The Small Business Big Marketing Podcast with Tim Reid

After launching three successful crowdfunding campaigns in which the target goals of a measly $30,000 were exceeded by 3,000%, OrbitKey inventor Rex Kuo has a checklist of 10 steps that will ensure your crowdfunding campaign is a success. His points include: 

"We had the Kickstarter app and on the first day it would go off every few seconds so there were a lot of high fives! Then quite quickly we had 5,000 backers that we had to make the product for … it became very real!” - Rex Kuo, OrbitKey

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

 

If you have questions about crowdfunding, then you’ll get this answers in this interview:

How to have a successful crowdfunding campaign?

What are the components of a successful crowdfunding campaign?

How do you market your crowdfunding campaign?

Do I need to create a video and write copy for my crowdfunding campaign?

What’s the best crowdfunding platform?

A little bit more about today’s guest:

Rex Kuo graduated with a bachelor’s degree in Pharmacy from Monash University and after a short stint working as a community pharmacist, he quickly realised his passion for business. Rex’s entrepreneurial spirit lead him to pursue several small business ideas before co-founding Orbitkey. Under Rex’s co- leadership, Orbitkey has grown into an internationally recognised brand and is available in over 25 countries globally. As Managing Director, Rex oversees the development of several areas of the company, with particular interests in sales, marketing and business development.

 

Here’s what caught my attention from my chat with OrbitKey inventor and crowdfunding expert Rex Kuo:

A great product or service offering is your best marketing … hands down.

Despite having a great product, don’t sit back and wait for success. Market. Market. Market.

Get out there. I loved the fact that Rex and Charles headed to trade shows in NYC and London. Many would see that as extravagant. I see it as smart. I hope they used their Amex! And as Rex mentioned, it only took one great partnership to be established and the junkets (I mean business trips!) paid for themselves.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

I’ll show you how to get free publicity on national radio

I’m going to show you why being more empathetic toward your customers is a good thing

And we go back into the vault, revisiting a past episode in which my guest reveals a simple way to get clients to see massive value in what you do

 

Other resources mentioned:

Buy an OrbitKey

1st OrbitKey Campaign in 2013

2nd OrbitKey Campaign in 2016 on Kickstarter

Followed an Indiegogo In Demand campaign

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

After launching three successful crowdfunding campaigns in which the target goals of a measly $30,000 were exceeded by 3,000%, OrbitKey inventor Rex Kuo has a checklist of 10 steps that will ensure your crowdfunding campaign is a success. His points include: 

"We had the Kickstarter app and on the first day it would go off every few seconds so there were a lot of high fives! Then quite quickly we had 5,000 backers that we had to make the product for … it became very real!” - Rex Kuo, OrbitKey

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

 

If you have questions about crowdfunding, then you’ll get this answers in this interview:

• How to have a successful crowdfunding campaign?
• What are the components of a successful crowdfunding campaign?
• How do you market your crowdfunding campaign?
• Do I need to create a video and write copy for my crowdfunding campaign?
• What’s the best crowdfunding platform?

A little bit more about today’s guest:

Rex Kuo graduated with a bachelor’s degree in Pharmacy from Monash University and after a short stint working as a community pharmacist, he quickly realised his passion for business. Rex’s entrepreneurial spirit lead him to pursue several small business ideas before co-founding Orbitkey. Under Rex’s co- leadership, Orbitkey has grown into an internationally recognised brand and is available in over 25 countries globally. As Managing Director, Rex oversees the development of several areas of the company, with particular interests in sales, marketing and business development.

 

Here’s what caught my attention from my chat with OrbitKey inventor and crowdfunding expert Rex Kuo:

1. A great product or service offering is your best marketing … hands down.
   
   
2. Despite having a great product, don’t sit back and wait for success. Market. Market. Market.
   
   
3. Get out there. I loved the fact that Rex and Charles headed to trade shows in NYC and London. Many would see that as extravagant. I see it as smart. I hope they used their Amex! And as Rex mentioned, it only took one great partnership to be established and the junkets (I mean business trips!) paid for themselves.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• I’ll show you how to get free publicity on national radio
• I’m going to show you why being more empathetic toward your customers is a good thing
• And we go back into the vault, revisiting a past episode in which my guest reveals a simple way to get clients to see massive value in what you do

 

Other resources mentioned:

• Buy an OrbitKey
  
• 1st OrbitKey Campaign in 2013
  
• 2nd OrbitKey Campaign in 2016 on Kickstarter
• Followed an Indiegogo In Demand campaign

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Today we literally go behind-the-scenes with BBQ chicken store owner Wally Khawli whose simple Facebook video strategy has saved his fledgling business from going under.

“When you see his videos you can see that he is genuine, nothing is written down, nothing is prepared, he just comes out with it. People see that. They get a laugh out of it. Then they come in, they want to take photos with him, SnapChats ... They then try his food and they love it!” -

- Joe Khawli (Wally’s Dad),  Mama’s BBQ Chicken & Salad Bar

There’s loads more tips and insights just like this, along with answers to questions that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

Why did Wally almost close the business last Christmas?

How to turn a learning difficulty into a positive?

What should I do if I’m thinking of closing my business?

How can I use Facebook videos to get more customers?

What’s the secret to appearing in videos for my business?

Wally Khawli owns Mama’s BBQ Chicken & Salad Bar located in an outer suburb of Melbourne. Nothing fancy, just a family run take-away business selling chickens, souvlakis and the occasional salad! Unlike most guests, Wally didn’t have a bio that I could use to introduce him. He’s got no fancy qualifications. He’s got a learning disability that could have held him back if he’d let it. But what he has got is a big heart and a burning passion for what he does.

 

Here’s what caught my attention from my chat with Wally Khawli of Mama’s BBQ Chicken & Salad Bar:

Honour your strengths and weaknesses, then back yourself. Wally did. He put his learning difficulties aside, identified what he loved (chicken and making people happy) and was he was especially good at (being on camera), then went for it.

Stop waiting for the right light, or the right hair do, or the right anything! Wally’s videos are far from polished. His Dad Joe films them on an iPhone, the music sometimes distorts, there’s customers coming in and out of the shop - there’s plenty of reasons to wait for that right moment. But instead, Wally goes for it! In a world of social media, we’re actually pretty forgiving when it comes to video production … so focus on creating great content.

Work hard at maintaining the momentum you create with your marketing. It will be easy for Wally to get swept up in all the initial excitement that he’s created … the question remains to see if he can maintain it for the long term. That doesn’t mean keep doing more of the same … but it does mean evolving, doing things better, trying new ideas. I love the fact that he’s already selling merchandise!

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

I share another low cost marketing idea that’ll get you responding!

And we go back into the vault, revisiting a killer moment during a chat I had with the world’s leading SEO expert Rand Fishkin

 

Please support these businesses who make this show possible:

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Today we literally go behind-the-scenes with BBQ chicken store owner Wally Khawli whose simple Facebook video strategy has saved his fledgling business from going under.

“When you see his videos you can see that he is genuine, nothing is written down, nothing is prepared, he just comes out with it. People see that. They get a laugh out of it. Then they come in, they want to take photos with him, SnapChats ... They then try his food and they love it!” -

- Joe Khawli (Wally’s Dad),  Mama’s BBQ Chicken & Salad Bar

There’s loads more tips and insights just like this, along with answers to questions that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

• Why did Wally almost close the business last Christmas?
• How to turn a learning difficulty into a positive?
• What should I do if I’m thinking of closing my business?
• How can I use Facebook videos to get more customers?
• What’s the secret to appearing in videos for my business?

Wally Khawli owns Mama’s BBQ Chicken & Salad Bar located in an outer suburb of Melbourne. Nothing fancy, just a family run take-away business selling chickens, souvlakis and the occasional salad! Unlike most guests, Wally didn’t have a bio that I could use to introduce him. He’s got no fancy qualifications. He’s got a learning disability that could have held him back if he’d let it. But what he has got is a big heart and a burning passion for what he does.

 

Here’s what caught my attention from my chat with Wally Khawli of Mama’s BBQ Chicken & Salad Bar:

1. Honour your strengths and weaknesses, then back yourself. Wally did. He put his learning difficulties aside, identified what he loved (chicken and making people happy) and was he was especially good at (being on camera), then went for it.
   
   
2. Stop waiting for the right light, or the right hair do, or the right anything! Wally’s videos are far from polished. His Dad Joe films them on an iPhone, the music sometimes distorts, there’s customers coming in and out of the shop - there’s plenty of reasons to wait for that right moment. But instead, Wally goes for it! In a world of social media, we’re actually pretty forgiving when it comes to video production … so focus on creating great content.
   
   
3. Work hard at maintaining the momentum you create with your marketing. It will be easy for Wally to get swept up in all the initial excitement that he’s created … the question remains to see if he can maintain it for the long term. That doesn’t mean keep doing more of the same … but it does mean evolving, doing things better, trying new ideas. I love the fact that he’s already selling merchandise!

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• I share another low cost marketing idea that’ll get you responding!
• And we go back into the vault, revisiting a killer moment during a chat I had with the world’s leading SEO expert Rand Fishkin

 

Please support these businesses who make this show possible:

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

In episode 383 we meet two sisters who (along with four other friends) are working hard at turning their podcast into a business, and having a ball as they do so.

“When something’s a passion project, you’ll find the space. We’re six women who have jobs, families … could not find time to have a coffee with each other, but we have somehow for the past two years carved out a space once a week to do The Outer Sanctum. The workload has increased, but all this comes from love. If it comes from something you truly believe in, then you find the time.”

- Felicity Race, The Outer Sanctum

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to turn a podcast into a business that pays you real money,  then you’ll get the answers in this interview:

• How do I monetise a podcast?
• How do I run a business at the same time as getting my podcast off the ground?
• Is it realistic to think I could make a living from podcasting?
• How do I grow my audience to a point that partners / advertisers would be interested?
• Is advertising the only way to generate income from podcasting?

A little bit about my two guests (as detailed in their own hilarious bios):

Lucy Race - Lucy is a 12 time premiership supporter, mother, business owner and trainer for the SPJFC Under 11s. A prolific letter writer, media monitor and soap box dweller, Lucy is thrilled to find another vehicle for her opinions. Lucy is passionate about all codes of football. Her two dogs, Archie Thompson and Jarryd Roughead concur.

Felicity Race - Felicity is a business owner, football lover and mother of three boys who lives with the daily challenge of her kids barracking for Essendon.  Running her own business has turned out to be fortuitous as  podcasting, occasional writing for The Guardian and watching every sport possible makes her largely unemployable. In 2016, Felicity learned how to bounce a footy which was the pinnacle of her football career.

 

Here’s what caught my attention from my chat with Lucy & Felicity Race:

1. Don’t be afraid to look to podcasting as a whole new business. I did and it’s continues to be an amazing ride. If you want to know how I’ve monetised it then go back and listen to episode 351.
   
   
2. Nothing’s impossible. If you had told me that there’s a group of six people successfully producing a weekly audio program, I would have said that’s way too many. It couldn’t work. Clearly it can, and The Outer Sanctum are proof of that.
3. Partnerships. Partnerships. Partnerships. I’ve rattled on about this ALOT, I know. But the power of a strategic partnership in growing any business can’t be understated. Go back and listen to episode 369 to learn how to do it.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

• How I get more listeners to my podcast
• You’ll discover how to ramp up the human side of your business
• And we go back into the vault, revisiting a chat I had with a Stephen Byron whose family built and own Australia’s most awarded airport!

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

In episode 383 we meet two sisters who (along with four other friends) are working hard at turning their podcast into a business, and having a ball as they do so.

“When something’s a passion project, you’ll find the space. We’re six women who have jobs, families … could not find time to have a coffee with each other, but we have somehow for the past two years carved out a space once a week to do The Outer Sanctum. The workload has increased, but all this comes from love. If it comes from something you truly believe in, then you find the time.”

- Felicity Race, The Outer Sanctum

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to turn a podcast into a business that pays you real money,  then you’ll get the answers in this interview:

How do I monetise a podcast?

How do I run a business at the same time as getting my podcast off the ground?

Is it realistic to think I could make a living from podcasting?

How do I grow my audience to a point that partners / advertisers would be interested?

Is advertising the only way to generate income from podcasting?

A little bit about my two guests (as detailed in their own hilarious bios):

Lucy Race - Lucy is a 12 time premiership supporter, mother, business owner and trainer for the SPJFC Under 11s. A prolific letter writer, media monitor and soap box dweller, Lucy is thrilled to find another vehicle for her opinions. Lucy is passionate about all codes of football. Her two dogs, Archie Thompson and Jarryd Roughead concur.

Felicity Race - Felicity is a business owner, football lover and mother of three boys who lives with the daily challenge of her kids barracking for Essendon.  Running her own business has turned out to be fortuitous as  podcasting, occasional writing for The Guardian and watching every sport possible makes her largely unemployable. In 2016, Felicity learned how to bounce a footy which was the pinnacle of her football career.

 

Here’s what caught my attention from my chat with Lucy & Felicity Race:

Don’t be afraid to look to podcasting as a whole new business. I did and it’s continues to be an amazing ride. If you want to know how I’ve monetised it then go back and listen to episode 351.

Nothing’s impossible. If you had told me that there’s a group of six people successfully producing a weekly audio program, I would have said that’s way too many. It couldn’t work. Clearly it can, and The Outer Sanctum are proof of that.

Partnerships. Partnerships. Partnerships. I’ve rattled on about this ALOT, I know. But the power of a strategic partnership in growing any business can’t be understated. Go back and listen to episode 369 to learn how to do it.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

How I get more listeners to my podcast

You’ll discover how to ramp up the human side of your business

And we go back into the vault, revisiting a chat I had with a Stephen Byron whose family built and own Australia’s most awarded airport!

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

In episode 382 Melbourne’s culinary king, Chris Lucas, takes us behind-the-scenes of how he’s successfully built and promoted some of Australia’s most exciting and interesting dining experiences. This is for anyone (not just restaurateurs) wanting to build a business that stands out from the crowd.

“I don’t get intellectually interested in what other people have done … my idea is about capturing what I think is right, and try to be creative and do something different. We’ve established a set of brands that do that, that are about being innovative and that create a level of excitement, and as a result, a lot of excitement. That’s what I think we should all be interested in.” - Chris Lucas, The Lucas Group

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to grow and market your business successfully then you’ll get this answers in this interview:

How do I find a gap in the market place?

Why shouldn’t I just copy my competitors?

How do I innovate in my business?

Why & how should I challenge the conventions of my industry?

How do I come up with a business model relevant to today’s customers?

Where and how do I look for opportunities?

Chris’s successes in starting and promoting restaurants is amazing. As well as the super-successful Chin Chin, he has a stable of some of Melbourne’s most popular eateries: Baby Pizza and Japanese/Korean-inspired Kong BBQ in Richmond, as well as Hawker Hall, a food and beer hall in Windsor, where the hip and the hungry queue to get in. And he’s recently opened Kisume, an upmarket Japanese Korean dining experience.

 

Here’s what caught my attention from my chat with Chris Lucas:

Go where the demand is and find a gap in the market ... learn to see opportunities where others don't. In doing so, avoid doing ‘me too’. As Chris said, “doing me-too doesn’t intellectually interest him!”

Come up with a product and business model more relevant to today's customer. Sometimes we do things just because that's how everyone does them … maybe it’s time to break a few rules and do things differently? Innovate and constantly evolve your business model.

Look for fun places to take your clients, suppliers and staff. This is not something Chris and I spoke about, but that chat reminded me of an idea I shared in a past episode, where I suggested us business owners should never eat alone; or, at least once a week we should get out of the office and have a business lunch with someone. I’m catching up with an overseas listener for dinner tonight!

But the marketing gold doesn’t stop there, also in this episode:

You’ll discover where to look for ideas to get more customers - and it’s not where you think

The importance of owning your brand’s personality is made crystal clear

And we revisit an episode in which my Joep Pennartz built an entire business called Shacky around #JOMO - the joy of missing out!

 

Please support these businesses who make this show possible:

Open Universities Australia - Check out Open Universities’ online courses for business owners over at Open.edu.au. Someone’s gotta be the smartest in your industry - it may as well be you!

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

In episode 382 Melbourne’s culinary king, Chris Lucas, takes us behind-the-scenes of how he’s successfully built and promoted some of Australia’s most exciting and interesting dining experiences. This is for anyone (not just restaurateurs) wanting to build a business that stands out from the crowd.

“I don’t get intellectually interested in what other people have done … my idea is about capturing what I think is right, and try to be creative and do something different. We’ve established a set of brands that do that, that are about being innovative and that create a level of excitement, and as a result, a lot of excitement. That’s what I think we should all be interested in.” - Chris Lucas, The Lucas Group

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about how to grow and market your business successfully then you’ll get this answers in this interview:

• How do I find a gap in the market place?
• Why shouldn’t I just copy my competitors?
• How do I innovate in my business?
• Why & how should I challenge the conventions of my industry?
• How do I come up with a business model relevant to today’s customers?
• Where and how do I look for opportunities?

Chris’s successes in starting and promoting restaurants is amazing. As well as the super-successful Chin Chin, he has a stable of some of Melbourne’s most popular eateries: Baby Pizza and Japanese/Korean-inspired Kong BBQ in Richmond, as well as Hawker Hall, a food and beer hall in Windsor, where the hip and the hungry queue to get in. And he’s recently opened Kisume, an upmarket Japanese Korean dining experience.

 

Here’s what caught my attention from my chat with Chris Lucas:

1. Go where the demand is and find a gap in the market ... learn to see opportunities where others don't. In doing so, avoid doing ‘me too’. As Chris said, “doing me-too doesn’t intellectually interest him!”
   
   
2. Come up with a product and business model more relevant to today's customer. Sometimes we do things just because that's how everyone does them … maybe it’s time to break a few rules and do things differently? Innovate and constantly evolve your business model.
   
   
3. Look for fun places to take your clients, suppliers and staff. This is not something Chris and I spoke about, but that chat reminded me of an idea I shared in a past episode, where I suggested us business owners should never eat alone; or, at least once a week we should get out of the office and have a business lunch with someone. I’m catching up with an overseas listener for dinner tonight!
   
   

But the marketing gold doesn’t stop there, also in this episode:

• You’ll discover where to look for ideas to get more customers - and it’s not where you think
• The importance of owning your brand’s personality is made crystal clear
• And we revisit an episode in which my Joep Pennartz built an entire business called Shacky around #JOMO - the joy of missing out!

 

Please support these businesses who make this show possible:

Open Universities Australia - Check out Open Universities’ online courses for business owners over at Open.edu.au. Someone’s gotta be the smartest in your industry - it may as well be you!

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

Chemist Warehouse founder Jack Gance is Australian retailing royalty, with a personal wealth of $319M. Listen in as he reveals how he (and other family members) have built the empire.

“The average pharmacist hates us because we have effected the whole margin structure in pharmacy. If they compete with us 100%, if they match our prices, they’ll go broke. They want 35% margin. If they match our prices, they won't even cover their rent. So, they pretend, or they just try to provide better service. So we’re not really liked in the industry.” - Jack Gance, Co-Founder, Chemist Warehouse

Jack really does stir the pot in this very insightful and honest chat as he takes us behind the scenes of how he and his brother built their pharmacy empire. Hit the PLAY button above to hear the full interview, where Jack Gance also shares:

How an advertising contra deal enabled the creation of three iconic Aussie brands in Le Specs, Le Tan & Australis

How building these brands funded the early years of the pharmacy empire

How to find your strategic advantage

How systems enable them to open 40 stores per year, each one taking only 10-days to set-up, with budgeted turnover of $10M each!

What he believes the real definition of an entrepreneur is

 

A little bit more about Jack Gance

Jack qualified as a pharmacist in 1967 and alongside his brother, the pair purchased their first pharmacy around that time. In the 1970s and 80s, the Gance brothers established the iconic Le Specs, Le Tan and Australis brands before selling them in order to build their pharmacy empire which is now worth well in excess of a billion dollars thanks to the iconic My Chemist brand with 60 stores nationally, and Chemist Warehouse with 350 stores. Jack’s personal net worth was reported in 2016’s BRW Top 200 Rich List at $391 million. He is a stalwart of the Australian retail landscape, and is also the founder of the Family Business Association of Australia.

“A true entrepreneur does not take risks. They mitigate them.” - Jack Gance, Chemist Warehouse

 

Here’s what caught my attention from chatting with Chemist Warehouse founder Jack Gance:

The advertising contra deal that he struck with an advertising agency in order to promote Le Specs. Without it, he and his brother couldn’t have built that brand to the iconic brand it became. What mutually beneficial contra deals could you strike?

The importance of systems. We’ve covered this a few times on previous episodes, but it can’t be overlooked. Jack’s opening 40 stores a year, each one taking only 10 days to set up! You can’t do that without impeccable systems.

The haters gunna hate. Although he only briefly touched on it during the interview, I’m guessing Jack and his team endured quite a lot of criticism as they established Australia’s largest chain of discount chemists. Whilst I’m the first to support small business, and hate seeing the little guy get buried by the big guys, I’m also a big supporter of seeing small business grow big … into the empire they deserve to be ;0)

 

But the marketing gold doesn’t stop there, you’ll also:

Discover how to break through procrastination and get your next marketing idea off the ground

Revisit a recent episode in which we caught up with Peter Hitchener,  Australia’s #1 TV newsreader who’s nailing social media

 

Other resources mentioned:

Le Tan TV commercial

Le Specs TV commercial

 

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If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Chemist Warehouse founder Jack Gance is Australian retailing royalty, with a personal wealth of $319M. Listen in as he reveals how he (and other family members) have built the empire.

“The average pharmacist hates us because we have effected the whole margin structure in pharmacy. If they compete with us 100%, if they match our prices, they’ll go broke. They want 35% margin. If they match our prices, they won't even cover their rent. So, they pretend, or they just try to provide better service. So we’re not really liked in the industry.” - Jack Gance, Co-Founder, Chemist Warehouse

Jack really does stir the pot in this very insightful and honest chat as he takes us behind the scenes of how he and his brother built their pharmacy empire. Hit the PLAY button above to hear the full interview, where Jack Gance also shares:

• How an advertising contra deal enabled the creation of three iconic Aussie brands in Le Specs, Le Tan & Australis
• How building these brands funded the early years of the pharmacy empire
• How to find your strategic advantage
• How systems enable them to open 40 stores per year, each one taking only 10-days to set-up, with budgeted turnover of $10M each!
• What he believes the real definition of an entrepreneur is

 

A little bit more about Jack Gance

Jack qualified as a pharmacist in 1967 and alongside his brother, the pair purchased their first pharmacy around that time. In the 1970s and 80s, the Gance brothers established the iconic Le Specs, Le Tan and Australis brands before selling them in order to build their pharmacy empire which is now worth well in excess of a billion dollars thanks to the iconic My Chemist brand with 60 stores nationally, and Chemist Warehouse with 350 stores. Jack’s personal net worth was reported in 2016’s BRW Top 200 Rich List at $391 million. He is a stalwart of the Australian retail landscape, and is also the founder of the Family Business Association of Australia.

“A true entrepreneur does not take risks. They mitigate them.” - Jack Gance, Chemist Warehouse

 

Here’s what caught my attention from chatting with Chemist Warehouse founder Jack Gance:

1. The advertising contra deal that he struck with an advertising agency in order to promote Le Specs. Without it, he and his brother couldn’t have built that brand to the iconic brand it became. What mutually beneficial contra deals could you strike?
   
   
2. The importance of systems. We’ve covered this a few times on previous episodes, but it can’t be overlooked. Jack’s opening 40 stores a year, each one taking only 10 days to set up! You can’t do that without impeccable systems.
   
   
3. The haters gunna hate. Although he only briefly touched on it during the interview, I’m guessing Jack and his team endured quite a lot of criticism as they established Australia’s largest chain of discount chemists. Whilst I’m the first to support small business, and hate seeing the little guy get buried by the big guys, I’m also a big supporter of seeing small business grow big … into the empire they deserve to be ;0)

 

But the marketing gold doesn’t stop there, you’ll also:

• Discover how to break through procrastination and get your next marketing idea off the ground
• Revisit a recent episode in which we caught up with Peter Hitchener,  Australia’s #1 TV newsreader who’s nailing social media

 

Other resources mentioned:

• Le Tan TV commercial
• Le Specs TV commercial

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Support the show: https://www.patreon.com/marketingpodcast

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