The Small Business Big Marketing Podcast with Tim Reid

Adam Garone is the co-founder and Chief Mo Bro of the Movember Foundation, the only charity tackling men’s health on a global scale.

In case you’re unaware of Movember and how it works, it simply asks blokes to get sponsored to grow a mo’ during November; with all the money raised going to fund research into men’s health.

And how’s this for a scoreboard … since commencing in 2003, Movember has had:

Over 5 million people have taken part in Movember

They’ve raised more than $770 million

They’re in 21 countries

And have funded over 1,200 men’s health programs

We cover plenty of ground in this chat including:

Why Adam is keen to shift from success to significance

How Movember is working hard to stay relevant

The importance of user-generated content

And a great idea he has to utilize barbers in Movember’s marketing

But that's not all. In this episode of your favourite marketing podcast:

I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose?

And we revisit a past episode in which went behind-the-scenes of Spell and the Gypsy Collective

Yep, you guessed it, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE

00:00  Two marketing insights

00:47   Teaser

01:22  Welcome & overview

03:02  Today’s guest introduction - Adam Garone of Movember

04:57  Interview with Adam Garone of Movember

35:30 Insights into Key Person of Influence & WebCentral

37:55  My Top 3 Attention Grabbers from my chat with Adam Garone of Movember

39:43  What Have You Got To Lose? #3

42:29  Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS

Successful to significant. This way of thinking can just as easily refer to for-profit businesses, as much as it does to not-for-profit businesses. What first step do you need to take in order for you or your business to become more significant in your industry?

Reinvention of the brand each year. This is a smart idea. When was the last time you gave your visual brand identity a bit of a tickle?

Being in service. Again, another great mindset to adopt. I like to think I’m in service to small business owners who are wanting to grow their businesses through effective marketing. It certainly makes delivering this kind of information so much more rewarding, than just being in it for the money. How can you shift to a being in service mindset?RESOURCES & LINKS MENTIONED

The Movember Story 

Example of a product demonstration video

Screen capture software - Jing, Camtasia, Screenflow

WebCentral's Online Conversion workshops

October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0)

Create Freedom Through Outsourcing Tour #3EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence - Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller.OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Adam Garone is the co-founder and Chief Mo Bro of the Movember Foundation, the only charity tackling men’s health on a global scale.

In case you’re unaware of Movember and how it works, it simply asks blokes to get sponsored to grow a mo’ during November; with all the money raised going to fund research into men’s health.

And how’s this for a scoreboard … since commencing in 2003, Movember has had:

• Over 5 million people have taken part in Movember
• They’ve raised more than $770 million
• They’re in 21 countries
• And have funded over 1,200 men’s health programs

We cover plenty of ground in this chat including:

• Why Adam is keen to shift from success to significance
• How Movember is working hard to stay relevant
• The importance of user-generated content
• And a great idea he has to utilize barbers in Movember’s marketing

But that's not all. In this episode of your favourite marketing podcast:

• I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose?
• And we revisit a past episode in which went behind-the-scenes of Spell and the Gypsy Collective

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

EPISODE TIMELINE

00:00  Two marketing insights
00:47   Teaser
01:22  Welcome & overview
03:02  Today’s guest introduction - Adam Garone of Movember
04:57  Interview with Adam Garone of Movember
35:30 Insights into Key Person of Influence & WebCentral
37:55  My Top 3 Attention Grabbers from my chat with Adam Garone of Movember
39:43  What Have You Got To Lose? #3
42:29  Wrap-up and an insight in to both a past guest & next week’s guest

MY TOP 3 MARKETING ATTENTION GRABBERS

1. Successful to significant. This way of thinking can just as easily refer to for-profit businesses, as much as it does to not-for-profit businesses. What first step do you need to take in order for you or your business to become more significant in your industry?
   
   
2. Reinvention of the brand each year. This is a smart idea. When was the last time you gave your visual brand identity a bit of a tickle?
   
   
3. Being in service. Again, another great mindset to adopt. I like to think I’m in service to small business owners who are wanting to grow their businesses through effective marketing. It certainly makes delivering this kind of information so much more rewarding, than just being in it for the money. How can you shift to a being in service mindset?

RESOURCES & LINKS MENTIONED

The Movember Story 

Example of a product demonstration video

Screen capture software - Jing, Camtasia, Screenflow

WebCentral's Online Conversion workshops
October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0)

Create Freedom Through Outsourcing Tour #3

EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence - Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Where do I start?! Firstly, let me remind you of who Tom O’Toole is.

Tom is best known for creating Australia’s most successful standalone retail bakery business; which employs over 255 staff, turns over in excess of $17 million and serves over a million customers per year.

I first had Tom on this show about five years ago on episode 91 where he shared his very personal story of growing up in extreme poverty, to becoming one of Australia’s great small business success stories.

His bakeries are scattered throughout regional Victoria, and as Tom openly admits, they’re not a whole lot different to most other bakeries. What is different is Tom’s approach to his people, and how they go about offering good old fashioned customer service. And that’s what Tom shares in this one hour keynote that he delivered at a conference I emceed last week. (BTW, thanks to DaveSheerman.com for getting me this audio).

Now, some things to note:

Tom’s presentation style is unorthodox. He’s high-energy, in fact he yells at times. He stutters as he drives a point home. And he doesn’t hold back with his language; so if there are kids within earshot, now might be a good time to get out the Playdough.

What you also need to know is that he’s referencing slides as he talks, so sometimes you might be wondering what he’s referring to. Added to that his clicker (which he calls a mouse) wasn’t working for him - but don’t worry, it will all make sense in the end.

I was actually in two minds as to whether to share this with you or not, as at times he bounces from pillar to post, going from one topic to another in break neck speed; but it somehow all comes together in the end. He has a rare ability to inspire change without audiences ever realising it until they walk out, totally energized and raring to go.

To see him in action, check out a 3 minute video highlights reel below

So, strap yourself in for a wild ride as Australia’s most famous baker as he lifts the lid on customer service, marketing, team culture and getting outside your comfort zone.

Ladies and gentleman, Mr. Tom O’Toole …

Hang on, that's not all folk, I also share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose?

And we revisit a past episode in which Australia’s #1 ranked residential real estate agent shared how he’s created an extraordinary business.

As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing HQ … So let’s get stuck ... right in.

 EPISODE TIMELINE

00:00  Two marketing insights

00:42  Episode teaser

01:16  Welcome & overview

02:57  What Have You Got To Lose? - Idea #2

05:32  Today’s guest introduction - Tom Ot'Toole of Beechworth Bakery

08:38  Tom O'Toole of Beechworth Bakery - Part 1

36:30  Insights fr0m two businesses that want to help you grow

39:01  Tom O'Toole of Beechworth Bakery - Part 2

01:11:24  My Top 15 quotes from my chat with Tom Ot'Toole of Beechworth Bakery

01:13:45  Wrap-up and an insight in to both a past guest & next week’s guest

 RESOURCES & LINKS MENTIONED

Tom O'Toole's business - The Beechworth Bakery

My original interview with Tom O'Toole back in epsidoe 91

Tom O'Toole's story

Another low (no) cost marketing idea in What Are You Got To Lose?

 MY TOP 15 TOM O'TOOLE QUOTES

“Study happiness.”

“I’m still in business today and it’s far from perfect.”

“It’s our people that make the difference.”

“Rules 1 Take care of the customer. Rule 2 Take care of the customer. And rule 3 … Take care of the customer. Give them a reason to come back.”

“My #1 customers are my staff. Happy staff, happy customers.”

“The difference between extraordinary and ordinary is that little bit extra.”

“The more I give, the more I get.”

“You’re not doing a thousand pies, you’re doing one. Every one’s a customer.”

“If you wouldn't buy it, don’t sell it.”

“Culture is caught, not taught.”

“You can either wait for the future or get on the bus.”

“When opportunity knocks, get up and answer the door.”

“Be braggable. Push your brand all the time. No one else will.”

“It’s the little things that make the big difference.”

“The secret to getting ahead is getting started.” 

EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

DesignCrowd - The world's #1 custom design marketplace

Save $100 off your first design. 

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Tweet me your thoughts @TimboReid.

My guest and I respond to each and every comment.

Where do I start?! Firstly, let me remind you of who Tom O’Toole is.

Tom is best known for creating Australia’s most successful standalone retail bakery business; which employs over 255 staff, turns over in excess of $17 million and serves over a million customers per year.

I first had Tom on this show about five years ago on episode 91 where he shared his very personal story of growing up in extreme poverty, to becoming one of Australia’s great small business success stories.

His bakeries are scattered throughout regional Victoria, and as Tom openly admits, they’re not a whole lot different to most other bakeries. What is different is Tom’s approach to his people, and how they go about offering good old fashioned customer service. And that’s what Tom shares in this one hour keynote that he delivered at a conference I emceed last week. (BTW, thanks to DaveSheerman.com for getting me this audio).

Now, some things to note:

• Tom’s presentation style is unorthodox. He’s high-energy, in fact he yells at times. He stutters as he drives a point home. And he doesn’t hold back with his language; so if there are kids within earshot, now might be a good time to get out the Playdough.
• What you also need to know is that he’s referencing slides as he talks, so sometimes you might be wondering what he’s referring to. Added to that his clicker (which he calls a mouse) wasn’t working for him - but don’t worry, it will all make sense in the end.
• I was actually in two minds as to whether to share this with you or not, as at times he bounces from pillar to post, going from one topic to another in break neck speed; but it somehow all comes together in the end. He has a rare ability to inspire change without audiences ever realising it until they walk out, totally energized and raring to go.
• To see him in action, check out a 3 minute video highlights reel below
• So, strap yourself in for a wild ride as Australia’s most famous baker as he lifts the lid on customer service, marketing, team culture and getting outside your comfort zone.
• Ladies and gentleman, Mr. Tom O’Toole …

Hang on, that's not all folk, I also share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose?

And we revisit a past episode in which Australia’s #1 ranked residential real estate agent shared how he’s created an extraordinary business.

As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing HQ … So let’s get stuck ... right in.

 

EPISODE TIMELINE

00:00  Two marketing insights
00:42  Episode teaser
01:16  Welcome & overview
02:57  What Have You Got To Lose? - Idea #2
05:32  Today’s guest introduction - Tom Ot'Toole of Beechworth Bakery
08:38  Tom O'Toole of Beechworth Bakery - Part 1
36:30  Insights fr0m two businesses that want to help you grow
39:01  Tom O'Toole of Beechworth Bakery - Part 2
01:11:24  My Top 15 quotes from my chat with Tom Ot'Toole of Beechworth Bakery
01:13:45  Wrap-up and an insight in to both a past guest & next week’s guest

 

RESOURCES & LINKS MENTIONED

Tom O'Toole's business - The Beechworth Bakery

My original interview with Tom O'Toole back in epsidoe 91

Tom O'Toole's story

Another low (no) cost marketing idea in What Are You Got To Lose?

 

MY TOP 15 TOM O'TOOLE QUOTES

1. “Study happiness.”
2. “I’m still in business today and it’s far from perfect.”
3. “It’s our people that make the difference.”
4. “Rules 1 Take care of the customer. Rule 2 Take care of the customer. And rule 3 … Take care of the customer. Give them a reason to come back.”
5. “My #1 customers are my staff. Happy staff, happy customers.”
6. “The difference between extraordinary and ordinary is that little bit extra.”
7. “The more I give, the more I get.”
8. “You’re not doing a thousand pies, you’re doing one. Every one’s a customer.”
9. “If you wouldn't buy it, don’t sell it.”
10. “Culture is caught, not taught.”
11. “You can either wait for the future or get on the bus.”
12. “When opportunity knocks, get up and answer the door.”
13. “Be braggable. Push your brand all the time. No one else will.”
14. “It’s the little things that make the big difference.”
15. “The secret to getting ahead is getting started.” 
    
    

EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

DesignCrowd - The world's #1 custom design marketplace
Save $100 off your first design. 

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Tweet me your thoughts @TimboReid.

My guest and I respond to each and every comment.

 

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Nick Molnar has figured out how to encourage customers to buy more. He is the founder of Afterpay, a simple payment system that lets customers buy what they want today (in fact, they can take it home immediately), then pay for it over 4 equal fortnightly installments. It’s also proving a great way for retailers to sell more. Here's how Afterpay works for merchants.

We cover plenty of ground in this chat including:

What Nick learnt working in his family's retail jewelry business

How to encourage customers to buy more

How the idea for Afterpay came about

How Afterpay enables retailers to increase sales

How Nick rallied his most loyal customers to do his marketing

Plus plenty more

Plus I launch a new segment called What Have You Got To Lose? in which I share one simple yet effective marketing idea that you can go and implement immediately. An idea that won't cost a fortune (if anything) to implement, and that might just generate you more awareness, more enquiry, and ultimately more sales.

 EPISODE TIMELINE

00:00  Love for Cornerstone Business Solutions & WebCentral

00:56   Teaser

01:25  Welcome & overview

03:32  Today’s guest introduction - Nick Molnar of Afterpay

07:08  Interview with Nick Molnar of Afterpay

39:06 Insights into Cornerstone Business Solutions & WebCentral

41:36  My Top 3 Attention Grabbers from my chat with Nick Molnar of Afterpay

44:00  [New Segment}] What Have You Got To Lose?

45:59  Listener feedback

49:24  Wrap-up and an insight in to both a past guest & next week’s guest

  MY TOP 3 MARKETING ATTENTION GRABBERS

 

Be customer-centric. Never stop looking at your business through the eyes of your precious customers. Be a customer of your own business. Ask customers what they think. Hold focus groups. Do whatever it takes to make this a fundamental tenant of how you grow that beautiful business of yours.

Get your customers to do your marketing. Nick’s social media push asking AfterPay customers to encourage their favourite retailers to get AfterPay is genius. What can you get your tribe to do?

Know your numbers. This one scares a lot of business owners. But chunk it down. Start by identifying two or three metrics that you could track on a daily basis. It might be website traffic, phone enquires … maybe even sales! As you start to see trends, then put in place ideas to see if you can effect a positive change to these numbers.

  RESOURCES & LINKS MENTIONED

How AfterPay works

Interview with Karl Schwantes about how to market a retail jewelry business

Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0)

Create Freedom Through Outsourcing Tour #3

What Have You Got To Lose? blog post- This will build each week as a new idea gets added

  EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

Cornerstone Business Solutions

Reduce your wages bill by up to 75%

 

  OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Nick Molnar has figured out how to encourage customers to buy more. He is the founder of Afterpay, a simple payment system that lets customers buy what they want today (in fact, they can take it home immediately), then pay for it over 4 equal fortnightly installments. It’s also proving a great way for retailers to sell more. Here's how Afterpay works for merchants.

We cover plenty of ground in this chat including:

• What Nick learnt working in his family's retail jewelry business
  How to encourage customers to buy more
• How the idea for Afterpay came about
• How Afterpay enables retailers to increase sales
• How Nick rallied his most loyal customers to do his marketing
• Plus plenty more

Plus I launch a new segment called What Have You Got To Lose? in which I share one simple yet effective marketing idea that you can go and implement immediately. An idea that won't cost a fortune (if anything) to implement, and that might just generate you more awareness, more enquiry, and ultimately more sales.

 

EPISODE TIMELINE

00:00  Love for Cornerstone Business Solutions & WebCentral
00:56   Teaser
01:25  Welcome & overview
03:32  Today’s guest introduction - Nick Molnar of Afterpay
07:08  Interview with Nick Molnar of Afterpay
39:06 Insights into Cornerstone Business Solutions & WebCentral
41:36  My Top 3 Attention Grabbers from my chat with Nick Molnar of Afterpay
44:00  [New Segment}] What Have You Got To Lose?
45:59  Listener feedback
49:24  Wrap-up and an insight in to both a past guest & next week’s guest

 

 MY TOP 3 MARKETING ATTENTION GRABBERS

 

1. Be customer-centric. Never stop looking at your business through the eyes of your precious customers. Be a customer of your own business. Ask customers what they think. Hold focus groups. Do whatever it takes to make this a fundamental tenant of how you grow that beautiful business of yours.
   
   
2. Get your customers to do your marketing. Nick’s social media push asking AfterPay customers to encourage their favourite retailers to get AfterPay is genius. What can you get your tribe to do?
   
   
3. Know your numbers. This one scares a lot of business owners. But chunk it down. Start by identifying two or three metrics that you could track on a daily basis. It might be website traffic, phone enquires … maybe even sales! As you start to see trends, then put in place ideas to see if you can effect a positive change to these numbers.

 

 RESOURCES & LINKS MENTIONED

How AfterPay works

Interview with Karl Schwantes about how to market a retail jewelry business

Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0)

Create Freedom Through Outsourcing Tour #3

What Have You Got To Lose? blog post - This will build each week as a new idea gets added

 

 EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Cornerstone Business Solutions
Reduce your wages bill by up to 75%

 

 

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

I remember my days working for Australia’s biggest travel agent - I absolutely dreaded wearing their corporate uniform.

I felt like such a dag. Polyester shirt, navy slacks. In fact, I think the tie was even on a bit of elastic!

Where was today’s guest when I needed her?!

She runs a very disruptive uniform business - that even Hollywood star Gwyneth Paltrow loves!

Her name is Felicity Rogers and she started Cargo Crew. I met her a couple of months ago at the Telstra Business Awards where I was the emcee. In fact, the year before, Cargo Crew actually won the National Small Business Award!

So, what’s Cargo Crew. Well, as Felicity says “She’s building a brand that crews (that’s her funky word for workers) around the world love to wear”.  She goes on to say “Cargo Crew creates original, design led uniforms that enhance and compliment a business’ visual identity and brand language.”

Cargo Crew now exports to over 30 countries with 12,000 crews around the world wearing their uniforms. Their clients include Renault, Hoyts & Freedom Furniture, artisan coffee roasters Seven Seeds and even Gwyneth Paltrow’s Goop skin care business.  Felicity shares:

The power of a good corporate uniform

Why your  business’s visual language is important

How she got a massive international contract by advertising in a little magazine

How Gwyneth Paltrow came to wearing a Cargo Crew apron

Plus we talk pricing, photography, retail vs online and plenty more

BTW, during the interview, Felicity forgot to tell us about another big win, which I’ll share with you after the interview. 

Plus I have some feedback from a listener who’s been inspired to create a podcast herself. And we revisit a past episode in which Australia’s voice of online retail shares some gold.

Yep, another big epsidoe of your favourite Marketing podcast, so let's get stuck right in.

  EPISODE TIMELINE

00:00  Two marketing insights

00:44  Episode teaser

01:24  Welcome & overview

02:41  Today’s guest introduction - Felicity Rogers of Cargo Crew

03:57  Today’s guest introduction - Felicity Rogers of Cargo Crew

05:54  Interview with Felicity Rogers of Cargo Crew

43:37  Insights into DesignCrowd & WebCentral

45:45  My Top 3 Attention Grabbers from my chat with Felicity Rogers of Cargo Crew

48:19  Listener feedback

49:44  Wrap-up and an insight in to both a past guest & next week’s guest

  RESOURCES & LINKS MENTIONED

Create Freedom Through Outsourcing Tour #3

The Cargo Crew story

Interview with online retailing guru Paul Greenberg

The Direct Selling Podcast

  MY TOP 3 ATTENTION GRABBERS

Briefing. Become proficient in how you brief creative people. I think many small business owners undervalue creativity, as it’s often hard to measure its ROI. However, when you have a logo you love, or a corporate uniform that people constantly comment on, or a website that really pops, then you’ll understand the power of great design. If you want to understand the breifing process more, then join the Small Business Big Marketing Forum and I’d be happy to help you out.

The Crew Review. I do love an old school marketing idea. And I particularly love the fact that Felicity had her team identify key industries and the key players within them, and mail them directly. This is a great job to outsource to a VA.

Easy and simplicity. Everything about the Cargo Crew brand smells of ease and simplicity. Easy to buy products. A simple website to find your way around. An easy return policy. The key here is to remove as many blockages as you can to make it easy for people to buy from you.

  EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

DesignCrowd - The world's #1 custom design marketplace

Save $100 off your first design.

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

I remember my days working for Australia’s biggest travel agent - I absolutely dreaded wearing their corporate uniform.

I felt like such a dag. Polyester shirt, navy slacks. In fact, I think the tie was even on a bit of elastic!

Where was today’s guest when I needed her?!

She runs a very disruptive uniform business - that even Hollywood star Gwyneth Paltrow loves!

Her name is Felicity Rogers and she started Cargo Crew. I met her a couple of months ago at the Telstra Business Awards where I was the emcee. In fact, the year before, Cargo Crew actually won the National Small Business Award!

So, what’s Cargo Crew. Well, as Felicity says “She’s building a brand that crews (that’s her funky word for workers) around the world love to wear”.  She goes on to say “Cargo Crew creates original, design led uniforms that enhance and compliment a business’ visual identity and brand language.”

Cargo Crew now exports to over 30 countries with 12,000 crews around the world wearing their uniforms. Their clients include Renault, Hoyts & Freedom Furniture, artisan coffee roasters Seven Seeds and even Gwyneth Paltrow’s Goop skin care business.  Felicity shares:

• The power of a good corporate uniform
• Why your  business’s visual language is important
• How she got a massive international contract by advertising in a little magazine
• How Gwyneth Paltrow came to wearing a Cargo Crew apron
• Plus we talk pricing, photography, retail vs online and plenty more

BTW, during the interview, Felicity forgot to tell us about another big win, which I’ll share with you after the interview. 

Plus I have some feedback from a listener who’s been inspired to create a podcast herself. And we revisit a past episode in which Australia’s voice of online retail shares some gold.

Yep, another big epsidoe of your favourite Marketing podcast, so let's get stuck right in.

 

 EPISODE TIMELINE

00:00  Two marketing insights
00:44  Episode teaser
01:24  Welcome & overview
02:41  Today’s guest introduction - Felicity Rogers of Cargo Crew
03:57  Today’s guest introduction - Felicity Rogers of Cargo Crew
05:54  Interview with Felicity Rogers of Cargo Crew
43:37  Insights into DesignCrowd & WebCentral
45:45  My Top 3 Attention Grabbers from my chat with Felicity Rogers of Cargo Crew
48:19  Listener feedback
49:44  Wrap-up and an insight in to both a past guest & next week’s guest

 

 RESOURCES & LINKS MENTIONED

Create Freedom Through Outsourcing Tour #3

The Cargo Crew story

Interview with online retailing guru Paul Greenberg

The Direct Selling Podcast

 

 MY TOP 3 ATTENTION GRABBERS

1. Briefing. Become proficient in how you brief creative people. I think many small business owners undervalue creativity, as it’s often hard to measure its ROI. However, when you have a logo you love, or a corporate uniform that people constantly comment on, or a website that really pops, then you’ll understand the power of great design. If you want to understand the breifing process more, then join the Small Business Big Marketing Forum and I’d be happy to help you out.
   
   
2. The Crew Review. I do love an old school marketing idea. And I particularly love the fact that Felicity had her team identify key industries and the key players within them, and mail them directly. This is a great job to outsource to a VA.
   
   
3. Easy and simplicity. Everything about the Cargo Crew brand smells of ease and simplicity. Easy to buy products. A simple website to find your way around. An easy return policy. The key here is to remove as many blockages as you can to make it easy for people to buy from you.

 

 EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

DesignCrowd - The world's #1 custom design marketplace
Save $100 off your first design.

 

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Ant Morell knows how to create an amazing business culture. He is the founder of Bounce - an indoor trampolining playground for people of all ages, that’s experienced some extraordinary growth in its first four years; and a big reason for this is due to the amazing culture Ant and his team have created.

To fully understand how they’ve done this, you’ll need a basic understanding of a Melbourne-based charity called Reach; because that’s where I met Ant for the first time about 10 years ago. Reach had a huge impact on my life, and on Ant as he’s utilised a lot of what he learnt at Reach to build the Bounce brand philosophy.

So Reach is a wonderful NFP that’s focussed on helping young people at risk find their passion in life. It’s based on a concept called The Hero’s Journey which focusses on how we as humans will only find true happiness in life when we acknowledge just how good each of us are, and that we all have the right to put our best self forward in whatever we choose to do in life.

Imagine if you’d learnt that when you were at school?!

So … back to Bounce. Whilst Bounce in its physical form is simply a room full of trampolines, in it’s emotional form (it’s brand) Bounce is all about personal empowerment - both for its staff and customers. This will make more sense as we get into the interview. So pen and paper at the ready as Ant also covers:

How to build a meaningful business culture

Tips on how to attract and retain great staff

Ideas around creating unforgettable customer experiences

But that's not all. In this episode of your favourite marketing podcast:

I tackle a question from a listener who’s wanting to be a breath of fresh air in a stuffy old industry.

I have some feedback from a listener who runs a 3rd generation, 66 year old family business.

And we revisit an old episode in which Mia Freedman takes us inside the Mamamia empire.

Yep, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE

00:00  Two marketing insights

00:47   Teaser

01:22  Welcome & overview

02:53  Today’s guest introduction - Ant Morell of Bounce

05:39  Interview with Ant Morell of Bounce

38:35 Insights into Key Person of Influence & WebCentral

41:13  My Top 3 Attention Grabbers from my chat with Ant Morell of Bounce

42:56  A listener question about how to stand out in a tired industry

48:05  Listener feedback from a3rd generation family business

49:23  Wrap-up and an insight in to both a past guest & next week’s guest

  EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence - Become highly valued & highly paid

Grab a FREE hard or audio copy of their Amazon best-seller.

  RESOURCES & LINKS MENTIONED

WebCentral's Online Conversion workshops

October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0)

Create Freedom Through Outsourcing Tour #3

Bounce's official website

Reach's official website

 MY TOP 3 MARKETING ATTENTION GRABBERS

I love The Love. This is what Bounce’s customer service ideology is called. Having a customer service ideology is impressive, giving it a brand name, I think, gives it even more meaning.

Principles not scripts. I love the freedom Ant gives his people in order for them to offer great customer service. By not demanding that they rely on scripts, it empowers them to be themselves and still deliver a great result for the customer.

Recruitment campaign. When going into a new country, they really do make some hoo-hah! From the initial media they generate, to the actual recruitment process which Ant refers to as a Casting Call, and then the 60-second Speed Date interviews.

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Ant Morell knows how to create an amazing business culture. He is the founder of Bounce - an indoor trampolining playground for people of all ages, that’s experienced some extraordinary growth in its first four years; and a big reason for this is due to the amazing culture Ant and his team have created.

To fully understand how they’ve done this, you’ll need a basic understanding of a Melbourne-based charity called Reach; because that’s where I met Ant for the first time about 10 years ago. Reach had a huge impact on my life, and on Ant as he’s utilised a lot of what he learnt at Reach to build the Bounce brand philosophy.

So Reach is a wonderful NFP that’s focussed on helping young people at risk find their passion in life. It’s based on a concept called The Hero’s Journey which focusses on how we as humans will only find true happiness in life when we acknowledge just how good each of us are, and that we all have the right to put our best self forward in whatever we choose to do in life.

Imagine if you’d learnt that when you were at school?!

So … back to Bounce. Whilst Bounce in its physical form is simply a room full of trampolines, in it’s emotional form (it’s brand) Bounce is all about personal empowerment - both for its staff and customers. This will make more sense as we get into the interview. So pen and paper at the ready as Ant also covers:

• How to build a meaningful business culture
• Tips on how to attract and retain great staff
• Ideas around creating unforgettable customer experiences

But that's not all. In this episode of your favourite marketing podcast:

• I tackle a question from a listener who’s wanting to be a breath of fresh air in a stuffy old industry.
• I have some feedback from a listener who runs a 3rd generation, 66 year old family business.
• And we revisit an old episode in which Mia Freedman takes us inside the Mamamia empire.

Yep, another big episode, so let's get stuck, right in.

 

EPISODE TIMELINE

00:00  Two marketing insights
00:47   Teaser
01:22  Welcome & overview
02:53  Today’s guest introduction - Ant Morell of Bounce
05:39  Interview with Ant Morell of Bounce
38:35 Insights into Key Person of Influence & WebCentral
41:13  My Top 3 Attention Grabbers from my chat with Ant Morell of Bounce
42:56  A listener question about how to stand out in a tired industry
48:05  Listener feedback from a3rd generation family business
49:23  Wrap-up and an insight in to both a past guest & next week’s guest

 

 EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence - Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

 

 RESOURCES & LINKS MENTIONED

WebCentral's Online Conversion workshops
October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0)

Create Freedom Through Outsourcing Tour #3

Bounce's official website

Reach's official website

 

MY TOP 3 MARKETING ATTENTION GRABBERS

1. I love The Love. This is what Bounce’s customer service ideology is called. Having a customer service ideology is impressive, giving it a brand name, I think, gives it even more meaning.
   
   
2. Principles not scripts. I love the freedom Ant gives his people in order for them to offer great customer service. By not demanding that they rely on scripts, it empowers them to be themselves and still deliver a great result for the customer.
   
   
3. Recruitment campaign. When going into a new country, they really do make some hoo-hah! From the initial media they generate, to the actual recruitment process which Ant refers to as a Casting Call, and then the 60-second Speed Date interviews.
   
   

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.