The Small Business Big Marketing Podcast with Tim Reid

Does selling freak you out? Well, you’re not alone. It used to freak me out until I spoke with sales expert Nicholas Lynch of Nicholas Lynch Real Estate, who shares 5 keys to closing every sale. And boy oh boy, they're not what I expected!

Now I actually met Nicholas through one of my son’s who’s best mates with his son. I also used Nicholas to sell a house for me about a year ago.

The guy is a sales machine. He loves everything about selling. So if you struggle with this part of your business (and many business owners and employees do), then you are absolutely going to love the 5 key selling tips he shares that all but guarantee you closing the sale each and every time.

You know one of Nicholas’s mantras is A.B.C. - Always Be Closing!

 

Here’s what caught my attention from chatting with Nicholas Lynch of Nicholas Lynch Real Estate:

His doors analogy - This is such a great way to visualise the close. The key here is to identify what each door is in the closing process, then make sure you go through them in the order they were intended, closing each one as you go.

Feel / Felt / Found - What a great way to bring prospects around to your way of thinking, by showing empathy. It’s also a simple structure for story-telling which we talk a lot about on this show.

Have the right intention - Whilst I loved all of Nicholas’s 5 keys to nailing the sale, I particularly loved #2, which was all about having the right intention. I honour this one a lot when speaking from stage, recording this show, and pretty much any time I’m writing a proposal for a client.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

How a maglog can help you sell more (you’ll find an example here as well)

How to use social proof to build confidence with your prospects

Plus we revisit a past episode with Ant Morell of Bounce

 

Links & Resources mentioned:

Nicholas Lynch Real Estate’s website

Interview with Ant Morell of indoor playground sensation Bouse

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Does selling freak you out? Well, you’re not alone. It used to freak me out until I spoke with sales expert Nicholas Lynch of Nicholas Lynch Real Estate, who shares 5 keys to closing every sale. And boy oh boy, they're not what I expected!

Now I actually met Nicholas through one of my son’s who’s best mates with his son. I also used Nicholas to sell a house for me about a year ago.

The guy is a sales machine. He loves everything about selling. So if you struggle with this part of your business (and many business owners and employees do), then you are absolutely going to love the 5 key selling tips he shares that all but guarantee you closing the sale each and every time.

You know one of Nicholas’s mantras is A.B.C. - Always Be Closing!

 

Here’s what caught my attention from chatting with Nicholas Lynch of Nicholas Lynch Real Estate:

1. His doors analogy - This is such a great way to visualise the close. The key here is to identify what each door is in the closing process, then make sure you go through them in the order they were intended, closing each one as you go.
   
   
2. Feel / Felt / Found - What a great way to bring prospects around to your way of thinking, by showing empathy. It’s also a simple structure for story-telling which we talk a lot about on this show.
   
   
3. Have the right intention - Whilst I loved all of Nicholas’s 5 keys to nailing the sale, I particularly loved #2, which was all about having the right intention. I honour this one a lot when speaking from stage, recording this show, and pretty much any time I’m writing a proposal for a client.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• How a maglog can help you sell more (you’ll find an example here as well)
• How to use social proof to build confidence with your prospects
• Plus we revisit a past episode with Ant Morell of Bounce

 

Links & Resources mentioned:

• Nicholas Lynch Real Estate’s website
• Interview with Ant Morell of indoor playground sensation Bouse

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Mark Phillips infuriates me. He calls himself a digital nomad, running six-figure business (cheekily called Business In Barefeet) as he and his wife Linda, travel the world. He has no fixed address, lives in a tent and stays in one place no longer than a week or so. He did this interview from his ‘office’, which involved sitting on the beach overlooking the Great Barrier Reef.

Some of you would say they’re livin’ the la vita loca .. others of you probably couldn’t think of anything worse. Either way, join me as we find out why and how to become a digital nomad!

Listen in as we discuss:

Why they did it?

What it’s like to run a serious business literally from a beach or the side of the road!

How they work hard at building trust

How much the world has changed in order for such a nomadic lifestyle to be successful

And so much more

Here’s what caught my attention from chatting with Mark Phillips of Business In Barefeet:

“If your environment isn’t working for you, then find a new environment.” Now that doesn't mean you have to hit the road like Mark and his wife have … but at least think about where else you can do business. For me, I have certain places that I go when I want to be creative, and other places where I go if I just need to get shit done.

More businesses need to embrace new ways of communicating with their clients. If you’re not at the very least familiar with Whatsapp, Voxer, Skype (to name a few) then you’re behind the 8-ball. It doesn’t mean you have to use them all, but at least make an informed decision not to use them!

Always be on the lookout for ways to build trust with your clients. Mark and his wife have to work particularly hard at this given they have no fixed address, but as a business owner it’s good practice for you to constantly ask yourself what can you be doing to build more trust.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

How to create awesome infographics

How to create free webpages thanks to Google

A past episode in which I chat with one of my most inspiring guests yet

 

Links & Resources mentioned:

Mark’s website - Business In Barefeet

Mark on Twitter

Mark on Facebook

How to create awesome infographics

How to create free webpages thanks to Google

Interview with Glenn Azar from The Adventure Professionals

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Mark Phillips infuriates me. He calls himself a digital nomad, running six-figure business (cheekily called Business In Barefeet) as he and his wife Linda, travel the world. He has no fixed address, lives in a tent and stays in one place no longer than a week or so. He did this interview from his ‘office’, which involved sitting on the beach overlooking the Great Barrier Reef.

Some of you would say they’re livin’ the la vita loca .. others of you probably couldn’t think of anything worse. Either way, join me as we find out why and how to become a digital nomad!

Listen in as we discuss:

• Why they did it?
• What it’s like to run a serious business literally from a beach or the side of the road!
• How they work hard at building trust
• How much the world has changed in order for such a nomadic lifestyle to be successful
• And so much more

Here’s what caught my attention from chatting with Mark Phillips of Business In Barefeet:

1. “If your environment isn’t working for you, then find a new environment.” Now that doesn't mean you have to hit the road like Mark and his wife have … but at least think about where else you can do business. For me, I have certain places that I go when I want to be creative, and other places where I go if I just need to get shit done.
   
   
2. More businesses need to embrace new ways of communicating with their clients. If you’re not at the very least familiar with Whatsapp, Voxer, Skype (to name a few) then you’re behind the 8-ball. It doesn’t mean you have to use them all, but at least make an informed decision not to use them!
   
   
3. Always be on the lookout for ways to build trust with your clients. Mark and his wife have to work particularly hard at this given they have no fixed address, but as a business owner it’s good practice for you to constantly ask yourself what can you be doing to build more trust.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• How to create awesome infographics
• How to create free webpages thanks to Google
• A past episode in which I chat with one of my most inspiring guests yet

 

Links & Resources mentioned:

• Mark’s website - Business In Barefeet
• Mark on Twitter
• Mark on Facebook
• How to create awesome infographics
• How to create free webpages thanks to Google
• Interview with Glenn Azar from The Adventure Professionals

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Kate Morris was selling make-up at the Clarins counter in a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia’s largest online retailer of beauty products.

 

We cover a lot of ground as Kate explains:

How she’s built this empire

Why she sold part of it to Australia’s biggest supermarket brand, then bought it back again

Why opening a bricks and mortar store was the wrong move

Why ensuring the Adore Beauty brand doesn’t shine to bright

 

Here’s what caught my attention from chatting with Kate Morris of Adore Beauty:

What do we want to be in the lives of our customers? This is a great question to ask as you plan your marketing strategy.

Have the courage to fail. I hear this time and time again from successful business owners. The failures are where the lessons live. Just fail quickly and move on!

Having a full time blogger on staff. Great writers don’t come cheaply, so this idea is of course for businesses over a certain. That said, at least have a writer you can call on when a brochure or blog or sales letter needs to be written.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

Resident techspert Dale Beaumont from 52 Ways shares another productivity tool to make your business life a whole lot easier.

I share another low cost marketing idea that’ll have your staff jumping out of their pants!

And we go back into the vault, revisiting a chat I had with Gold Medal Olympian Steven Bradbury.

 

Links & Resources mentioned:

Adore Beauty website

Interview with Scott Kilmartin of Grace the Vintage Ice Cream Truck fame

Productivity tool - DialPad

How to keep your employees happy

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

 

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Kate Morris was selling make-up at the Clarins counter in a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia’s largest online retailer of beauty products.

 

We cover a lot of ground as Kate explains:

• How she’s built this empire
• Why she sold part of it to Australia’s biggest supermarket brand, then bought it back again
• Why opening a bricks and mortar store was the wrong move
• Why ensuring the Adore Beauty brand doesn’t shine to bright

 

Here’s what caught my attention from chatting with Kate Morris of Adore Beauty:

1. What do we want to be in the lives of our customers? This is a great question to ask as you plan your marketing strategy.
   
   
2. Have the courage to fail. I hear this time and time again from successful business owners. The failures are where the lessons live. Just fail quickly and move on!
   
   
3. Having a full time blogger on staff. Great writers don’t come cheaply, so this idea is of course for businesses over a certain. That said, at least have a writer you can call on when a brochure or blog or sales letter needs to be written.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Resident techspert Dale Beaumont from 52 Ways shares another productivity tool to make your business life a whole lot easier.
• I share another low cost marketing idea that’ll have your staff jumping out of their pants!
• And we go back into the vault, revisiting a chat I had with Gold Medal Olympian Steven Bradbury.

 

Links & Resources mentioned:

• Adore Beauty website
• Interview with Scott Kilmartin of Grace the Vintage Ice Cream Truck fame
• Productivity tool - DialPad
• How to keep your employees happy

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

 

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

I love a new idea that’s right for it’s time. I love it even more if it involves food, beer and movies. And I especially love it when it’s just down the road from my holiday house. Today’s successful business owner ticks every one of those boxes.

Julian Grant is the Founder of Barefoot Cinemas, a new outdoor-cinema concept that launched over Summer in Victoria. In fact, it launched down the road from my holiday house in a seaside village called Portsea. So I’m a little bit biased, as I absolutely love Julian’s business idea, as it brought a whole new level of fun to the area.

Barefoot Cinema is an outdoor cinema concept set in a national park, on a cliff top overlooking a beautiful beach and Port Phillip Bay. There’s food trucks, a bar, fairy lights dangling from all the trees, live music ...oh, and there’s also a large cinema-sized screen and sound system. Being there is like being on the set of a Jack Johnson video.

What I also love about the Barefoot Cinema concept is that by day Julian is a young, whipper-snapper solicitor, so this is a side hustle. One which (given the success he had in year one) may well become his full time focus very quickly as he starts a national expansion.

 

My Top 3 Attention Grabbers From My Chat With Barefoot Cinema’s Julian Grant:

Brand clarity. I love how Julian could so easily articulate exactly what the Barefoot Cinema brand stands for. If you can’t do that for your business, then I strongly suggest you do. Need some help, join the Small Business Big Marketing Club.

Over-delivering. I love how Julian wasn’t willing to cut corners. Whilst this impacted on his margins in year one, it’s meant that he has a bunch of sponsors who loved what they were involved with, and a product offering that is highly regarded. Year 2 is going to be so much easier.

Behind-the-scenes social media posts. I know many of you think you have nothing interesting to share on social media. If that’s you, then think about some behind-the-scenes shots and stories. They work a treat. I’ve just started to broadcast my raw interviews on Facebook Live and the engagement has been fantastic.

 

But the marketing gold doesn’t stop there, you’ll also discover:

How to write great marketing headlines

Why you should never eat alone

Insights from a past interview with Rowdy McLean

 

Links & Resources mentioned:

Barefoot Cinema’s website

Interview with Play A Bigger Game’s Rowdy McLean

How to write better marketing headlines

Why and how to stop eating alone

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below.

May your marketing be the best marketing.

I love a new idea that’s right for it’s time. I love it even more if it involves food, beer and movies. And I especially love it when it’s just down the road from my holiday house. Today’s successful business owner ticks every one of those boxes.

Julian Grant is the Founder of Barefoot Cinemas, a new outdoor-cinema concept that launched over Summer in Victoria. In fact, it launched down the road from my holiday house in a seaside village called Portsea. So I’m a little bit biased, as I absolutely love Julian’s business idea, as it brought a whole new level of fun to the area.

Barefoot Cinema is an outdoor cinema concept set in a national park, on a cliff top overlooking a beautiful beach and Port Phillip Bay. There’s food trucks, a bar, fairy lights dangling from all the trees, live music ...oh, and there’s also a large cinema-sized screen and sound system. Being there is like being on the set of a Jack Johnson video.

What I also love about the Barefoot Cinema concept is that by day Julian is a young, whipper-snapper solicitor, so this is a side hustle. One which (given the success he had in year one) may well become his full time focus very quickly as he starts a national expansion.

 

My Top 3 Attention Grabbers From My Chat With Barefoot Cinema’s Julian Grant:

1. Brand clarity. I love how Julian could so easily articulate exactly what the Barefoot Cinema brand stands for. If you can’t do that for your business, then I strongly suggest you do. Need some help, join the Small Business Big Marketing Club.
   
   
2. Over-delivering. I love how Julian wasn’t willing to cut corners. Whilst this impacted on his margins in year one, it’s meant that he has a bunch of sponsors who loved what they were involved with, and a product offering that is highly regarded. Year 2 is going to be so much easier.
   
   
3. Behind-the-scenes social media posts. I know many of you think you have nothing interesting to share on social media. If that’s you, then think about some behind-the-scenes shots and stories. They work a treat. I’ve just started to broadcast my raw interviews on Facebook Live and the engagement has been fantastic.

 

But the marketing gold doesn’t stop there, you’ll also discover:

• How to write great marketing headlines
• Why you should never eat alone
• Insights from a past interview with Rowdy McLean

 

Links & Resources mentioned:

• Barefoot Cinema’s website
• Interview with Play A Bigger Game’s Rowdy McLean
• How to write better marketing headlines
• Why and how to stop eating alone

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Hands up who’s got a side hustle. Keep your hand up if you'd like your side hustle to turn into a multi-million dollar business. And keep your hand up if you’re doing something about it. Today’s guest acted on his successful side hustle and it’s now turning over close to ten million bucks a year.

Mike Wilson is the Founder of TinyMe, which he calls “the world’s cutest and bestest online shop of personalised products for kids”. Cute it maybe, but TinyMe is now generating some serious income, employs 65 staff in the peak seasons, and does 95% of it’s manufacturing in Australia. Unheard of!

 

My Top 3 Attention Grabbers From My Chat With TinyMe’s Mike Wilson were:

Personalisation. This is just going to become a bigger and bigger part of doing business. Be sure to take a moment to think about what you can personalise in your business - everything from your email marketing to product design to your invoicing.

Get a side hustle. Mike had a few before TinyMe took off. I’ve got some Members of The Small Business Big Marketing Club who have side hustles generating a couple of grand a month.

Mike’s obsessions with systems. This is an area that I’ve avoided pretty much forever. However, just in the last few week’s I’ve had my Marketing VA document all the things I do in my business, literally step-by-step, and upload them to SystemHUB, which is basically a place in the cloud where you can keep all your processes, systems and SOPs.

 

But the marketing gold doesn’t stop there, you’ll also discover:

How you can confidently forget all your passwords except one

How to turn your email signature into a sales machine

How an ascending transaction model is the key to selling high-priced items

 

Links & Resources mentioned:

TinyMe website

How to forget all your passwords except one

How to turn your email signature into a sales machine

Interview with Lara Hopkins from Mon Purse

SystemHUB - a home for your business processes, checklists & SOPs

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below.

May your marketing be the best marketing.

Hands up who’s got a side hustle. Keep your hand up if you'd like your side hustle to turn into a multi-million dollar business. And keep your hand up if you’re doing something about it. Today’s guest acted on his successful side hustle and it’s now turning over close to ten million bucks a year.

Mike Wilson is the Founder of TinyMe, which he calls “the world’s cutest and bestest online shop of personalised products for kids”. Cute it maybe, but TinyMe is now generating some serious income, employs 65 staff in the peak seasons, and does 95% of it’s manufacturing in Australia. Unheard of!

 

My Top 3 Attention Grabbers From My Chat With TinyMe’s Mike Wilson were:

1. Personalisation. This is just going to become a bigger and bigger part of doing business. Be sure to take a moment to think about what you can personalise in your business - everything from your email marketing to product design to your invoicing.
   
   
2. Get a side hustle. Mike had a few before TinyMe took off. I’ve got some Members of The Small Business Big Marketing Club who have side hustles generating a couple of grand a month.
   
   
3. Mike’s obsessions with systems. This is an area that I’ve avoided pretty much forever. However, just in the last few week’s I’ve had my Marketing VA document all the things I do in my business, literally step-by-step, and upload them to SystemHUB, which is basically a place in the cloud where you can keep all your processes, systems and SOPs.

 

But the marketing gold doesn’t stop there, you’ll also discover:

• How you can confidently forget all your passwords except one
• How to turn your email signature into a sales machine
• How an ascending transaction model is the key to selling high-priced items

 

Links & Resources mentioned:

• TinyMe website
• How to forget all your passwords except one
• How to turn your email signature into a sales machine
• Interview with Lara Hopkins from Mon Purse
• SystemHUB - a home for your business processes, checklists & SOPs

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below.

May your marketing be the best marketing.

 

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.