beautiful. So … here’s a couple of ways to create that time - 1. Be less controlling, and trust that your staff will solve problems in their own way; 2. Offshore process-driven tasks - Identify all those tasks that are taking up your precious time and money, and send them to places like The Philippines. We’ve covered this at length in past episodes - but if you want to cut to the chase, check out Cornerstone Business Solutions - an off-shoring business that I have an interest in, I believe in it so much.
“We’re all about being memorable” - Are you? If not, why not? I’m guessing as a listener of this show you are constantly looking for ways to stay on your customers’ shopping list. Whether it be through offering an amazing customer experience (like past guest Joshua Nichols of Platinum Electrics); or breaking Guinness World Records like past guest Arthur Greeno of Chick Filay; or creating amazing stories that emotionally engage your customers like Dave Munson does of Saddleback Leather. There’s no shortage of ways to do it, so just choose one and get on with it!
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
1 hr 2 min
August 16, 2016325 - Willie Smith's ... A Boutique Cider Brand Punching Way Above Its Marketing Weight
Sam Reid is the co-founder of cider brand Willie Smiths.

I meet Sam at the recent Telstra Business Awards in Tasmania. Now, one of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business.

Each business always got a round of applause … although some got a bigger applause than others. Willie Smith’s Cider got the biggest by far …. Quite heartfelt, it was!

So, in kicked my marketing brain.

What are they doing that other businesses aren’t?

What makes them so special?

Basically … Why all the love?!

At the end of the night I suggested he come on the show and reveal his secret sauce.

“Hell yeah!” was his measured response.

So, here’s Sam Reid, co-founder of Willie Smith’s Cider.

Also in this episode of your favourite marketing podcast, I share my top 10 ice-breaker questions that I use during pre-interview chats, and in general when meeting people for the first time. They get past the surface and fast-track getting to know someone at a much deeper level. And I even give you my answers to each of the questions. Yep … it gets personal!

Let's do this!

EPISODE TIMELINE
02:12 Welcome & overview
04:36 Today’s guest introduction - Sam Reid of Willie Smiths
05:53 Interview with Sam Reid of Willie Smiths
46:07 Insights in to WebCentral & Designcrowd
48:02 My Top 3 Attention Grabbers from my chat with Sam Reid of Willie Smiths
50:50 My Top 10 Ice-Breaker Questions
57:40 Wrap-up and insights in to next week’s guest

EPISODE SPONSORS
WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Designcrowd - Save up to $100 on your first design.
The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!
RESOURCES & LINKS MENTIONED
Willie Smith's official website
Joshua Nichols on how to create an amazing customer experience
Arthur Greeno on why a business should break Guinness World Records
Dave Munson on how to create engaging business stories that sell
My Top 10 Ice-Breaker Questions blog post (add your own questions here)
How to outsource to The Philippines
Cornerstone Business Solutions official website

MY TOP 3 MARKETING ATTENTION GRABBERS

Sam’s tip on how to attract and retain great staff - Let people add themselves and their personality to your culture. Have them solves problems in their own way, in their own style. It’s incredibly empowering for them. The bottomline - stop trying to micro manage everyone.

Free yourself up so you can create new things - I love Sam’s passion for creativity and innovation. The Festival wouldn’t have happened if he hadn’t created space between the day-to-day running of the business, and time to think. Who’s guilty of not doing this? I am. But when I do find time to sit and think; or walk and think; it’s bloody beautiful. So … here’s a couple of ways to create that time - 1. Be less controlling, and trust that your staff will solve problems in their own way; 2. Offshore process-driven tasks - Identify all those tasks that are taking up your precious time and money, and send them to places like The Philippines. We’ve covered this at length in past episodes - but if you want to cut to the chase, check out Cornerstone Business Solutions - an off-shoring business that I have an interest in, I believe in it so much.

“We’re all about being memorable” - Are you? If not, why not? I’m guessing as a listener of this show you are constantly looking for ways to stay on your customers’ shopping list. Whether it be through offering an amazing customer experience (like past guest Joshua Nichols of Platinum Electrics); or breaking Guinness World Records like past guest Arthur Greeno of Chick Filay; or creating amazing stories that emotionally engage your customers like Dave Munson does of Saddleback Leather. There’s no shortage of ways to do it, so just choose one and get on with it!

OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
1 hr 2 min
August 08, 2016 324 - The Sufferfest : A masterclass in how to create a kick-ass brand with ex-Swiss banker David McQuillen
Today's episode is a masterclass in successful brand building. Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer) of the mythical country ... Sufferlandria.
Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world.
And the world responded very favourably. So much so that he took it down as quickly as he put it up! You’ll find out why shortly.
He then had his confidence boosted after being called an assassin, and a sadist, and realising his true calling was to spread agony and misery, David quit his well-paying career, and escaped the cubicle to focus fulltime on building Sufferfest.
It’s now a multi-million dollar brand run out of his home in Tasmania.
Now do not fear, this isn’t an episode for middle aged men in lycra! Uh-uh, I think you’re gunna love this, as we uncover:
The importance of creativity in building a brand people love
How to build a tribe of long-term, loyal customers
The importance of an authentic brand language
Why humour is important in your marketing messages
A secret social media strategy ... that doesn’t involve you!
Plus I share some feedback from a motivated listener who sent me a letter typed on a 1952 Remington typewriter. Love a bit of old school marketing.
Let's do this!EPISODE TIMELINE
02:03 Welcome & overview
03:38 Today’s guest introduction - David McQuillen of Sufferfest
05:53 Interview with David McQuillen of Sufferfest
38:06 Insights in to WebCentral & Designcrowd
40:24 My top 3 attention grabbers from my chat with David McQuillen of Sufferfest
42:56 Listener feedback who's testing a referall marketing idea shared on a past episode
48:08 Wrap-up and insights in to next week’s guestEPISODE SPONSORS
WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.
Designcrowd - Save up to $100 on your first design.
The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!RESOURCES & LINKS MENTIONED
The official The Sufferfest website
The official Sufferelandria website
Interview with Vinomofo re challenging your category
Interview with Orange Sky Laundry re brand language
Buy Timbo’s new marketing book The Boomerang EffectMY TOP 3 MARKETING ATTENTION GRABBERS
Brand Language - Take a good hard look at how you speak to your precious prospects and customers. In fact, take a look at how your whole industry speaks to them. Is there an opportunity to engage with them in a more authentic way? Maybe you could start by giving them a name. Remember the guys at Orange Sky Laundry - they call their customers their homeless friends. You’re my motivated small business owners. And David has his suffer-landrians. What do you call your clients?
Brand extensions - Look for additional ways to sell more. David has videos, camps & tours, merchandise, license arrangements with gyms, downloadable PDFs. What can you add to your business?
Tribe-led social media - This one is genius. The idea of seeing your raving fans create Facebook groups, Forums and other social channels to talk about YOUR business! How cool is that! Now whilst this is not something you can overtly instigate, it IS a result of building a tribe of long-term, loyal followers. If anyone wants to start a Small Business Big Marketing discussion group, I’d love to hear from you.OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
51 min
August 08, 2016324 - The Sufferfest : A masterclass in how to create a kick-ass brand with ex-Swiss banker David McQuillen
Today's episode is a masterclass in successful brand building. Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer) of the mythical country ... Sufferlandria.

Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world.

And the world responded very favourably. So much so that he took it down as quickly as he put it up! You’ll find out why shortly.

He then had his confidence boosted after being called an assassin, and a sadist, and realising his true calling was to spread agony and misery, David quit his well-paying career, and escaped the cubicle to focus fulltime on building Sufferfest.

It’s now a multi-million dollar brand run out of his home in Tasmania.

Now do not fear, this isn’t an episode for middle aged men in lycra! Uh-uh, I think you’re gunna love this, as we uncover:

The importance of creativity in building a brand people love

How to build a tribe of long-term, loyal customers

The importance of an authentic brand language

Why humour is important in your marketing messages

A secret social media strategy ... that doesn’t involve you!

Plus I share some feedback from a motivated listener who sent me a letter typed on a 1952 Remington typewriter. Love a bit of old school marketing.

Let's do this!
EPISODE TIMELINE
02:03 Welcome & overview
03:38 Today’s guest introduction - David McQuillen of Sufferfest
05:53 Interview with David McQuillen of Sufferfest
38:06 Insights in to WebCentral & Designcrowd
40:24 My top 3 attention grabbers from my chat with David McQuillen of Sufferfest
42:56 Listener feedback who's testing a referall marketing idea shared on a past episode
48:08 Wrap-up and insights in to next week’s guest
EPISODE SPONSORS
WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Designcrowd - Save up to $100 on your first design.
The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!
RESOURCES & LINKS MENTIONED
The official The Sufferfest website
The official Sufferelandria website
Interview with Vinomofo re challenging your category
Interview with Orange Sky Laundry re brand language
Buy Timbo’s new marketing book The Boomerang Effect
MY TOP 3 MARKETING ATTENTION GRABBERS

Brand Language - Take a good hard look at how you speak to your precious prospects and customers. In fact, take a look at how your whole industry speaks to them. Is there an opportunity to engage with them in a more authentic way? Maybe you could start by giving them a name. Remember the guys at Orange Sky Laundry - they call their customers their homeless friends. You’re my motivated small business owners. And David has his suffer-landrians. What do you call your clients?

Brand extensions - Look for additional ways to sell more. David has videos, camps & tours, merchandise, license arrangements with gyms, downloadable PDFs. What can you add to your business?

Tribe-led social media - This one is genius. The idea of seeing your raving fans create Facebook groups, Forums and other social channels to talk about YOUR business! How cool is that! Now whilst this is not something you can overtly instigate, it IS a result of building a tribe of long-term, loyal followers. If anyone wants to start a Small Business Big Marketing discussion group, I’d love to hear from you.

OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
51 min
August 02, 2016 323 - How To Disrupt Any Industry with Dominic Holland from Tow.com.au
Every industry is ripe for disruption. That’s the view of today’s guest, 29 year-old Dominic Holland of tow.com.au. Launched just two years ago, tow.com.au has completely disrupted the long-established and tightly held towing industry. The business did 7-figure revenues in year one and grew in year two by 350%. Listen in as Dom explains how to disrupt any industry.
[Tweet "This business did 7-figure revenues in year one. And grew by 350% in year two! Here’s how."]
[Tweet "'We’ve found something that clients are demanding and begging us for.' @dommholland"]
The amazing thing is, software engineer Dom, knew nothing about towing. What he did understand was that technology is shaking the foundations of every industry. That every industry has massive potential, and it’s just about working up the right model that delivers customers what they want, and makes it incredibly easy for them to use you.
[Tweet "'Everyone coming to your site looks for the same thing – give it to them immediately'@dommholland"]
Dom himself was last year awarded Queensland’s Young Entrepreneur of the year, and recently won the New Business Category at the 2016 Telstra Business Awards.
I gotta tell ya, this chat is dripping with marketing gold, as Dom explains:
How and why to disrupt your industry
A pro-tip for ensuring your website converts visitors to buyers
A simple hack to automating those annoying tasks in your business
Why Google Adwords is better than trying to rank organically
And so much more…. Seriously, hit pause and grab your journal.
You know, there was so many learnings in this interview that I’ve captured them all in this blog post How a very disruptive business did 7-figure revenues in year one – with Dominic Holland of Tow.com.au.
Plus I share a voicemail I received from a listener and very motivated business owner who read The Boomerang Effect recently, and has seen some outstanding results in his business.
Enjoy this one … and remember, there’s magic in taking action.
EPISODE TIMELINE
01:42 Welcome & overview
03:04 Check in
04:37 Listener case study
06:30 Today’s guest introduction - Dom Holland of tow.com.au
08:03 Interview with Dom Holland
46:51 Insights in to WebCentral & Designcrowd
48:52 My top 3 attention grabbers from my chat with Dom Holland
51:05 Wrap-up and insights in to next week’s guest
EPISODE SPONSORS
WebCentral
Get your online marketing sorted with these exclusive listener offers.
Designcrowd.com - Save up to $100 on your first design.
The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!
MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

Don't think disrupting your industry is only for the big players - the Ubers and Virgins and Tesla's of the world. Look for ways to disrupt your own industry. As Dom said "Every industry has massive potential for disruption. It's just about finding the best model for delivering the best customer experience."
"All your website visitors are looking for the same thing. Give it to them immediately." So get crystal clear on what that thing is for your business, and make sure your website delivers on it upfront. And if you need help, contact WebCentral.
Embrace change. The marketing world has changed so much in the past month, the past 6-months and certainly the past twelve months. And the changes we're seeing are playing right in to the hands of you and I ... small business owners with modest marketing budgets. So embrace this change, instead of letting it freak you out.
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
55 min
August 02, 2016323 - How To Disrupt Any Industry with Dominic Holland from Tow.com.au
Every industry is ripe for disruption. That’s the view of today’s guest, 29 year-old Dominic Holland of tow.com.au. Launched just two years ago, tow.com.au has completely disrupted the long-established and tightly held towing industry. The business did 7-figure revenues in year one and grew in year two by 350%. Listen in as Dom explains how to disrupt any industry.

[Tweet "This business did 7-figure revenues in year one. And grew by 350% in year two! Here’s how."]

[Tweet "'We’ve found something that clients are demanding and begging us for.' @dommholland"]

The amazing thing is, software engineer Dom, knew nothing about towing. What he did understand was that technology is shaking the foundations of every industry. That every industry has massive potential, and it’s just about working up the right model that delivers customers what they want, and makes it incredibly easy for them to use you.

[Tweet "'Everyone coming to your site looks for the same thing – give it to them immediately'@dommholland"]

Dom himself was last year awarded Queensland’s Young Entrepreneur of the year, and recently won the New Business Category at the 2016 Telstra Business Awards.

I gotta tell ya, this chat is dripping with marketing gold, as Dom explains:

How and why to disrupt your industry

A pro-tip for ensuring your website converts visitors to buyers

A simple hack to automating those annoying tasks in your business

Why Google Adwords is better than trying to rank organically

And so much more…. Seriously, hit pause and grab your journal.

You know, there was so many learnings in this interview that I’ve captured them all in this blog post How a very disruptive business did 7-figure revenues in year one – with Dominic Holland of Tow.com.au.

Plus I share a voicemail I received from a listener and very motivated business owner who read The Boomerang Effect recently, and has seen some outstanding results in his business.

Enjoy this one … and remember, there’s magic in taking action.

EPISODE TIMELINE
01:42 Welcome & overview
03:04 Check in
04:37 Listener case study
06:30 Today’s guest introduction - Dom Holland of tow.com.au
08:03 Interview with Dom Holland
46:51 Insights in to WebCentral & Designcrowd
48:52 My top 3 attention grabbers from my chat with Dom Holland
51:05 Wrap-up and insights in to next week’s guest

EPISODE SPONSORS
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MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE

Don't think disrupting your industry is only for the big players - the Ubers and Virgins and Tesla's of the world. Look for ways to disrupt your own industry. As Dom said "Every industry has massive potential for disruption. It's just about finding the best model for delivering the best customer experience."

"All your website visitors are looking for the same thing. Give it to them immediately." So get crystal clear on what that thing is for your business, and make sure your website delivers on it upfront. And if you need help, contact WebCentral.

Embrace change. The marketing world has changed so much in the past month, the past 6-months and certainly the past twelve months. And the changes we're seeing are playing right in to the hands of you and I ... small business owners with modest marketing budgets. So embrace this change, instead of letting it freak you out.

OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.
55 min

About The Small Business Big Marketing Podcast with Tim Reid

From the publisher's feed

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.