The Small Business Big Marketing Podcast with Tim Reid

How to use promotional products effectively | Create templated marketing videos from your iPhone | Get a little celebrity lovin’ | A self-publishing success story | And plenty more on your favorite marketing podcast …

Today’s successful business owner is Clive McCorkell of Arid Zone - a promotional products agency he co-founded 30-years ago. Clive knows a thing or two about how to use promotional products to market your business.

The idea for this interview came about a few months ago when I was handed a calico bag full of promotional items at a Meet Up for what I consider to be quite a cool brand. I share what those items were in the interview, suffice to say that I was underwhelmed.

A few weeks later I was the opening keynote speaker at the Australian Promotional Products Association’s annual conference, at which point I connected with Clive who agreed to come on the show.

Promotional products is a marketing topic I’m yet to cover, but have plenty of questions, like  how can businesses best use them, and what’s the future hold for them. Clives also been running a successful business for 3-decades (no mean feet) so I interrogated him about that as well!

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

Resident techspert Dale Beaumont from 52 Ways shares a great way to make videos on your iPhone and upload directly to YouTube

I share another low cost marketing idea that’ll get your business some celebrity lovin’

And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with a guest who beleives all businesses can do good by doing good

 

Here’s what caught my attention from chatting with Clive McCorkell from Arid Zone:

I love Arid Zone’s 5 touch point concept which starts out at the Quoting process and ends after the sale.

Arid Zone speak. What a great idea. You may not even realise that your business has it’s own language - if it does, it might be time to formalise it so that all staff start integrating it into emails, sales letters, website pages and so on.

“Brand in the hand” - I like that as a way to sum up the power of promotional products … because there’s nothing quite as powerful as having a prospect or customer interacting with your precious brand, right?

 

Links & Resources mentioned:

Arid Zone’s website

How and why to get celebrity testimonials

YouTube Director provides shot-by-shot guidance – so that you can create a high quality video ad and upload it directly to YouTube from the app. No video editing experience required.

Interview with Peter Baines of Hands Across The Water

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

How to use promotional products effectively | Create templated marketing videos from your iPhone | Get a little celebrity lovin’ | A self-publishing success story | And plenty more on your favorite marketing podcast …

Today’s successful business owner is Clive McCorkell of Arid Zone - a promotional products agency he co-founded 30-years ago. Clive knows a thing or two about how to use promotional products to market your business.

The idea for this interview came about a few months ago when I was handed a calico bag full of promotional items at a Meet Up for what I consider to be quite a cool brand. I share what those items were in the interview, suffice to say that I was underwhelmed.

A few weeks later I was the opening keynote speaker at the Australian Promotional Products Association’s annual conference, at which point I connected with Clive who agreed to come on the show.

Promotional products is a marketing topic I’m yet to cover, but have plenty of questions, like  how can businesses best use them, and what’s the future hold for them. Clives also been running a successful business for 3-decades (no mean feet) so I interrogated him about that as well!

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Resident techspert Dale Beaumont from 52 Ways shares a great way to make videos on your iPhone and upload directly to YouTube
  
  
• I share another low cost marketing idea that’ll get your business some celebrity lovin’
  
  
• And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with a guest who beleives all businesses can do good by doing good

 

Here’s what caught my attention from chatting with Clive McCorkell from Arid Zone:

1. I love Arid Zone’s 5 touch point concept which starts out at the Quoting process and ends after the sale.
   
   
2. Arid Zone speak. What a great idea. You may not even realise that your business has it’s own language - if it does, it might be time to formalise it so that all staff start integrating it into emails, sales letters, website pages and so on.
   
   
3. “Brand in the hand” - I like that as a way to sum up the power of promotional products … because there’s nothing quite as powerful as having a prospect or customer interacting with your precious brand, right?

 

Links & Resources mentioned:

• Arid Zone’s website
• How and why to get celebrity testimonials
• YouTube Director provides shot-by-shot guidance – so that you can create a high quality video ad and upload it directly to YouTube from the app. No video editing experience required.
• Interview with Peter Baines of Hands Across The Water

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Ex Science teacher turned entrepreneur Ben Newsome reveals the marketing ideas that helped him build an empire| The secret to finding anyone’s email address | How to never run out of solid content ideas | How a little black dress lead to a big idea.

Today on your favourite marketing podcast, successful business owner is Ben Newsome of Fizzics Education. He used to be a Science teacher, until the entrepreneurial bug bit him in 2004. Now he has staff all over Australia delivering interactive science workshops and shows to schools, retirement homes … even prisons!

In fact, in the past 12-months they’ve entertained and educated over 300,000 kids alone with their crazy brand of scientific mayhem!

Now, Ben’s been a long time listener of this show, and has a huge respect for the power of marketing; hence my interest in getting him on.

During this chat, he generously shares the top 3 marketing strategies that have impacted most on his business’s growth, the importance of being entertaining in order to get a message across and plenty more marketing gold.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

Resident techspert Dale Beaumont from 52 Ways gives us the secret to finding anyone’s email address at the click of a button

I’ll show you how to never run out of solid content ideas

And we go back into The Small Business Big Marketing Show’s vault, revisiting a past episode in with a bloke who’s business idea came to him whilst he was hanging out his wife’s LBD!

 

Here’s what caught my attention from chatting with Ben Newsome of Fizzics Education:

100 Free Science Experiments. This is genius. Not only will it create massive goodwill amongst teachers who may one day book Ben and his team, but the amount of Google Juice it would create is off the charts.

Creating an employee brand. Ben has worked hard at creating a look, feel and environment that attracts and retains great people. That alone is good for business …. Plus it means his HR costs are minimal.

Ben’s sustained enthusiasm for marketing. I gotta say, I don’t see this enough. I see a lot of enthusiasm, just not sustained enthusiasm, where the business owner truly respects the power of marketing to the point that it’s constantly on their mind, where they’re trying to figure out how to improve on what’s already working and what to introduce into the mix next.

 

Links & Resources mentioned:

Fizzics Education's website

Blog post containing more marketing ideas from Ben

How to never run out of helpful content ideas

How to find anyone’s email address

Interview with Scott Boocock, Founder of HEGs

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Ex Science teacher turned entrepreneur Ben Newsome reveals the marketing ideas that helped him build an empire| The secret to finding anyone’s email address | How to never run out of solid content ideas | How a little black dress lead to a big idea.

Today on your favourite marketing podcast, successful business owner is Ben Newsome of Fizzics Education. He used to be a Science teacher, until the entrepreneurial bug bit him in 2004. Now he has staff all over Australia delivering interactive science workshops and shows to schools, retirement homes … even prisons!

In fact, in the past 12-months they’ve entertained and educated over 300,000 kids alone with their crazy brand of scientific mayhem!

Now, Ben’s been a long time listener of this show, and has a huge respect for the power of marketing; hence my interest in getting him on.

During this chat, he generously shares the top 3 marketing strategies that have impacted most on his business’s growth, the importance of being entertaining in order to get a message across and plenty more marketing gold.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Resident techspert Dale Beaumont from 52 Ways gives us the secret to finding anyone’s email address at the click of a button
• I’ll show you how to never run out of solid content ideas
• And we go back into The Small Business Big Marketing Show’s vault, revisiting a past episode in with a bloke who’s business idea came to him whilst he was hanging out his wife’s LBD!

 

Here’s what caught my attention from chatting with Ben Newsome of Fizzics Education:

1. 100 Free Science Experiments. This is genius. Not only will it create massive goodwill amongst teachers who may one day book Ben and his team, but the amount of Google Juice it would create is off the charts.
   
   
2. Creating an employee brand. Ben has worked hard at creating a look, feel and environment that attracts and retains great people. That alone is good for business …. Plus it means his HR costs are minimal.
   
   
3. Ben’s sustained enthusiasm for marketing. I gotta say, I don’t see this enough. I see a lot of enthusiasm, just not sustained enthusiasm, where the business owner truly respects the power of marketing to the point that it’s constantly on their mind, where they’re trying to figure out how to improve on what’s already working and what to introduce into the mix next.

 

Links & Resources mentioned:

• Fizzics Education's website
• Blog post containing more marketing ideas from Ben
• How to never run out of helpful content ideas
• How to find anyone’s email address
• Interview with Scott Boocock, Founder of HEGs

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Nick Holloway is the co-founder of Nu Nu, an idyllic restaurant in Palm Cove, Far North Queensland. He’s also been a guest celebrity chef on the TV hit series MasterChef.

Not only is Nu Nu ideally located right on the sand, it’s also highly awarded with accolades including being ranked in Gourmet Traveller’s Top 100 Australian restaurants for six years running.

I first met Nick a few weeks ago in the middle of a cane field between Cairns and Port Douglas - he was cooking for 600 plumbers and electricians as part of a conference for the Laser Group at which I was a keynote speaker.

Nick himself is a passionate foodie, so much so that he was chosen to be a guest chef on the top-rating reality cooking show Masterchef for the past two years. What that did for his personal and business brands? Well, you’re about to find out.

He’s also a stickler for creating an unforgettable customer experience, and a brand people love and talk about for years to come. Topics we cover in great depth during our chat.

In the cutthroat world of hospitality, Nick’s list of achievements is impressive.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

Resident techspert Dale Beaumont from 52 Ways shares a great way to secure all your social media usernames

I share another low cost marketing idea that’ll help you get more love from your precious customers

And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with a business owner who had her product featured at this year’s Oscars!

 

Here’s what caught my attention from chatting with Nick Holloway of Nu Nu:

Opportunities come from relationships, so spend time nurturing and building as many relationships as you can. If you want a place to start, then revisit that idea I shared recently about never eating along. I’ll drop a link in the shownotes.

I find Nick’s amusement at the validation he got from being on Masterchef quite amusing! Getting a little media coverage can be so powerful. So look for opportunities - you could start by simply calling talk-back radio stations and contributing to topics of interest. Plus I’ve dropped a link to a past interview in the shownotes in which media ninja Sam Elam shared some great tips on getting free media.

Run towards things, not away from them.

 

Links & Resources mentioned:

Nu Nu website

Customer Reviews - How to get & use them effectively

Search for an available username or domain and secure your brand across the internet.

Interview with Kara Lauder of The Kader Boot Co.

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Nick Holloway is the co-founder of Nu Nu, an idyllic restaurant in Palm Cove, Far North Queensland. He’s also been a guest celebrity chef on the TV hit series MasterChef.

Not only is Nu Nu ideally located right on the sand, it’s also highly awarded with accolades including being ranked in Gourmet Traveller’s Top 100 Australian restaurants for six years running.

I first met Nick a few weeks ago in the middle of a cane field between Cairns and Port Douglas - he was cooking for 600 plumbers and electricians as part of a conference for the Laser Group at which I was a keynote speaker.

Nick himself is a passionate foodie, so much so that he was chosen to be a guest chef on the top-rating reality cooking show Masterchef for the past two years. What that did for his personal and business brands? Well, you’re about to find out.

He’s also a stickler for creating an unforgettable customer experience, and a brand people love and talk about for years to come. Topics we cover in great depth during our chat.

In the cutthroat world of hospitality, Nick’s list of achievements is impressive.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• Resident techspert Dale Beaumont from 52 Ways shares a great way to secure all your social media usernames
  
  
• I share another low cost marketing idea that’ll help you get more love from your precious customers
  
  
• And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with a business owner who had her product featured at this year’s Oscars!

 

Here’s what caught my attention from chatting with Nick Holloway of Nu Nu:

1. Opportunities come from relationships, so spend time nurturing and building as many relationships as you can. If you want a place to start, then revisit that idea I shared recently about never eating along. I’ll drop a link in the shownotes.
   
   
2. I find Nick’s amusement at the validation he got from being on Masterchef quite amusing! Getting a little media coverage can be so powerful. So look for opportunities - you could start by simply calling talk-back radio stations and contributing to topics of interest. Plus I’ve dropped a link to a past interview in the shownotes in which media ninja Sam Elam shared some great tips on getting free media.
   
   
3. Run towards things, not away from them.

 

Links & Resources mentioned:

• Nu Nu website
  
• Customer Reviews - How to get & use them effectively
• Search for an available username or domain and secure your brand across the internet.
• Interview with Kara Lauder of The Kader Boot Co.

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Peter Baines is an international speaker on leadership, change management and corporate social responsibility.

In a past life, Peter was a police officer, a forensic investigator heading up clean-up teams in the Bali Bombings and Thailand Tsunami. He’s also worked in Interpol’s counter-terrorism unit. He’s seen it all.

But you might be wondering, what value does he have to bring to your small business?

Well, Peter’s now the founder of the Thailand-based charity Hands Across The Water, and a massive advocate for helping businesses of all sizes do good by doing good. In fact, he’s written a book on the topic.

During this chat, Peter shares some really solid strategies around how creating shared value is the key to powering business growth and innovation - and he backs them up with real life, small business case studies.

 

Plus in episode 372 of Australia’s best marketing podcast:

Resident techspert Dale Beaumont from 52 Ways shares a great way to never make a grammar or spelling mistake again

I share another low cost marketing idea that’ll show you how to use industry events to your advantage

And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview that lifted the lid on how to master the art of selling

 

Here’s what caught my attention from chatting with Peter Baines of Hands Across The Water:

Businesses of all sizes can do good by doing good. What many (including me) may have once considered a soft strategy for growth, is clearly not.

I love the idea of creating shared experiences. There’s no doubt that once two people are emotionally connected, the business relationship takes on a whole new dynamic. If you want to see that in action, go back and take a listen to an episode I did on racing car sponsorship.

There’s nothing wrong with wanting a return on investment from having a strong social conscience.

 

Links & Resources mentioned:

Peter Baines’ personal website

Hands Across The Water

Interview with sales guru Nicholas Lynch

How to use industry events to get more business

How to ensure everything you type is clear, effective & mistake-free

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Peter Baines is an international speaker on leadership, change management and corporate social responsibility.

In a past life, Peter was a police officer, a forensic investigator heading up clean-up teams in the Bali Bombings and Thailand Tsunami. He’s also worked in Interpol’s counter-terrorism unit. He’s seen it all.

But you might be wondering, what value does he have to bring to your small business?

Well, Peter’s now the founder of the Thailand-based charity Hands Across The Water, and a massive advocate for helping businesses of all sizes do good by doing good. In fact, he’s written a book on the topic.

During this chat, Peter shares some really solid strategies around how creating shared value is the key to powering business growth and innovation - and he backs them up with real life, small business case studies.

 

Plus in episode 372 of Australia’s best marketing podcast:

• Resident techspert Dale Beaumont from 52 Ways shares a great way to never make a grammar or spelling mistake again
• I share another low cost marketing idea that’ll show you how to use industry events to your advantage
• And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview that lifted the lid on how to master the art of selling

 

Here’s what caught my attention from chatting with Peter Baines of Hands Across The Water:

1. Businesses of all sizes can do good by doing good. What many (including me) may have once considered a soft strategy for growth, is clearly not.
   
   
2. I love the idea of creating shared experiences. There’s no doubt that once two people are emotionally connected, the business relationship takes on a whole new dynamic. If you want to see that in action, go back and take a listen to an episode I did on racing car sponsorship.
   
   
3. There’s nothing wrong with wanting a return on investment from having a strong social conscience.

 

Links & Resources mentioned:

• Peter Baines’ personal website
• Hands Across The Water
• Interview with sales guru Nicholas Lynch
• How to use industry events to get more business
• How to ensure everything you type is clear, effective & mistake-free

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Radek Sali knows a thing or two about celebrity endorsement - as the 40 year old, retired CEO Radek Sali of Swisse Multivitamins - a wellness business that sells supplements, skincare and superfoods, he’s used celebrity endorsement as a way to build one of Australia’s biggest brands.

I sat next to Radek recently at a Hawthorn Football Club function, and I was pretty damn excited, as the Swisse brand is one that I’ve admired from a distance for many years.

From it’s high quality packaging, to it’s brand consistency, to it’s relentless celebrity endorsement efforts (think Nicole Kidman, Ellen Degeneres, Ricky Ponting to name a few) and high frequency TV and print advertising schedule, Swisse would have to be one of the most well-known and respected brands in Australia.

Radek started there in 2005 as the Operations Manager, he left there last year as a part owner having sold the business for $1.7 billion! He attributes celebrity endorsement strategy and an honest and meaningful business culture to the brand’s success

Awards won by Radek and his team include BRW’s Most Successful Business of the Year (2012); GQ Businessman of the Year; and in 2016 Ernst & Young’s Young Entrepreneur of the Year (for Pharmaceuticals).

Plus in episode 371 of Australia’s best marketing podcast:

Resident techspert Dale Beaumont from 52 Ways brings back the GIPH … not the GIMP, the GIPH!

I share another low cost marketing idea that’ll increase your average dollar amount per sale

And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with the creator of the world’s most viral marketing video

Here’s what caught my attention from chatting with Radek Sali of Swisse Multivitamins:

I love the idea that as brand builders we're part of a Ferrari Formula One crew, and that whatever we’re working on we should be at full throttle, ready for it to all disintegrate once we get to the finish line.

“The sky is just the beginning.” - talk about glass half full! Radek is one of the more optimistic people I’ve ever met. I love how he’s always looking for a way to make something work.

I loved how he visited his retailers when he first stepped into the business all those years ago. If he hadn’t done that, he wouldn’t have uncovered the celebrity endorsement strategy that Centrim were using so well.

I loved his modesty. I mean the guy is responsible or building one of Australia's most successful brands, he’s made $255M in doing so … but his ego was very in check.

I loved the the 3 pillars of premium, proven and aspirational, through which all business decisions were evaluated.

Links & Resources mentioned:

Swisse Multivitamins website

Light Warrior website

Interview with Melissa Coker from the First Kiss video

The Awesome Upsell Email

How to use gifs in your marketing

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Radek Sali knows a thing or two about celebrity endorsement - as the 40 year old, retired CEO Radek Sali of Swisse Multivitamins - a wellness business that sells supplements, skincare and superfoods, he’s used celebrity endorsement as a way to build one of Australia’s biggest brands.

I sat next to Radek recently at a Hawthorn Football Club function, and I was pretty damn excited, as the Swisse brand is one that I’ve admired from a distance for many years.

From it’s high quality packaging, to it’s brand consistency, to it’s relentless celebrity endorsement efforts (think Nicole Kidman, Ellen Degeneres, Ricky Ponting to name a few) and high frequency TV and print advertising schedule, Swisse would have to be one of the most well-known and respected brands in Australia.

Radek started there in 2005 as the Operations Manager, he left there last year as a part owner having sold the business for $1.7 billion! He attributes celebrity endorsement strategy and an honest and meaningful business culture to the brand’s success

Awards won by Radek and his team include BRW’s Most Successful Business of the Year (2012); GQ Businessman of the Year; and in 2016 Ernst & Young’s Young Entrepreneur of the Year (for Pharmaceuticals).

Plus in episode 371 of Australia’s best marketing podcast:

• Resident techspert Dale Beaumont from 52 Ways brings back the GIPH … not the GIMP, the GIPH!
  
  
• I share another low cost marketing idea that’ll increase your average dollar amount per sale
  
  
• And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with the creator of the world’s most viral marketing video
  
  

Here’s what caught my attention from chatting with Radek Sali of Swisse Multivitamins:

1. I love the idea that as brand builders we're part of a Ferrari Formula One crew, and that whatever we’re working on we should be at full throttle, ready for it to all disintegrate once we get to the finish line.
   
   
2. “The sky is just the beginning.” - talk about glass half full! Radek is one of the more optimistic people I’ve ever met. I love how he’s always looking for a way to make something work.
   
   
3. I loved how he visited his retailers when he first stepped into the business all those years ago. If he hadn’t done that, he wouldn’t have uncovered the celebrity endorsement strategy that Centrim were using so well.
   
   
4. I loved his modesty. I mean the guy is responsible or building one of Australia's most successful brands, he’s made $255M in doing so … but his ego was very in check.
   
   
5. I loved the the 3 pillars of premium, proven and aspirational, through which all business decisions were evaluated.
   
   

Links & Resources mentioned:

• Swisse Multivitamins website
• Light Warrior website
• Interview with Melissa Coker from the First Kiss video
• The Awesome Upsell Email
• How to use gifs in your marketing
  
  

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.